Company profile

The A.P. Moller - Maersk Group is a worldwide conglomerate with

core focus on shipping and oil & gas. We employ approximately
121,000 people, operate in 130 countries and are headquartered in
Copenhagen,Denmark.

The world’s largest container shipping company and a customer-focused

leader in reliable, eco-effi cient transport. Reliability is a top priority for
Maersk Line.
 A.P.Moller
A.P. Møller - Mærsk A/S was established in the
Danish town of Svendborg in 1904, when 28-
year-old Mr Arnold Peter Møller together with
his father, Captain Peter Mærsk Møller, bought
a second-hand steamer of 2,200 tons dead
weight.

• Founded in 1904
• Global headquarters in Capenhagen Denmark
• 121,000 employees
A.P. Møller
• Offices in around 130 countries
• Operates more than 550 container vessels
• Ranked at 107 in Forbes Magazine’s ‘Fortune 500’
survey in 2009 (151 in 2008)
 A.P. Moller - Maersk Group milestones

1904: 1928: 1928: 1959: 1962: 1964: 1967: 1972:

Company First liner The first tanker Opening of the Oil exploration Dansk Maersk Maersk Contractor
established with a service vessel was new shipyard at and production Supermarked Supply established
general cargo ship between US added to the Lindø activities (retail business) Service
and Asia Maersk fleet initiated established established

1972: 1975: 1977: 1994: 1999: 1999: 2005: 2005:

Maersk Oil first oil in First Mercantile Maersk Oil Safmarine Sea-Land P&O Oil and gas
the North Sea containerised now Maersk commenced oil Container acquired Nedlloyd interests of
vessels Logistics production in Qatar Lines (SCL) acquired Kerr-McGee UK
established acquired acquired
 The Mission And Vision

• Mission
Why we exist
"We contribute to global energy supply by
delivering safe and reliable floating production
services"
• Vision
What we want to be
"Best in class"
 Maersk Line (ML)
Maersk Line is one of the leading liner shipping companies in the world, serving
customers all over the globe.

Located in: More than 125 About 325 offices

countries globally

Maersk Line Fleet: Comprises more than

550 vessels
Employees about 120000
globally
 Maersk Line Regional Setup
• 8 Regions
• 54 Country Clusters
• Offices in over 125 countries

North Europe Region

North America Region

Mediterranean Region
North Asia Region
West Central Asia (NAS)
Region

Latin America Region Africa Region

Asia Pacific Region

 Our Shipping Activities

Sales

Consignee

Booking

Delivery
Trucking Loading Shipping Discharge
 Maersk’s Strategy

 Three Fundamental Challenges to Differentiate Itself

From the Industry:

 Unreliability

 Complexity (Hard To Do Business)

 Environmental Impact
BUSINESS STRATEGY OF MAERSK LINE
 Types Of Basic Containers
Basic Containers
20' Dry Ocean Frt.

40' Dry Ocean Frt.

40' Collapsible Flat Rack

20' Open Top

40' Open Top

45' High Cube

20' Reefer

40' Reefer

40' High Cube Reefer

20' Flat Rack

40' Flat Rack

20' Tank
 Volume growth market container service
Year Market share(ML)
2001 2
2002 2.7
2003 3.5
2004 4
2005 4.2
2006 4.8
2007 5.5
2008 5.6
2009 6
2010 6.5
2011 7.5
2012 7.7
 Triple-E Vessels Advantages / Disadvantages

 Designed To Run At Slower Speeds

59% Lower Unit Cost & 50% Lower CO2
Emissions / Container Than Industry Average
“Cradle-to-Cradle Passport” End of Life
Decommissioning

 So Large Only Select Ports Can Handle

 Risk of Industry Overcapacity if Everyone
Orders Bigger Ships (Competitors Are
Ordering Bigger Ships)
 More Action Taken

 Existing Vessels:
 $10Mea. Waste-heat Recovery Systems For
Many Vessels
 New Hull Coatings
 Environment Certified Shipyards to Scrap
Ships … Increased Cost $20M on 10 Vessels.

 New Fuels … Biofuels

 Selling Sustainability
 Maersk Wanted To Be Industry Leader In
Providing Transparency and
Environmental Information To Customers
 Provided Monthly Customer Scorecards
 Educate Customers On Environmental
Impacts Of Transportation Industry

 Customer’s Reaction Was Environmental

Concerns Are Good, But Price Is Most
Important
 who will be the consumer/ users/ and
buyer of your products?
List of consumer/ users/ and buyer
Retail industry
Food industry
Commodity
Dry cargo
Break bulk cargo
Others cargo
 Promotion of the product
Advertisement trough Newspaper.
Sponsorship
 Conclusion
 Soren Skou, CEO Maersk Line:
 Concerned Sustainability Approach Not
Working With Customers
 Concerned It Would Not Allow
Differentiation Between Maersk and
Competitors
 CMA CGM, Hapag-Lloyd had CO2
Calculators To Measure Carbon Footprint Of
A Shipments Journey
 APL Named Sustainable Shipping Operator
from 2010
Thank You