Você está na página 1de 72

Music systems

Music is the rhythm of the soul. There's nothing more romantic

than a quiet evening spent listening to your favorite music

India being a country with a long running and cherished tradition in

music, there is no reason why audio sales would not be encouraging.

The action is expected to be in the fast growing high fidelity segment.

With a new generation exposed to foreign music channels dedicated

exclusively to all kinds of music, there performances revolve around

high-tech systems with Dolby, surround sound and karaoke. Players

like Sony, Panasonic, Samsung, Philips, BPL, T-Series and Videocon

have been quick to realize this and have invaded the market with

products falling in the come out with products which pleases the

sensibilities of a discernible listener while not being too heavy on his

pockets. In the CD segment, the fall in price f compact discs is having

a positive effect to wards music systems having the function of CD

player and changers. Radio sales are likely to register a growth with

FM channels set to widen its reach in a more cities and towns. An

important factor that would drive sales in an intensive competitive

market is what kind of marketing and advertising strategy a company

adopts and the features of their products (music systems).

1
OBJECTIVES

1. To know the customer’s choice and preference regarding Music

Systems.

2. To know the factors those affects the buying decision.

3. To determine the main features of Music Systems which makes

the consumers satisfied.

4. To understand main problems faced by customers in their

current Music Systems.

5. To know the brand preference among the customer.

6. To know the market share of different companies in the market.

2
INTRODUCTION TO THE TITLE

As marketers and future marketers, it important to recognize why and

how individuals make their consumption decisions, so that we can

make better strategic marketing decisions. If marketers understand

consumer behavior, they are able to predict how consumers are likely

to react to various informational and environmental cues, and are

able to shape their marketing strategies accordingly. Without doubt,

marketers who understand consumer behavior have great

competitive advantage in the marketplace.

The term consumer behavior refers to the behavior that consumers

display in searching for, purchasing, using, evaluating, and disposing

of products and services that they expect will satisfy their needs. The

study of consumer behavior is the study of how individuals make

decisions to spend their available resources (time, money, effort) on

consumption-related items. It includes the study of what they buy,

why they buy it, when they buy it, where they buy it, how often they

buy it, and how often they use it. Take the simple product

toothpaste. What types of toothpaste do consumers buy (gel,

regular, striped, in a tube, with a pump); what brand (national brand,

3
private brand, generic); why do they buy it (to prevent cavities, to

remove stains, to brighten or whiten teeth, as a mouth wash, to

attract romance); where do they buy it (super market, drugstore,

convenience store); how often do they use it (when they wake up,

after each meal, when they go to bed, or any combination thereof);

how often do they buy it (weekly, biweekly, monthly)?

Or consider a more durable product, the MUSIC SYSTEMS. What

kinds of consumers buy Music System? What features do they look

for? What benefits do they seek? How likely are they to replace their

old models when new models with added features become available?

The answer to these questions can be found throw consumer

research, and provide Music Systems manufacturers with important

input for product scheduling, design modification, and promotional

strategy.

However, consumer behavior research goes far beyond these facets

of consumer behavior and considers the uses consumers make of

goods they buy and their subsequent evaluations. For example, a

couple may experience dissatisfaction with their choice of an

automobile, perhaps because of continuing service problems. They

may communicate their dissatisfaction to friends, and in turn influence

their friends’ future automobile purchases. Or they may vow never to

4
buy the same make or model again, proscribing their own future

selection decisions. Each of these possible consequences of

consumer post purchase dissatisfaction has significant ramifications

for automobile marketers, who have to build post purchase strategies

into their promotional campaigns.

In addition to studying consumer uses and post purchase evaluations

of the products they buy, consumer researchers also are interested in

how individuals dispose of their once-new purchases. For example,

after consumers have used a product, do they store it, throw it or give

it away, sell it, rent it, or lend it out? The answers to these questions

are important to marketers because they must match their production

to the frequency with which consumers buy replacements. But it is

also important to society as a whole, because solid waste disposal

has become a major environmental problem that marketers must

address in their development of new products and packaging

5
BRANDS COVERED

 SONY

 SAMSUNG

 PHILIPS

 PANASONIC

6
CMPANY PROFILE

SONY IN INDIA
Sony is not new to India. Whether it was the television, or the music

systems, a Sony always remained a must in the wish list of any

Indian, returning home from abroad. This love for the brand

culminated in a new relationship when inspired by a reform friendly

Indian business environment, Sony Corporation decided to set up a

100% subsidiary called Sony India on 16th January 1995.

HISTORY
In a burnt-out department store in Tokyo in 1946, just after World War

II, Masaru Ibuka and Akio Morita, running a company then known as

Tokyo Tsushin Kogyo (Tokyo Telecommunications Engineering),

attempted to produce a simple electric rice cooker. It didn’t work too

well – but it kicked-off their desire to produce products for everyday

life.

In 1958, the company name was changed to Sony Corporation and

since then, Sony has become one of the most recognized brand

names in the history of the modern world. Sony – derived from the
7
Latin word sonus, which means sound, coupled with the English term

‘sonny’ referring to young boys of the 1950s – was chosen because it

was simple, easy to read and could be pronounced in any language.

From the outset, Ibuka and Morita strove to develop exciting products

to fulfill people’s dreams. More importantly, the company was

committed to developing products that did not exist anywhere else,

no matter how complicated or technologically difficult. From its first

transistor radio in 1955, to the Trinitron, Walkman, Beta cam, Handy

cam, the Compact Disc and the floppy disc — Sony has continually

made things better, smaller and more innovative than ever thought

possible.

Sony Corporation now spans a range of industries including audio

visual electronics, information technology, broadcast,

telecommunications, entertainment, satellite broadcasting and even

insurance and finance. It has nearly 1,000 consolidated subsidiaries,

more than 160,000 employees worldwide and in the 1996/1997 fiscal

year sales hit a record $US46 billion.

8
Beginning and growth

Philips started operations in India at Kolkata (Calcutta) in 1930.

Established as “Philips Electrical Co. (India) Pvt Ltd”, the

company comprised a staff of 75 and was a sales outlet for Philips

lamps imported from overseas.

In keeping with the Philips philosophy of promoting the industrial

development of emerging economies,

 In 1938 Philips India set up its first Indian lamp-manufacturing

factory in Kolkata.

Subsequently, Philips decided to produce radio receivers in India to

make this product readily and widely available to the Indian

consumer.

9
 In 1948, after the Second World War, Philips started

manufacturing radios in Kolkata. The first valve-based Philips

set was well received by the consumers. This was a major

turning point for Philips India, and marked the beginning of the

company's subsequent growth in the world of electronics.

 In 1957, the company is converted into a public limited

company, renamed “Philips India Ltd” and in 1959; a second

radio factory is established near Pune.

 In 1963, Philips invents the compact audio tape cassette and

sets a global standard for tape recording that has never been

altered since. India gets exposed to this Philips invention.

 In 1965 (3 April), the millionth Philips radio is manufactured in

India. In the same year Philips pioneers the concept of son-et-

lumiere shows in India with the installation of such a lighting

and electro-acoustic system at the Red Fort in Delhi.

 In 1970 a new consumer electronics factory is started in Pimpri

near Pune.

 Come 1982, Philips brings colour television transmission to

India with the supply of four outdoor broadcast vans to


10
Doordarshan during the IX Asian Games. The company also

completes a prestigious turnkey project by handling the lighting

and electro-acoustic installations of studio built specially for the

IX Asian Games.

 In 1983, Philips launches the Compact Disc and revolutionizes

the way the world listens to music.

 In 1985, Philips inaugurates its consumer electronics factory at

Salt Lake, Kolkata.

 1993 sees Philips launching its domestic appliance business in

India and in 1995 Philips introduces compact fluorescent lamps

into the country.

 In 1996, the Philips Software Centre is established in

Bangalore.

 In 1998, Philips launches Flat Televisions and CD-recorders -

both firsts in India.

 As is seen, throughout the 1900’s Philips continued to bring the

Indian consumer new and innovative products backed by the

latest technology and bearing the renowned Philips stamp of

quality.

11
Philips In INDIA

Philips in India is part of Royal Philips Electronics. As one of the

nation's most well-known and well-loved brands, Philips is a part of

practically every Indian's life. Philips products find a use in virtually

every aspect of daily life - at home, at work and on the move. Today,

Philips stands as a source of reliable and innovative products that

enhance the quality of consumers' professional and personal lives.

Philips India was recognized by Business world Magazine as The

Most Respected Company in India in the Consumer Durables Sector

for 2002. This award was based on a peer perception survey among

584 senior managers of the corporate world conducted by Business

world Magazine and the India Market Research Bureau.

Royal Philips Electronics of the Netherlands is one of the world's

biggest electronics companies and Europe's largest, with sales of

EUR 31.8 billion in 2002. It is a global leader in colour television sets,

lighting, electric shavers, medical diagnostic imaging and patient

monitoring, and one-chip TV products. Its 164,000 employees in

more than 60 countries are active in the areas of lighting, consumer

electronics, domestic appliances, components, semiconductors, and

medical systems. Philips is quoted on the NYSE (symbol: PHG),

London, Frankfurt, Amsterdam and other stock exchanges.


12
The following are the group companies of Philips in India:

• Philips India Limited

• Philips Medical Systems India Private Limited

• Philips Software Centre Private Limited

Philips India Limited (PIL)

Philips India Limited, a subsidiary of the Netherlands based Royal

Philips Electronics, is a leader in Lighting, Consumer Electronics,

Semiconductors, Domestic Appliances & Personal Care with an

unmatched range of internationally current products backed by

superior design and technology. It also has an excellent distribution

and after-sales service network.

Philips has been operating in India for over 70 years. The Company’s

turnover in 2002 was over Rs 16 billion and it employs over 3,100

employees at its six factories and several sales offices around the

country. Philips India Limited shares are listed on Bombay and

Calcutta Stock Exchanges.

PIL has manufacturing sites at Kalwa (near Mumbai), Pimpri and

Loni-Kalbhor (near Pune), Kolkata, Mohali (Punjab) and Varodara

(Gujarat).

13
Philips Medical Systems India Private Limited

Is the India subsidiary of Philips Medical Systems International B.V.

(a subsidiary of Royal Philips Electronics).

Has a strong presence in the Indian Healthcare Equipment market -

offering the entire spectrum of equipment and solutions in this field.

Key strength in Diagnostic Imaging Radiology both in X-Rays, MRI

and Ultrasound, Nuclear Medicine and Positron Emission

Technology. Also Cardiology, Patient monitoring, Critical care and

Home care.

Philips Software Centre Private Limited

Philips Software Centre Private Limited (PSC) operating from Philips

Innovation Campus (PIC), Bangalore, India was established in

August 1996 as a wholly owned subsidiary of Royal Philips

Electronics. It meets the growing need for high-quality, cost-effective

software development capacity within the Philips organization.

PSC is an ISO 9001 / Tick IT, SEI CMM SM Level 5 Company and

has emerged as a critical partner in the development of strategic and

futuristic technologies for Philips worldwide.

Close to 20% of software content for Philips worldwide is developed

at PIC by around 900 of the industry’s finest professionals

14
PIC uses state-of-the-art software engineering paradigms and

platforms including real-time systems, component-based software

engineering, multi-threaded architecture and ASIC design

methodologies in deep sub-micron technologies

PIC’s software expertise is primarily in the areas of embedded and

information system engineering, architecture design, programming

and testing. The IC design expertise is in the areas of logic and circuit

design.

Product Divisions

There are six divisions, each functioning as a technology or software

competence centre:

• Philips Consumer Electronics

• Philips Semiconductors

• Philips Medical Systems

• Philips Research

• Philips Centre for Industrial Technology

• Philips Intellectual Property & Standards

15
Technologies

• Audio Video Compression

• Speech Processing & Video Telecommunication

• Interconnectivity

• Embedded Memories

• Systems-on-Silicon design flow

• Image/Video Processing

• JPEG/MPEG/AC-3

• ATSC/NTSC/PAL standards

• Electronic Program Guide

• Embedded Kernel

• Imaging

• Archiving

• Remote Servicing

• Software Components Testing

• Testing

 • Digital Watermarking Rights Management

• Optical formatters

• ASIC prototyping on FPGAs


16
• Wireless – 802.11

PROFILE:

Digital technology leader, Samsung India Electronics Ltd. a

subsidiary of the US$ 56 Billion Samsung Electronics Co. Ltd, has

been operating in India since 1995. It is a leading provider of high

tech Consumer Electronics, Home Appliance, IT and Telecom

Products in the country.

In its tenure of over 8 years in the country, Samsung India has set up

manufacturing facilities for Colour televisions, Microwave Ovens,

Washing machines, Air conditioners, Colour Monitors and more

recently, Refrigerators, in the country. All the facilities are located at

its Manufacturing Complex at Noida, Uttar Pradesh. The Company

set up a Software Technology Park for Digital Visual Display Products

at Noida in the Year 2002.

In the Year 2004, Samsung India has been made the Regional

Headquarters for Samsung operations in South West Asia.

17
Samsung Electronics Co. Ltd. is a global leader in semiconductor,

telecommunication, and digital convergence technology.

Samsung Electronics employs approximately 75,000 people in 87

offices in 45 countries. The company is the world's largest producer

of memory chips, TFT-LCDs, CDMA mobile phones, monitors and

VCRs. Samsung Electronics consists of five main business units:

Digital Media Business, Telecommunication Network Business,

Digital Appliance Business, Semiconductor Business and LCD

Business.

18
PANASONIC
PROFILE

Panasonic India is a part of the US $ 69 billion Matsushita Group

that's ranked 26th in the Fortune 500

Company list. The Group is a

comprehensive worldwide electric and

electronic product manufacturer. In

recognition of the true mission of a

business enterprise, in 1932, Konosuke

Matsushita, the founder, set forth the basic business mantra for the

company in the form of the fundamental management objective,

which reads: " through the manufacture of high-quality, high-

performance products that meet the needs of our customers, we will

devote ourselves to the progress and development of society and the

well being of people, thereby enhancing the quality of life throughout

the world." The icon's belief in the power of thought and concern for

19
people is reflected in the company slogan “Listening to You, Building

Tomorrow".

National and Panasonic are the brand names under which the

Matsushita Group markets different products. All electric home

appliances are branded 'national' and the audio-video equipment;

information and communications equipment is marketed under the

brand 'Panasonic'.

With major breakthrough the Matsushita Group has met many

milestones since its inception in 1918. It has always been a leader in

the international market. It brings to Indian homes & offices world-

renowned products ranging from batteries, rice cookers, microwaves

to all categories of colour televisions, audio systems, Washing

machines & air - conditioners. From key telephone systems &

cordless phones to high performance fax machines, innovative

technologies & futuristic products have been designed to meet the

changing lifestyles of modern India.

With initial manufacturing & marketing

alliances in India, the Matsushita

Electric Group is among the largest

Japanese group and one of the first to

prove its commitment to Indian society

20
& the industry. Products are renowned world wide for their

outstanding performance, compact yet stylish designs & innovative

functions. Manufactured & tested rigorously in state of the art

automated plants they are backed fully by Matsushita's global

Research & Development. More than 50 principal research

laboratories &

independent laboratories at the product manufacturing divisions are

involved in basic research & new product development to meet the

needs of modern homes & offices in India & the World over.

Indian Operations

Customer satisfaction is vital issue to Panasonic India. To deliver

superior service to Indian customers, Panasonic has a nation wide

network of 13 offices and 121 service centers. The aim is to provide

the Indian customers the highest level of satisfaction through world-

class sales service.

To ensure superior & cost effective customer service, the service

personal receives comprehensive & thorough technical training.

Regular service clinics are held where customer can bring products

for on site repairs. MEI has given a major thrust to it's Indian

operations in the audio-visual industry, by infusing additional funds in

21
NPI. For focused operations the company has 3 different divisions for

different categories of products.

The Consumer Product Division manages audio-visual products like

televisions, audio systems, VCRs, movie cameras & imported

products under this category. Another group company, the

Matsushita Washing Machine India Ltd. That has its factory at Pune,

manufactures washing machines. This division is also handling

imported products such as Plasma TV, Projection TV Digital Movie

Camera, Movie Camera, Mini-compo with DVD, DVD Player both

portable and tabletop and Microwaves etc.

The System Products Division handles office automation products

such as faxes, key telephone systems, cordless phones, Pan boards,

etc. The company's Industrial Division deals in industrial products

such as electronic component batteries, welding equipment,

measuring instruments, Panaserts, etc. Creating the right fusion of

technology and style, NPI set the pace with advanced converging

digital technologies by recently launching its Tau-Flat TV, Plasma TV,

Projection TV, Digital Movie Camera, Movie Camera, Mini-compo

with DVD, DVD Player (both portable and tabletop).

A befitting beginning to the new millennium.

22
With a span of 8 years of operation, NPI has been able to notch a 10

percent market share in Washing Machines. The CTVs from

Panasonic are also immediately popular in the Indian market.

RESEARCH METHODOLOGY

 The techniques of primary data collection have been used in


the project. A questionnaire was prepared as per the
requirement of the project.

All the secondary data has been collected from company


brochures, prospects, records & the periodic journals.

 The consumers were approached directly & were asked


questions because direct approach gives more generic
response.

With the objective being clearly defined the research was


conducted in Noida city.

23
RESEARCH PLAN

 Sampling Unit

The unit chosen for survey was related dealers & consumers.

 Sample Size 50

 Sample Selection Method

Stratified Random Probability Sample Selection Method.

 Research Instrument

Questionnaire

 Contact Method

Direct Personal Interview

24
Music Systems

Model: MHC-RV7

MRP: Rs. 25,990 /-

Key Features

 4700W (At Link Mode)-P.M.P.O Power Output

 Direct AV EQ

Built-in Sound Broad System with 3 Selective Modes

Game Sync Mixing

 Picture Navigator

25
 Picture Effect

 Cinema Space / Surround

 V-GROOVE-Bass Boost function

 Groove Mode with DBFB Bass Boost

 12-Preset Equalizers Patterns

 3Way with Quick-Edged HOP Woofer-Speaker System

 Variable Attenuation Control System (VACS)

 Hybrid Dual Woofer Speaker System

 3-VCD/CD/MP3 Changer with Ex-Change Function

 CD-R/RW Playback

Capability

 Disc Optical Pick-up

Shutter for Dust

Prevention

 Synthesizer Tuner with 20FM/10MW Station Presets

 Double Reverse Cassette Deck with Full Logic Operation and

AMS

Model: MHC-RV6

MRP: Rs. 21,990 /


26
Key Features

 3300W(At Link Mode)-P.M.P.O Power Output

 Built-in Sound Broad System with 3 Selective Modes

 Game Sync Mixing, Direct AV EQ

 Picture Navigator , Picture Effect

 Cinema Space / Surround

 V-GROOVE-Bass Boost function

 Groove Mode with DBFB Bass Boost

 12-Preset Equalizers Patterns

 3Way with Quick-Edged HOP Woofer-Speaker System

 Variable Attenuation Control System (VACS)

 Hybrid Dual Woofer Speaker System

 3-VCD/CD/MP3 Changer with Ex-Change Function

 CD-R/RW Playback Capability

27
 Disc Optical Pick-up Shutter for Dust Prevention

 Synthesizer Tuner with 20FM/10MW Station Presets

 Double Reverse Cassette Deck with Full Logic Operation and

AMS

Model: MHC-RV5

MRP: Rs. 18,990 /-

Key Features

 Direct AV EQ

 Picture Navigator

 Picture Effect

 V-GROOVE-

Bass Boost function, Game Sync Mixing

 Groove Mode with DBFB Bass Boost

 12-Preset Equalizers Patterns

 3Way with Quick-Edged HOP Woofer-Speaker System

 Variable Attenuation Control System (VACS)

28
 Hybrid Dual Woofer Speaker System

 3-VCD/CD/MP3 Changer with Ex-Change Function

 2600W-P.M.P.O Power Output, Cinema Space / Surround

 CD-R/RW Playback Capability

 Disc Optical Pick-up Shutter for Dust Prevention

 Synthesizer Tuner with 20FM/10MW Station Presets

 Double Reverse Cassette Deck with Full Logic Operation and

AMS

Model: MHC-GN70V

MRP: Rs. 29,990 /

Key Features

 5000W-P.M.P.O Power Output

 3-VCD/CD/MP3 Changer with Ex-Change Function

 Video CD, CD, CD-R/CD-RW Playback, Mp3

 5 (CD Tuner Tape Game MD (Video)-Functions


29
 Groove Mode with DBFB Bass Boost

 V-GROOVE-Bass Boost function

 Cinema Space / Surround, Karaoke-PON / Multiplex

 12-Preset Equalizers Patterns

 Variable Attenuation Control System (VACS)

 Game Sync Mixing, Direct AV EQ

 Tuner with 20FM / 10MW Station Presses

Model: MHC-RV60

MRP: Rs. 21,990 /-

Key Features:

 4800W (At Link Mode)-P.M.P.O Power Output

 3-Band Graphic Equalizer

 12-Preset Equalizers Patterns

 GROOVE/V-GROOVE-Bass Boost function

 Variable Attenuation Control System (VACS)

30
 Cinema Space / Surround

 Direct AV EQ

 Game Sync Mixing

 Power save Mode

 VCD Version 2.0

 3 Way-Speaker System

Model: MHC-RV50

MRP: Rs. 18,990 /-

Key Features

 3100W-P.M.P.O Power Output

 3-Band Graphic Equalizer

 12-Preset Equalizers Patterns

31
 GROOVE/V-GROOVE-Bass Boost function

 Variable Attenuation Control System (VACS)

 Cinema Space / Surround

 Direct AV EQ

 Game Sync Mixing

 Power Save Mode

 3 Way-Speaker System

 VCD Version 2.0

Model: MHC-RV20

MRP: Rs. 15,990 /

Key Features

 2200W-P.M.P.O Power Output

32
 3-Band

Graphic

Equalizer

 4-Preset

Equalizers Patterns

 GROOVE/V-GROOVE-Bass Boost function

 Variable Attenuation Control System (VACS)

 Surrounded Sound System

 Direct AV EQ

 Game Sync Mixing

 Power Save Mode

 VCD Version 2.0

 3Way-Speaker System

Model: FW_C390
Product Features & Benefits
33
 2 Timer Modes (wake-up/sleep)

 Set the alarm potion of a built-in digital clock to wake you to

music from your favorite CD or an AM/FM radio station at any

desired time of

the day. Sleep

timer settings of

60, 45, 30 or 15

minutes.

 PMPO: 2000W

 Music Power

(RMS): 2 x 60W

 Incredible Surround

 An incredible sound with extra depth and an unbelievable three-

dimensional effect that surrounds the user completely without

the need for additional surround speakers.

 Dynamic Bass Boost: 3

 Bass Reflex Speaker System: 3 ways

 Digital Sound Control: rock, techno, jazz, optimal

 DSC offers different sound settings optimized for specific

musical styles. Examples are JAZZ, POP, and ROCK settings,

34
each specifically tailored to produce optimum listening pleasure

for its corresponding style of music.

 CD-Rewritable Compatible

 Capable of playing all music

CD's, including CD-Recordable

and CD-Rewritable discs.

 Remote Control: 24 buttons

 3 CD Changer

 Tuner: 40 presets

 CD Random Program

 Stores your favorites CD tracks so you can set your preferred

playing order.

Model: FW-V595

35
Product Features & Benefits

 PMPO: 3200 Watts

 MAX Sound

 Virtual Ambience Control

(VAC) : (Hall, Cinema,

Arcade, Concert, Cyber,

Disco)

 Music Power (RMS) : 2 x 60 Watts + 2 x 60 Watts power boost

 Mini Hifi System with 3 Video CD Changer

 Still mini, this stereo system packs a little more power and

technology to heighten your musical enjoyment.

 It's a 3200w PMPO power system with 3 VCD changer, digital

tuner, and dual tape deck in one with handy extras, like 40

preset stations, convenient animated text display, and

compatibility to play any CD you want. Advanced technology to

boost bass levels so your music can beat, punch or blast the air

to fit your mood; and sound control to enhance the tones of the

music style you've chosen. Its audio- a- la -mode and it only

gets better.

36
Model: MC-V320

Product Features & Benefits

 Video CD and MP3 CD

Playback

 The MC V320 features 2

x 20 watts RMS power

and a rich sound

experience with

Dynamic bass boos,

Philips patented Incredible Surround and 2 way bass reflex

speakers.

 The MC V320 also features Karaoke, Digital sound control and

an alarm and Sleep timer.

 Digital Sound Control: Rock, Pop, Jazz, Optimal

 DSC offers different sound settings optimized for specific

musical styles. Examples are JAZZ, POP, and ROCK settings,

each specifically tailored to produce optimum listening pleasure

for its corresponding style of music.

37
ITEM Code - 112703

Price: Rs. 17421/-

Product Description

 400W PMPO

 High Power 5 Speaker Dolby®

Prologic Surround System.

 Dynamic Spectrum Analyzer.

 Digital Sound Control (Optimal, Classic, Rock, Techno,

Personal 1,2 & 3).

 Digital Optimal Out.

 Incredible Surround Sound.

 2 Ways Bass Reflex 5 Speaker Surround System with G Sound

Technology.

 3 Step Dynamic Bass Boost - Beat, Punch, Blast

Remote Control.

 Dual Full Logic Tape Decks.

38
PHILIPS-100W PMPO

Item Code – 112702

Price: Rs. 9945/-

 100W PMPO.

 3 Band Graphic

Equalizer.

 CD player with Shuffle,

Repeat & Next/Previous Functions and 20 Track

Programming.

 Cassette Deck with Synchronic Recording from CD

FM Stereo/MW Tuner.

 Dynamic Bass Boost.

Model MC-30

Avg. Guest Rating:

Product Description
 Pump up the volume with this

Philips Micro Music System.

39
 The incredible sound system features 20 watts of total power

and 2x10 watts RMS power output per channel with no more than

10% Total Harmonic Distortion (THD).

 Features dynamic bass boost, digital sound control, AM/FM

stereo digital tuner with 40 presets, 20 tracks CD random

programming and one-touch CD synchronic recording with

distortion-free auto record level control.

 Other features include top-load system that plays CD, CD-R

and CD-RW disks, tape deck, 4-1/4-in. aluminum cone woofer, 2 '

cone tweeter, 2-way bass reflex speaker system with detachable

grills and Multifunction remote control.

 The 24-button infrared remote controls volume, dynamic bass

boost, digital sound, repeat track, pause track, random play,

next/previous skip, continuous play and timer.

 Includes operating instructions.

 Remote uses 2 AA batteries (included).

 Model MC-30 is a Imported model.

 System: 8-3/4Hx5-1/2Wx10-1/4D.

 Speakers: 8-3/4Hx6Wx9-3/4D.

 Item Weight: 20.0 pounds.

40
Model: VS-730(Micro MP3+VCD)
Price: Rs. 16,990 /

Features:

 Multi Format Playback MP3-CD/VCD/CD/CD-R/RW.

 6 Sound Modes and

Acoustic PASS.

 Feather Touch Multi Jog

Knob.

 Power Surround for lifelike

sound.

 360 Degree Speakers with

inbuilt subwoofer.

 VCD Playback-Disc Index, Time Search, Last Memory, Sound

Separator.

41
Model: VB-9(Micro MP3+VCD)

Price: Rs. 12,990 /

Features:

 1300W PMPO Sound Output

 1 VCD Changer

 Multi Format Playback MP3-CD/VCD/CD/CD-R/RW

 Inbuilt Subwoofer

 Feather Touch Multi Jog Knob

 Logic Tape Deck

 Super Bass to Shake the room

 Wake up and sleep modes

 Funky Demo

 3 Sound Modes with Acoustic

PASS

 European Contemporary Styling with wood finishing

 Power Surround for Lifelike Sound

 7-Colour Personal Preference Display

 Extremely Low Acoustic Distortion 0.05%

 VCD Playback-Disc Index, Scan, Time Search, Last Memory,

Sound Separator, Zoom, Multiple Play Speed.


42
Model: DB-9(Micro MP3+DVD Home Theatre)

Price: Rs 20,990 /

Features:

 Multi Format Playback DVD/MP3-CD/VCD/CD/CD-R/RW

 Dolby Digital and 5

Sound Modes

 Bi-Amplifier and

sound quality with

low distortion

 Subwoofer Control

 Cool Blue Lighting

LCD Display

 5 Preset Equalizer

 Power Surround

43
Model: DN-87(Mini MP3+DVD Home Theatre)

Price: Rs 35,990 /

Features:

 4500 W PMPO Sound Output

 1000W PMPO Active sub woofer

 3 DVD Changer

 Logic Tape Deck

 Funky Demo

 5.1 Dolby Digital

 Power sound to Party

 Wake and sleep modes

 Feather Touch Multi Jog Knob

 Built in Dolby Surround Test for home Theatre Effect

 European Contemporary Styling with wood finishing

 Multi Dolby Surround Modes, 7 Sound Modes and Acoustic

PASS

 Multi Format Playback DVD/MP3-CD/VCD/CD/CD-R/RD

44
 DVD Play back- Chapter indicator, High Speed scan, skipping,

Zoom, Multiple Angle Playback.

 Surround and Center Channel Speakers with Active Subwoofer

 Extremely Low Acoustic Distortion 0.05%

Model: MAX-VS720

Price: Rs 13,990/

Features:

 Multi Format MP3-CD/CD-R/RW Play Back

 4 – Bass Sound Level

POP / Rock / Classic / Hall / Live / Cinema / Pass (7 Mode

Sound Selection)

 1700 W PMPO

 Power Sound

 Multi Jog

 Demo/ Dimmer function

 Karoake- 1 Mic

 3 CD Changer

 Head Phone

 Tuner/CD/Tape/Auxiliary

 CD Repeat,Synchronized Recording
45
 Pre set memory -15 FM, 15 AM

 Clock, Auto Intelligent Sleep

 NTSC/PAL Selection Mode

 Play Back Full logic Deck

 Two mode recording from CD

 Recording from Radio, Dubbing

 Dimension-270 (W) x 332 (H) x

390 (D) mm

 Dimension(without speaker)-270

(W) x 332 (H) x 390 (D) mm

46
PANASONIC

Mini Music Systems

Model: SC-VK-70D

M.R.P. Rs 25,990/

Features:

 5-DVD/VCD/CD Changer

with built-in Dloby Digital &

DTS Decoder Front

Speakers (2ch)

 High Output Power: 2200W

(PMPO)/200W (RMS)

 Big Surround Speakers

included

 Advanced Surround

 Fully Remote control


47
 Attracting Colours

Model: SC- VK-80D

M.R.P. Rs 31,990/-

Features:

 5-DVD/VCD/CD Changer with built-in Dloby Digital & DTS

Decoder

 High Output Power with Multi-

Amp System: 4200W

(PMPO)/360W (RMS)

 Total 12 Speaker Units with

Front Speaker, Big Surround

Speakers, Center Speaker

and Twin Subwoofer System

 Super Surround Sound

 Fully Remote control

 Attracting Colours

48
Model: SC VK-90D

M.R.P. Rs. Rs 36,990/-

Features:

 5-DVD/VCD/CD Changer with

built-in Dloby Digital & DTS

Decoder

 High Output Power with Multi-

Amp System: 7000W

(PMPO)/600W (RMS)

 Total 14 Speaker Units with

Front Speaker, Big Surround Speakers, Center Speaker and 2x

Twin Subwoofer System

 Multi Amp System

 Fully Remote control

 Attracting Colours
49
Model: SC-VK 50

M.R.P. Rs 21,490/-

Features:

 5 VCD Changer with 5 Direct

Play Keys

 High Output Power 2200W

 Bi-Amp System

 Big 16cm Woofer

 8 Ways Speakers

 Fully Remote Control

Model: SC-PM 11

M.R.P. Rs 12,490/-

Features:

50
 Compact System with 5 CD Changer & 5 Direct Play Keys

 Powerful Stereo Output: 1000W PMPO (50W x2RMS)

 Super Sound EQ for Dynamic Sound at the Touch of a Button

Model: SC-VK 30

M.R.P. Rs 14,990/-

Features:

 MASH

 Big 16cm Woofer

 Manual Equalizers

 5 VCD Changer

 Super surround

Model: SC PM-141

M.R.P. Rs. Rs 19,490/-

Features:

 Compact System with 5

VCD/CD Changer & 5

Direct Play Keys

51
 MP3 Playback

 Powerful Stereo Output: 1000W (PMPO)/50W (RMS)

 Super Sound EQ for Dynamic Sound at the touch of a button

Model: SC-PM 137

M.R.P. Rs. 16,490/-

Features:

 VCD Micro System with MP3 &

WMA playability

 Powerful Stereo Output: 1000W

PMPO (50W x2RMS)

 Super Sound EQ for Dynamic Sound

 5-DVD/CD Changer with 5 Direct Play Keys

Model: SC-PM 111

M.R.P. Rs 15,990/-

Features:

 Compact System with 5 VCD/CD

Changer & 5 Direct Play Keys


52
 Powerful Stereo Output: 1000W PMPO (50W x2RMS)

 Super Sound EQ for Dynamic Sound at the Touch of a Button.

53
BRAND NAME PERCENTAGE
SONY 34
PHILIPS 22
SAMSUNG 15
PANASONIC 12
OTHERS 17
Q.1. When I surveyed about which brand of Music Systems the
Consumer owns, I found out that:

B R AN D AW AR EN ESS

10 SONY
15 33
P H IL IP S
P A N A S O N IC
SAM SUNG
20
22 O TH E R S

54
Q.2. When I asked them about the Sound Out Put (watts) of Music
Systems then:

OUT PUT (Watts) PERCENTAGE


30 - 100 08
100 - 500 10
500 – 1000 22
1000 – 2000 35
2000 – 3000 20
3000 and above 05

S o u n d O u t P u t (w a tts ) ra n g e o f
M u s ic S y s t e m s 3 0 - 1 0 0
100 - 500
5 8
20 10 500 – 1000

1000 – 2000
22 2000 – 3000
35
3000 and
above

55
Q.3. When I asked the consumers about the reasons behind
choosing he present brand, then:

REASONS PERCENTAGE
OUT PUT POWER 40
PRICE 15
WOOFER SYSTEMS 23
CD CHANGERS 12
EQUILIZERS 10

C o n s u m e r's E x p e c ta tio n s
10%
12%
40%

23%
15%
O UT P UT P O W E R P R IC E
W O O F E R S Y S TE M S C D C H A N G E R S
E Q U IL IZE R S

56
Q.4. When I surveyed that by whom the customers were influenced to
buy this Music Systems, and then I found that;

Influencer Percentage

Dealers 18
Neighbour/relatives/friends 23
Personal Preference 40
Advertisements 18
Others 1

Customers are influenced by

1%
18% 18%

23%

40%

Dealers Neighbour/relatives/friends
Personal Preference Advertisements
Others

57
Q5. When I surveyed about the features of MUSIC SYSTEMS which
influenced the customers to buy this MUSIC SYSTEMS, then;

Features Percentage
Brand Name 12
Sound Quality 44
Woofer 08
Price 12
A/V Out Put 07
Any other (CD Changers, Equilizer, Mic 17
etc.)

58
F e a tu r e s O f M u si c S y ste m s w h i c h i n fl u e n c e th e
C u sto m e r s

17 12
7

12
44
8

B ra n d N a m e
S o u n d Q u a lity
W o o fe r
P ric e
A /V O u t P u t
A n y o th e r (C D C h a n g e rs , E q u ilize r, M i c e tc .)

Q.6. When I asked the respondents about the decider in their family
to buy the present Music Systems brand they have, then;

Decider Percentage
Parents 13
Self 38
Spouses 24
Combined 14
Can’t say 11

59
Decider(%age)

11% 13%
14%

38%
24%

parents self Spouses


Combined Can’t say

Q.7. When I asked them that are they satisfied with the Music System
then they said:

ANSWER PERCENTAGE
HIGHLY SATISFIED 7
SATISFIED 48
DISSATISFIED 15
UNDECIDED 26
After S ales R espo n se
HIGHLY DISSATISFIED 4

4% 7%
26%
48%
15%

HIG HLY S A TIS FIE D


S A TIS FIE D 60
DIS S A TIS FIE D
UNDE CIDE D
HIGHLY DIS S A TIS FIE D
Q.8. When I asked them about the feature they like the best in their
Music Systems, then they said:

FEATURE PERCENTAGE
Longer warranty period 24
Lesser price 34
After sales services 16
Low maintenance required 13
Any other 13
(Please specify)

61
F e a tu r e s P r e fe r e d B y C o n s u m e r s
13% 24%
13%

16%
34%

L o n g e r w a rra n t y p e rio d
L e s s e r p ric e
A ft e r s a le s s e rvic e s
L o w m a in t e n a n c e re q u ire d
A ny o th e r

Q.9. When I surveyed about the reasons behind the dissatisfaction of


Customers with their current Music Systems, they said:

FEATURE PERCENTAGE
HIGH PRICE 38
LOW PERFORMANCE 20
POOR AFTER SALES 15
SERVICE
HIGHER MAINTENANCE 15
ANY OTHER 12

62
D is s a tis fa c tio n L e v e l H IG H P R IC E

LO W
12%
P E RFORM ANCE

15% 38% POOR


A F TE R S A L E S
0%
S E R V IC E
15%

20% H IG H E R
M A IN TE N A N C E

A N Y O TH E R

Q.10. When I asked ‘what name comes in customers’ mind first when

they think about Music Systems I found that;

BRAND PERCENTAGE
33
SONY
22
PHILIPS
PANASONIC 20
SAMSUNG 15
OTHERS 10

63
B ra n d A w a re n e s s
SONY
10
P H IL IP S
15 33

P A N A S O N IC

SAM SUNG
20

22 O TH E R S

Q.11. When I surveyed the respondents about planning to purchase a

new Music Systems in near future, then I found that;

Yes 33
No 45
Can’t Say 22

64
P la n n in g F o r F u t u r e P u r c h a s e

22%
33%
Y es
No
C a n ’t S a y

45%

Q.12. When I surveyed about brand preference for future purchase, I


found that;

BRAND PREFERANCE PERCENTAGE


SONY 40
SAMSUNG 15
PHILIPS 23
PANASONIC 17
OTHERS 05

65
B ra n d P re fe re n c e fo r F u tu re
P u rc h a s e
SONY

5% SAM SUNG

17%
40% P H IL IP S

P A N A S O N IC
23%

15% O TH E R S

Q.13. When I surveyed about which type of Music Systems


customers will prefer to buy, I found that;

Types Of Music Systems Percentage


MINI 21
MICRO 33
MACRO 27
OTHERS 19

66
M u s ic S y s r e m s P r e f e r e d B y
C o n s u m e rs M IN I

19% 21% M IC R O

MACRO

27% O TH E R S
33%

Conclusion

According to the findings of the survey, among the 100 respondents-

34 have SONY, 22 have PHILIPS, 15 have SAMSUNG and 12 have

PANASONIC and 28 have other brands. This shows that SONY and

PHILIPS are the major players in the market of Music System in

DELHI.

67
A large no. of respondents has 30-100 watts pmpo (8%), 100-

500 watts (10%), 500-1000 watts (22%), 1000-2000 watts (35%),

2000-3000 watts (20%), and 3000watts and above (05%).

Better performance and Promotional offers (e.g. discount/exchange

offer, etc.) are the major reasons for choosing the present brand by

the consumers. Price is not taken as great consideration in choosing

a particular brand. Findings also show that about 25% of customers

can not say about the reasons for choosing their present brand.

Most of the customer has his or her own preference in choosing a

brand model. They see each of the quality of the Music System and

then purchase it. Neighbors, relatives and friends play an important

role in any of the buying decision process.

Quality influences most the customers at the time of making

decision to buy a particular brand. Brand name and functions are

other main features.

About 45% of consumers are either satisfied and 07% highly

satisfied with their current Music System and only 15% of the

consumers are either dissatisfied or highly dissatisfied with their

current Music System. It has been also found that the users of Music

System for more than four years are more dissatisfied comparatively

68
to the new owners. Higher maintenance and fewer functions in old

models have been found as the main reasons for dissatisfaction.

The most sought after features by the consumers of Music

System are: good Out Put quality, lesser maintenance required, CD

Changers, Eqilizers, functions and looks, etc.

Brand awareness and positioning of SONY and PHILIPS

brands are the most among the major brands of Music System.

Among sample size-100, only 33 are thinking to buy a new

Music System (Same Brand) in near future. It is also found in the

survey that the higher income family has Hi-Fi (power Full) Music

System. Most of the higher income family have Sony brand Music

System. SAMSUNG and BPL brands are mostly owned by the middle

class family.

SONY and PHILIPS brands are leading amongst all Music System

brands in brand preference for future purchase.

Personal preference and influences of neighbors, relatives and

friends have the most importance in buying decision process of Music

System. Dealers and effective advertising also play important roles in

the purchase decisions for a particular brand of Music System.

People are shifting towards CD PLAYERS and More power full Out

Put Players (Hi-Fi Music Systems) now.

69
Beside sound quality, promotional offers, Karaoke, and Brand name

also attracts the customers a lot to choose a particular Music System

brand

LIMITATIONS

 During the research systematic probability was not conducted


due to lack of convenience & time.

 Due to various constraints I have to limit my study area to Delhi.

 During the course of survey some unavoidable errors are faced


such as non response & inaccuracy of response.

 During survey some dealers & customers are not responded


properly.

70
71
72