Você está na página 1de 18

W R I T I N G WO RT H R E A D I N G l ISSUE 31 l N O v e m b er 2 0 0 8

TheReader
ColdType

extra/2
Keeping
the media
safe
for big
business
Essays by
David Cromwell
& David Edwards
Jonathan Cook
The Authors

David Cromwell & David Edwards are co-editors of the London media
watchdog, Media Lens. Their book, Guardians of Power, was released in
2006, Their web site is http://www.medialens.org

Jonathan Cook is a British journalist living in Nazareth, Israel. His new book,
published this month, is Disappearing Palestine: Israel’s Experiments in
Human Despair (Zed Books). His website is http://www.jkcook.net

ColdType
Writing Worth Reading From Around the World
www.coldtype.net

2 TheReader | EXTRA | November 2008


intellectual cleansing / 1

Keeping
the media
safe for big
business

M ❝
artin Tierney is one of a tiny In 1996, Noam Chomsky attempted to
number of mainstream jour- explain to an equally bemused Andrew
nalists willing to review our Practitioners Marr (then of the Independent):
book, Guardians of Power. In of alternative Marr: “This is what I don’t get, because
June 2006, he published an accurate out- journalism also it suggests – I mean, I’m a journalist – peo-
line of our argument in the Scottish daily, seek to redress ple like me are ‘self-censoring’...”
the Herald, commenting: “It stands up to what they consider Chomsky: “No – not self-censoring.
scrutiny.” an imbalance of There’s a filtering system that starts in kin-
He added that we “do not see conscious media power in dergarten and goes all the way through and
conspiracy but a ‘filter system maintained mainstream media, – it doesn’t work a hundred percent, but
by free market forces.’ After all it wouldn’t which results in it’s pretty effective – it selects for obedience
be appropriate to show the limbs of third the marginalization and subordination, and especially...”
world children during Thanksgiving as it (at worst, the Marr: “So, stroppy people won’t make it
would only remind consumers who was re- demonization) of to positions of influence...”
ally being stuffed.” certain social and Chomsky: “There’ll be ‘behaviour prob-
Exactly so. But if no conspiracy is in- cultural groups lems’ or... if you read applications to a
volved, how on earth does the market and movements graduate school, you see that people will
manage to filter dissident views with such tell you ‘he doesn’t get along too well with
consistency? As baffled Channel 4 news his colleagues’ – you know how to inter-
reader, Jon Snow, told us: pret those things.”
“Well, I’m sorry to say, it either happens Chomsky’s key point: “I’m sure you be-
or it doesn’t happen. If it does happen, it’s lieve everything you’re saying. But what
a conspiracy; if it doesn’t happen, it’s not I’m saying is, if you believed something dif-
a conspiracy.” (Interview with David Ed- ferent you wouldn’t be sitting where you’re
wards, January 9, 2001; http://www.me- sitting.”
dialens.org/articles/interviews/jon_snow. So what happens when a professional
php) journalist does express “something differ-

November 2008 | TheReader | EXTRA | 3


David Cromwell & David Edwards

ent”? Is their office seat just yanked away


from them and rolled under a more reliable
rear end?

The unwritten
tual property whom employers can trust to
experiment, theorise, innovate and create
safely within the confines of an assigned
Consider the case of our reviewer, Mar- corporate media ideology. The political and intellectual ti-
tin Tierney, who wrote for the Saturday rule is that you midity of today’s most highly educated
Herald for seven years. In August, Tierney can say what you employees is no accident.” (Schmidt, Dis-
reviewed Barbara Ehrenreich’s book Go- like about the ciplined Minds, Rowman & Littlefield Pub-
ing To Extremes (Granta, 2008). With his powerless – they lishers, 2000, p.16)
usual uncompromising vim, he wrote: “It can be treated The question of trust is crucial – em-
is essentially a tirade against every meth- with contempt, ployers must be able to rely on their human
od used against US citizens to ensure that smeared and property to play by the rules. This is why
their wealth is systematically transferred to slandered without Tierney was fired.
government and corporate elites. limit. But when the The employer’s reference to Tierney’s
“This is done, she claims, via abuse of powerless attempt extreme comment was ironic indeed given
the tax system, scapegoating immigrants; to challenge the extreme nature of the horrors exposed
denial of unions and Gestapo tactics used the powerful, in Ehrenreich’s book – titled, after all, Go-
by the likes of... [a large US supermarket] to a different rule ing To Extremes – and outlined in Tierney’s
ensure this and a perennial ‘Warfare State’ applies review.
where taxpayers’ money merely is used Tierney tells us the review was published
to enrich arms dealers while bludgeoning – with the unamusing mention of the US
them into a unnecessary paranoia.” supermarket, and all references to it, re-
Notice that Tierney merely reported moved – on August 16. (Email from Tierney
claims made by Ehrenreich in her book to Media Lens September 30, 2008)
regarding the use of “Gestapo tactics”. It If you’ve ever wondered why the press
seems the Herald’s initial response to the finds it so hard to find ‘space’ for the mul-
review was positive – the piece was excel- titude of excellent, radical analyses, this
lent, he was told. (Email to Media Lens, incident gives an idea of the true reasons.
September 25, 2008) The unwritten corporate media rule is that
But someone else on the Herald’s edito- you can say what you like about the pow-
rial staff informed Tierney that the refer- erless – they can be treated with contempt,
ence to the supermarket’s “Gestapo tac- smeared and slandered without limit. But
tics” had caused great upset and anger in when the powerless attempt to challenge
the office. One senior editor in particular the powerful, a different rule applies.
was deeply unamused. This last reaction By contrast, in May, the mighty Eamonn
appears to have been decisive. Indeed, as Butler, Director of the Adam Smith Insti-
a result, Tierney was told, he was being tute, had no problems attacking the BBC in
asked to relinquish his column. The rea- a Times article titled, ‘Watch out, the Ge-
soning? His editor felt she could not feel stapo are about.’
confident that he would not make similarly Butler was not merely reporting an ac-
extreme comments in future – comments cusation of “Gestapo tactics”, as Tierney
that might slip undetected into the paper. did; he was himself protesting a BBC ad-
(Email from Tierney to Media Lens, Octo- vert that sought to scare viewers into pay-
ber 1, 2008) ing their licence fees. Butler commented:
The reference to a lack of confidence “Nor are these Gestapo tactics new.
immediately recalls the work of journalist Years ago, similar advertisements showed
and physicist Jeff Schmidt who has stud- a family laughing at some comedy pro-
ied the filtering of career professionals in gramme on TV. Comes the voice-over: ‘If
some depth. The professional, Schmidt ex- you have a TV licence, you’re laughing.’ In
plains, “is an obedient thinker, an intellec- the dimly-lit street, a van draws up. Black

4 TheReader | EXTRA | November 2008


Keeping The Media Safe For Big Business

leather boots crunch up the path, the fam-


ily still oblivious. The voice continues: ‘If
not...’ A gloved hand presses the bell. Sud-

All around us,
Views, to the Guardian‘s Comment is Free
(CiF) website. Philo wrote:
“News is a procession of the powerful.
denly, the family stops laughing, their faces unseen, our Watch it on TV, listen to the Today pro-
gripped by sheer dread.” media are being gramme and marvel at the orthodoxy of
You can bet there was no great upset in continuously views and the lack of critical voices. When
the Times’ offices. cleansed, pore- the credit crunch hit, we were given a suc-
In July 2007, Ned Temko and Nicholas deep, of important cession of bankers, stockbrokers and even
Watt of the Observer reported that the wife rational comments hedge-fund managers to explain and say
of Downing Street’s former chief of staff, for the simple, what should be done. But these were the
Jonathan Powell, had “lifted the lid on the crude reason that people who had caused the problem, think-
private fury felt by Tony Blair’s inner circle they threaten ing nothing of taking £20 billion a year in
over the cash-for-peerages inquiry, accus- profits city bonuses. The solution these free mar-
ing the police of ‘Gestapo tactics’.” Imag- ket wizards agreed to, was that tax payers
ine the shock if Temko and Watt had been should stump up £50 billion (and rising) to
sacked for reporting the accusation. fill up the black holes in the banking sys-
In September 2006, Dominic Lawson tem. Where were the critical voices to say it
wrote an article titled, ‘Gestapo tactics in would be a better idea to take the bonuses
freedom’s name.’ Protesting the US-UK back?
use of torture in fighting “the war on ter- “Mainstream news has sometimes a
ror”, Lawson wrote: “America is inevitably social-democratic edge. There are com-
tainted – and Britain by association – with plaints aired about fuel poverty and the
the unanswerable charge that it has used state of inner cities. But there are precious
the tactics of the Gestapo in the name of few voices making the point that the rea-
freedom.” son why there are so many poor people
is because the rich have taken the bulk of
Samantha’s Christmas Cards – And the disposable wealth. The notion that the
Other Scandals people should own the nation’s resources is
All around us, unseen, our media are being close to derided on orthodox news.” [Read
continuously cleansed, pore-deep, of im- the full article in the November issue of the
portant rational comments for the simple, ColdType Reader at www.coldtype.net]
crude reason that they threaten profits. He added: “At the start of the Iraq war
Last month, Nick Clayton, a columnist we had the normal parade of generals and
at the Scotsman for 12 years and formerly military experts, but in fact, a consistent
its technology editor, reported that adver- body of opinion then and since has been
tisers were leaving the paper in favour of completely opposed to it. We asked our
online media. He wrote: “Whether you’re sample [of TV viewers] whether people
looking for work or a home, the web’s the such as Noam Chomsky, John Pilger, Nao-
place to go.” mi Klein and Michael Moore should be
Clayton was fired for writing this. He featured routinely on the news as part of
commented on his sacking: “I really don’t a normal range of opinion. Seventy three
understand why I’ve been fired... I was per cent opted for this rather than wanting
merely reporting what estate agents had them on just occasionally, as at present.”
said to me about advertising in newspa- Matt Seaton, the CiF editor, rejected the
pers.” article on the grounds that “it would be
Freelancers aren’t fired, just waved away. read as a piece of old lefty whingeing about
Last month, Greg Philo of the prestigious bias”. (Email from Greg Philo, September
Glasgow University Media Group sub- 30, 2008)
mitted a powerful article, More News Less This from the same website that has

November 2008 | TheReader | EXTRA | 5


David Cromwell & David Edwards

just published Anne Perkins’s analysis of


the merits of different leaders’ wives. Sarah
Brown, wife of prime minister Gordon, and

The Palestine
“Study Shows Truth Biased against Israel,
By CYN SORSHEEP.”
In response, CanWest hit the media
Samantha Cameron, wife of Tory leader Media Collective collective with a SLAPP (strategic law-
David, are doing so much better than “that produced a suit against public participation) claiming
awful Cherie” Blair, it seems: satirised version a violation of trademark law. Because the
“Brown is unflashy and sincere. Cameron of CanWest’s writers were initially anonymous, Can-
is cool and elegant. The joke is they could Vancouver Sun West sued the printer and another activist,
be sisters, with pretty but unacademic Sa- newspaper on the Mordecai Briemberg, who had passed out
mantha and the older, not quite as pretty theme of the 40th copies. Robert Jensen, professor of journal-
but dead brainy Sarah.” anniversary of the ism at the University of Texas, takes up the
Samantha “keeps her mouth shut and Israeli Occupation story: “Such a suit is legitimate only when
looks cool and stylish”, although there have in 2007. This the plaintiff can show there’s a reasonable
been gaffes: “no one mentions those packs included stories likelihood that people will confuse the fake
of Smythson’s Christmas cards (£5.70 each, such as: “Study with the real and that some harm will re-
£57 for 10)”. And so on . . . Shows Truth sult. In this case, there clearly is no confu-
We found this within seconds of visiting Biased against sion and no harm, and hence no serious
the site – there are limitless comparable Israel, By CYN claim. But CanWest presses on.
examples. At time of writing, Perkins’s ar- SORSHEEP.” “Calling the [Palestine Media] Collec-
ticle has garnered 15 uninspired comments, In response, tive’s paper ‘a counterfeit version’ that
including: “It is a very silly Daily Mail sort CanWest hit the amounts to ‘identity theft,’ CanWest seems
of article as others say, but this is the way media collective to want to frame this as a kind of intellec-
the Guardian is going, alas.” with a SLAPP tual-property terrorism: ‘This piece was
As we ourselves know, where dissidents (strategic lawsuit not satirical. It was not a clever spoof. It
can’t be sacked, patronised or ignored, legal against public was a deliberate act to mislead and mis-
action is always an option. participation) inform thousands of people by using the
CanWest, one of Canada’s largest me- claiming a violation actual Vancouver Sun masthead, logo and
dia companies, is the owner of newspa- of trademark law layout,” reads a company statement on the
pers, radio and television stations, and case.” (Jensen, (http://www.zcommunica-
online properties. CanWest founder, Israel tions.org/znet/viewArticle/18899)
(Izzy) Asper, a strong supporter of Israel’s Briemberg initially sought coverage of
right-wing Likud party, reportedly told the his plight from the Canadian press without
Jerusalem Post: “In all our newspapers, in- success. He then approached the interna-
cluding the National Post, we have a very tional press, including the Guardian, with
pro-Israel position... we are the strongest an opinion piece. The Guardian directed
supporter of Israel in Canada.” him to their Comment is Free website,
The Guardian noted that Asper “was which has ignored him.
highly critical of any perceived anti-Israeli The Index on Censorship has run
position in the media, particularly the Ca- an edited version of his op-ed here:
nadian Broadcasting Corporation’s cover- www.indexoncensorship.org/?p=560
age of the Middle East, which he suggested A Seriously Free Speech Committee has
had anti-Semitic overtones”. also been formed to help with honorary
Responding to this consistent pro-Is- members such as Naomi Klein, John Pilg-
raeli stance, the Palestine Media Collective er, Noam Chomsky and Ed Herman, and
produced a satirised version of CanWest’s many others:
Vancouver Sun newspaper on the theme of www.seriouslyfreespeech.wordpress.com/
the 40th anniversary of the Israeli Occupa- There has so far been no mention of this
tion in 2007. This included stories such as: story in any UK newspaper.

6 TheReader | EXTRA | November 2008


intellectual cleansing / 2

it’s all about


the money
In response to the previous essay, former Guardian and Observer journalist, Jonathan Cook, who
is now based in Nazareth, Israel, reporting on Israel-Palestine issues, emailed us: “I woke up
after four hours sleep, my head buzzing with recollections of my early years in journalism. I’ve
been sitting and writing ever since, trying to make sense of it all. It’s quite therapeutic and more
revealing about how the media work than I had appreciated before. Your essay really has set off
processes in my head.” He also wrote this 6,500-word piece which had the effect of “reframing my
career in a way that finally makes sense to me”

Lesson 1: It’s all about money


❝ tographer. The advertising staff was more

I
than twice that size.
n many ways, my introduction to jour- When they first By definition, free newspapers are ad-
nalism was far from typical. In the mid- emerged, some of vertising platforms – since they have no
1980s, after university, I was casting the independently other way of raising revenue. But when
around for a career and decided to “try” owned ones were they first emerged, some of the indepen-
journalism. I called the local free newspa- not as dire as dently owned ones were not as dire as they
per in the city in which I had graduated, they uniformly uniformly are today – for reasons we will
Southampton, and offered my services. are today – for come to. The Southampton Advertiser was
Free newspapers were a new and rap- reasons we will one of a small chain of free newspapers on
idly growing form of print media. Cheap come to the south coast owned by a local business-
production had been made possible by the man. He made no effort to conceal the fact
new technologies about to revolutionise that he saw his newspapers simply as ve-
the working practices of all papers, includ- hicles for making money.
ing those in Fleet Street. I was using a small Most ambitious journalists start out on
Macintosh computer, writing stories and a daily local newspaper (I would soon end
designing the pages, at a time when the na- up on one), owned by one of a handful of
tionals were still laboriously typesetting. At large media groups. There, as I would learn,
the Southampton Advertiser, we produced a one quickly feels all sorts of institutional
weekly newspaper with just four editorial constraints on one’s reporting. As a young
staff: an editor, two reporters and a pho- journalist, if you know no better, you sim-

November 2008 | TheReader | EXTRA | 7


Jonathan Cook

ply come to accept that journalism is done


in a certain kind of way, that certain sto-
ries are suitable and others unsuitable, that

Invariably when
come to a full explanation soon, but here I
will highlight a major part of the answer.
An important concern of the Advertiser’s
arbitrary rules have to be followed. These I went out on a owner was getting his paper better read
seem like laws of nature, unquestionable story, local people than the evening paper so that he could at-
and self-evident to your more experienced welcomed me into tract advertising away from it and charge
colleagues. Being a better journalist re- their homes telling more per page to the advertisers. It was a
quires that these work practices become me how much they form of genuine – and short-lived – compe-
second nature. admired the paper tition between local newspapers. Indepen-
The Advertiser, however, offered a far and often asking dently owned free sheets like the Adver-
more enlightening and free-wheeling en- why the evening tiser created a real battle for readers with
vironment for a young journalist. Larger paper could not the paid-for evenings, a situation that had
newspapers structure their offices in such be more like ours. been unknown for many decades in almost
a way as to ensure that editorial and ad- People seemed all Britain’s cities.
vertising staff keep an ostentatious dis- genuinely excited It also meant that free sheets like the
tance from each other, usually on separate at the prospect of Advertiser that were not part of a media
floors – as if underscoring to everyone that being included in corporation had a real motivation to write
editorial judgments are free of commercial our coverage stories that were popular with readers and
concerns. At the Advertiser we dispensed dispense with the fusty, deferential report-
with such niceties. The advertising staff ing that had typified the monopolistic eve-
were next door and we freely mingled and ning papers for decades. The Advertiser pre-
socialised. ferred to risk upsetting officials if it meant
Nonetheless, on the Advertiser the offi- gaining readers.
cial motto was that we were there to satisfy To this end, the Advertiser’s owner had
the readers. I remember in my first week recruited an award-winning former investi-
being given a slide show by the advertising gative reporter from the Daily Mirror. Our
manager, whose various independently au- paper was full of hard-hitting news reports
dited surveys revealed that the Advertiser and investigations. I remember being sent
was better liked and more read in the city out to take on shotgun-wielding “cowboy
than the paid-for local evening newspaper clampers”, conmen who at that time had
– including, he added proudly, by the ABs, the freedom to clamp cars and then de-
professionals with money to spend on con- mand money with menaces; we exposed
sumer goods. council corruption; and I was put in charge
I doubt he was lying. Invariably when I of running a campaign to bully the city into
went out on a story, local people welcomed beginning recycling projects.
me into their homes telling me how much Soon council officials were refusing to
they admired the paper and often asking speak to me. It felt like we were in a low-
why the evening paper could not be more budget remake of All the President’s Men.
like ours. People seemed genuinely excited Our efforts were amply rewarded too. That
at the prospect of being included in our year we won the Free Newspaper of the
coverage. Year Award.
It seems almost paradoxical to me now. Incredibly, this was the most exciting
How could a newspaper entirely depen- time I would ever experience in newspa-
dent on advertising outperform a newspa- pers. Most of the time it felt like we were
per part of whose revenues came from a free to write anything. On the rare occa-
reading public who had to pay for it? Surely sions we did make a “mistake”, however, it
the evening newspaper had far more incen- was clear that it was because we had up-
tive to come up with reports that appealed set an advertiser rather than the readers. It
to its readers than the free sheet? We will was a lesson not lost on me.

8 TheReader | EXTRA | November 2008


It’s All About The Money

Today, free newspapers are derided. And


there is good reason. The Advertiser’s rapid
fate has been shared by all the other free

Within a short
soon emerged that we were to be stymied
every time we tried to write the kind of sto-
ries we covered for the Advertiser.
sheets that tried to compete with a local time a new editor Here is a typical experience I had early
established daily paper. was appointed on with the Echo. I had been approached
The Advertiser became a genuine threat and the paper’s by a group of residents concerned that the
to the commercial interests of the local hard-hitting Church of Scientology was intending to use
Evening Echo (as it was then known). Even reports were a local health clinic to promote their work.
with a tiny staff, the Advertiser had far more ditched. Life- The residents felt this was a misuse of pub-
interesting stories than the evening paper. style features lic space and that the clinic’s reputation
Humiliatingly, the Echo was forced to run and syndicated might confer some legitimacy on the Sci-
follow-ups of our stories when our exclusive material entologists’ claims. When I told the news
reports raised questions in the city coun- dominated instead. editor about the story, he looked mortified.
cil chamber. Readers started abandoning One of my former “We never run stories about the Scientolo-
the evening paper: why pay for your news colleagues would gists,” he said. Why, I asked. “Because they
when you can get it better written and de- confide in the pub have money and sue every time we men-
livered through your door for free? that his job was tion them in the paper.”
Shortly after I had been poached by the now to rewrite I am not even sure whether his excuse
Echo, the Advertiser was bought out by the press releases was genuine. Had I written the story for
evening paper’s owners. The staff of the free the Advertiser, I doubt we would have been
sheet were relocated to the Echo’s building sued. But, looking back, I think his com-
and my former paper was eviscerated. ment concealed some bigger truths about
Within a short time a new editor was the difference between the Echo and the
appointed and the paper’s hard-hitting re- Advertiser.
ports were ditched. Life-style features and Unlike most media owners, the Advertis-
syndicated material dominated instead. er’s original proprietor was not a corporate
One of my former colleagues would confide player; he was a local businessman who
in the pub that his job was now to rewrite had spotted an opening in the media mar-
press releases. The Advertiser stopped be- ket created by new technology. This created
ing a rival to the Echo; it became simply an a conflict of interest for him that for a time
advertising supplement to it. favoured the readers of his newspapers.
Against the might of the evening paper,
Lesson 2: Forget about Woodward and the Advertiser was a minnow. Because it de-
Bernstein pended entirely on advertising revenues, it
had to steal readers from the Echo if it was
It is, of course, no surprise that a large news- to push up its rates. But to make the paper
paper would want to devour a threatening interesting to readers we needed to upset
smaller one. That is the nature of the free the local centres of power like the council,
market. But, given journalists’ assumptions even though that could in the longer term
about the workings of a free press, should potentially harm the owner’s business in-
the Echo not have had every interest, after terests.
destroying the Advertiser, in learning from It may also be that this was a short-term
the latter’s success? Even given the restora- strategy by the proprietor. He knew that if
tion of its monopoly, would it not have a he could take away readers from the Echo,
commercial interest in seeking to win back the evening paper would be forced to buy
for itself the loyalty of local readers? him out. Interestingly, the Echo set up a ri-
At first it looked as if that was going to val free sheet to try to kill the Advertiser
happen: both I and the Advertiser’s former but it never made a dent in its rival’s popu-
editor were taken on by the Echo. But it larity.

November 2008 | TheReader | EXTRA | 9


Jonathan Cook

Also, the Advertiser’s ability to cause


harm to powerful interests in the city was
limited. We published maybe half a dozen

Official sources of
to liven up advertisers’ press releases; and
the crime correspondent, who spent all day
hanging out with policemen.
high-profile news stories each week in the information and In other words, success at the newspaper
paper. We easily found enough material of confirmation were was gauged in terms of obedience to figures
community interest to fill our weekly news- always preferred of authority, and the ability not to alien-
paper. We concentrated on corrupt council because they were ate powerful groups within the community.
officials, bad planning decisions, conmen, more “reliable” Ambitious journalists learnt to whom they
and shoplifting local celebrities. and “trustworthy”. must turn for a comment or a quote, and
The Echo was a very different kind of op- Council officials where “suitable” stories could be found.
eration. It published a hundred or so sto- were always It was a skill that presumably stayed with
ries each day on all aspects of local life. If it ready and glad to them for the rest of their careers.
had allowed its journalists the freedom to speak to an Echo Those who struggled to cope with these
use their critical faculties about stories that journalist strictures were soon found out. They either
were of no concern to the city’s powerful failed their probationary periods and were
elites, how would it have been able to stop forced to move on, or stayed on in the low-
them using the same skills when handling liest positions where they could do little
stories that did concern such elites? harm.
And just as importantly, how would the I followed the professional guidelines as
newspaper have been able to maintain the laid down by my bosses but found myself
pretence of demanding “balanced” and deeply dissatisfied with the Echo and its
“objective” reporting from its journalists institutional constraints. My overwhelm-
if it so conspicuously applied double stan- ing impression was of the Echo’s failure as
dards, depending on whether a story con- a newspaper – though at that time I attrib-
cerned powerful interest groups or not? It uted it simplistically to cowardice on the
would have been clear to even the most part of the paper’s editors.
blinkered editorial staff member that the Possibly my eyes were more open to this
paper’s professional standards – the free- failure than some of my colleagues because
dom to write without interference – had I had enjoyed relative freedom to report
been compromised. at the Advertiser. At the Echo, unlike the
So instead the Echo’s reporters learnt to free sheet, reporters were rarely allowed
write in a bland and deadening style that to write reports based on readers who
made most stories seem either of little or phoned in with their stories – tip-offs that
no importance or left the reader terminally had been the bread and butter of my earlier
confused with a ping-pong of he said-she work. Investigations too were out. Sources
said. Official sources of information and for stories were always official sources.
confirmation were always preferred because It is interesting that investigative jour-
they were more “reliable” and “trustwor- nalism, always a rare form of the reporter’s
thy”. Council officials were always ready craft, has all but died out – and is nowa-
and glad to speak to an Echo journalist. days largely restricted to the internet.
To many of the Echo’s staff, this had all Most young journalists, myself included,
become second nature. Promotion meant were raised on the idea that we had joined
moving on from the lowly beat reporter, a profession that aspired to Woodward and
covering community issues, to other posts: Bernstein-type exposes. We understood,
the city or county council correspondent, and our profession’s own mythologising
who depended on council officials and encouraged such an understanding, that
councillors for information; the court re- investigative reporting was the purest form
porter, who loyally regurgitated court of the journalist’s craft. In many ways it
proceedings; the business staff, who tried was the ideal.

10 TheReader | EXTRA | November 2008


It’s All About The Money

It is therefore instructive to consider how


newspapers treated investigative reporting
in its heyday.

If that sounds
described above.
I travelled a slightly different route. Af-
ter working at the Advertiser, I went off to
Of note is the fact that such investiga- difficult to get myself trained and won a scholarship
tions, when they occurred, were carried believe today, my to Cardiff University’s journalism post-
out almost exclusively by a national me- experience living graduate course, one of only two such
dia desperate for accolades; investigative in Nazareth – the programmes in the country then. Of the
teams were numerically tiny in comparison largest Arab city 50 or so idealistic trainees alongside me,
with the main editorial staff; the investiga- inside Israel – all hoped to leapfrog the local papers and
tive reporters were restricted to their own may be helpful. TV and arrive in a plum job in the national
discrete teams with almost no contact with Here journalists media.
other editorial departments; and their are essentially The course spent a lot of time reminding
choice of subjects was closely “supervised” party political us that we were following in the footsteps
by senior editorial staff. functionaries, of the country’s leading journalists, many
In other words, the investigative reporter working for of whom had attended Cardiff. Instead of
is the exception in journalism rather than newspapers two years of probation on a local newspa-
the model. He or she is the loose cannon established by and per, we had an intensive year-long period
whose reports can bring the paper great ac- closely allied to of study to groom us for our probable rapid
claim but only if the reporter is kept on a those parties ascent through the ranks of the media.
tight leash. The honour they bring the pa- Cardiff therefore spent a great deal of
per can equally turn disastrous if the wrong time persuading us that we were profes-
subjects are pursued or the story leads in sionals: that is, members of a profession
unpredictable directions that threaten with rules and ethics just like our counter-
powerful interests. This is why investiga- parts in the law and medicine.
tive reporters have always been a small and That is actually a departure from the
threatened breed and have always been historic view of journalists, which was that
closely scrutinised. they belonged to a trade and that they
learnt their craft on the job through what
were effectively apprenticeships. Journalists
Lesson 3: Professional means servile in the nineteenth century understood that
they were little different from cabinet-mak-
Most journalists learn their trade by work- ers: you learnt the rules of the craft from
ing on local media with periods of study your elders and then applied them.
spent at one of dozens of journalism colleg- If that sounds difficult to believe today,
es around the country. Typically, the young my experience living in Nazareth – the larg-
journalist is taken on by a newspaper for est Arab city inside Israel – may be helpful.
up to two years on probation (indentures) Here journalists are essentially party politi-
at very low pay, and the study periods are cal functionaries, working for newspapers
paid for by the newspaper. established by and closely allied to those
During this period, when they are both parties. Most journalists write little more
financially and professionally vulnerable, than press releases for their party and then
journalists are taught the main skills: how publish this propaganda as news reports in
to structure and write news stories, master the party’s newspaper. Unsurprisingly, jour-
shorthand, navigate through the system of nalists are generally held in low esteem.
local government, and abide by the laws of Until the twentieth century that was
libel. The newcomer is offered proper em- pretty much the situation in Britain and
ployment if he or she passes the exams, the United States. A journalist worked for
shows competency and is considered to a proprietor with a clear political agenda
have absorbed satisfactorily the constraints and produced copy in keeping with that

November 2008 | TheReader | EXTRA | 11


Jonathan Cook

agenda. Such journalists were sometimes


derogatively referred to as “hacks”. Ac-
cording to Wikipedia, “hack” in this con-

Journalists
country’s media, the propagandistic na-
ture of their papers’ journalism would be
even more evident. After all, the public
text derives from “hackney”, “a horse that were no longer understood only too well that newspapers
was easy to ride and available for hire”. The to be seen as were there to serve the interests of their
proprietor was, of course, the rider. tradesmen; proprietors. This impression needed to be
The press earned its reputation as the they were changed if the public was to be successful-
Fourth Estate largely because the interests professionals. ly pacified in the face of the corporations’
of these newspapers, representing different Their Hippocratic agenda.
elite groups, sometimes clashed. In such oath was balance, And so dawned the era of the “profes-
circumstances a journalist was briefly able objectivity, sional” media. Journalists were no longer
to shine a light on corruption or intrigues neutrality. to be seen as tradesmen; they were profes-
in the corridors of power. (Much the same Unlike their sionals. Their Hippocratic oath was balance,
could be said of the judiciary, yet few would predecessors, they objectivity, neutrality. Unlike their prede-
suggest that nineteenth-century judges would be trained cessors, they would be trained in academic
represented interests any more varied than in academic institutions and could then be trusted to
those of the ruling classes from which they institutions and offer only facts in news reports. Opinion
were drawn). could then be would be restricted to the comment pages
A change in the media’s view of its role trusted to offer to give a newspaper “character”. That con-
began in the early stages of the twentieth only facts in veniently explained why there was so little
century, provoked by several parallel de- news reports. differentiation in the various papers’ cover-
velopments, among them: universal suf- Opinion would be age or in their selection of news stories.
frage, the emergence of large corporations, restricted to the Be sure: the product was the same as
the establishment of psychology as a field comment pages to it had always been. But now the media
of study, and the consolidation of the PR give a newspaper became much better at packaging itself.
industry. “character” While reporters on the red tops continued
Media Lens have described the process to be characterised as “hacks”, journalists
of the “professionalising” of journalism in on “quality papers” started to be trusted as
detail in a previous essay (www.medialens. reliable and impartial conduits of informa-
org/alerts/04/040728_Bias_Balanced_ tion.
Journalism.HTM) so I will not dwell on it The campaign of “professionalising” the
again. But several points should be high- media was so successful that, after their
lighted. training, even the journalists believed they
The most urgent battleground for the were disinterested parties in reporting the
press barons, and the financial interests news. The selection of certain stories as
that lay behind them, was the winning of newsworthy and the further selection of
a popular mandate for the corporations to certain facts as relevant to the story had
accrete even greater power. The chief tool once been understood to be dependent on
for sanctioning this agenda would be the the biases of the organisation a journalist
media. As part of this concentration of worked for. Now reporters were made to
power, the proprietors waged a relentless believe that these arbitrary criteria were
war against the radical and socialist press- inherent in a category of information called
es, gradually starving them of advertising ”news”. And that only through their train-
until their demise was inevitable. (The free ing could journalists recognise these crite-
sheets of the 1980s would pose a similar ria.
threat and be dealt with in much the same The success of this campaign can be
way by the established local newspapers.) seen in the huge rise in the popularity of
But there was a catch: once only a few journalism as a career among middle-class
rich individuals exclusively owned the children. The rate at which this “profes-

12 TheReader | EXTRA | November 2008


It’s All About The Money

sionalisation” of the media has accelerated


can be judged by the fact that 20 years ago
when I was training there were only two

Journalism has
In those days, my experiences at the
Echo did nothing to shake my faith in the
profession. I assumed that these failings
post-graduate courses in the UK. Today, always been a were restricted to the paper and its lily-
there are more than a dozen. There are precarious career. livered editors. Were new editors to be ap-
also numerous undergraduate programmes By having too pointed, or were I to move to another pa-
teaching journalism. many journalists per, I would find things were different. The
By making journalism appear so attrac- chasing too few national newspapers, I had no doubt, were
tive as a profession, the corporate media vacancies, the braver.
have gained an additional benefit, familiar media’s owners Working on a national is seen as the pin-
to anyone who understands the laws of retain the whip nacle of a professional journalist’s career.
supply and demand. hand. Any Very few make it that far. The competition
When I was at Cardiff, our teachers used individual journalist is fierce, and acceptance is slow. As we have
to warn us of the difficulties of finding em- who questions the seen, there are many stages in the early ca-
ployment as a journalist. There were just framework within reer of journalists designed to handicap
far too many people interested in working which he or she and weed out those who do not conform or
in the media, and not enough vacancies. works will be sure who question the framework within which
The competition today must be far fiercer to find someone they work. Noam Chomsky refers to this as
than it was then. ready to take their part of a “filtering” process. Are the nation-
Journalism has always been a precari- place als different?
ous career. By having too many journal- It worth examining how a journalist who
ists chasing too few vacancies, the media’s works for the Guardian, Independent, BBC
owners retain the whip hand. Any indi- or any other major media institution gets a
vidual journalist who questions the frame- job. There are several stages on the way to
work within which he or she works will be a secure position in the national media.
sure to find someone ready to take their The most common requirement is to
place. In this way a craven workforce can have completed several years in the local
be maintained. media. As we have noted, the turnover of
staff at the local level is high, with most
“non-team players” identified very quickly.
Lesson 4: There is no home of the brave Those who survive tend to share the pro-
fessional values of the editors they serve.
Like many British journalists, my ambi- If there is any doubt in the case of a par-
tion was to reach the national media. I had ticular individual, the national media can
been working for several years at the Echo, always check his or her track record of pub-
learning my craft, proving I was a profes- lished articles.
sional, slowly moving up the hierarchy in A tiny number of privileged individuals
terms of promotion but not much in terms manage to avoid this route and come direct
of responsibility. I seemed to have a hit a from university. At the Guardian, where I
glass ceiling, and I had a vague sense of worked for several years, it was seen as a
why. mild amusing idiosyncrasy that the news-
A damning criticism I have often heard paper recruited the odd trainee direct from
in newsrooms was that someone is not a Oxbridge, and more usually from Cam-
“team player”. Nobody said this to my face bridge. It was generally assumed that this
at the Echo but I had no doubt that it was a was a legacy of the fact that the paper’s
suspicion held by the senior staff. I thought editors had traditionally been Cambridge
of them as cowardly, failing in their role as graduates. These journalists invariably
watchdogs of power. Maybe my contempt worked their way up the paper’s hierarchy
showed a little. rapidly.

November 2008 | TheReader | EXTRA | 13


Jonathan Cook

This preference for untested Oxbridge


graduates can probably be explained by
the filtering process too. The selected grad-

Hollywood films
offering material from abroad fare little
better. The best they can usually aspire to
is being taken on as a stringer, retained by
uates always came from the same predict- may perpetuate the paper for an agreed period.
able backgrounds, and were the product of the idea of Hollywood films may perpetuate the
lengthy filtering processes endured in the reporters, even idea of reporters, even junior ones, regu-
country’s education system. The Guardian junior ones, larly initiating new stories for their papers,
appeared to be more confident that such regularly initiating but actually it is relatively rare. In truth, re-
types could be relied on without the kind new stories for porters are more usually directed by senior
of “quality control” needed with other ap- their papers, editors on which stories to cover and how
plicants. but actually it is to cover them. Unless they are senior writ-
For a journalist like myself who was well relatively rare. ers, usually specialist correspondents, they
trained and had spent several years in the In truth, reporters have little input into the way they cover
local media, getting a foot in the door of are more usually events.
the nationals was relatively easy. Keeping directed by senior If they are to survive long, writers must
my feet under the desk was far harder. Few editors on which quickly learn what the news desk expects
recruits are given a job or allowed to write stories to cover of them. Newcomers are given a small
for a paper until they have completed yet and how to cover amount of leeway to adopt angles that are
another lengthy probationary period. them “not suitable”. But they are also expected
On national newspapers, this usu- to learn quickly why such articles are un-
ally means spending considerable time as suitable and not to propose similar reports
a sub-editor, as I did, a role in which the again.
journalist is slowly acclimatised to the The advantage of this system is that
newspaper’s “values”. The sub sits at the high-profile sackings are a great rarity. Edi-
bottom of the newspaper’s editorial hier- tors hardly ever need to bare their teeth
archy, editing and styling reports as they against an established journalist because
come in for publication. Above him or her few make it to senior positions unless they
are the section editors (home, foreign etc), have already learnt how to toe the line.
a chief sub-editor (usually an old hand), The media’s lengthy filtering system
and a revise sub to check their work. Subs means that it is many years before the
invariably spend years as freelancers or on great majority of journalists get the chance
short-term contracts. to write with any degree of freedom for a
The subs’ primary task is to stop er- national newspaper, and they must first
rors of fact and judgment getting into the have proved their “good judgment” many
newspaper. But their own judgment is con- times over to a variety of senior editors.
stantly under scrutiny from editors higher Most have been let go long before they
up the hierarchy. If they fail to understand would ever be in a position to influence the
the paper’s “values”, their career is likely to paper’s coverage.
stall on this bottom rung or their contract Journalists, of course, see this lengthy
will not be renewed. process of recruitment as necessary to filter
Reporters who avoid a period of sub- for “quality” rather than to remove those
editing are in an equally insecure position. who fail to conform or whose reporting
They are usually taken on as a freelance threatens powerful elites. The media are
writer before getting a series of short con- supposedly applying professional standards
tracts. During this period news reporters to find those deserving enough to reach the
are mainly restricted to the night shift, highest ranks of journalism.
when their job is to update for the later But, of course, these goals – finding the
editions stories that have already been filed best, and weeding out the non-team play-
by senior reporters during the day. Writers ers – are not contradictory. The system

14 TheReader | EXTRA | November 2008


It’s All About The Money

does promote outstanding “professional”


journalists, but it ensures that they also
subscribe to orthodox views of what jour-

What I discovered,
impartiality.)
In fact, despite their claims to having
distinctive characters, newspapers closely
nalism is there to do. The effect is that the however, was follow the same news agendas, trying to
media identify the best propagandists to that, when I rung mirror each other’s story lists. One of the
promote their corporate values. up the news desk jobs I once had on the foreign desk was to
It is notable that there is not a single back in London, scan the pages of the first editions of rival
large media institution dedicated to pro- the editor would papers to see if they had any stories we had
viding a platform to those who dissent or always start by missed. All national papers do this compul-
express non-conformist views, however asking me where sively.
talented they are as journalists. Only at the else the story had
very margins of what are considered to be been published.
left-wing publications such as the Guardian Paradoxically, Lesson 5: Success comes with the herd
and the Independent can such voices very when I said it
occasionally be heard, and even then only was an exclusive, The mirroring by newspapers of each oth-
in the comment pages. I could hear his er’s news agendas is often attributed to hu-
Surprisingly, most national newspapers interest wilt. Even man nature, in the form of the herd instinct
talk a great deal about their “values” and though he knew I or the tendency to follow the pack. In truth,
the special character that marks them out had a great deal of this is the way most reporters work out in
from their rivals. And yet when I was seek- experience, he did the field. They attend press conferences,
ing a job on the national newspapers, it not want to take a they chase after celebrities together, they
was striking how interchangeable the staff chance on a story speak to the same official spokespeople.
were. I spent periods working freelance for that no one else I learnt this myself the hard way when I
the Guardian, Observer and Telegraph, and had reported moved to Israel to report on the Israeli-Pal-
kept meeting the same aspiring journalists estinian conflict. Naively, I assumed that, in
trying to get work at these apparently very line with my vision of the ideal journalist
different newspapers. as an investigative reporter, a Woodward or
As freelancers we quickly became aware a Bernstein, that I should be trying to find
of what each newspaper expected from us exclusives, stories no other reporter knew
in terms of story presentation, and the dif- about. After all, most newspapers still in-
ferences were not great – it was more about clude as their motto some variation on the
nuance (that favourite term of professional claim to be “First with the news”.
journalists). Similarly, the nationals regu- What I discovered, however, was that,
larly poached senior staff from each other. when I rung up the news desk back in
Journalists like to argue that this is not London, the editor would always start by
surprising in a “professional” environment. asking me where else the story had been
After all, the point of “professional” stan- published. Paradoxically, when I said it
dards is that all newspapers should apply was an exclusive, I could hear his interest
the same principles of supposed neutrality wilt. Even though he knew I had a great
and objectivity. deal of experience, he did not want to take
Where, then, is this difference of charac- a chance on a story that no one else had
ter to be located in our media? According reported.
to most journalists it is to be found in the On run-of-the-mill stories too, the de-
commentary pages and in the selection of mand from the news desk was the same:
news stories. This is where a paper reveals could I get an official source to confirm the
its true values. (We will gloss over the prob- story? It happened even when I had seen
lematic fact that the need for stories to be something with my own eyes. And an of-
selected – by whom and according to what ficial source meant an Israeli source. It felt
criteria? – in itself undermines the idea of almost as if the Israeli government and

November 2008 | TheReader | EXTRA | 15


Jonathan Cook

army had to give their seal of approval be-


fore a story could be published.
In fact, more than 95 per cent of the re-

This reliance
trends of the big agencies. Israeli newspa-
pers are subject to all the usual institution-
al constraints we have considered in the
ports filed by Britain’s distinguished cor- on the wires is case of the evening paper in Southampton.
respondents in Jerusalem originate in sto- in itself a very But they also reflect the dominant values
ries they have seen published either by the effective way of of a highly ideological and mobilised soci-
world’s two main news agencies, Reuters filtering out news ety. The British media’s reliance on parti-
and Associated Press, or in the local Israeli that challenges san Israeli news gatherers for information
media. Exclusives are almost unheard of. dominant severely undermines their own claims to
The correspondent’s main job is to rewrite interests. objectivity and neutrality.
the agency copy by adding his own “angle” The agencies, Being a foreign correspondent in Israel,
– usually a minor matter of emphasis in dependent for it should be underlined, is no different from
the first paragraphs or an addition of a few survival on funding being one anywhere else in the world. The
quotes from an official contact. from the large same issues apply.
This reliance on the wires is in itself a media groups, The inadmissibility of many important
very effective way of filtering out news that are extremely details of the Israeli-Palestinian conflict –
challenges dominant interests. The agen- deferential to the especially when they concern the weaker,
cies, dependent for survival on funding main Western Palestinian side – is not confined to news
from the large media groups, are extreme- power elites and reports. Even the opinion pages of news-
ly deferential to the main Western power their allies. papers are closed off to the full spectrum of
elites and their allies. This is for two chief human, mainly Palestinian, experience and
reasons: first, large media owners like the relevant political context, as I have repeat-
Murdoch empire might pull out of the ar- edly discovered.
rangement, or even set up their own rival Through personal contacts and fortu-
agency, were Reuters or AP regularly to run itous circumstances, I managed in the early
stories damaging to their business interests; stages of the second intifada to publish
and second, the agencies, needing to pro- several commentaries in the International
vide reams of copy each day, rely primarily Herald Tribune. All were critical of Israel’s
on official sources for their information. behaviour in a way that is rarely seen in
The minnow in the battle between the any American media.
agencies is AFP, the French news agency. After a short time, Israel’s powerful lob-
And much like the Advertiser in its golden by, realising that I had evaded the normal
days, AFP needs to beat the Reuters-AP safeguards, moved into action. After one of
cartel by finding other readers / buyers my commentaries, the lobby organised the
for its wire service. It does this by trying largest postbag of complaints the IHT had
to provide a limited supply of alternative received in its history, as a sympathetic edi-
news, especially of what are called “human tor confided in me. I was forced to submit
interest” stories. a lengthy defence of my article to counter
In the context of the Israel-Palestine the campaign of pressure from the lobby
conflict this sometimes translates into sym- groups, with the IHT eventually accepting
pathetic reports of Palestinian suffering at that there were no errors in my piece and
the hands of the Israeli army or the Jewish refusing to publish an apology. However,
settlers, stories hard to find in Reuters or they severed all links with me – another
AP. Not surprisingly, the media in countries triumph for the lobby.
that do not subscribe to the Western cor- Subsequent efforts by the main Pales-
porate view of world affairs are the main tinian media organisation in the US to get
subscribers to AFP. my commentaries published in American
The main other source of information, papers and journals have failed dismally.
the Israeli media, reinforces the coverage Even publications regarded as progressive

16 TheReader | EXTRA | November 2008


It’s All About The Money

by American standards refuse to consider


my pieces.
The use of institutional power to silence

in Britain’s
feedback columns.
The case of Fisk is instructive. All the ev-
idence is that the Independent might have
dissident voices is more savage and ugly in supposedly folded were it not for his inclusion in the
the Israeli-Palestinian conflict than else- leftwing media we news and comment pages. Fisk appears
where, but similar obstacles face any jour- can find one writer to be one of the main reasons people buy
nalist anywhere in the world who tries to working for the the Independent. When, for example, the
break out of the narrow confines of main- Independent (Fisk), editors realised that most of the hits on the
stream reporting, analysis and commen- one for the New paper’s website were for Fisk’s articles, they
tary. Statesman (Pilger) made his pieces accessible only by paying a
and two for the subscription fee. In response people simply
Guardian (Milne stopped visiting the site, forcing the Inde-
Lesson 6: It’s not really about readers and Monbiot). pendent to restore free access to his stories.
Only Fisk, we It is also probable that the other writ-
How is it then, if this thesis is right, that should further ers cited above are among the chief reasons
there are dissenting voices like John Pilger, note, writes readers choose the publications that host
Robert Fisk, George Monbiot and Seumas regular news them. It is at least possible that, were more
Milne who write in the British media while reports. The rest such writers allowed on their pages, these
refusing to toe the line? are given at best papers would grow in popularity. We are
Note that the above list pretty much ex- weekly columns in never likely to see the hypothesis tested be-
hausts the examples of writers who genu- which to express cause the so-called leftwing media appear
inely and consistently oppose the normal their opinions to be in no hurry to take on more dissent-
frameworks of journalistic thinking and ing voices.
refuse to join the herd. That means that in Finally, it should also be noted that none
Britain’s supposedly leftwing media we can of these admirable writers – with the ex-
find one writer working for the Independent ception of Pilger – choose or are allowed
(Fisk), one for the New Statesman (Pilger) to write seriously about the dire state of
and two for the Guardian (Milne and Mon- the mainstream media they serve. Sadly, it
biot). Only Fisk, we should further note, seems self-evident that were they to do so
writes regular news reports. The rest are they would quickly find their employment
given at best weekly columns in which to terminated.
express their opinions. We are fortunate to have their incisive
However grateful we should be to these analyses of some of the most important
dissident writers, their relegation to the events of our era. Nonetheless it is vital to
margins of the commentary pages of Brit- acknowledge that even they cannot speak
ain’s “leftwing” media serves a useful pur- out on an issue that is fundamental to the
pose for corporate interests. It helps define health of our democracy.
the “character” of the British media as How then do I dare write as I have done
provocative, pluralistic and free-thinking – here? Simply because I have little to lose.
when in truth they are anything but. It is The mainstream media spat me out some
a vital component in maintaining the fic- time ago. Were it otherwise, I would prob-
tion that a professional media is a diverse ably be keeping my silence too.
media.
Also, by presenting these exceptional
writers as straining at the very limits of
the thinkable, their host newspapers sub-
tly encourage a view of them as crackpots,
armchair revolutionaries and whingers –
as they often are described in the paper’s

November 2008 | TheReader | EXTRA | 17


WRITING WORTH
READING FROM
AROUND THE WORLD

coldtype
www.coldtype.net

18 TheReader | EXTRA | November 2008

Você também pode gostar