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GROUP
ASSIGNMENT SWOT ANALYSIS OF UFONE

Submitted To:
Ma’am Tamania khan

Submitted By:

Syeda Sumbal Naqvi (013)

Zahra Ali (021)
Aamir Shahid (001)
Shahzaib Murad (036)
Muhammad Awais (032)
Aadil Saeed (014)
1112 0 Abbas (008)
Saqib
DATED: 4/20/2014
 SWOT ANALYSIS OF UFONE

INDRODUCTION

Ufone GSM Is a Pakistani Cellular service provider. After the privatization Of PTCl, Ufone Is Owned By Etisalat.The Company Began
Operations under the Brand name Of Ufone in Islamabad on 29 January 2001.Ufone is the leading organization Because Of huge
network courage. Ufone was pioneer in launching the GPRS and MMS services.

STRENGTHS

I. Ufone Has network Courage In almost every city of Pakistan

II. Ufone Provide international roaming facility with more than 150 international countries with lowest rate.
III. Ufone provide unique services to their customers like Utune, background music etc.
IV. Ufone provide the service of Multimedia Messaging service .The network also UFONE subscriber to have high speed wireless
data service.
V. While Keeping Its Tradition of Being the Trend setter in the industry. Ufone changed the image of mobile phones from a
Luxury Only Affordable by the elite, to a necessity affordable by the common man.
VI. Ufone Increased its focus on the youth segment like Youth package, Prepaid band. So its now Considered to be one of the
most favorite brands of the Youth market.
VII. Ufone Was the first cellular company in Pakistan that introduced the service of GPRS and hence took the competitive
advantage From all over the telecom network.
VIII. Ufone offer The Lowest SMS and Internet Packages To their customers which is the basic key advantage of Company
IX. Ufone also Provide lowest call rates to any network to their customer so in some period of time many people switch to
UFONE network.
X. The UFONE Main strength today is its amazing advertising campaign. Its advertising is excellent and eye catching.

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 SWOT ANALYSIS OF UFONE
XI. Ufone mobile banking refers the availability of bankingand financial services with the help of mobile handset.The scope of
offered services are broadly categorized into transaction based(bill payment e.g Ufone Uload,utility paayments)

WEAKNESS

I. The UFONE company biggest weakness is that it is unable to meet the demands
II. Ufone has the problem voice of quality. Though its courage area is vast and it covers more than all cities of PAKISTAN but
the voice quality is not as good as it should be.
III. The biggest weakness of Ufone of its hidden charges of Package. Which company didn’t share to their customers and the
company also loses many customers due to this reason.
IV. UFONE though has some unique and distinct services but it has not yet given many innovative services as compared to
other cellular companies.
V. It has a weak marketing strategy to attract post-paid clientele and they are more dependent on pre-paid customers in
spite of the fact that UFONE major revenue arises from pre-paid customers.

OPPORTUNITY

i. Ufone’s biggest opportunity lying ahead in near future is the phase of conversation of their GSM technology into 3G
technology.
ii. It can further target the cooperate segment in PAKISTAN

iii. Ufone has the opportunity of growing its customer base due to increasing trend of using mobile phones.
iv. Ufone still has room for the improvement of its network coverage in comparison to the Market Giant “MOBILINK”

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 SWOT ANALYSIS OF UFONE
v. Ufone has the opportunity to win the customers of its competitors by providing them superior services on lower price.
vi. Ufone should develop some new franchises in remote areas so that people will get more and more benefit from it and it
will help to increase their customers
vii. It should also introduce internet packages at lowers prices then many people will switch from other networks towards
it.

THREATS

i. Today The Boosting customer base of ZONG is also a big thread for UFONE as Telenor has already surpassed Ufone in
term of capturing market share.
ii. The Decreasing economy rates ,instability in Pakistan and worldwide recession are a big threat for all businesses in
Pakistan including Ufone
iii. In Balochistan and FATA where Ufone already has network coverage is in danger because of critical situation and
operation being held there. Investment of Ufone is in danger.
iv. Telenor is giving higher rumination to its employee as compared to its Ufone so many of its skillful and competent
employees are going there. That will affect the company’s profitability in the long run.
v. Ufone have to revise the list of subscribers who are legal and authorized. Because Due to increasing terrorism
unregistered SIM played important role so Government has warn to take strict action if any company would not keep
such record.
vi. Government interference in term of taxes will always be treated as threat.

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