Vishweshwar Education Society’s

Indira Institute of Business Management

PROJECT REPORT

ON

DESIRE SOCIETY AN NGO IN THE CONTEXT OF

SOCIAL RELEVANCE

Submitted in partial fulfilment for the award of the degree of Master of

Management Studies (MMS) under University of Mumbai

SUBMITTED BY

VAISHALI SUNIL UPADHYAY

Roll No. 2017091

FINANCE

PROJECT GUIDE

PROF. SHREEDHARAN MENON

(April 2019) Batch 2017-2019

Indira Institute of Business Management

1
 DECLARATION

I, Ms. Vaishali Sunil Upadhyay hereby declare that this project report is the record
of authentic work carried out by me and has not been submitted to any other University
or Institute for the award of any degree / diploma etc.

Signature

Name of the student - Vaishali Sunil Upadhyay

Date

2
 CERTIFICATE

This is to certify that Ms. Vaishali Sunil Upadhyay of Indira Institute of Business
Management has successfully completed the project work titled PROJECT
REPORT ON DESIRE SOCIETY AN NGO IN THE CONTEXT OF SOCIAL
RELEVANCE in partial fulfilment of requirement for the completion MMS as
prescribed by the University of Mumbai.

She has worked under my guidance.

Signature

Name - PROF. M SREEDHARAN

Project Guide (Internal)

Date:

Counter signed by

Signature

Name- PROF. M SREEDHARAN

Director

Date:

3
 ACKNOWLEDGEMENTS

I would like to express my heartfelt gratitude towards INDIRA INSTITUTE OF BUSINESS

MANAGEMENT, SANPADA for providing us with necessary infrastructure facilities like library, computer
lab etc. I would like to thank our Honorary Secretary K. THOMAS Sir, Director Sir my project guide Dr. M.
SREEDHARAN & EXTERNAL GUILDE for motivating and helping me in every possible way.

Lastly, I thank my parents for giving me moral support for completion of this project.

4
 INDEX
CHAPTER TOPIC PAGE
NO

1 INTRODUCTION 1-23

2 REVIEW OF THE LITERATURE 24

3 RESEARCH METHODOLOGY 25

4 DATA PROCESSING AND ANALYSIS & 26-44

INTERPRETATION

5 RECOMMANDATION 45

6 CONCLUSION 46

7 BIBILIOGRAPHY 47

5
 CHAPTER 1

INTRODUCTION
DESIRE Society is a non-profit voluntary organization registered in year 2005 under Andhra Pradesh Societies
Registration Act, 2001 (Act no 35 or, 2001) in Hyderabad. The organization is functioning with an objective of
health development and well-being of children infected and affected with HIV and AIDS in India by having
presence in Hyderabad, Bangalore, Mumbai, Gurugram (Delhi NCR) and Visakhapatnam. The main focus of
the organization is to provide ICH - Institutional Care Homes for the children abandoned and orphaned by

HIV/AIDS.

HIV INFECTIONS DECREASED (2001-2014)

3.4 MILLION 2 MILLION

AIDS deaths decreased (2005-2014)

2.4 MILLION 1.2 MILLION

Building a Future, Beyond HIV/AIDS with DESIRE Society

The HIV/AIDS pandemic is into its fourth decade. Over 2 million people in India are currently infected with
HIV. According to Health Ministry of India nearly 70000 children living with HIV/AIDS. 70% of the children
lose the parents to the disease. These children not only have to live without love and support of a parent but
they have to find their own way through uncertainty. There may not be a cure for AIDS yet, but we still have
the power to help rewrite the future of thousands of children in India.

1
Profile of the Organization

DESIRE Society is a non-profit voluntary organization established in the year of 2004 and registered in year
2005 under Andhra Pradesh Societies Registration Act, 2001 (Act no 35 or, 2001) in Hyderabad. Now the
Organization is functioning in India covering with five states, i.e. Andhra Pradesh, Telangana, Karnataka, Delhi
and Maharashtra with several programmes in the field of HIV/AIDS, keeping an objective of health
development and well-being of children living with HIV/AIDS (CLHAs).
The organization focuses on disadvantaged children emphasizing on HIV +ve victims, children abandoned by
one or both parents, children of sex workers, truck drivers and children who have been abused and belong to
poor socio-economic conditions. As on today the organization is able to reach up to 800 such needy children
across the country.

Legal Registrations

Registration under Andhra Pradesh Societies Registration Act-1971, vide number 1918/2005

Registration under Income Tax Exemption Under Section 80G Act of 1961, India.

Registration under Income Tax Department under 12A.

DESIRE Society has been registered under FCRA Act-1977.

DESIRE Society PAN Card.

Organizational Structure

The management body of the organization is a Board of 7 members, consisting of President, Vice-President,
General Secretary, Joint Secretary, Treasurer and two Executive Members. This Board is the ultimate decision
maker such as children admission. staff recruitment, procurement of drugs, fundraising activities and overall
management of children facilities. Board meets once in every 3 months regularly to review the programs
implementation, discuss the issues and take decisions towards organizational growth, during these meetings
General Secretary plays vital role, also he takes concern of writing minutes regularly. Sometimes general
secretary also would call the members to meet on any emergency issues.

Mission & Vision

The mission of DESIRE Society is to improve the lives of children struggling with the impact of the HIV/AIDS
pandemic in India. We provide shelter, food, treatment, education and psycho-social support to help these
victims achieve their full life potential.

Our vision is to reduce the stigma and discrimination associated with HIV/AIDS and lessen the death cases
among the people living with HIV/AIDS in India.

2
Aims

Our Aim is to reduce the spread of HIV and meet the challenges in the field of AIDS. We are committed to
preventing HIV infection, facilitating access to treatment, care and support and lessening the impact of AIDS.

Objectives

 To reduce the morbidity and mortality of the CLHAs (Children Living with HIV/AIDS) is the main
objective of this project.
 To offer stigma free voluntary counselling and treatment facilities for CLHAs
 To help CLHAs access antiretroviral (ARV) drugs from Govt & monitor them for drug adherence.
 To support orphans and vulnerable children infected and affected with HIV/AIDS through Institutional
Care Homes (ICH)
 To advocate for stigma free living society for children living with HIV/AIDS

3
Board Members

Position in
Name Sex Date of Birth Occupation
the Board

Vice President
Eerugu Meenaiah Subhash Male 28-11-1975 Social Activist

Working in
Ettaboena Kishan Male 05-02-1977 General Secretary
Education Sector

Dr. Lattupelli Raj Kumar Male 01-06-1953 Doctor Treasurer

Padapati Ashok Male 19-01-1989 Software Engineer Joint Secretary

Yellameli Madhu Babu Male 14-07-1977 Software Engineer Executive Member

Polapalli Rajitha Female 01-05-1970 Social Worker Executive Member

TEAM DESIRE

4
RAVI BABU G - Founder Director

Mr G Ravi Babu, 38years is a “mirror image of socially driven force”. A post graduate in social sciences has
started career as civil servant aspirant. It was a “dream come true” in 2005 when he has conceptualized
formation of “DESIRE Society”, with a vision of "no child will die of HIV/AIDS" in India. Under this
umbrella, his vision has been led to Institutional Care Homes for about 200 HIV orphan children and
Supplementary Nutrition kits to about 800 HIV positive children in India. Being honorary founder president of
the organization, he holds full time role as an Executive Director at DESIRE Society.
Though the idea of founding organization is a collective by friends, but he plays a vital role in the development
of the organization with an uncompromised dedication. He always believes, sudden demise of his childhood
friend with HIV was an influential factor behind the cause of serving HIV/AIDS children at DESIRE Society.
When he lost his friend in year 1996, it was most unforgettable situation, which he could not absorb and made
up his mind that he should render his best services by all means to the HIV/AIDS patients in his life time.
Few accomplishments through his dedication:
 IVLP (International Visitor Leadership Program) fellow, US government recognized him for a 3 weeks
training program in USA in 2009.
 Felicitated with Dr BR Ambedkar Award 2012 by honourable AP textile minister, Mr Prasad Rao Garu
 Received “DESIRE Society” with best NGO award for 2007 & 2012 by collector of Medak district, AP.

5
Dr RAJ KUMAR L - Chief Medical Officer

The proverb of "birds of feathers flock together" is reflected with joining of Dr Raj Kumar with DESIRE
Society. Dr Raj Kumar is an MBBS general physician and director of couple of hospitals in Hyderabad. He
treats people with more of human touch than medication. His socially inclined nature connected with DESIRE
Society when he came to know about the organization through a community volunteer.
Right from his first visit to DESIRE Care Home in 2006 he has been voluntarily extending his best to meet the
medical needs of the children with full of heart. Under his capacity our health care team is able to deliver
services significantly. His medical expertise and zeal to add value to the lives of those who deserve it most, has
been indispensable for our children.

Mr SUBHASH E M - Vice President

Mr Subhash serves the organization's Board as a Vice President since inception of the organization. He holds
master's degree in Business Administration. His prior expertise in banking sector added to facilitate services at
DESIRE Society more effectively. He contributed to the cause of HIV/AIDS children in many ways by
involving personally. Right now, he is exclusively dedicating his best to transform the programs of the
organization in Bangalore since 2008. Passion towards serving needy kids is his driving motivation behind his
role in the organization.

6
Dr SUNIL KUMAR Y - Sr Paediatrician

Dr Sunil Kumar has joined as a consulting doctor in early 2007 with DESIRE Society, sponsored by AP
AIDSCON. Later when he realised that his services are very essential for the health progress of the kids at
DESIRE Society, he continued serving kids with a nominal monthly consultation. He worked for MNR hospital
as a faculty for about 4 years and he also own a private clinic for children. During early association with
DESIRE Society he along with Dr Raj Kumar have got trained in the area of HIV/AIDS by YRG CARE
Chennai which advanced addressing the medical needs of the children successfully. Without his greater
engagement it would not have been possible the smiles on the faces of little lives suffering with HIV/AIDS. He
strongly believes in "spreading happiness can heal ailments of people".

Dr NEELIMA ATAL MOHANTY - Head Communications

Dr Neelima Mohanty's journey started with DESIRE Society from 2009. She holds PhD in life sciences. Since
Dr Neelima Mohanty has joined in the organization as a senior resource mobilization manager, financial
capacity of the organization has been improved rapidly to higher phases. Her involvement in the organization's
development is very impactable. She has high regards in punctuality and commitment. Her previous experience
from SOS, prior to joining in DESIRE Society has transformed her position in the organization to a decision-
making capacity.

7
GRATITUTE
1. ASSOCIATION
Kudos to doctors and other professionals:
DESIRE Society has association with medical doctors and other professional individuals. We are very much
grateful to their selflessness services rendering towards children of DESIRE Society.
Doctors:
 Dr Raj Kumar - Director Panacia Hospitals, Hyderabad
 Dr Sunil Kumar - Paediatrician
 Dr Srujana - Senior Dermatologist, Sunshine Hospitals Hyderabad
 Dr Nagaraju - Chest physician Prime Hospitals, Hyderabad
Other Professionals:
 Mr Anand Babu FCA - Sudhakar & Associates (Our Official Chartered Accountant)
Our NGO Associates:
(Volunteer, Training & Funding Support)

2. CORPORATE CONTRIBUTORS

8
 3. EVENT PARTNER

DESIRE Society is in partnership with events organizations for the social events such as Summer Camp, World
AIDS Day and Children's Day. This partnership is been continuing in the interests of generating continued joy
and happiness to kids of DESIRE Society. Among these the most important event is Summer Camp, which is a
fun filled annual social event organized in multiple cities during summer vacations of the children. We must
convey a big thank to Traditions Events Management Hyderabad for their heartful support and Sudhakar
Caterers Hyderabad.

4. In-Kind Donors
DESIRE Society has been collaborated with like-minded corporate companies to strengthen win-win
opportunies CSR activities
 ThyssenKrupp India has contributed Solar Power Equipment and Iron Bunk Beds for Hyderabad Care
Home
 SIDBI has extended metal Cupboards for Hyderabad Care Home
 Brahmos has installed RO plant at our care home in Hyderabad
 Bharti AXA donated a four-wheeler Tempo Travel for the purpose of school transport and medical
emergency for our kids in Bangalore
 Deloitte had bought a four-wheeler school van of TATA Winger for kids of DESIRE Society in
Hyderabad

9
PROGRAMS

1. Institutional Care Home – Mumbai

Name of the Project : Institutional Care Home (ICH)

Target Geographical Area : Mumbai and Neighbour Districts

Target Group : The organization focuses on disadvantaged children emphasizing

on HIV+ve victims, children abandoned by one or both parents,
children of sex workers, truck drivers and children who have been
abused and belong to poor socio-economic conditions.

Aims & Objectives : This project aims to effort for the health development and well-
being of Children Living with HIV/AIDS (CLHAs).

Goal of the Project : Goal of the project is to make these children happy with an
uncompromised quality life as long as they can live on this earth by
providing comprehensive care under institutional care facilities.

25 Girls (Goregaon West) and 18 Boys (Vashi - Navi Mumbai) as

No. Of Children Admitted :
on 30 June, 2017

Program Description : In India many places with a high prevalence of HIV, efforts to
provide care and support for AIDS orphans have been underway for
many years. Although existing initiatives are encouraging, many of
these are small scale and are struggling with the increasing number
of children that require care mainly in high-prevalence states like
Andhra Pradesh, Karnataka, Maharashtra and Telangana. In order
to develop a comprehensive and sustainable response to children,
DESIRE Society has been initiated a project which is committed to
provide services of treatment, nutrition, shelter and education with
moral support to Children Living with HIV/AIDS (CLHA).
Activities of the Project:
 Shelter and Food
 Health Care
 Education and Moral Support
 Social Security

10

Monitoring & Evaluation
Once a child is admitted he/she will be under medical observation
by health care team. Drug adherence has more priority in this
program, because unless a patient takes ART regularly, he/she
cannot find result of it. Each child will be maintained a separate file
with precise code. Orphans and neglected children will be given
: preference to bring them on facilities. A five-member review
committee will evaluate the program chronologically and advise the
team to work more effectively. Medical officer of concern project
site is the in-charge for the treatment part and he/she is responsible
for the entire clinical services of the program. The medical staff
will work under his/her guidelines and supervision.

Outcome : By offering these services will enable the stigma free environment
among the children suffering with HIV/AIDS. Therefore, this will
reduce the stigma associated with the disease in our society. While
treating their opportunistic infections and offering them proper
nutrition will also enable children attending the school regularly
and psycho-support (counselling) can impact on children to adopt
good behaviour. In addition, this support will strengthen the
positive thinking to lead happy life among CLHAs.

In India incidences of HIV are highly prevalent, especially in the states of Andhra Pradesh, Karnataka,
Telangana and Maharashtra. There have been considerable efforts in supporting the lives of the victims of
HIV/AIDS but endeavour to provide care and support to AIDS orphans have been negligible. DESIRE Society
has attempted to bridge this gap by initiating a program which is committed to provide treatment, nutrition,
shelter, education and psychological support to Children Living with HIV/AIDS (CLHA).

Our Institutional Care Home (ICH) program is aimed at children from the disadvantaged sections of the society
who are affected and infected by HIV/AIDS. DESIRE Society’s children come from various backgrounds,
some are children of sex workers and truck drivers, and some are victims of abuse, while some have been
abandoned by their families.

At our ICH we aim to improve the overall health, mental development and well-being of our children. We
provide comprehensive care to the 350 children enrolled in our program across all our 6 locations.

11
Shelter & Food

31
Education and Moral Support

Health Care

Social Security

32
 2. Child Nutrition and Health Care – Mumbai

Name of the
: Child Supplementary Nutrition and Health Care
Project

Geographical Area : Mumbai and Neighbour Districts

Target Group : Children Living with HIV/AIDS

Aims & Objectives : Aim of this project is to increase the immunity levels of the children by offering
supplementary nutrition and health care monitoring

Goal of the Project : To expand the life expectancy of children living with HIV/AIDS

Supporting
: Individual donors and few business associates
Agency

Activities : Since paediatric formulations were not available, majority of the children living
with HIV/AIDS were not able to get proper nutrition and treatment in India.
Another big concern for those working in the field of HIV/AIDS is to reach out to
the large number of children who have not been tested and who could be potential
carriers of the virus.
Identifying children who are vulnerable to HIV infection and verifying their status
would therefore be a priority in this program.
Currently this project is able to support up to 60 children in Mumbai.
Core activities of the project:
 Nutritional Support
 Diagnosis of HIV infection in infants and children
 Enumeration of CD4 Cells in children found to be HIV Positive
 ART initiation for children needed treatment
 Diagnosis and management of Opportunistic Infections
 Psycho-social Support
 Travel and logistical Support

8th and 23rd of every month at our Mumbai office in Goregaon West (If these dates
Date & Venue :
are public holidays then next working days will be camp dates)

33
Outcome : By offering these services will enable the stigma free environment among the
children suffering with HIV/AIDS.
Therefore, this will reduce the stigma associated with the HIV disease in our
society.
While treating their opportunistic infections and offering them proper nutrition will
also enable them to attend the school regularly and psycho-support (counselling)
can impact on children to adopt good behaviour.
In addition, this support will strengthen the positive thinking to lead happy life
among CLHAs.

The awareness about HIV/AIDS amongst people belonging to the disadvantaged sections of society is scarce.
The stigmas attached to the disease make it even more difficult for the victims to access the services required
for their well-being. The foundation of any treatment of this disease lies in nutrition and sustained monitoring.
The services necessary for this kind of treatment is often hard to come by in the rural parts of the country.

At DESIRE Society, we have been able to reach out to these victims through our Child Nutrition and Health
Care program. Our objective it is to increase the immunity levels of the children by offering them proper
nutrition and monitoring their health.

Our program runs across the areas around each of our centres and positively affects the lives of 850 children.
Health camps are organised frequently to detect fresh cases of HIV/AIDS and provide them with the know-how
and the tools to control and manage the disease. Our support is extended to the patients in the form of monthly
nutrition kits.

Through this program we have been able to reach out to the masses and raise awareness at the grassroots level.
This program has helped them become more receptive and has enabled them to shed their inhibitions and seek
help to combat the disease.

34
 1. Diagnosis of HIV infection in
infants and children
2. Nutritional Support
3. Enumeration of CD4 Cells in
HIV positive children
4. ART initiation for children
needing treatment
5. Diagnosis and management of
opportunistic Infections
6. Psycho-social support
7. Travel and logistical support

Summer Camp

Diagnosis of HIV infection in infants and children

Nutrition Kit for HIV infected/

affected children

What is Summer Camp & Why is it important?

Summer Camp is an annual social event with a complete fun based recreational gathering which is meant for
exclusively children suffering with HIV/AIDS. DESIRE Society has initiated it in the year 2009 in Hyderabad.
Since 2015, we are glad to see that Summer Camp has been taking place for children of Mumbai too. The camp
attracts about 100 HIV positive children from the communities of surrounding districts of Mumbai. The day
long activities with an hour to hour agenda for about 2-3 days would keep up children touch sky with endless
happiness while they involve i.e. the science show/exhibition which was introduced last year in summer camp
was attracted all the kids and they experienced it in reality. All the children come from outside are provided

35
shelter, food and medical assistance till the completion of the event. At the end of the day children carry a kit of
nutrition supplementary, educational stationary along with a school bag. Of course, most of the children do
cry to leave the venue as they want to continue the event for more days. Besides, it will be a right occasion for
the people who want to volunteer towards underprivileged in the society.

When & Where:

Desire Society organize every year in the month of May at Goregaon close by our care home in Mumbai.

How people can be part of this unique social event:

Supporters have kept spirit alive of continuity in conducting summer camp every year. The likeminded people
can extend help in the following ways:
 Day wise sponsorship of events
 Sponsoring food part (Day wise or whole event)
 Material support in form of school stationary, supplementary nutrition kits, Grocery items and
children daily utility kits (soaps, towels, tooth paste and brush etc.)
 Get registered as volunteer or a group
 Involve your company/business/group
 Sharing message of event to like-minded persons via Facebook & other means of ways
 Media connect for event

DESIRE Society is committed to work for the children infected and affected by HIV/AIDS. We believe that for
the well- rounded development of a child, especially one plagued by such a difficult disease, a feeling of
community and belongingness is essential.
Though recreation is pivotal to the growth of any child, the HIV/AIDS children are often deprived of this most
basic joy of childhood. At DESIRE Society we also aim to fulfil these needs of the children.

In 2009 at Hyderabad we initiated a fun learning program - ‘Summer Camp’, for all our ICH children as well as
other CLHAs to spread happiness, joy and love. Today, we have annual Summer Camps in the month of May -
June across all our locations.
It is a 3-4 days camp wherein the students get to experience fun activities and take part in various workshops
and competitions such as, fashion show, camel rides, art etc. The days are well occupied and the children take a
lot of pleasure in this break from their daily routine. Efforts are made to make this experience as safe as
possible through constant supervision. We provide accommodation, food and medical assistance during the
event to all the CLHAs who attend this camp. They are also given nutritional supplements, books and stationary
at the end of the event. The CLHAs are greatly benefitted from this event and they look forward to attending
the same every year.

36
CHILD SPONSORSHIP

Material Support
Celebrate your birthday / wedding anniversary day or any your personal success with the children of
DESIRE Society.
 Involve your company/groups to support our children.
 Offer in-kind support by giving medicines, groceries and clothes.
 Extend help towards constructing permanent building.

37
Receipts and Payments

Receipts

(All amounts in Rupees, unless otherwise stated)

RECEIPTS As at 31st March

2017
OPENING BALANCE

Cash Balance 5,112

Bank Balance 25,07,539
Bank Interest Income 1,59,476
Donations Received from Individuals 1,78,44,805
Donations Received from Corporates 56,33,046
Donations Received from Global 31,76,651

TOTAL 2,93,37,625

PAYMENTS

PAYMENTS As at 31st March

2017
Bank charges 4,530
Care Home expenses 17,42,793
Electricity charges 1,51,197
Health Care expenses 6,08,974
Nutrition & Diet expenses 29,81,403
Printing & Stationery 37,179
Care Home rent 24,30,156
Care Home salaries 6,25,392
Children Care Support expenses 68,75,859
Repair & Maintenance 1,21,739
Telephone & Internet charges 2,42,007
Office maintenance 60,910
Traveling & Conveyance expenses 7,42,491

38
Postage & Courier expenses 9,231
Educational expenses 10,36,871
Professional expenses 19,17,090
Audit fee paid 34,500
Duties & Taxes 4,53,832
Outstanding Payments 2,58,770
Fixed Deposit 15,00,000
Rent advance 8,30,000
Electrical equipment 2,60,808
Furniture & fixtures 1,13,059
Cameras 87,919
Vehicle – car 25,85,623
CLOSING BALANCE
Cash 14,112
Bank 36,11,180
TOTAL 2,93,37,625

39
INCOME AND EXPENDITURE
(All amounts in Rupees, unless otherwise stated)
INCOME As at 31st March 2017
Donations Received from Individuals 1,78,44,805
Donations Received from Corporates 56,33,046
Donations Received from Global 31,76,651
Bank Interest Income 6,00,835
TOTAL 2,72,55,337

EXPENDITURE As at 31st March 2017

Bank charges 4,530
Care Home expenses 17,42,793
Electricity charges 1,51,197
Health Care expenses 6,08,974
Nutrition & Diet expenses 29,81,403
Printing & Stationery 37,179
Care Home rent 24,30,156
Care Home salaries 6,25,392
Children Care support expenses 68,75,859
Repair & Maintenance 1,21,739
Telephone & Internet charges 2,42,007
Office Maintenance 60,910
Traveling & Conveyance expenses 7,42,491
Postage & Courier expenses 9,231
Educational expenses 10,36,871
Professional expenses 19,17,090
Audit fee paid 34,500
Duties & Taxes 5,19,988
Depreciation 9,79,195
Reserves carry fund 61,33,831
TOTAL 2,72,55,337

40
BALANCE SHEET
(All amounts in Rupees, unless otherwise stated)
LIABILITIES As at 31st March 2017
Corpus Fund 2,55,987
Reserves Carry Fund 2,54,37,990.33
Outstanding Liabilities 4,78,969
TDS Payable 66,156
TOTAL 2,62,39,102

PAYMENTS As at 31st March 2017

Electrical Equipment 4,68,978
Furniture & Fixtures 8,53,014
Lab-Equipment 14,130
Refrigerator 1,572
Toys 2,498
Computer A/C 780
Cycle 1,615
Laptop 39
Colour TV 3,431
Care Home 48,69,667
Camera 90,899
Kitchen Items 40,335
Vehicles 35,57,739
Total 99,04,697
Advance for land 17,00,000
Fixed Deposit 90,00,000
Home Rent Deposit 15,36,500
Cash Balance 14,112
Bank Balance 36,11,180
TCS Receivable 16,200
TDS Receivable 79,269
Interest Receivable 3,77,144
TOTAL 2,62,39,102

41
Depreciation
As per income tax rules (for the A.Y. 2017-18)

DATE OF INCORPORATION Year

FINANCIAL YEAR 2016-17
ASSESSMENT YEAR 2017-18

COMPUTATION OF TOTAL INCOME Amount Rs.

Income from other sources 61,33,831
Add: Depreciation 9,79,195

Total Income 71,13,026

Less: Income exempt U/S.11 71,13,026

Taxable Income 0

Gross receipts 2,72,55,337

Less: 15% 40,88,300
Minimum to be applied for Charitable purpose 2,31,67,036

Gross Receipts 2,72,55,337

Increase in fixed assets 3,031,209
Applied for expenses 20,142,310
Total application 2,31,73,519
Percent of application 85.02%

42
 CHAPTER 2
REVIEW OF THE LITERATURE

GETTING THEIR KICKS BY VIDYA IYENGAR, BANGALORE MIRROR

BUREAU | MAR 8, 2018, 04.00 AM IST

Eight children affected and infected by HIV have taken solace in football
They’re sauntering in from school on a Thursday afternoon when they spot their coaches who tell them to hurry
up, get changed and get to the ground. We’re at the DESIRE society, an NGO helping and housing children
affected and infected with HIV in JP Nagar, where eight young children (including two girls) between the ages
of seven and 15 are learning the basics of football, once every week for the last two years. Cries of laughter ring
through the ground, as these kids – who, their caretakers say don’t know of their medical condition – kick the
ball around. One by one, they troop out to the open area in their “home clothes” for their football lesson.
They’ve had a long day – it started with them waking up 4.30 am for a 5 am yoga session, after which they’ve
cleaned their living space — a 20*30 space shared by 16 girls, helped to make their breakfast of chitranna, idli
chapatti and ganji and gotten ready for school. There are chores aplenty to do – helping in the kitchen, chopping
vegetables, washing vessels, cleaning and washing their ‘home clothes’ and running the washing machine for
their school uniforms. Football, then, is a way to leave all of that behind for the unhindered joy of play. They
are an excited bunch, and the lack of professional gear – shorts, socks and shoes – does little to dampen their
enthusiasm. Trousers, jeans, salwar kameez – it’ll all do as long as they can kick the ball around. Tejaswini (12)
who has been walking around barefoot insists that she can play the same way. “She’ll learn when she gets
hurt,” Dhanush, a Class 3 student, says sagely. Tejaswini promptly comes back in her ‘shoes’ – a flimsy set of
slippers. Her friend Aishwarya says a touch ruefully: “We don’t have shoes. We just have these slippers, and
we can manage in these.”
43
 CHAPTER 3

RESEARCH METHODOLOGY
OBJECTIVE OF STUDY

Banking and finance can be called as the nerves of any economic system as they accelerate the process of
economic development through canalization of adequate finance. It is hard to anticipate development of
efficient banking services in the country.

No doubt financial institution plays an important role in economic development but at the same time economic
development determines the growth and development of banking institutions, the role of various kind of
banking institution. In economic, development need not to be emphasize.

Main objective of the study is to know the “Product and services of Bank of Baroda” and “The Present scenario
of Bank of Baroda”.

TYPE OF RESEARCH

Research is one of the most important parts of any study and pertains to the collection of information and
knowledge. Marketing research is defined as the systematic design, collection, analysis and reporting of data
and findings relevant to a specific marketing situation facing the company.

My project has been developed on has basis of both exploratory and descriptive research. The research
process depends upon developing the most efficient plan for gathering the needful information. Designing a
research plan calls for decisions on the data sources, research approaches, research instruments, sampling plan
and contact methods.

PRIMARY DATA

The primary data was collected through a structured questionnaire. A questionnaire is an instrument that is
widely used to collect various types of data and consists of list of questions designed to collect the relevant
information. First of all, the questionnaire helped to collect the information regarding demographic features of
the respondents like Age, Educational Qualification, Occupation, Experience and many more of 19 children and
4 staff of NGO.

SECONDARY DATA

Secondary data are taken from many articles of news. For my project work it was collected through the help of
various directories of various associations, newspapers, websites etc.

44
 CHAPTER 4
DATA PROCESSING AND ANALYSIS & INTERPRETATION
QUESTIONNAIRE OF DESIRE SOCIETY NGO STAFF SURVEY

NAME - AGE - GENDER  MALE  FEMALE

1. From how many years you are working here?

2. Do you like this job?

 Yes  No

3. What is your work time?

4. Do you stay in the same building of NGO?

 Yes  No

5. Do you feel uncomfortable while living with the HIV children?

 Yes  No  Sometime

6. What food do you provide to children?

7. What medicine do you provide to children?

8. Is food / diet different for every child?

 Yes  No  Sometime

9. Is medicine different for every child?

 Yes  No  Sometime

10. Do you work anywhere else?

45
  Yes  No

11. What is your work in the NGO?

12. How funding is done to provide proper facilities to children?

13. Please share any additional comments or suggestions.

46
 QUESTIONNAIRE OF DESIRE SOCIETY CHILDREN SURVEY

NAME
AGE
1. LEVEL OF EDUCATION

2. IN FUTURE, WHAT YOU WANT TO BE?

3. WHICH SCHOOL DO YOU GO?

4. WHAT IS YOUR SCHOOL TIMING?

5. WHAT IS YOUR FAVORITE SUBJECT?

6. DO YOU WATCH TV?

7. WHICH PROGRAM DO YOU WATCH?

8. WHICH FOOD DO YOU LIKE?

9. DO YOU LIKE COLD DRINKS?

10. WHICH GAME DO YOU PLAY?

11. WHAT DO YOU DO IN FREETIME?

12. AT WHAT AGE THEY CAME TO NGO?

47
 SURVEY OF DESIRE SOCIETY NGO STAFF SURVEY

1. GENDER

GENDER

2 2

MALE FEMALE

INTERPRETATION
Male staff are 2
Female staff are 2
2 staff were driver and maid
2. AGE OF STAFF

AGE vs COUNT

1 1

1 1

27 21 40 24

INTERPRETATION
2 males were of 27 and 24 age
48
2 females were of 40 and 21 age

3. HOW MANY YEARS YOU ARE WORKING?

HOW MANY YEARS YOU ARE

WORKING?

2 2

9MONTHS 6MONTHS

INTERPRETATION
2 staff were working in NGO for 9 months
2 staff were working in NGO for 6 months
4. DO YOU LIKE THIS JOB?

DO YOU LIKE THIS JOB?

YES

INTERPRETATION
All of the staff love their job

49
 5. WHAT IS YOUR WORKING TIME?

Working Time
2.5
2
2
COUNT

1.5
1 1
1
0.5
0
9AM- 6PM 8.30AM-5PM 24HOURS
TIME

9AM- 6PM 8.30AM-5PM 24HOURS

INTERPRETATION
2 staff working time is 9 am- 6 pm
1 staff working time is 8.30 am- 5 pm
1 staff work 24 hours
6. DO YOU STAY IN THIS NGO?

DO YOU STAY IN THIS NGO?

NO YES

INTERPRETATION

1 staff boy stay is NGO 24 hours

3 staff come at shift

50
 7. DO YOU FEEL UNCOMFORTABLE WITH CHILDREN?

DO YOU FEEL UNCOMFORTABLE WITH

CHILDREN?

NO

INTERPRETATION
Staff do not feel uncomfortable with children

8. WHAT FOOD DO CHILDREN EAT?

WHAT FOOD DO CHILDREN EAT?

1 1

FRUITS/VEG-NONVEG - NOT HYGENIC FOOD HOME FOOD ONLY VEG N NON VEG

INTERPRETATION

2 staff said children have home food

1 staff said children have fruits/ veg and non-veg hygienic food
1 staff said veg and nonveg
So, I got to know that homemade veg/ non-veg food children eat
51
 9. WHAT MEDICINE DO YOU PROVIDE TO CHILDREN?

WHAT MEDICINE DO YOU PROVIDE TO

CHILDREN?

GOVERNMENT PROVIDE FREE OF COST ART MEDICINE

INTERPRETATION
Government provide free of cost art medicine
10. IS FOOD AND DIET DIFFERENT OF EVERY CHILDREN?

IS FOOD AND DIET DIFFERENT OF EVERY

CHILDREN?
YES

4, 100%

INTERPRETATION
52
Food and diet of every children is different

11. IS MEDICINE DIFFERENT OF EVERY CHILDREN?

IS MEDICINE DIFFERENT OF EVERY

CHILDREN ?

YES

INTERPRETATION
Medicine of every children is different

12. DO YOU WORK ANYWHERE ELSE?

DO YOU WORK ANYWHERE ELSE?

NO

INTERPRETATION
The staff do not work anywhere else

53
 13. WHAT IS YOUR WORK IN NGO?

WHAT IS YOUR WORK IN NGO?

1 1

1 1

PROJECT CORDINATOR PROJECT EXECUTIVE

OUT REACH WORKER PROJECT FACILATOR

INTERPRETATION
WORK COUNT

PROJECT CORDINATOR 1

PROJECT EXECUTIVE 1

OUT REACH WORKER 1

PROJECT FACILATOR 1

14. HOW FUNDING IS DONE TO PROVIDE FACILITIES TO CHILDREN?

HOW FUNDING IS DONE TO PROVIDE FACILITIES TO

CHILDREN?

INDIVIDUAL DONOR
DONOR COME HAVE FOR DONOTION LIKE GROCIERS/ MATERIAL
DONOR COME HAVE FOR DONOTION LIKE GROCIERS/ MATERIAL/FUNDS/SNACKS

54
INTERPRETATION
Individual donor donates grocers/material/funds/snacks

15. DO YOU FEEL HIV WOULD BE CURED?

DO YOU FEEL HIV WOULD BE CURED?

NEVER

INTERPRETATION
HIV wouldn’t be cured but treatment can be done

55
 SURVEY OF HIV CHILDREN

1. AGE OF CHILDREN

AGE
5
4
4
3 3 3
3
Count

2
1 1 1 1 1 1
1

0
5 7 8 9 10 11 13 14 16 17
AGE

5 7 8 9 10 11 13 14 16 17

INTREPRETATION-
AGE COUNT
5 1
7 1
8 3
9 1
10 3
11 4
13 3
14 1
15 1
16 1

56
 2. LEVEL OF EDUCATION

LEVEL OF EDUCATION
4 3 3 3
3 2 2 2 2
Count

2 1 1
1
0
NONE 3RD 2ND 1ST 4TH 5TH 6TH 7TH 8TH
Education

NONE 3RD 2ND 1ST 4TH 5TH 6TH 7TH 8TH

INTREPERTATION
LEVEL OF EDUCATION COUNT
NONE 3
1ST STD 1
2ND STD 2
3RD STD 1
4TH STD 2
5TH STD 2
6TH STD 3
7TH STD 3
8TH STD 1

57
 3. WHAT YOU WANT TO BE IN FUTURE?

COUNT VS. AIM OF LIFE

ARMY OFFICER CHIEF POLICE MILTARY OFFICER
COMMANDO CID ENGINEER CAR MANUFACTURER
DOCTOR BUSINESSMAN
4

3
COUNT

2
1

1
AIM OF LIFE

INTREPERTATION
AIM IN LIFE COUNT
ARMY OFFICER 4
CHIEF 1
POLICE 4
MILITARY OFFICER 3
COMMANDO 1
CID 1
ENGINEER 1
CAR MANUFACTURER 1
DOCTOR 2
BUSINESSMAN 1

58
 4. IN WHAT SCHOOL DO YOU GO?

WHICH SCHOOL DO YOU GO?

1
4
4

10

NONE NEW BOMBAY NMC HINDI LOWREST HIGH ENGLISH

INTREPERTATION

SCHOOL COUNT
NONE 4
NEW BOMBAY 10
NMC HINDI 4
LOWREST HIGH ENGLISH 1

5. WHAT IS YOUR SCHOOL TIMING?

SCHOOL TIMING
15
10
10

4
5
2 2
1
0
NULL 8:00-1.30 12:00-5:00 12:00-06:00 7:00-12:00

NULL 8:00-1.30 12:00-5:00 12:00-06:00 7:00-12:00

INTERPRETATION
59
 SCHOOL TIME COUNT
NULL 4
8AM-1.30AM 10
12NOON-5PM 2
12NOON-6PM 2
7AM-12PM 1

6. WHAT IS YOUR FAVORITE SUBJECT?

FAVORITE SUBJECT
8 7
7
6
5
count

4 3 3
3 2
2 1 1 1
1
0
ENGLISH MATHS STORY GENERAL MATHS HINDI MARATHI
KNOWLEDGE
Favorite subject

ENGLISH MATHS STORY GENERAL KNOWLEDGE MATHS HINDI MARATHI

INTERPRETATION
SUBJECT COUNT
ENGLISH 7
MATHS 3
STORY 1
GENERAL KNOWLEDGE 1
MATHS 1
HINDI 2
MARATHI 3

7. DO YOU WATCH TV?

60
 DO YOU WATCH TV?
YES

19, 100%

INTERPRETATION
All the 19 children watch television

8. WHICH PROGRAM DO YOU WATCH ON TV?

WHICH PROGRAM DO YOU WATCH ON TV?

1
1
1
1
1
1 10
1
2

MOTU PATLU MOTU PATLU RUDRA BHUDH AUR BATRI

POWER RANGER RUDRA OGGY DOREMON MOTU PALTU OGGY
DOREMON KRISHNA MOTU PATLU DANCE PROGRAM

INTRETERTATION
PROGRAM COUNT
MOTU PATLU 10
MOTU PATLU AND RUDRA 2
BHUDH AUR BATRI 1
POWER RANGER AND RUDRA 1
OGGY AND DOREMON 1
MOTU PATLU OGGY 1
DOREMON 1
KRISHNA 1

61
 MOTU PATLU DANCE PROGRAM 1

9. WHAT IS YOUR FAVORITE FOOD?

Count vs. Fav. Food

6 5
Count

4 2 2 2
2 1 1 1 1 1 1 1
0

Fav. Food

DAL RICE CHICKEN VEGETABLES

FISH NONVEG BURGER
LEAFY VEGETABLES DAL RICE CHICKEN POTATO VEGETABLE
CHICKEN LEAFY VEGETABLES DAL RICE ROTI CUCUMBER

FOOD COUNT
DAL RICE 2
CHICKEN 5
VEGETABLES 2
FISH 1
NONVEG 1
BURGER 1
LEAFY VEGETABLES 1
DAL RICE CHICKEN 1
62
 POTATO VEGETABLE 2
CHICKEN LEAFY VEGETABLES 1
DAL RICE ROTI CUCUMBER 1

10. DO YOU LIKE COLD DRINKS?

DO YOU LIKE COLD DRINK?

NO

19, 100%

INTERPRETATION
HIV people are not allowed to drink cold drink
11. WHICH GAME DO YOU PLAY?

FAVORITE GAME
7 6 6
6
5
Count

4 3
3
2 1 1 1 1
1
0
KABADI HIDE N SEEK CRICKET LUDO RIDE CYCLE HOCKEY KABADI AND
CRICKET
FAV. Game

KABADI HIDE N SEEK CRICKET LUDO RIDE CYCLE HOCKEY KABADI AND CRICKET

INTERPRETATION
GAMES COUNT

Kabaddi 6

Hide and seek 1

Cricket 6
Ludo 1

Rice cycle 1
Hockey 1
Kabaddi and cricket 3

63
 12. WHAT DO YOU DO IN FREETIME?

What do you do in free time?

17

PLAY PLAY N STUDY

INTERPRETATION
17 children play in free time
2 children play and study in free time
13. WHEN DID YOU CAME TO NGO?

Age to join NGO

5 4
4 3 3
Count

3 2 2
2 1 1 1 1 1
1 0
0

Age to join NGO

7MONTH AGO 7 YEARS 6 YEARS 8 YEARS 9 YEARS

NOVEMBER DEC 12 YEARS 14 YEARS 3 YEARS

INTERPRETATION

AGE OF JOINING COUNT

7 MONTHS BEFORE 1
7 YEARS 4
6 YEARS 2
8 YEARS 3
9 YEARS 3
NOVEMBER 1
DECEMBER 1
12 YEARS 2
14 YEARS 1
3 YEARS 1

64
 CHAPTER 5
CONCLUSION

I hereby conclude that the NGO Desire Society has 22 boys which has HIV Aids. The NGO provide education,
food, medicine and shelter. NGO has 6 staff who work in Ngo.

HIV does not make people dangerous to know, so you can shake their hands and give them a hug: Heaven knows
they need it" -Princess Diana

One in four people with HIV don't know they have it; know your risks= know your status

65
 BIBILIOGRAPHY

http://www.desiresociety.org/index.php/about-us/

https://bangaloremirror.indiatimes.com/bangalore/others/getting-their-kicks/articleshow/63206712.cms

http://www.desiresociety.org/index.php/gallery/mumbai/

66