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BUSINESS PLAN
JOANLYN CAMACHO
NOEMDRECH ACEBEDO
MA. GUILLERMA BULGADO
ANGEL OCHEA
ANABEL ENTINO
AIZA MAUDO
NINO MARK TUMBAGAHAN
JOSHUA FRAN
PAGSULHUGON NATIONAL HIGH SCHOOL
SECTION 1
EXECUTIVE SMMARY
wide range of soils although they require relatively high amount of rainfall. The
natural habitat of coconuts is found in coastal areas and on the fringes of desserts
production plays an important role to the national economy in the Philippines. According
to figures published in Food and Agriculture Organization of the United Nations, it is the
world’s largest producer of coconuts producing 19,500,000 tons in 2009. The production
Coconut has been known because of its a lot of uses from its leaves to its roots, its
product can be used from clothing to animal feed to beauty creams. That is why it has
good effects towards the skin. According to researches, an article from health line.
Coconut has fatty acids that found to have an antimicrobial property that can effectively
kill bacteria and fungi that lead to coconut to reduce inflammation to skin, it helps treat
acne, it can moisturize dry skin, its oil has a property that can help wound healing and
many more.
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ingredient, not only because of its good effects towards the skin but also to make the
SECTION 2
PERSONAL DETAILS
THE PROPONENTS
JOANLYN BULGADO
CAMACHO
She was born on the 28th day of July, 2000. She is the 8th among the of
children of Nicholas and Thelma Camacho. She is currently studying as a Grade 12
student in Pagsulhugon National High School. and in the future, she wants to
become a teacher.
NOEMDRECH TIOSEN
ACEBEDO
She was born on September 11, 2001. She is an only child of Noel and Dahna
Acebedo. She finished her elementary education in Pagsulhugon Elementary
School. As a 17-year-old girl, he is currently Grade 12 student studying in
Pagsulhugon National High school. Want to be an English Teacher someday.
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BULGADO
She was born on November 12, 2000. She is the 5th among the 6 children of
Elias and Bianita Bulgado. Finished her Elementary education in Pagsulhugon
Elementary School and currently a Grade 12 student in Pagsulhugon National High
School.
ANGEL VILLARMENO
OCHEA
She was born on October 3, 2001. The 2nd among the 5 children of Sherille Dela
Cruz and Vincent Oliveros. She finished her Elementary education in Candugue
Elementary School currently a Grade 12 student of Pagsulhugon National High
School and wants to be a policewoman in the future.
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ANABEL BAGULAYA
ENTINO
She was born on Feb. 19,2000, boned and raised by her loving parents Villa and Allan
Entino, She lived in Brgy. Bagong Silang Babatngon, Leyte. Currently a Grade 12 student at the
age of 19 in Pagsulhugon National High School and and wants to be a chef someday.
AIZA B.
MAUDO
She was born on April 9,2000. She lives in Brgy. Bagong Silang Babatgon Leyte. She was
born and raised by her loving parents Mr. Mamerto and Mrs. Marites Maudo. As an 18-year-old
young lady, she is currently a Grade 12 student in Pagsuhugon National High School. and wants
to be a successful policewoman someday.
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JOSHUA DAZ
FRAN
He was born on December 22,1998, and was born in Catbalogan, Samar.
Raised by his loving parents and he is currently a Grade 12 student in Pagsulhugon
National High school and dreamed to become a soldier someday
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SECTION 3
OVERVIEW OF THE BUSINESS
Leyte’s leading beauty and wellness shop will bring you the best products
which are all Filipino-Made, which are all from natural ingredients also found in the
Philippines. The Cocobella produce products, beauty products specifically like soap,
scrub and oil that are all has the main ingredient, coconut. The founder Joanlyn
Camacho who is knowledgeable of making soaps come up to the idea of making a
soap out of coconut because of an enormous supply of coconut in their farm, she
planned to have an innovation of a soap with the right use of their resources at the
same time.
The product name Cocobella comes from the Idea of their Co-Founder
Noemdrech Acebedo, she combines the word coco from the word coconut to the
word Bella that means beautiful in French.
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THE NEEDS
The information below shows the problem or needs of the business plan
based on the gathered data.
1. A LOT OF SUPPLY OF COCONUT
2. GOOD PACKAGING
3. ONE-STOP SHOP
A shop that would be able to bring the products, a shop that can invite a lot
of people to buy, an ideal and perfect location
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VISION:
The CocoBella ha plans to expand the business nationwide, and spread the
wonders of coconut to a more enhanced beauty.
MISION:
Not only to enhance beauty nut also to promote wellness to the Filipinas,
that they will make time to their wellness and beauty.
VALUES
The CocoBella value trust, trust of their customers to still believe on the
product. So CocoBella ensue the customers that they will provide the best and
the finest in each of their products
We will work hand in hand for us to continue to do our best in the products
and services that we serve.
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MARKETING PLAN
MARKETING PLAN A
Product
The products that we want to sell are beauty products, our very own
COCOsoap, COCOoil and COCoscrub
Sample of COCOsoap
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Sample of COCOoil
Sample of COCOscrub
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TARGET MARKET
WOMEN
Competitors
Belo medical group is not only known for their dermatologist and plastic
surgery services but also known for their beauty products.
Belo is one of the leading beauty products seller in the Philippines that made this
company the leading competitor though its newly operational.
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S
Solutions (SILKA)
Solutions has been known decades ago, it was founded maybe 20 years
ago, but still manage to be one of the finest beauty product sellers in the country
though out the years, they sell in an average price even cheaper price half the
Belo products price, but they still manage to have good sales despite of the low
pricing.
MARKETTING PLAN B
COMPARE
S
MARKETTING SHARE Good Good
Pricing
Advertising
We have a TV AD, via Leyte Regional TV: for the customers to see visually
about the products
We also have Radio Advertisements via Leyte Regional FM: for the people
far from the city to have an idea about our product.
Flyers, Posters etc.: For the potential clients who are nearby the area, to
know something about the products offered
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The chart below shows our own production paradigm based on our
product concept.
TRANSFORMATION
PROCESS OUTPUT
INPUT gathering raw materials FINISHED
soap PRODUCTS
scrub manufacturing/ COCOsoap
oil producing the products COCOoil
COCOscrub
packaging the product
The soap, oil and scrub are produced by the people from the Cocobella.
They are the ones who make the product and sell it to the market.
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ORGANIZATIONAL CHART
JOANLYN CAMACHO
PRESIDENT
NOEMDRECH ACEBEDO
V-PRESIDENT/
PRODUCTION HEAD
ANGEL OCHEA
PRODUCT ENDORCER
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SECTION 5
SUSTAINABILITY
This part shows the financial plan, projected cost revenue, projected income statement,
and cash flowThis part shows the financial plan, projected cost revenue, projected income
statement, and cash flow
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FINANCIAL PLAN
Capitalization
Cocobella stated in an initial capital P 15,000.00. there are 8 members and they
share 1,875.00 each.
MONTLY EXPENCES
The table below shows our projected expenses per month during the initial year of
our operation based on our product.
Raw Materials
Coconut 3000.00 3500.00
Glycerin 500.00 400.00
Fragrance 250.00 265.00
Essential oil 1000.00 1000.00
Telephone Bill --- ---
Water --- ---
Electricity --- ---
Trasportation 100.00 120.00
miscellaneous 2,000.00 1,800.00
(B) TOTAL VARIABLE 6,850.000 7,085.00
COST
(A+B) TOTAL MONTHLY 13,850.00 13,585.00
COST
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Table 1 shows the projected expenses per month during the initial year of operation. It
is noted that the fixed cost is lower than the variable costs.
Table 2 & 3 Showed the projected cost and revenue by month. Based on the table the
total revenue is P684,000.00 the combined fixed and variable cost. It Indicates that
Cocobella has the great potential of generating profit
NET
PROFIT
Table 4 shows that in the months May to June are considered to be the peak
months. It is assumed that there is a development of the business monthly profit
because of the immergence of new customers and to the continuous support of of old
customers. As shown in the table, from the month of October to December are the non-
leading months (5% loss from the previous months is computed)
Computation of the projected income statement for the year ended and cash flow for
the first quarter of the year based on our product concept
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Cash Outflow
SOCIAL IMPACT
In the Past, the social impact of our chosen business is shown by answering the
following questions.
1. WHAT IS THE DESIRED OUTCOME OF YOUR BUSINESS AS STATED IN YOUR VISION
STATEMENT
The vision of the company is, “Cocobella aims to give beauty to every Filipina, it’s
when beauty becomes convenience. The product is handy to a more enhanced
beauty.” So the company initially wants to give effective products for the customers
and disregarding the fact of earning because our company give more importance
to the dignity of our produced products than the earnings we can earn from it.
a. Employees
For the student employees, they can acquire skills and
knowledge through the working experience they will gain in the duration of the
work, it can contribute to the maturity of the student employees especially that
the workloads are tough.
b. Community
The community can also benefit from the business because it can
generate jobs for the people in the community and also it can attract tourist to
visit our community and it will also be an honor that the community to create
innovative children that will benefit the people in the future.
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