Raghave

CHAPTER-IV
DATA ANALYSIS
1
DATA ANALYSIS & INTERPRETATION
TABLE 1: TABLE SHOWING THE GENDER OF THE

RESPONDENTS
GENDER NUMBER PERCENTAGE
MALE 38 38%
FEMALE 62 62%
Total 100 100%
CHART 1: CHART SHOWING THE GENDER OF THE

RESPONDENTS
INTERPRETATION:
From the above table and chart, it is observed that out of 100 respondents, 38% are males and
62% are females
2
TABLE 2: TABLE SHOWING THE AGE OF THE RESPONDENTS
AGE RESPONDENTS PERCENTAGE
BELOW 15 YEARS 0 0%
15-30YEARS 63 63%
30-40 YEARS 26 26%
ABOVE 45 YEARS 11 11%
TOTAL 100 100%
CHART 2: CHART SHOWING THE AGE OF THE RESPONDENTS
INTERPRETATION:
From the above table and chart, it is observed that out of 100 respondents, 0%, Below 15
years, 63% are 15-30 years, 26% are 30-40 years,11% are above 45years
3
TABLE 3: TABLE SHOWING EDUCATIONAL QUALIFICATIONS OF
THE RESPONDENTS
EDUCATIONAL NUMBER PERCENTAGE
QUALIFICATIONS
SSC 15 15%
INTERMEDIATE 17 17%
GRADUATE 33 33%
POST GRADUATE 27 27%
PH.D 1 1%
OHER 7 7%
TOTAL 100 100%
CHART 3: CHART SHOWING EDUCATIONAL QUALIFICATIONS

OF THE RESPONDENTS
INTERPRETATION: From the above table and chart, it is observed that out of 100
respondents,15% are ssc,17% are intermediate, 33% are graduate,27% are post graduate,1%
are PhD , 7% are others .
4
TABLE 4: TABLE SHOWING THE OCCUPATION OF THE
RESPONDENTS
OCCUPATION NUMBER PERCENTAGE

STUDENT 44 44%
EMPLOYEE 24 24%
BUSINESSMEN 9 9%
HOUSEWIFE 17 17%
OTHERS 6 6%
TOTAL 100 100%
CHART 4: CHART SHOWING OCCUPATION OF THE

RESPONDENTS
respondents, 44% are students, 24% are employee, 9% are businessmen, 17% are housewife,
6% are others.
5
TABLE 5: TABLE SHOWING THE INCOME OF THE RESPONDENTS
INCOME NUMBER PERCENTAGE

LESS THEN RS.10,000 22 22%
RS.10,000-RS25,000 22 22%
RS.25000-RS.50000 7 7%
MORE THAN 50000 4 4%
NO INCOME 45 45%
TOTAL 100 100%
CHART 5: CHART SHOWING THE INCOME OF THE

RESPONDENTS
INTERPRETATION:
From the above table and chart, it is observed that out of 100 respondents,22% are less
thenRS.10000,22% are RS.10000-RS.25000,7% are RS.25000-RS.50000,4% are more than
50000,45% are no income.
6
TABLE 6: TABLE SHOWING PERCENTAGE OF INCOME SPENT ON
CLOTHES
% OF INCOME YOU NUMBER PERCENTAGE

SPEND ON CLOTHES
LESS THEN 10% 21 21%
10%-20% 42 42%
20%-30% 20 20%
MORE THAN 30% 17 17%
TOTAL 100 100%
CHART 6: CHART SHOWING PERCENTAGE OF INCOME SPENT

ON CLOTHES
INTERPRETATION:
From the above table and chart, it is observed that out of 100 respondents, 21% are less
than 10%, 42% are 10%-20%, 20% are 20%-30%, 17% are more than 30%.
7
TABLE 7: TABLE SHOWING THE TYPE OF CLOTHES
RESPONDENTS PREFER
TYPE OF CLOTHES NUMBER PERCENTAGE
BRANDED 36 36%
NON BRANDED 7 7%
BOTH 57 57%
TOTAL 100 100%
CHART 7: CHART SHOWING THE TYPE OF CLOTHES

RESPONDENTS PREFER
INTERPRETATION :
From the above table and chart, it is observed that out of 100 respondents, 36% are
branded, 7% are non branded, 57% are both.
8
TABLE 8: TABLE SHOWING REASONS FOR PREFERING BRANDED
CLOTHES
REASONS FOR NUMBER PERCENTAGE

PREFERING BRANDED
CLOTHES
DURABILITY 16 15%
QUALITY 80 76%
STATUS 6 6%
OTHER 3 3%
TOTAL 105 100%
CHART 8: CHART SHOWING REASONS FOR PREFERING

BRANDED CLOTHES
respondents, 15% are durability, 76% are quality, 6% are status,3% are other reasons.
9
TABLE 9: TABLE SHOWING REASONS FOR PREFERING NON-
BRANDED CLOTHES
PARTICULARS NUMBER PERCENTAGE

LOW PRICE 7 7%
FITS IN MY BUDGET 35 35%
I DO NOT LIKE SPENDING 45 45%
MUCH ON EXPENSIVE
CLOTHING
I CAN BUY MORE 8 8%

OTHER REASONS 5 5%
TOTAL 100 100%
CHART 9: CHART SHOWING REASONS FOR PREFERING NON

BRANDED CLOTHES
INTERPRETATION:
From the above table and chart, it is observed that out of 100 respondents,7% are low
price, 35% are fits in my budget,45% are i do not like spending much on expensive clothing,
8% are i can buy more,5% are other reasons
10
TABLE 10: TABLE SHOWING PRICE RANGE PREFERED IN
BRANDED CLOTHES
PRICE RANGE PREFER IN BRANDED NUMBER PERCENTAGE

CLOTHES
LESS THEN RS.1000 22 22%
RS.1000-5000 63 63%
RS.5000-10000 15 15%
ABOVE RS.10000 0 0%
Total 100 100%
CHART 10: CHART SHOWING PRICE RANGE PREFERED IN

BRANDED CLOTHES
INTERPRETATION:
than RS.1000, 63% are RS.1000-5000,15% are 5000-10000,0% is above 10000.
11
TABLE 11: TABLE SHOWING PRICE RANGE PREFERED IN NON –
BRANDED CLOTHES
PRICE RANGE PREFER NUMBER PERCENTAGE
IN NON –BRANDED
CLOTHES
LESS THEN RS.500 39 39%
RS.500-1000 26 26%
RS.1000-1500 30 30%
ABOVE RS.1500 5 5%
TOTAL 100 100%
CHART 11: CHART SHOWING PRICE RANGE PREFERED IN NON

–BRANDED CLOTHES
INTERPRETATION:
than RS.500, 26% are RS. 500-1000, 30% are RS.1000-1500 and 5% are above RS.1500
12
TABLE 12: TABLE SHOWING TYPE OF BRAND PREFERED
WHICH BRANDS NUMBER PERCENTAGE

PREFER
INDIAN BRANDS 52 52%
FOREIGN BRANDS 3 3%
BOTH 45 45%
TOTAL 100 100%
CHART 12: CHART SHOWING TYPE OF BRAND PREFERED
INTERPRETATION :
From the above table and chart, it is observed that out of 100 respondents, 52% are Indian
brands, 3% are foreign brands, 45% are both.
13
TABLE 13: TABLE SHOWING TYPE OF THE INDIAN BRANDS
PREFERED
WHICH INDIAN NUMBER PERCENTAGE

BRANDS PREFER
ALLEN SOLLY 4 4%
BOMBAY DYEING 15 14%
RAYMOND GROUP 25 23%
NEERU’S 12 11%
WESTSIDE 3 3%
LOUIS PHILIPPE 3 3%
PETER ENGLAND 9 8%
ALL OF THE ABOVE 14 13%
NONE OF THE ABOVE 17 16%
ANY OTHER 5 5%
TOTAL 107 100%
14
CHART 13: CHART SHOWING TYPE OF THE INDIAN BRANDS
PREFERED
INTERPRETATION:
From the above table and chart, it is observed that out of 100 respondents, 4% are allen
solly,14% are Bombay dyeing, 23% are Raymond group11% are neeru’s, 3% are Westside,
3%are Louis philippe,8% are peter England13% are all of the above,16% none of the above,
5%are any other.
15
TABLE 14: TABLE SHOWING TYPE OF THE FOREIGN BRANDS
PREFERED
WHICH FOREIGN NUMBER PERCENTAGE

BRANDS PREFER
NIKE 8 8%
CALVIN KLEIN 9 9%
GUESS 2 2%
FRENCH CONNECTION 2 2%
PUMA 20 19%
TOMMY HILIFIGER 3 3%
ADIDAS 12 12%
MANGO 3 3%
ALL OF THE ABOVE 15 15%
NONE OF THE ABOVE 27 26%
ANY OTHER 1 1%
TOTAL 102 100%
16
CHART 14: CHART SHOWING TYPE OF THE FOREIGN BRANDS
PREFERED
INTERPRETATION:
From the above table and chart, it is observed that out of 100 respondents, 8% are nike,
9% are calvinklen, 2% are guess, 2% are French connection, 19% are puma,3% are tommy
hilifiger, 12% are adidas, 3% are mango,15% are all of the above, 26% are none of the above,
1% are anyorther.
17
TABLE 15: TABLE SHOWING THE SOURCE OF INSPIRATION
WHEN BUYING CLOTHES
SOURCE OF NUMBER PERCENTAGE
INSPIRATION WHEN
BUYING CLOTHES
PARENTS 33 32
FRIENDS 37 36
COLLEAGUES 10 10
CELEBRITIES 5 5
OTHER 17 17
TOTAL 102 100
CHART 15: CHART SHOWING THE SOURCE OF INSPIRATION

WHEN BUYING CLOTHES
INTERPRETATION:
parents, 36% are friends, 10% are colleagues, 5% are celebrities, 17% are others.
18
TABLE 16: TABLE SHOWING LOYALTY TO THE BRANDS THAT
RESPONDENTS USE
LOYAL TO THE BRAND NUMBER PERCENTAGE

THAT YOU USE
YES 80 80%
NO 20 20%
TOTAL 100 100%
CHART 16: CHART SHOWING LOYALTY TO THE BRANDS THAT

RESPONDENTS USE
INTERPETATION:
From the above table and chart, it is observed that out of 100 respondents, 80% are yes,
20% are no.
19
TABLE 17: TABLE SHOWING EXPERIMENT WITH DIFFERENT
BRANDS BY THE RESPONDENTS
EXPERIMENT WITH NUMBER PERCENTAGE

DIFFERENT BRANDS
YES 27 27%
NO 13 13%
SOMETIMES 60 60%
TOTAL 100 100%
CHART 17: CHART SHOWING EXPERIMENT WITH DIFFERENT

BRANDS BY THE RESPONDENTS
INTERPETATION:
13% are no, 60% are sometimes.
20
TABLE18: TABLE SHOWING IF THE RESPONDENTS CHOOSE THE
SAME PRODUCT IF THE PRICE INCREASES
SAME PRODUCT IF THEIR NUMBER PERCENTAGE

PRICE INCREASES
UP TO A CERTAIN LIMIT IN 56 56%

PRICE INCREASE
YES IRRESPECTIVE OF THE 11 11%

PRICE INCREASE
NO I MAY LOOK FOR 33 33%

DIFFERENT PRODUCTS
TOTAL 100 100%
CHART 18: CHART SHOWING IF THE RESPONDENTS CHOOSE

THE SAME PRODUCT IF THE PRICE INCREASES
INTERPRETATION:
From the above table and chart, it is observed that out of 100 respondents, 56% are up to a
certain limit in price increase, 11% are yes irrespective of the price increase,33% are no i
may look for different products.
21
TABLE 19: TABLE SHOWING FACTORS THAT HELP BUILD A
GOOD BRAND IMAGE
WHICH TO HELPS NUMBER PERCENTAGE
BUILD A GOOD BRAND
IMAGE
QUALITY 68 66%
COMMUNICATION 10 10%
STRATEGIES
GOOD VALUE ADDED 22 21%
SERVICES
FREE GIFTS AND 3 3%
DISCOUNTS
OTHER 0 0%
TOTAL 103 100%
CHART 19: CHART SHOWING FACTORS THAT HELP BUILD A
GOOD BRAND IMAGE
INTERPRETATION:
quality, 10% are communication strategies, 21% are good value added services,3% free gifts
and discount, 0% is others.
22
TABLE 20: TABLE SHOWING OPINION OF THE RESPONDENTS ON
INVESTMENT IN POPULAR CELEBRITIES AS GOOD’S BRAND
AMBASSADORS A GOOD STRATEGY
GOOD BRAND NUMBER PERCENTAGE

AMBASSADORS
YES 20 20%
NO 20 20%
MAY BE 60 60%
TOTAL 100 100%
CHART 20: CHART SHOWING OPINION OF THE RESPONDENTS

ON INVESTMENT IN POPULAR CELEBRITIES AS GOOD’S BRAND
AMBASSADORS A GOOD STRATEGY
respondents, 20% are yes, 20% are no, 60% are maybe.
23
TABLE 21: TABLE SHOWING PLACES OF BRANDED CLOTHES
PLACES OF BRANDED NUMBER PERCENTAGE

CLOTHES
FACTORY OUTLETS 6 6%
BRAND SHOW ROOM 31 31%

/STORES
SHOPING MALL 60 60%
ONLINE SHOPING 3 3%
OTHER 2 2%
TOTAL 100 100%
CHART 21: CHART SHOWING PLACES OF BRANDED CLOTHES
INTERPRETATION:
From the above table and chart, it is observed that out of 100 respondents, 6% are factory
outlets, 31% are brand show room/ stores,60% are shopping mall, 3% are online shopping,
2% are other.
24
TABLE 22: TABLE SHOWING PLACES OF NON BRANDED
CLOTHES
PLACES OF NON- NUMBER PERCENTAGE
BRANDED CLOTHES
RETAIL SHOPS 45 45%
WHOLESALE SHOPS 37 37%
FRIENDS AND 11 11%
RELATIVES WHO DO
BUSINESS IN CLOTHES
OTHER 7 7%
TOTAL 100 100%
CHART 22: CHART SHOWING PLACES OF NON BRANDED

CLOTHES
INTERPRETATION:
From the above table and chart, it is observed that out of 100 respondents, 45% are retail
shops,37% are wholesale shops, 11% are friends and relatives who do business in clothes, 7%
are other.
25
TABLE 23: TABLE SHOWING PREFERENCE WHEN VISITING A
SHOP FOR BUYING CLOTHES
PREFERENCE WHEN RESPONDENTS PERCENTAGE

VISITING SHOP FOR
BUYLNG CLOTHES
I GO DIRECTLY TO A 28 28%
PARTICULAR SHOP
I CHECK IN VARIOUS 67 67%

SHOPS
I BUY ONLINE 5 5%
TOTAL 100 100%
CHART 23: CHART SHOWING PREFERENCE WHEN VISITING A

SHOP FOR BUYING CLOTHES
INTERPRETATION:
From the above table and chart, it is observed that out of 100 respondents, 28% are i go
directly to a particular shop, 67% are check in various shops, 5% are i buy online.
26
TABLE 24: TABLE SHOWING HOW OFTEN DO YOU BUY
CLOTHES
HOW OFTEN DO YOU BUY NUMBER PERCENTAGE

CLOTHES
ONCE A WEEK 0 0%
ONCE EVERY 2 WEEKS 1 1%
ONCE AMONTH 10 10%
DURING THE FESTIVAL OFFERS 20 20%
DURING THE SALES PERIOD 13 13%
AS THE NEED ARISES 32 32%
OCCASIONALLY 19 19%
RARELY 5 5%
TOTAL 100 100%
CHART 24: CHART SHOWING HOW OFTEN DO YOU BUY
CLOTHES
INTERPRETATION:
From the above table and chart, it is observed that out of 100 respondents, 0% are once a
week, 1% are once every 2 weeks,10 % are once a month, 20% are during the festival offers,
13% are during the sales period,32 % are as they need arises,19 % are oocasionally,5 % are
rarely
27
TABLE 25: TABLE SHOWING SATISFACTION WITH THE
BRANDED CLOTHES YOU BUY
SATISFACTION - NUMBER PERCENTAGE

BRANDED CLOTHES
YOU BUY
YES 95 95%
NO 5 5%
TOTAL 100 100%
CHART 25: CHART SHOWING SATISFIED WITH THE BRANDED

CLOTHES YOU BUY
INTERPRETATION:
From the above table and chart, it is observed that out of 100 respondents, 95% are yes,5%
are no.
28
TABLE 26: TABLE SHOWING SATISFACTION WITH THE NON –
BRANDED CLOTHES YOU BUY
SATISFIED NON NUMBER PERCENTAGE

BRANDED CLOTHES
YOU BUY
YES 61 61%
NO 39 39%
TOTAL 100 100%
CHART 26: CHART SHOWING SATISFACTION WITH THE NON – BRANDED

CLOTHES YOU BUY
INTERPRETATION:
39% are no.
29
TABLE 27: TABLE SHOWING RESPONDENTS OPINION ON “DO
YOU FEEL THAT THE BRANDED OR NON BRANDED CLOTHES
HAVE AN IMPACT ON ONE’S IMAGE”
BRANDED OR NON – NUMBER PERCENTAGE
BRANDED CLOTHES
HAVE ON ONE”S IMAGE
YES, ON PERSONAL 29 29%
IMAGE
YES,ON PROFESSIONAL 23 23%
IMAGE
YES, ON BOTH THE 33 33%
ABOVE
NO,IT DOES NOT HAVE 16 16%
AN IMPACT
TOTAL 100 100%
CHART 27: CHART SHOWING RESPONDENTS OPINION ON “DO

YOU FEEL THAT THE BRANDED OR NON BRANDED CLOTHES
HAVE AN IMPACT ON ONE’S IMAGE”
INTERPRETATION
From the above table and chart, it is observed that out of 100 respondents, yes on personal
image, 23% yes, on professional image, 33% are yes, on both the above, 16% are no,it does
not have an impact.
30
CHI-SQUARE TEST
TEST -1
ASSOSIATION BETWEEN AGE GROUP OF RESPONDENTS AND

TYPE OF CLOTHS THEY PREFERED
PARTICULARS BRANDED NON- BOTH TOTAL

BRANDED
Below 15years 0 0 0 0
15-30years 29 2 33 64
30-45years 5 3 18 26
Above 45 years 3 3 4 10
Total 37 8 55 100
The following are the steps for calculation of Chi-square test:
STEP-1 CONSTRUCTION OF HYPOTHESIS:
NULL HYPOTHESIS (H0): There is no significant difference between the age and the
type of clothes they prefer
ALTERNATE HYPOTHESIS (H1): There is a significant difference between the age and
the type of clothes they prefer
STEP-2 LEVEL OF SIGNIFICANCE:
Level of significance =5, Degree of freedom=n-1= 6-1=5(11.1)
STEP-3 TEST STATISTIC:
CHI-SQUARE () = ∑ (O-E) 2 /E
31
STEP-4 CALCULATION:
OBSERVED EXPECTED (O-E) (O-E)2 (O-E)2/E

VALUES(O) VALUES(E)
29 24 5 25 1.041
5 10 -6 36 2.571
3 4
2 5
3 2 0 0 0
3 1
64 35 29 841 24.028
26 14 12 144 10.285
10 6 4 16 2.666
TOTAL) 40.591
STEP-5 CONCLUSION:
DECISION: calculated value 40.591 is less than table value 11.1 for5% level of significance
and 5 degrees of freedom .Therefore accept Alternative hypothesis. There is a significant
difference between the age and the type of clothes they prefer.
32
TEST -2:
ASSOCIAION BETWEEN OCCUPATION OF RESPONDENTS AND TYPE OF CLOTHS

THEY PREFERED
PARTICULARS Branded Non-branded Both Total

Student 18 1 27 46
Employee 12 1 11 24
Business 2 1 6 9
Housewife 3 3 9 15
Other 2 2 2 6
TOTAL 37 8 53 100
The following are the steps for calculation of Chi-square test:
STEP-1 CONSTRUCTION OF HYPOTHESIS:
NULL HYPOTHESIS (H0): There is no significant difference between occupation and the
type of clothes prefer
ALTERNATE HYPOTHESIS (H1): There is a significant difference between occupation

and the type of clothes prefer
STEP-2 LEVEL OF SIGNIFICANCE:
Level of significance =5, Degree of freedom=n-1= 8-1=7 (14.1)
STEP-3 TEST STATISTIC:
CHI-SQUARE () = ∑ (O-E) 2 /E
33
STEP-4 CALCULATION:
O E O-E (O-E)2 (O-E)2/E

18 17 1 1 0.058
12 9 3 9 1
2 3 -4 16 0.777
3 6
2 2 -4 16 0.777
1 4
1 2
3 1 3.52 12.390 8.371
2 0.48
27 24 3 9 0.375
11 13 -1 1 0.055
6 5
9 8 0 0 0
2 3
Total 11.413
STEP-5 CONCLUSION:
DECISION: calculated value 11.413 is more than table value (14.1) for 5% level of
significance and 7 degrees of freedom. Therefore accept null hypothesis i.e. There is no
significant difference between occupation and the type of clothes prefer.
34
CHAPTER-V
FINDING
SUGGESTION
CONCLUSION
35
SUMMARY OF FINDINGS:
• It is observed that out of the 100 respondents the highest percentage of respondents
are females that is 62%.
fall the category of 15-30 years that is 63%.
• It is observed that out of the 100 respondents the highest percentages of respondents
are graduate that is 33%.
• It is concluded that out of the 100 respondents the highest percentage of respondents
are student that is 44%.
are no income that is 45%.
are 10%-20% that is 42%.
are both that is 57%. Lowest percentage of respondents are non-branded that is 7%.
are quality that is 76%.
are do not like spending much on expensive clothing that is 45%.
• It is observed that out of the 100 respondents the lowest percentages of respondents
are above 10000 that is 0%.
are less thanRS.500 that is 39%.
• It is observed that out of the 100 respondents the lowest percentage of respondents are
foreign brands that is 3%.
choose Raymond group that is 23%.
• It is observed that out of the 100 respondents none of the respondents prefer the
foreign brands which are been mentioned.
are friends that is 36%.
are loyal to the brands that they use that is 80%.
36
• It is observed that out of the 100 respondents, the 13% of the respondents do not
experiment with different brands.
stick upto to a certain limit in price increase that is 56%.
says quality builds a good brand image, which is 66%.
say that the popular celebrities may be good brand ambassadors, that is 60%.
buy branded clothes from shopping malls that is 60%.
buy non-branded clothes from retail shops, that is 45%.
• It is observed that out of the 100 respondents, 5% of the respondents only buy online.
say that they buy clothes as the need arises (32%).
are satisfied with the branded clothes they buy (95%)
• It is observed that out of the 100 respondents 61% of the respondents say that they are
satisfied with the non-branded clothes.
say the branded and noon-branded clothes have an impact on one’s image (33%).
37
SUGGESTIONS:
• Awareness about the branded and non branded clothes to consumer’s.

• There should be a reasonable cost for the clothes.
• Affordable cost must be there to middle class people.
• Foreign brands are high in range than the Indian brands.
• Quality of the clothes increases the image of the brand.
• Direct purchasing is better than the online purchasing.
• Different type of clothes must be introduced.
• Most of the consumers preferring only Indian brands.
38
CONCLUSION:
From the study it can be concluded that the consumers of branded and non branded
clothes are increasing in day to day life. Most of the consumers doesn’t prefer non branded
because of quality of the clothes. 57% of the consumers prefer branded clothes for quality
and life period of cloth will remain long time. For branded clothes like Allen Solly,
Raymond, Neeru’s, Peter England etc., consumers are spending less than Rs.10000 and for
non branded clothes
39
REFERENCES
Magazines:
• Femina
• Savvy
• Harper’s Bazaar
• Women’s Era
Websites:
• https://www.scribd.com/doc/23683990/Introduction
• https://www.habboxforum.com/showthread.php?t=684424
40
QUESTIONNAIRE
• Name:
• Gender: a) Male b) Female
• Age: a) Below15 years b) 15 – 30 years c) 30 – 45 years d) Above 45 years
4. Educational Qualifications: a) SSC b) Intermediate c) Graduate d) Post Graduate
e) Ph.D f) Other (Please Specify: ______________)
5. Occupation: a) Student b) Employee c) Business d) Housewife
e) Other (Please Specify :______________)
6. Monthly Income: a) Less than Rs.10,000 b) Rs.10,000-Rs.25,000 c) Rs.25,000-Rs.50000
d) More than Rs.50,000 e) No Income
7. What percentage of your income do you spend on clothes?
a) Less than10% b) 10% - 20% c) 20% - 30% d) More than 30%
8. Which type of clothes do you prefer?
a) Branded b) Non-branded c) Both
9. What are the reasons for preferring branded clothes?
a) Durability b) Quality c) Status d) Other reasons (Please specify: ___________)
10. What are the reasons for preferring non branded clothes?
a) Low price b) Fits in my budget c) I do not like spending much on expensive clothing
d) I can buy more e) Other reasons (Please Specify: _______________)
11. What price range do you prefer in branded clothes?
a) Less than Rs. 1000 b) Rs.1000-5000 c) Rs.5000-10000 d) Above Rs.10000
12. What price range do you prefer in non-branded clothes?
a) Less than Rs.500 b) Rs. 500 - 1000 c) Rs.1000 - 1500 d) Above Rs. 1500
13. Which brands do you prefer?
a) Indian Brands b) Foreign Brands c) Both
14. Which of the Indian brands do you prefer?

a) Allen Solly b) Bombay Dyeing c) Raymond Group d) Neeru’s e) Westside
f) Louis philippe g) Peter England h) All of the above i) None of the above
j) Any Other (Please Specify:__________________)
15. Which one of the foreign brands do you prefer?

a) Nike b) Calvin Klein c) Guess d) French Connection e) Puma
f) Tommy Hilfiger g) Adidas h) Mango i) All of the above j) None of the above
k) Any Other (Please Specify :__________________)
16. Which of the following is your source of inspiration when buying clothes?
41
a) Parents b) Friends c) Colleagues d) Celebrities e) Other ( _____________)
17. Are you loyal to the brands that you use?

a) Yes b) No
18. Do you experiment with different brands?
a) Yes b) No c) Sometimes
19. Would you stick to the same product if their price increases?
a) Up to a certain limit in price increase
b) Yes, irrespective of the price increase
c) No I may look for different products
20. Which of the following according to you helps build a good brand image?
a) Quality b) Communication strategies c) Good value added services
d) Free gifts and discounts f) Other (Please Specify: ____________________)
21. Are popular celebrities good brand ambassadors and are investing in them a good strategy?
a) Yes b) No c) May be
22. From where do you usually buy branded clothes?
a) Factory Outlets b) Brands Show rooms /Stores c) Shopping Malls
d) Online Shopping e) Other (Please Specify : _____________)
23. From where do you usually buy non-branded clothes?
a) Retail shops b) Wholesale shops c) Friends and relatives who do business in clothes
d) Other (Please Specify : _____________)

24. What is your preference when visiting a shop for buying clothes?
a) I go directly to a particular shop. b) I check in various shops.
c) I buy online.
25. How often do you buy your clothes?
a) Once a week b) Once every 2 weeks c) Once a month
d) During the festival offers e) During the sales period f) As the need arises
g) Occasionally i) Rarely
26. Are you satisfied with the branded clothes you buy?
a) Yes b) No
27. Are you satisfied with the non-branded clothes you buy?
a) Yes b) No
28. Do you feel that the branded or non-branded clothes have an impact on one’s image?
a) Yes, on personal image b) Yes, on professional image
c) Yes, on both the above d) No, it does not have an impact
42
29. Any Suggestions:
__________________________________________________________________________________
__________________________________________________________________________________
____
Thank You
43

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CHAPTER-IV

TABLE 1: TABLE SHOWING THE GENDER OF THE

GENDER NUMBER PERCENTAGE

Total 100 100%

CHART 1: CHART SHOWING THE GENDER OF THE

AGE RESPONDENTS PERCENTAGE

30-40 YEARS 26 26%

ABOVE 45 YEARS 11 11%

TOTAL 100 100%

CHART 2: CHART SHOWING THE AGE OF THE RESPONDENTS

CHART 3: CHART SHOWING EDUCATIONAL QUALIFICATIONS

OCCUPATION NUMBER PERCENTAGE

CHART 4: CHART SHOWING OCCUPATION OF THE

INCOME NUMBER PERCENTAGE

CHART 5: CHART SHOWING THE INCOME OF THE

% OF INCOME YOU NUMBER PERCENTAGE

LESS THEN 10% 21 21%

MORE THAN 30% 17 17%

TOTAL 100 100%

CHART 6: CHART SHOWING PERCENTAGE OF INCOME SPENT

TYPE OF CLOTHES NUMBER PERCENTAGE

TOTAL 100 100%

CHART 7: CHART SHOWING THE TYPE OF CLOTHES

REASONS FOR NUMBER PERCENTAGE

TOTAL 105 100%

CHART 8: CHART SHOWING REASONS FOR PREFERING

PARTICULARS NUMBER PERCENTAGE

I CAN BUY MORE 8 8%

CHART 9: CHART SHOWING REASONS FOR PREFERING NON

PRICE RANGE PREFER IN BRANDED NUMBER PERCENTAGE

LESS THEN RS.1000 22 22%

Total 100 100%

CHART 10: CHART SHOWING PRICE RANGE PREFERED IN

CHART 11: CHART SHOWING PRICE RANGE PREFERED IN NON

WHICH BRANDS NUMBER PERCENTAGE

INDIAN BRANDS 52 52%

TOTAL 100 100%

CHART 12: CHART SHOWING TYPE OF BRAND PREFERED

WHICH INDIAN NUMBER PERCENTAGE

BOMBAY DYEING 15 14%

RAYMOND GROUP 25 23%

ALL OF THE ABOVE 14 13%

NONE OF THE ABOVE 17 16%

TOTAL 107 100%

WHICH FOREIGN NUMBER PERCENTAGE

ALL OF THE ABOVE 15 15%

NONE OF THE ABOVE 27 26%

TOTAL 102 100%

TOTAL 102 100

CHART 15: CHART SHOWING THE SOURCE OF INSPIRATION

LOYAL TO THE BRAND NUMBER PERCENTAGE

TOTAL 100 100%

CHART 16: CHART SHOWING LOYALTY TO THE BRANDS THAT

EXPERIMENT WITH NUMBER PERCENTAGE

TOTAL 100 100%

CHART 17: CHART SHOWING EXPERIMENT WITH DIFFERENT

SAME PRODUCT IF THEIR NUMBER PERCENTAGE

UP TO A CERTAIN LIMIT IN 56 56%

YES IRRESPECTIVE OF THE 11 11%

NO I MAY LOOK FOR 33 33%

TOTAL 100 100%

CHART 18: CHART SHOWING IF THE RESPONDENTS CHOOSE

GOOD BRAND NUMBER PERCENTAGE