1.

Profile of Beach Resorts in San Juan, Batangas

1.1 Types of Business Ownership Frequency Weighted Mean

Sole Proprietorship 11 40.74%

Partnership 5 18.52%

Corporation 11 40.74%

1.2 Length of Operation Frequency Weighted Mean

1-5 years 7 25.93%

6-10 years 10 37.04%

11-15 years 4 14.81%

16-20 years 3 11.11%

21 years and above 3 11.11%

 1.3 Financial Position Frequency Weighted Mean

0%
P50,000 and below 0

P50,001 – P100,000 2 7.41%

P100,001 – P150,000 1 3.70%

P150,001 – P200,000 1 3.70%

P200,001 – P250,000 6 22.22%

P250,001 and above 17 62.96%

2.

Factors that

characterize low 4 3 2 1

season

F WM F WM F WM F WM

Financial instability of the

11 40.74% 12 44.44% 2 7.41% 2 7.41%
resort

Tight cash control in the

12 44.44% 14 51.85% 1 3.70% 0 0%
business
Low profitability index 9 33.33% 15 55.56% 2 7.41% 1 3.70%

Lots of promotion 7 25.93% 14 51.85% 5 18.52% 1 3.70%

Lack of number of
11 40.74% 9 33.33% 6 22.22% 1 3.70%
tourists

Changes in weather
8 29.63% 16 59.26% 2 7.41% 1 3.70%
condition

3.

Marketing Strategies
4 3 2 1
During High Season

F WM F WM F WM F WM

Bookings or sales in
18 66.67% 8 29.65% 1 3.70% 0 0%
advance
 Showcase testimonials
15 55.56% 11 40.74% 1 3.70% 0 0%
and reviews

Highlight of activities and

17 62.96% 8 29.63% 2 7.41% 0 0%
service offers

Use social media 18 66.67% 8 29.63% 1 3.70% 0 0%

Use website 20 74.07% 5 18.52% 1 3.70% 1 3.70%

Discount and promotions 13 48.15% 12 44.44% 1 3.70% 1 3.70%

Affordable packages 15 55.56% 10 37.04% 2 7.41% 0 0%

Glamarous
13 48.15% 11 40.74% 2 7.41% 1 3.70%
advertisement

Reward program 7 25.93% 15 55.56% 4 14.81% 1 3.70%

Hold events and

17 62.96% 8 29.63% 2 7.41% 0 0%
seminars

Stay on lookout (track the

10 37.04% 14 51.85% 3 11.11% 0 0%
strategies of competitors)

Continue creating

remarkable context with 15 55.56% 10 37.02% 2 7.41% 0 0%

an off season twist

 Smart pricing to attract
17 62.96% 8 29.63% 2 7.41% 0 0%
business

Establish personal

relationship with 18 66.67% 7 25.93% 2 7.41% 0 0%

customers

Target locals 14 51.85% 8 29.63% 5 18.52% 0 0%

Producing lot of
9 33.33% 13 48.15% 5 18.52% 0 0%
pamphlets

Marketing Strategies
4 3 2 1
During Low Season

F WM F WM F WM F WM

Bookings or sales in
18 66.67% 9 33.33% 0 0% 0 0%
advance

Showcase testimonials
17 62.96% 9 33.33% 1 3.70% 0 0%
and reviews

Highlight of activities and

16 59.26% 11 40.74% 0 0% 0 0%
service offers

Use social media 20 74.07% 6 22.22% 1 3.70% 0 0%

 Use website 17 62.96% 9 33.33% 0 0% 1 3.70%

Discount and promotions 12 44.44% 15 55.56% 0 0% 0 0%

Affordable packages 15 55.56% 12 44.44% 0 0% 0 0%

Glamarous
14 51.85% 11 40.74% 2 7.41% 0 0%
advertisement

Reward program 10 37.04% 13 48.15% 4 14.81% 0 0%

Hold events and

15 55.56% 12 44.44% 0 0% 0 0%
seminars

Stay on lookout (track the

10 37.04% 15 55.56% 2 7.41% 0 0%
strategies of competitors)

Continue creating

remarkable context with 15 55.56% 11 40.74% 1 3.70% 0 0%

an off season twist

Smart pricing to attract

16 59.26% 8 29.63% 3 11.11% 0 0%
business

Establish personal

relationship with 19 70.37% 7 25.93% 1 3.70% 0 0%

customers

Target locals 11 40.74% 14 51.85% 2 7.41% 0 0%

 Producing lot of
9 33.33% 15 55.56% 3 11.11% 0 0%
pamphlets

4. Cash Disbursement

4.1 What budgeting technique do Frequency Weighted Mean

you employ in the business

Payback period 2 7.41%

Time- adjusted rate of return 8 29.63%

Net present value 12 44.44%

Profitability Index 5 18.52%

Others 0 0%

Processing of
4 3 2 1
Disbursement

F WM F WM F WM F WM

Authorizing cash
15 55.56% 10 37.04% 0 0% 2 7.41%
disbursement
Checking of invoice as to
13 48.15% 14 51.85% 0 0% 0 0%
quantity, price and terms

Checking vouchers and

the accompanying 14 51.85% 10 37.04% 2 7.41% 1 3.70%

supporting documents

Payment of disbursement
9 33.33% 13 55.56% 3 11.11% 0 0%
through check

Check numbers and

payment dates recorded 12 44.44% 12 44.44% 3 11.11% 0 0%

in the disbursement

Entering of disbursement

prepared in the check 6 22.22% 16 59.26% 3 11.11% 2 7.41%

registered

Construction/ Expansion
13 48.15% 10 37.04% 4 14.81% 0 0%
projects