Sampling is a process through which a researcher

selects a portion or segment from the population at

the center of the researcher’s study.

Population is a group of persons or objects that

possess some common characteristics that are of
interest to the researcher, and about which the
researcher seeks to learn more
TYPES AND SUBTYPES OF SAMPLING
1. PROBABILITY SAMPLING (scientific sampling) is a type of
sampling in which all the members of an entire population
have a chance of being selected.

a. Simple Random Sampling

Examples: Fishbowl method,
Table of random numbers
TYPES AND SUBTYPES OF SAMPLING
1. PROBABILITY SAMPLING (scientific sampling) is a type of
sampling in which all the members of an entire population
have a chance of being selected.

b. Stratified random sampling. The population is first divided

into different strata, and then the sampling follows. Age,
gender, educational attainment, are some possible criteria
used to divide a population into strata.
TYPES AND SUBTYPES OF SAMPLING
C. Cluster sampling is used in large scale studies, where the
population is geographically spread out. Sampling procedures may
be difficult and time consuming.
Example: A researcher wants to survey academic performance of high school students in
La Union.
1. He can divide the entire population (population of La Union) into different clusters (cities
or municipalities).
2. Then the researcher selects a number of clusters depending on his research through
simple or systematic random sampling.
3. Then, from the selected clusters (randomly selected cities or municipalities) the
researcher can either include all the high school students as subjects or he can select a
number of subjects from each cluster through simple or systematic random sampling.
TYPES AND SUBTYPES OF SAMPLING
1. PROBABILITY SAMPLING

D. Systematic sampling is a method of selecting every nth

element of a population.
Example: For instance, if a local NGO is seeking to form a
systematic sample of 500 volunteers from a population of
5000, they can select every 10th person in the population to
systematically form a sample
TYPES AND SUBTYPES OF SAMPLING
1. NON-PROBABILITY SAMPLING

a. Convenience sampling
-Depends upon the availability of population
-They population or the participant is easy to reach
Example: A pollster interviews shoppers at a local mall. If the
mall was chosen because it was a convenient site from which
to solicit survey participants and/or because it was close to
the pollster's home or business
TYPES AND SUBTYPES OF SAMPLING
1. NON-PROBABILITY SAMPLING

b. Quota Sampling
-gets equal amount from each group

Example: a researcher might ask for a sample of 100 females,

or 100 individuals between the ages of 20-30.
TYPES AND SUBTYPES OF SAMPLING
1. NON-PROBABILITY SAMPLING

c. Purposive sampling
-researcher freely decide who will be taken as
participants
-also known as judgmental, selective, or subjective
sampling