https://www.prospects.ac.

uk/job-profiles/event-manager

Types of event
You'll typically work on the following kinds of event:

 conferences;
 cultural events;
 exhibitions and fairs;
 fundraising and social events;
 music festivals;
 parties and weddings;
 promotions and product launches.

You might specialise in a particular type of event or work on a range of different events.

Responsibilities
As an event manager, you'll need to:

 liaise with clients to find out their exact event requirements;

 produce detailed proposals for events (for example, timelines, venues, suppliers,
legal obligations, staffing and budgets);
 research venues, suppliers and contractors, and then negotiate prices and hire;
 manage and coordinate suppliers and all event logistics (for example, venue,
catering, travel);
 liaise with sales and marketing teams to publicise and promote the event;
 manage all pre-event planning, e.g. organising guest speakers and delegate
packs;
 coordinate suppliers, handle client queries and troubleshoot on the day of the
event to ensure that all runs smoothly and to budget;
 manage a team of staff, giving full briefings;
 organise facilities for car parking, traffic control, security, first aid, hospitality and
the media;
 make sure that insurance, legal, health and safety obligations are followed;
 oversee the dismantling and removal of the event and clear the venue efficiently;
 produce post-event evaluation to inform future events;
 research opportunities for new clients and events.

Salary
 Salaries for entry-level roles typically range from £15,000 to £18,000.
 With experience, you can expect to earn between £16,000 and £35,000.
  Salaries for managers can start at around £30,000, rising to in excess of £50,000
for senior managers or directors with extensive experience and an impressive
track record.

An annual salary survey of the sector is produced by Event magazine.

Salaries vary depending on your employer, location and the sector you work in.
Additional benefits, which can increase your overall salary, include performance-related
pay, commission and bonuses.
Income figures are intended as a guide only.

Working hours
You'll generally work normal office hours in the lead up to an event. However, you may
need to work extra hours, including evenings and weekends, nearer the time of the
event.
Part-time work is possible.

What to expect
 Although the work is largely office based, you'll need to travel to visit clients,
partners, sponsors, venues and other suppliers. You may need to work outside to
plan and deliver the event, e.g. an outdoors concert or festival.
 Jobs are available throughout the UK, often in larger towns and cities, or
locations with large conference and event venues.
 Self-employment and freelance work are possible once you've got experience
and an established network of contacts.
 Depending on the kind of event you're working on, you may need to spend time
away from home either in the UK or abroad.

Qualifications
Although you don't need a specific degree subject to become an event manager, a
degree or HND in event management, hotel or catering management, leisure and
tourism, marketing or business may be useful. Employers are much more interested in
your skills, personal qualities and experience in the industry.
You don't need a degree to become an events manager and you can work your way up
from an assistant position, gaining experience as you progress. It may be useful to take
the Level 2 Certificate in Event Planning, although not essential.
There is no typical route to becoming an event manager and most organisations will
recruit as vacancies arise.
Some people move into event management from related areas such as marketing,
hospitality, PR or arts administration.
Skills
You will need to have:

 organisational skills and attention to detail;

 communication and interpersonal skills;
 negotiation skills when looking for the best price from venues, suppliers and
contractors;
 time-management skills and the ability to work under pressure to ensure the
efficient running of an event;
 project management experience;
 problem-solving skills and diplomacy;
 sales an marketing skills to promote the event and attract sponsorship;
 the ability to manage budgets as you'll be responsible for event budgets;
 a flexible, target-driven, proactive approach;
 administrative and IT skills;
 self-motivation and enthusiasm.

Work experience
Relevant experience, either paid or voluntary, and knowledge of the industry is essential
to break in to this competitive field. Some degree courses have an optional year in
industry and this can be a great way of developing relevant experience and making
industry contacts.
Make the most of your time at university by organising events for a student society or for
charities or other organisations and clubs you have links with. Experience in the
hospitality industry or in a sales, marketing or customer service role is also useful.
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Employers
You can work in the public, private and not-for-profit sectors for event management
companies, in-house organisations or freelance. Typical employers include:

 charities;
 conference and exhibition centres;
 events venues;
 hotels;
 large commercial organisations;
 local authorities;
 public attractions;
 public relations (PR) agencies;
 specialist event management consultancies;
 universities.
Professional development
As a new event manager, you'll typically develop your skills and knowledge by working
alongside more experienced colleagues. Opportunities for training depend on your
employer and may include short courses, run either in-house or externally. Sessions
covered typically include:

 conference and event planning;

 customer care;
 event marketing and copywriting;
 finance;
 health and safety;
 IT;
 project management;
 sales and sponsorship.

Courses are also run by professional bodies such as the:

 Association of Event Organisers (AEO)

 Association of Conferences and Events (ACE)
 Society of Event Organisers (SEO)

Areas covered include how to plan effective marketing events, sponsorship selling
techniques, health and safety and risk assessment.
Other professional bodies with relevant courses, events and seminars include:

 Association of British Professional Conference Organisers (ABPCO) -

professional development opportunities for members through meetings and
seminars;
 Chartered Institute of Marketing (CIM) - ranging from one-day sales and
marketing courses to Certificate and Diploma qualifications;
 Meetings Industry Association (MIA) - one-day events, courses and seminars.

Membership of these bodies is also useful for keeping up to date with the latest industry
news, networking and developing contacts.
It may also be useful to take a course in health and safety. The EPC (Emergency
Planning College), for example, offers a range of courses in event and public safety.

Career prospects
Event management is a competitive career area and promotion will depend on:

 the type and size of organisation you work for;

 how quickly you can develop the key skills and qualities needed to succeed;
 your ability to develop a strong network of contacts;
 your track record.
Promotion may involve moving from an assistant post to team leader, which may
include managing a small team, and then on to the role of manager, then senior
manager or director. With experience you can take on responsibility for large-scale
events, which are more complex to manage, involve high-profile clients and include
bigger budgets.
Career progression is likely to involve changing jobs, moving to a larger company or,
alternatively, setting up as a freelance event management consultant.

Event Manager
Job Summary
Responsible for managing events and ensuring deadlines and budgets are adhered to. Directs
coordination of activities to prepare for the day of the event.

Primary responsibilities

 Manage staff responsible for event coordination activities.

 Coordinate details of events such as conferences, weddings, birthdays, anniversaries,

charity events, surprise parties, trade shows, sales meetings, business meetings,
employee appreciation events and virtual events.

 Hire, train, and educate staff on proper event procedures.

 Calculate budgets and adjust when necessary.

 Book venues and negotiate fees.

 Prepare invitations and send out at appropriate time.

 Hire bartenders and wait staff.

 Work with guest of honor to ensure all requests are met.

 Drive attendance to the event.

  Promote the event using flyers, cold calling, and social media as examples of ways to
spark attention.

 Analyze event performance and prepare metrics presentation.

 Define company brand through events.

 Ensure staff is adequately prepared for event.

 Pay vendors for their participation in the event.

 Provide receipts if needed.

 Ensure day of event goes smoothly.

 Set up booths, flowers, decorations, and other event decor.

 Plan menus, order food, and hire chefs or caterers.

 Sample food, including main dishes and desserts.

 Give final approval for items such as music and menus.

Dear Mam,

I already shared the J.D with Dinesh for Event Manager,

now sharing it with all, this one is a position which we are
introducing first time in our organization . Please go
through the JD first,

Job Responsibilities:
1. Event planning for each event, including budgeting.
Monitoring against plan.

2. Setting, communicating and maintaining timelines and

priorities on every event.

3. Event concept creation, e.g. themes, message, purpose,

refreshments etc.

4. Being responsible for all project budgets from start to

finish.

5. Presentation skill to motivate the audience.

6. Organization of all materials needed to be shipped to an

event before scheduled time.

7. Ensure all Audio Visual elements e.g PPT slides are

created and tested in advance.

8. To work with the Managers/HOD’s to agree upon

objectives and outcomes for each event

9. Able to travel for venue booking, inspection across PAN

India.

Feedbacks and Reports:

1. Maintaining the for the project/event. .

2. Co-ordinate with other departments and franchisee

regarding event programs.

3. Proper filling of the reports and feedback.

4. Manage event related data like photos, videos, feedback

forms etc.

Interpersonal Skill:

1. Good with Budgets.

2. Multi-Tasker.

3. Reliable/Good at hitting deadlines

4. Excellent communication and influencing skills

5. Strong diplomacy and a good sense of humor are a

definite advantages

6. Knowledge of MS-Outlook is an added advantage.

according to Job responsibilities I have to create the KPI.
waiting for your reply.

Dear Rachna,

From the JD given above, it is difficult to design KPIs.

Please confirm what is the input and what is output of this
department or this position. Parameters to design KPIs are
quality, quantity, accuracy, cost, customer satisfaction,
timeliness or delivery, capacity utilisation etc.

From the JD given above, we cannot design the KPIs on

these parameters. Either I need to talk to the Event
Manager or your superior who wants the KPIs.

Anyway, I have designed following few KPIs:

a) Average revenue per event

b) % of event days against total working days of the

calendar year or financial year
c) % of events conducted from repeat customers (< 3 years
old) in the calendar year or financial year

d) % of events managed within approved budget

e) % of marketing spend against total revenue

f) Number of accidents or safety incidents reported during

the events

What about instituting comprehensive PMS for the entire

organisation? You cannot have KPIs for the selected staffs.
Please call me on my mobile and I shall explain meaning
and importance of comprehensive PMS.

All the best!

Dinesh Divekar
18th November 2014 From India, Bangalore