Kuliah 3 Proses Komunikasi

Oleh Coky Fauzi Alfi

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Visual Communication
Topics

• Define: Visual Communication

• History of Visual Communication
• Visual Communication Nodes
• Visual Communication Model
• Advantages and Disadvantages
"The more you see, the more you know.“
― Aldous Huxley
Define: Visual Communication
Visual communication is the communication of
ideas through the visual display of information.

Primarily associated with two dimensional

images, it includes:
art, signs, photography, typography, drawing
fundamentals, color and electronic resources.

Recent research in the field has focused on web

design and graphically oriented usability.
History of Visual Communication
Rocks and Caves
Cave Paintings
Petroglyphs
Geoglyphs
Ideograms
Chinese
Sumerians
Ancient Egyptians
The Alphabet
The Phoenician
The Greeks
The Romans
The Art of the Book
Celtic Manuscripts
Ottonian manuscripts
Carolingian manuscripts
Romanesque manuscripts
Gothic manuscripts
The Printing Press
Movable type
Incunabula
The Master of Type
Renaisance Painting: Sandro Boticelli
(1445 - 1510)
Leonardo da Vinci: engineering sketch
The Renaisance Book
Cyclopedia
The Mercator Atlas
Breaking the Grid
Lithographic stones
Photography
Posters
The Avantgarde
Constructivism
Futurism
Dadaism
Bauhaus
Destijl
The Modernists
Art Deco
Information Graphics
Swiss Style
The Computer
Deconstructivist
Web Design
Processing
Data visualisation
3D
User interface design
Visual Communication Nodes
Visual intelligence/
Visual Graphic design/
Cognition/
literacy Aesthetics
Perception

Visual Visual culture/

Visualization/
Visual rhetoric/
Creativity Communication
Visual semiotics

Professional performance:
Photography/Film/Video/Internet/
Mass media/Advertising/PR
Visual Communication Model
 Common Interest

Meaning

M1 M2
Encoder Decoder
Film/TV/ Film/TV/
Images Noise Images
Generated Received
Decoder Encoder

Behavioral Changes Meaning Behavioral Changes

And Beyond
the Message Common Interest
Advantages and Disadvantages
 Advantages
• Transcends language barriers
• Attention getting
• Ability to pick up information while in a
passive state of listening
• It seems to be trustable
 Disadvantages
• Imprecise & difficult to convey complex ideas
• Except for pictures/symbols, it can only
communicate for limited distances, and only in
the present moment
• Often cannot transmit factual information
• Is open to multiple interpretations -- easy to
misread
• Can possibly distract from the original intent
of the message
 What Makes Good Visual
Communication?
• Clear
• Readable
• Says only one thing
• Stays on the subject
• Important
• Interesting
• Simple
• Accurate
 © 2011
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