Project Report Musi Sys Hi Fi

Music systems
Music is the rhythm of the soul. There's nothing more romantic
than a quiet evening spent listening to your favorite music
India being a country with a long running and cherished tradition in
music, there is no reason why audio sales would not be encouraging.
The action is expected to be in the fast growing high fidelity segment.
With a new generation exposed to foreign music channels dedicated
exclusively to all kinds of music, there performances revolve around
high-tech systems with Dolby, surround sound and karaoke. Players
like Sony, Panasonic, Samsung, Philips, BPL, T-Series and Videocon
have been quick to realize this and have invaded the market with
products falling in the come out with products which pleases the
sensibilities of a discernible listener while not being too heavy on his
pockets. In the CD segment, the fall in price f compact discs is having
a positive effect to wards music systems having the function of CD
player and changers. Radio sales are likely to register a growth with
FM channels set to widen its reach in a more cities and towns. An
important factor that would drive sales in an intensive competitive
market is what kind of marketing and advertising strategy a company
adopts and the features of their products (music systems).
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OBJECTIVES
1. To know the customer’s choice and preference regarding Music
Systems.
2. To know the factors those affects the buying decision.
3. To determine the main features of Music Systems which makes
the consumers satisfied.
4. To understand main problems faced by customers in their
current Music Systems.
5. To know the brand preference among the customer.
6. To know the market share of different companies in the market.
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INTRODUCTION TO THE TITLE
As marketers and future marketers, it important to recognize why and
how individuals make their consumption decisions, so that we can
make better strategic marketing decisions. If marketers understand
consumer behavior, they are able to predict how consumers are likely
to react to various informational and environmental cues, and are
able to shape their marketing strategies accordingly. Without doubt,
marketers who understand consumer behavior have great
competitive advantage in the marketplace.
The term consumer behavior refers to the behavior that consumers
display in searching for, purchasing, using, evaluating, and disposing
of products and services that they expect will satisfy their needs. The
study of consumer behavior is the study of how individuals make
decisions to spend their available resources (time, money, effort) on
consumption-related items. It includes the study of what they buy,
why they buy it, when they buy it, where they buy it, how often they
buy it, and how often they use it. Take the simple product
toothpaste. What types of toothpaste do consumers buy (gel,
regular, striped, in a tube, with a pump); what brand (national brand,
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private brand, generic); why do they buy it (to prevent cavities, to
remove stains, to brighten or whiten teeth, as a mouth wash, to
attract romance); where do they buy it (super market, drugstore,
convenience store); how often do they use it (when they wake up,
after each meal, when they go to bed, or any combination thereof);
how often do they buy it (weekly, biweekly, monthly)?
Or consider a more durable product, the MUSIC SYSTEMS. What
kinds of consumers buy Music System? What features do they look
for? What benefits do they seek? How likely are they to replace their
old models when new models with added features become available?
The answer to these questions can be found throw consumer
research, and provide Music Systems manufacturers with important
input for product scheduling, design modification, and promotional
strategy.
However, consumer behavior research goes far beyond these facets
of consumer behavior and considers the uses consumers make of
goods they buy and their subsequent evaluations. For example, a
couple may experience dissatisfaction with their choice of an
automobile, perhaps because of continuing service problems. They
may communicate their dissatisfaction to friends, and in turn influence
their friends’ future automobile purchases. Or they may vow never to
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buy the same make or model again, proscribing their own future
selection decisions. Each of these possible consequences of
consumer post purchase dissatisfaction has significant ramifications
for automobile marketers, who have to build post purchase strategies
into their promotional campaigns.
In addition to studying consumer uses and post purchase evaluations
of the products they buy, consumer researchers also are interested in
how individuals dispose of their once-new purchases. For example,
after consumers have used a product, do they store it, throw it or give
it away, sell it, rent it, or lend it out? The answers to these questions
are important to marketers because they must match their production
to the frequency with which consumers buy replacements. But it is
also important to society as a whole, because solid waste disposal
has become a major environmental problem that marketers must
address in their development of new products and packaging
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BRANDS COVERED
 SONY
 SAMSUNG
 PHILIPS
 PANASONIC
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CMPANY PROFILE
SONY IN INDIA
Sony is not new to India. Whether it was the television, or the music
systems, a Sony always remained a must in the wish list of any
Indian, returning home from abroad. This love for the brand
culminated in a new relationship when inspired by a reform friendly
Indian business environment, Sony Corporation decided to set up a
100% subsidiary called Sony India on 16th January 1995.
HISTORY
In a burnt-out department store in Tokyo in 1946, just after World War
II, Masaru Ibuka and Akio Morita, running a company then known as
Tokyo Tsushin Kogyo (Tokyo Telecommunications Engineering),
attempted to produce a simple electric rice cooker. It didn’t work too
well – but it kicked-off their desire to produce products for everyday
life.
In 1958, the company name was changed to Sony Corporation and
since then, Sony has become one of the most recognized brand
names in the history of the modern world. Sony – derived from the
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Latin word sonus, which means sound, coupled with the English term
‘sonny’ referring to young boys of the 1950s – was chosen because it
was simple, easy to read and could be pronounced in any language.
From the outset, Ibuka and Morita strove to develop exciting products
to fulfill people’s dreams. More importantly, the company was
committed to developing products that did not exist anywhere else,
no matter how complicated or technologically difficult. From its first
transistor radio in 1955, to the Trinitron, Walkman, Beta cam, Handy
cam, the Compact Disc and the floppy disc — Sony has continually
made things better, smaller and more innovative than ever thought
possible.
Sony Corporation now spans a range of industries including audio
visual electronics, information technology, broadcast,
telecommunications, entertainment, satellite broadcasting and even
insurance and finance. It has nearly 1,000 consolidated subsidiaries,
more than 160,000 employees worldwide and in the 1996/1997 fiscal
year sales hit a record $US46 billion.
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Beginning and growth
Philips started operations in India at Kolkata (Calcutta) in 1930.
Established as “Philips Electrical Co. (India) Pvt Ltd”, the
company comprised a staff of 75 and was a sales outlet for Philips
lamps imported from overseas.
In keeping with the Philips philosophy of promoting the industrial
development of emerging economies,
 In 1938 Philips India set up its first Indian lamp-manufacturing
factory in Kolkata.
Subsequently, Philips decided to produce radio receivers in India to
make this product readily and widely available to the Indian
consumer.
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 In 1948, after the Second World War, Philips started
manufacturing radios in Kolkata. The first valve-based Philips
set was well received by the consumers. This was a major
turning point for Philips India, and marked the beginning of the
company's subsequent growth in the world of electronics.
 In 1957, the company is converted into a public limited
company, renamed “Philips India Ltd” and in 1959; a second
radio factory is established near Pune.
 In 1963, Philips invents the compact audio tape cassette and
sets a global standard for tape recording that has never been
altered since. India gets exposed to this Philips invention.
 In 1965 (3 April), the millionth Philips radio is manufactured in
India. In the same year Philips pioneers the concept of son-et-
lumiere shows in India with the installation of such a lighting
and electro-acoustic system at the Red Fort in Delhi.
 In 1970 a new consumer electronics factory is started in Pimpri
near Pune.
 Come 1982, Philips brings colour television transmission to
India with the supply of four outdoor broadcast vans to

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Doordarshan during the IX Asian Games. The company also
completes a prestigious turnkey project by handling the lighting
and electro-acoustic installations of studio built specially for the
IX Asian Games.
 In 1983, Philips launches the Compact Disc and revolutionizes
the way the world listens to music.
 In 1985, Philips inaugurates its consumer electronics factory at
Salt Lake, Kolkata.
 1993 sees Philips launching its domestic appliance business in
India and in 1995 Philips introduces compact fluorescent lamps
into the country.
 In 1996, the Philips Software Centre is established in
Bangalore.
 In 1998, Philips launches Flat Televisions and CD-recorders -
both firsts in India.
 As is seen, throughout the 1900’s Philips continued to bring the
Indian consumer new and innovative products backed by the
latest technology and bearing the renowned Philips stamp of
quality.
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Philips In INDIA
Philips in India is part of Royal Philips Electronics. As one of the
nation's most well-known and well-loved brands, Philips is a part of
practically every Indian's life. Philips products find a use in virtually
every aspect of daily life - at home, at work and on the move. Today,
Philips stands as a source of reliable and innovative products that
enhance the quality of consumers' professional and personal lives.
Philips India was recognized by Business world Magazine as The
Most Respected Company in India in the Consumer Durables Sector
for 2002. This award was based on a peer perception survey among
584 senior managers of the corporate world conducted by Business
world Magazine and the India Market Research Bureau.
Royal Philips Electronics of the Netherlands is one of the world's
biggest electronics companies and Europe's largest, with sales of
EUR 31.8 billion in 2002. It is a global leader in colour television sets,
lighting, electric shavers, medical diagnostic imaging and patient
monitoring, and one-chip TV products. Its 164,000 employees in
more than 60 countries are active in the areas of lighting, consumer
electronics, domestic appliances, components, semiconductors, and
medical systems. Philips is quoted on the NYSE (symbol: PHG),
London, Frankfurt, Amsterdam and other stock exchanges.

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The following are the group companies of Philips in India:
• Philips India Limited
• Philips Medical Systems India Private Limited
• Philips Software Centre Private Limited
Philips India Limited (PIL)
Philips India Limited, a subsidiary of the Netherlands based Royal
Philips Electronics, is a leader in Lighting, Consumer Electronics,
Semiconductors, Domestic Appliances & Personal Care with an
unmatched range of internationally current products backed by
superior design and technology. It also has an excellent distribution
and after-sales service network.
Philips has been operating in India for over 70 years. The Company’s
turnover in 2002 was over Rs 16 billion and it employs over 3,100
employees at its six factories and several sales offices around the
country. Philips India Limited shares are listed on Bombay and
Calcutta Stock Exchanges.
PIL has manufacturing sites at Kalwa (near Mumbai), Pimpri and
Loni-Kalbhor (near Pune), Kolkata, Mohali (Punjab) and Varodara
(Gujarat).
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Philips Medical Systems India Private Limited
Is the India subsidiary of Philips Medical Systems International B.V.
(a subsidiary of Royal Philips Electronics).
Has a strong presence in the Indian Healthcare Equipment market -
offering the entire spectrum of equipment and solutions in this field.
Key strength in Diagnostic Imaging Radiology both in X-Rays, MRI
and Ultrasound, Nuclear Medicine and Positron Emission
Technology. Also Cardiology, Patient monitoring, Critical care and
Home care.
Philips Software Centre Private Limited
Philips Software Centre Private Limited (PSC) operating from Philips
Innovation Campus (PIC), Bangalore, India was established in
August 1996 as a wholly owned subsidiary of Royal Philips
Electronics. It meets the growing need for high-quality, cost-effective
software development capacity within the Philips organization.
PSC is an ISO 9001 / Tick IT, SEI CMM SM Level 5 Company and
has emerged as a critical partner in the development of strategic and
futuristic technologies for Philips worldwide.
Close to 20% of software content for Philips worldwide is developed
at PIC by around 900 of the industry’s finest professionals
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PIC uses state-of-the-art software engineering paradigms and
platforms including real-time systems, component-based software
engineering, multi-threaded architecture and ASIC design
methodologies in deep sub-micron technologies
PIC’s software expertise is primarily in the areas of embedded and
information system engineering, architecture design, programming
and testing. The IC design expertise is in the areas of logic and circuit
design.
Product Divisions
There are six divisions, each functioning as a technology or software
competence centre:
• Philips Consumer Electronics
• Philips Semiconductors
• Philips Medical Systems
• Philips Research
• Philips Centre for Industrial Technology
• Philips Intellectual Property & Standards
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Technologies
• Audio Video Compression
• Speech Processing & Video Telecommunication
• Interconnectivity
• Embedded Memories
• Systems-on-Silicon design flow
• Image/Video Processing
• JPEG/MPEG/AC-3
• ATSC/NTSC/PAL standards
• Electronic Program Guide
• Embedded Kernel
• Imaging
• Archiving
• Remote Servicing
• Software Components Testing
• Testing
 • Digital Watermarking Rights Management
• Optical formatters
• ASIC prototyping on FPGAs

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• Wireless – 802.11
PROFILE:
Digital technology leader, Samsung India Electronics Ltd. a
subsidiary of the US$ 56 Billion Samsung Electronics Co. Ltd, has
been operating in India since 1995. It is a leading provider of high
tech Consumer Electronics, Home Appliance, IT and Telecom
Products in the country.
In its tenure of over 8 years in the country, Samsung India has set up
manufacturing facilities for Colour televisions, Microwave Ovens,
Washing machines, Air conditioners, Colour Monitors and more
recently, Refrigerators, in the country. All the facilities are located at
its Manufacturing Complex at Noida, Uttar Pradesh. The Company
set up a Software Technology Park for Digital Visual Display Products
at Noida in the Year 2002.
In the Year 2004, Samsung India has been made the Regional
Headquarters for Samsung operations in South West Asia.
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Samsung Electronics Co. Ltd. is a global leader in semiconductor,
telecommunication, and digital convergence technology.
Samsung Electronics employs approximately 75,000 people in 87
offices in 45 countries. The company is the world's largest producer
of memory chips, TFT-LCDs, CDMA mobile phones, monitors and
VCRs. Samsung Electronics consists of five main business units:
Digital Media Business, Telecommunication Network Business,
Digital Appliance Business, Semiconductor Business and LCD
Business.
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PANASONIC
PROFILE
Panasonic India is a part of the US $ 69 billion Matsushita Group
that's ranked 26th in the Fortune 500
Company list. The Group is a
comprehensive worldwide electric and
electronic product manufacturer. In
recognition of the true mission of a
business enterprise, in 1932, Konosuke
Matsushita, the founder, set forth the basic business mantra for the
company in the form of the fundamental management objective,
which reads: " through the manufacture of high-quality, high-
performance products that meet the needs of our customers, we will
devote ourselves to the progress and development of society and the
well being of people, thereby enhancing the quality of life throughout
the world." The icon's belief in the power of thought and concern for
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people is reflected in the company slogan “Listening to You, Building
Tomorrow".
National and Panasonic are the brand names under which the
Matsushita Group markets different products. All electric home
appliances are branded 'national' and the audio-video equipment;
information and communications equipment is marketed under the
brand 'Panasonic'.
With major breakthrough the Matsushita Group has met many
milestones since its inception in 1918. It has always been a leader in
the international market. It brings to Indian homes & offices world-
renowned products ranging from batteries, rice cookers, microwaves
to all categories of colour televisions, audio systems, Washing
machines & air - conditioners. From key telephone systems &
cordless phones to high performance fax machines, innovative
technologies & futuristic products have been designed to meet the
changing lifestyles of modern India.
With initial manufacturing & marketing
alliances in India, the Matsushita
Electric Group is among the largest
Japanese group and one of the first to
prove its commitment to Indian society
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& the industry. Products are renowned world wide for their
outstanding performance, compact yet stylish designs & innovative
functions. Manufactured & tested rigorously in state of the art
automated plants they are backed fully by Matsushita's global
Research & Development. More than 50 principal research
laboratories &
independent laboratories at the product manufacturing divisions are
involved in basic research & new product development to meet the
needs of modern homes & offices in India & the World over.
Indian Operations
Customer satisfaction is vital issue to Panasonic India. To deliver
superior service to Indian customers, Panasonic has a nation wide
network of 13 offices and 121 service centers. The aim is to provide
the Indian customers the highest level of satisfaction through world-
class sales service.
To ensure superior & cost effective customer service, the service
personal receives comprehensive & thorough technical training.
Regular service clinics are held where customer can bring products
for on site repairs. MEI has given a major thrust to it's Indian
operations in the audio-visual industry, by infusing additional funds in
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NPI. For focused operations the company has 3 different divisions for
different categories of products.
The Consumer Product Division manages audio-visual products like
televisions, audio systems, VCRs, movie cameras & imported
products under this category. Another group company, the
Matsushita Washing Machine India Ltd. That has its factory at Pune,
manufactures washing machines. This division is also handling
imported products such as Plasma TV, Projection TV Digital Movie
Camera, Movie Camera, Mini-compo with DVD, DVD Player both
portable and tabletop and Microwaves etc.
The System Products Division handles office automation products
such as faxes, key telephone systems, cordless phones, Pan boards,
etc. The company's Industrial Division deals in industrial products
such as electronic component batteries, welding equipment,
measuring instruments, Panaserts, etc. Creating the right fusion of
technology and style, NPI set the pace with advanced converging
digital technologies by recently launching its Tau-Flat TV, Plasma TV,
Projection TV, Digital Movie Camera, Movie Camera, Mini-compo
with DVD, DVD Player (both portable and tabletop).
A befitting beginning to the new millennium.
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With a span of 8 years of operation, NPI has been able to notch a 10
percent market share in Washing Machines. The CTVs from
Panasonic are also immediately popular in the Indian market.
RESEARCH METHODOLOGY
 The techniques of primary data collection have been used in

the project. A questionnaire was prepared as per the
requirement of the project.
All the secondary data has been collected from company

brochures, prospects, records & the periodic journals.
 The consumers were approached directly & were asked

questions because direct approach gives more generic
response.
With the objective being clearly defined the research was

conducted in Noida city.
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RESEARCH PLAN
 Sampling Unit
The unit chosen for survey was related dealers & consumers.
 Sample Size 50
 Sample Selection Method
Stratified Random Probability Sample Selection Method.
 Research Instrument
Questionnaire
 Contact Method
Direct Personal Interview
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Music Systems
Model: MHC-RV7
MRP: Rs. 25,990 /-
Key Features
 4700W (At Link Mode)-P.M.P.O Power Output
 Direct AV EQ
Built-in Sound Broad System with 3 Selective Modes
Game Sync Mixing
 Picture Navigator
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 Picture Effect
 Cinema Space / Surround
 V-GROOVE-Bass Boost function
 Groove Mode with DBFB Bass Boost
 12-Preset Equalizers Patterns
 3Way with Quick-Edged HOP Woofer-Speaker System
 Variable Attenuation Control System (VACS)
 Hybrid Dual Woofer Speaker System
 3-VCD/CD/MP3 Changer with Ex-Change Function
 CD-R/RW Playback
Capability
 Disc Optical Pick-up
Shutter for Dust
Prevention
 Synthesizer Tuner with 20FM/10MW Station Presets
 Double Reverse Cassette Deck with Full Logic Operation and
AMS
Model: MHC-RV6
MRP: Rs. 21,990 /

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Key Features
 3300W(At Link Mode)-P.M.P.O Power Output
 Built-in Sound Broad System with 3 Selective Modes
 Game Sync Mixing, Direct AV EQ
 Picture Navigator , Picture Effect
 CD-R/RW Playback Capability
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 Disc Optical Pick-up Shutter for Dust Prevention
AMS
Model: MHC-RV5
MRP: Rs. 18,990 /-
Key Features
 Direct AV EQ
 Picture Navigator
 Picture Effect
 V-GROOVE-
Bass Boost function, Game Sync Mixing
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 2600W-P.M.P.O Power Output, Cinema Space / Surround
 CD-R/RW Playback Capability
 Disc Optical Pick-up Shutter for Dust Prevention
AMS
Model: MHC-GN70V
MRP: Rs. 29,990 /
Key Features
 5000W-P.M.P.O Power Output
 Video CD, CD, CD-R/CD-RW Playback, Mp3
 5 (CD Tuner Tape Game MD (Video)-Functions

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 Cinema Space / Surround, Karaoke-PON / Multiplex
 Game Sync Mixing, Direct AV EQ
 Tuner with 20FM / 10MW Station Presses
Model: MHC-RV60
MRP: Rs. 21,990 /-
Key Features:
 4800W (At Link Mode)-P.M.P.O Power Output
 3-Band Graphic Equalizer
 GROOVE/V-GROOVE-Bass Boost function
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 Direct AV EQ
 Game Sync Mixing
 Power save Mode
 VCD Version 2.0
 3 Way-Speaker System
Model: MHC-RV50
MRP: Rs. 18,990 /-
Key Features
 3-Band Graphic Equalizer
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 Direct AV EQ
 Power Save Mode
 3 Way-Speaker System
 VCD Version 2.0
Model: MHC-RV20
MRP: Rs. 15,990 /
Key Features
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 3-Band
Graphic
Equalizer
 4-Preset
Equalizers Patterns
 Surrounded Sound System
 Direct AV EQ
 Power Save Mode
 VCD Version 2.0
 3Way-Speaker System
Model: FW_C390
Product Features & Benefits
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 2 Timer Modes (wake-up/sleep)
 Set the alarm potion of a built-in digital clock to wake you to
music from your favorite CD or an AM/FM radio station at any
desired time of
the day. Sleep
timer settings of
60, 45, 30 or 15
minutes.
 PMPO: 2000W
 Music Power
(RMS): 2 x 60W
 Incredible Surround
 An incredible sound with extra depth and an unbelievable three-
dimensional effect that surrounds the user completely without
the need for additional surround speakers.
 Dynamic Bass Boost: 3
 Bass Reflex Speaker System: 3 ways
 Digital Sound Control: rock, techno, jazz, optimal
 DSC offers different sound settings optimized for specific
musical styles. Examples are JAZZ, POP, and ROCK settings,
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each specifically tailored to produce optimum listening pleasure
for its corresponding style of music.
 CD-Rewritable Compatible
 Capable of playing all music
CD's, including CD-Recordable
and CD-Rewritable discs.
 Remote Control: 24 buttons
 3 CD Changer
 Tuner: 40 presets
 CD Random Program
 Stores your favorites CD tracks so you can set your preferred
playing order.
Model: FW-V595
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 PMPO: 3200 Watts
 MAX Sound
 Virtual Ambience Control
(VAC) : (Hall, Cinema,
Arcade, Concert, Cyber,
Disco)
 Music Power (RMS) : 2 x 60 Watts + 2 x 60 Watts power boost
 Mini Hifi System with 3 Video CD Changer
 Still mini, this stereo system packs a little more power and
technology to heighten your musical enjoyment.
 It's a 3200w PMPO power system with 3 VCD changer, digital
tuner, and dual tape deck in one with handy extras, like 40
preset stations, convenient animated text display, and
compatibility to play any CD you want. Advanced technology to
boost bass levels so your music can beat, punch or blast the air
to fit your mood; and sound control to enhance the tones of the
music style you've chosen. Its audio- a- la -mode and it only
gets better.
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Model: MC-V320
 Video CD and MP3 CD
Playback
 The MC V320 features 2
x 20 watts RMS power
and a rich sound
experience with
Dynamic bass boos,
Philips patented Incredible Surround and 2 way bass reflex
speakers.
 The MC V320 also features Karaoke, Digital sound control and
an alarm and Sleep timer.
 Digital Sound Control: Rock, Pop, Jazz, Optimal
 DSC offers different sound settings optimized for specific
musical styles. Examples are JAZZ, POP, and ROCK settings,
each specifically tailored to produce optimum listening pleasure
for its corresponding style of music.
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ITEM Code - 112703
Price: Rs. 17421/-
Product Description
 400W PMPO
 High Power 5 Speaker Dolby®
Prologic Surround System.
 Dynamic Spectrum Analyzer.
 Digital Sound Control (Optimal, Classic, Rock, Techno,
Personal 1,2 & 3).
 Digital Optimal Out.
 Incredible Surround Sound.
 2 Ways Bass Reflex 5 Speaker Surround System with G Sound
Technology.
 3 Step Dynamic Bass Boost - Beat, Punch, Blast
Remote Control.
 Dual Full Logic Tape Decks.
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PHILIPS-100W PMPO
Item Code – 112702
Price: Rs. 9945/-
 100W PMPO.
 3 Band Graphic
Equalizer.
 CD player with Shuffle,
Repeat & Next/Previous Functions and 20 Track
Programming.
 Cassette Deck with Synchronic Recording from CD
FM Stereo/MW Tuner.
 Dynamic Bass Boost.
Model MC-30
Avg. Guest Rating:
Product Description
 Pump up the volume with this
Philips Micro Music System.
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 The incredible sound system features 20 watts of total power
and 2x10 watts RMS power output per channel with no more than
10% Total Harmonic Distortion (THD).
 Features dynamic bass boost, digital sound control, AM/FM
stereo digital tuner with 40 presets, 20 tracks CD random
programming and one-touch CD synchronic recording with
distortion-free auto record level control.
 Other features include top-load system that plays CD, CD-R
and CD-RW disks, tape deck, 4-1/4-in. aluminum cone woofer, 2 '
cone tweeter, 2-way bass reflex speaker system with detachable
grills and Multifunction remote control.
 The 24-button infrared remote controls volume, dynamic bass
boost, digital sound, repeat track, pause track, random play,
next/previous skip, continuous play and timer.
 Includes operating instructions.
 Remote uses 2 AA batteries (included).
 Model MC-30 is a Imported model.
 System: 8-3/4Hx5-1/2Wx10-1/4D.
 Speakers: 8-3/4Hx6Wx9-3/4D.
 Item Weight: 20.0 pounds.
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Model: VS-730(Micro MP3+VCD)
Price: Rs. 16,990 /
Features:
 Multi Format Playback MP3-CD/VCD/CD/CD-R/RW.
 6 Sound Modes and
Acoustic PASS.
 Feather Touch Multi Jog
Knob.
 Power Surround for lifelike
sound.
 360 Degree Speakers with
inbuilt subwoofer.
 VCD Playback-Disc Index, Time Search, Last Memory, Sound
Separator.
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Model: VB-9(Micro MP3+VCD)
Price: Rs. 12,990 /
Features:
 1300W PMPO Sound Output
 1 VCD Changer
 Multi Format Playback MP3-CD/VCD/CD/CD-R/RW
 Inbuilt Subwoofer
 Feather Touch Multi Jog Knob
 Logic Tape Deck
 Super Bass to Shake the room
 Wake up and sleep modes
 Funky Demo
 3 Sound Modes with Acoustic
PASS
 European Contemporary Styling with wood finishing
 Power Surround for Lifelike Sound
 7-Colour Personal Preference Display
 Extremely Low Acoustic Distortion 0.05%
 VCD Playback-Disc Index, Scan, Time Search, Last Memory,
Sound Separator, Zoom, Multiple Play Speed.

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Model: DB-9(Micro MP3+DVD Home Theatre)
Price: Rs 20,990 /
Features:
 Multi Format Playback DVD/MP3-CD/VCD/CD/CD-R/RW
 Dolby Digital and 5
Sound Modes
 Bi-Amplifier and
sound quality with
low distortion
 Subwoofer Control
 Cool Blue Lighting
LCD Display
 5 Preset Equalizer
 Power Surround
43
Model: DN-87(Mini MP3+DVD Home Theatre)
Price: Rs 35,990 /
Features:
 4500 W PMPO Sound Output
 1000W PMPO Active sub woofer
 3 DVD Changer
 Logic Tape Deck
 Funky Demo
 5.1 Dolby Digital
 Power sound to Party
 Wake and sleep modes
 Feather Touch Multi Jog Knob
 Built in Dolby Surround Test for home Theatre Effect
 European Contemporary Styling with wood finishing
 Multi Dolby Surround Modes, 7 Sound Modes and Acoustic
PASS
 Multi Format Playback DVD/MP3-CD/VCD/CD/CD-R/RD
44
 DVD Play back- Chapter indicator, High Speed scan, skipping,
Zoom, Multiple Angle Playback.
 Surround and Center Channel Speakers with Active Subwoofer
 Extremely Low Acoustic Distortion 0.05%
Model: MAX-VS720
Price: Rs 13,990/
Features:
 Multi Format MP3-CD/CD-R/RW Play Back
 4 – Bass Sound Level
POP / Rock / Classic / Hall / Live / Cinema / Pass (7 Mode
Sound Selection)
 1700 W PMPO
 Power Sound
 Multi Jog
 Demo/ Dimmer function
 Karoake- 1 Mic
 3 CD Changer
 Head Phone
 Tuner/CD/Tape/Auxiliary
 CD Repeat,Synchronized Recording
45
 Pre set memory -15 FM, 15 AM
 Clock, Auto Intelligent Sleep
 NTSC/PAL Selection Mode
 Play Back Full logic Deck
 Two mode recording from CD
 Recording from Radio, Dubbing
 Dimension-270 (W) x 332 (H) x
390 (D) mm
 Dimension(without speaker)-270
(W) x 332 (H) x 390 (D) mm
46
PANASONIC
Mini Music Systems
Model: SC-VK-70D
M.R.P. Rs 25,990/
Features:
 5-DVD/VCD/CD Changer
with built-in Dloby Digital &
DTS Decoder Front
Speakers (2ch)
 High Output Power: 2200W
(PMPO)/200W (RMS)
 Big Surround Speakers
included
 Advanced Surround
 Fully Remote control

47
 Attracting Colours
Model: SC- VK-80D
M.R.P. Rs 31,990/-
Features:
 5-DVD/VCD/CD Changer with built-in Dloby Digital & DTS
Decoder
 High Output Power with Multi-
Amp System: 4200W
(PMPO)/360W (RMS)
 Total 12 Speaker Units with
Front Speaker, Big Surround
Speakers, Center Speaker
and Twin Subwoofer System
 Super Surround Sound
48
Model: SC VK-90D
M.R.P. Rs. Rs 36,990/-
Features:
 5-DVD/VCD/CD Changer with
built-in Dloby Digital & DTS
Decoder
 High Output Power with Multi-
Amp System: 7000W
(PMPO)/600W (RMS)
 Total 14 Speaker Units with
Front Speaker, Big Surround Speakers, Center Speaker and 2x
Twin Subwoofer System
 Multi Amp System
49
Model: SC-VK 50
M.R.P. Rs 21,490/-
Features:
 5 VCD Changer with 5 Direct
Play Keys
 High Output Power 2200W
 Bi-Amp System
 Big 16cm Woofer
 8 Ways Speakers
 Fully Remote Control
Model: SC-PM 11
M.R.P. Rs 12,490/-
Features:
50
 Compact System with 5 CD Changer & 5 Direct Play Keys
 Powerful Stereo Output: 1000W PMPO (50W x2RMS)
 Super Sound EQ for Dynamic Sound at the Touch of a Button
Model: SC-VK 30
M.R.P. Rs 14,990/-
Features:
 MASH
 Big 16cm Woofer
 Manual Equalizers
 5 VCD Changer
 Super surround
Model: SC PM-141
M.R.P. Rs. Rs 19,490/-
Features:
 Compact System with 5
VCD/CD Changer & 5
Direct Play Keys
51
 MP3 Playback
 Powerful Stereo Output: 1000W (PMPO)/50W (RMS)
 Super Sound EQ for Dynamic Sound at the touch of a button
Model: SC-PM 137
M.R.P. Rs. 16,490/-
Features:
 VCD Micro System with MP3 &
WMA playability
 Powerful Stereo Output: 1000W
PMPO (50W x2RMS)
 Super Sound EQ for Dynamic Sound
 5-DVD/CD Changer with 5 Direct Play Keys
Model: SC-PM 111
M.R.P. Rs 15,990/-
Features:
 Compact System with 5 VCD/CD
Changer & 5 Direct Play Keys

52
 Powerful Stereo Output: 1000W PMPO (50W x2RMS)
 Super Sound EQ for Dynamic Sound at the Touch of a Button.
53
BRAND NAME PERCENTAGE
SONY 34
PHILIPS 22
SAMSUNG 15
PANASONIC 12
OTHERS 17
Q.1. When I surveyed about which brand of Music Systems the
Consumer owns, I found out that:
B R AN D AW AR EN ESS
10 SONY
15 33
P H IL IP S
P A N A S O N IC
SAM SUNG
20
22 O TH E R S
54
Q.2. When I asked them about the Sound Out Put (watts) of Music
Systems then:
OUT PUT (Watts) PERCENTAGE

30 - 100 08
100 - 500 10
500 – 1000 22
1000 – 2000 35
2000 – 3000 20
3000 and above 05
S o u n d O u t P u t (w a tts ) ra n g e o f
M u s ic S y s t e m s 3 0 - 1 0 0
100 - 500
5 8
20 10 500 – 1000
1000 – 2000
22 2000 – 3000
35
3000 and
above
55
Q.3. When I asked the consumers about the reasons behind
choosing he present brand, then:
REASONS PERCENTAGE
OUT PUT POWER 40
PRICE 15
WOOFER SYSTEMS 23
CD CHANGERS 12
EQUILIZERS 10
C o n s u m e r's E x p e c ta tio n s
10%
12%
40%
23%
15%
O UT P UT P O W E R P R IC E
W O O F E R S Y S TE M S C D C H A N G E R S
E Q U IL IZE R S
56
Q.4. When I surveyed that by whom the customers were influenced to
buy this Music Systems, and then I found that;
Influencer Percentage
Dealers 18
Neighbour/relatives/friends 23
Personal Preference 40
Advertisements 18
Others 1
Customers are influenced by
1%
18% 18%
23%
40%
Dealers Neighbour/relatives/friends
Personal Preference Advertisements
Others
57
Q5. When I surveyed about the features of MUSIC SYSTEMS which
influenced the customers to buy this MUSIC SYSTEMS, then;
Features Percentage
Brand Name 12
Sound Quality 44
Woofer 08
Price 12
A/V Out Put 07
Any other (CD Changers, Equilizer, Mic 17
etc.)
58
F e a tu r e s O f M u si c S y ste m s w h i c h i n fl u e n c e th e
C u sto m e r s
17 12
7
12
44
8
B ra n d N a m e
S o u n d Q u a lity
W o o fe r
P ric e
A /V O u t P u t
A n y o th e r (C D C h a n g e rs , E q u ilize r, M i c e tc .)
Q.6. When I asked the respondents about the decider in their family
to buy the present Music Systems brand they have, then;
Decider Percentage
Parents 13
Self 38
Spouses 24
Combined 14
Can’t say 11
59
Decider(%age)
11% 13%
14%
38%
24%
parents self Spouses

Combined Can’t say
Q.7. When I asked them that are they satisfied with the Music System
then they said:
ANSWER PERCENTAGE
HIGHLY SATISFIED 7
SATISFIED 48
DISSATISFIED 15
UNDECIDED 26
After S ales R espo n se
HIGHLY DISSATISFIED 4
4% 7%
26%
48%
15%
HIG HLY S A TIS FIE D

S A TIS FIE D 60
DIS S A TIS FIE D
UNDE CIDE D
HIGHLY DIS S A TIS FIE D
Q.8. When I asked them about the feature they like the best in their
Music Systems, then they said:
FEATURE PERCENTAGE
Longer warranty period 24
Lesser price 34
After sales services 16
Low maintenance required 13
Any other 13
(Please specify)
61
F e a tu r e s P r e fe r e d B y C o n s u m e r s
13% 24%
13%
16%
34%
L o n g e r w a rra n t y p e rio d
L e s s e r p ric e
A ft e r s a le s s e rvic e s
L o w m a in t e n a n c e re q u ire d
A ny o th e r
Q.9. When I surveyed about the reasons behind the dissatisfaction of

Customers with their current Music Systems, they said:
FEATURE PERCENTAGE
HIGH PRICE 38
LOW PERFORMANCE 20
POOR AFTER SALES 15
SERVICE
HIGHER MAINTENANCE 15
ANY OTHER 12
62
D is s a tis fa c tio n L e v e l H IG H P R IC E
LO W
12%
P E RFORM ANCE
15% 38% POOR

A F TE R S A L E S
0%
S E R V IC E
15%
20% H IG H E R
M A IN TE N A N C E
A N Y O TH E R
Q.10. When I asked ‘what name comes in customers’ mind first when
they think about Music Systems I found that;
BRAND PERCENTAGE
33
SONY
22
PHILIPS
PANASONIC 20
SAMSUNG 15
OTHERS 10
63
B ra n d A w a re n e s s
SONY
10
P H IL IP S
15 33
P A N A S O N IC
SAM SUNG
20
22 O TH E R S
Q.11. When I surveyed the respondents about planning to purchase a
new Music Systems in near future, then I found that;
Yes 33
No 45
Can’t Say 22
64
P la n n in g F o r F u t u r e P u r c h a s e
22%
33%
Y es
No
C a n ’t S a y
45%
Q.12. When I surveyed about brand preference for future purchase, I

found that;
BRAND PREFERANCE PERCENTAGE

SONY 40
SAMSUNG 15
PHILIPS 23
PANASONIC 17
OTHERS 05
65
B ra n d P re fe re n c e fo r F u tu re
P u rc h a s e
SONY
5% SAM SUNG
17%
40% P H IL IP S
P A N A S O N IC
23%
15% O TH E R S
Q.13. When I surveyed about which type of Music Systems

customers will prefer to buy, I found that;
Types Of Music Systems Percentage

MINI 21
MICRO 33
MACRO 27
OTHERS 19
66
M u s ic S y s r e m s P r e f e r e d B y
C o n s u m e rs M IN I
19% 21% M IC R O
MACRO
27% O TH E R S
33%
Conclusion
According to the findings of the survey, among the 100 respondents-
34 have SONY, 22 have PHILIPS, 15 have SAMSUNG and 12 have
PANASONIC and 28 have other brands. This shows that SONY and
PHILIPS are the major players in the market of Music System in
DELHI.
67
A large no. of respondents has 30-100 watts pmpo (8%), 100-
500 watts (10%), 500-1000 watts (22%), 1000-2000 watts (35%),
2000-3000 watts (20%), and 3000watts and above (05%).
Better performance and Promotional offers (e.g. discount/exchange
offer, etc.) are the major reasons for choosing the present brand by
the consumers. Price is not taken as great consideration in choosing
a particular brand. Findings also show that about 25% of customers
can not say about the reasons for choosing their present brand.
Most of the customer has his or her own preference in choosing a
brand model. They see each of the quality of the Music System and
then purchase it. Neighbors, relatives and friends play an important
role in any of the buying decision process.
Quality influences most the customers at the time of making
decision to buy a particular brand. Brand name and functions are
other main features.
About 45% of consumers are either satisfied and 07% highly
satisfied with their current Music System and only 15% of the
consumers are either dissatisfied or highly dissatisfied with their
current Music System. It has been also found that the users of Music
System for more than four years are more dissatisfied comparatively
68
to the new owners. Higher maintenance and fewer functions in old
models have been found as the main reasons for dissatisfaction.
The most sought after features by the consumers of Music
System are: good Out Put quality, lesser maintenance required, CD
Changers, Eqilizers, functions and looks, etc.
Brand awareness and positioning of SONY and PHILIPS
brands are the most among the major brands of Music System.
Among sample size-100, only 33 are thinking to buy a new
Music System (Same Brand) in near future. It is also found in the
survey that the higher income family has Hi-Fi (power Full) Music
System. Most of the higher income family have Sony brand Music
System. SAMSUNG and BPL brands are mostly owned by the middle
class family.
SONY and PHILIPS brands are leading amongst all Music System
brands in brand preference for future purchase.
Personal preference and influences of neighbors, relatives and
friends have the most importance in buying decision process of Music
System. Dealers and effective advertising also play important roles in
the purchase decisions for a particular brand of Music System.
People are shifting towards CD PLAYERS and More power full Out
Put Players (Hi-Fi Music Systems) now.
69
Beside sound quality, promotional offers, Karaoke, and Brand name
also attracts the customers a lot to choose a particular Music System
brand
LIMITATIONS
 During the research systematic probability was not conducted

due to lack of convenience & time.
 Due to various constraints I have to limit my study area to Delhi.
 During the course of survey some unavoidable errors are faced

such as non response & inaccuracy of response.
 During survey some dealers & customers are not responded

properly.
70
71
72

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Music systems

Music is the rhythm of the soul. There's nothing more romantic

than a quiet evening spent listening to your favorite music

India being a country with a long running and cherished tradition in

music, there is no reason why audio sales would not be encouraging.

The action is expected to be in the fast growing high fidelity segment.

With a new generation exposed to foreign music channels dedicated

exclusively to all kinds of music, there performances revolve around

high-tech systems with Dolby, surround sound and karaoke. Players

like Sony, Panasonic, Samsung, Philips, BPL, T-Series and Videocon

sensibilities of a discernible listener while not being too heavy on his

pockets. In the CD segment, the fall in price f compact discs is having

a positive effect to wards music systems having the function of CD

FM channels set to widen its reach in a more cities and towns. An

important factor that would drive sales in an intensive competitive

market is what kind of marketing and advertising strategy a company

adopts and the features of their products (music systems).

1. To know the customer’s choice and preference regarding Music

2. To know the factors those affects the buying decision.

3. To determine the main features of Music Systems which makes

the consumers satisfied.

4. To understand main problems faced by customers in their

current Music Systems.

5. To know the brand preference among the customer.

6. To know the market share of different companies in the market.

As marketers and future marketers, it important to recognize why and

how individuals make their consumption decisions, so that we can

make better strategic marketing decisions. If marketers understand

to react to various informational and environmental cues, and are

able to shape their marketing strategies accordingly. Without doubt,

marketers who understand consumer behavior have great

competitive advantage in the marketplace.

The term consumer behavior refers to the behavior that consumers

display in searching for, purchasing, using, evaluating, and disposing

study of consumer behavior is the study of how individuals make

decisions to spend their available resources (time, money, effort) on

consumption-related items. It includes the study of what they buy,

toothpaste. What types of toothpaste do consumers buy (gel,

regular, striped, in a tube, with a pump); what brand (national brand,

remove stains, to brighten or whiten teeth, as a mouth wash, to

attract romance); where do they buy it (super market, drugstore,

after each meal, when they go to bed, or any combination thereof);

how often do they buy it (weekly, biweekly, monthly)?

Or consider a more durable product, the MUSIC SYSTEMS. What

kinds of consumers buy Music System? What features do they look

The answer to these questions can be found throw consumer

research, and provide Music Systems manufacturers with important

input for product scheduling, design modification, and promotional

However, consumer behavior research goes far beyond these facets

of consumer behavior and considers the uses consumers make of

goods they buy and their subsequent evaluations. For example, a

couple may experience dissatisfaction with their choice of an

automobile, perhaps because of continuing service problems. They

may communicate their dissatisfaction to friends, and in turn influence

their friends’ future automobile purchases. Or they may vow never to

selection decisions. Each of these possible consequences of

consumer post purchase dissatisfaction has significant ramifications

for automobile marketers, who have to build post purchase strategies

into their promotional campaigns.

In addition to studying consumer uses and post purchase evaluations

of the products they buy, consumer researchers also are interested in

how individuals dispose of their once-new purchases. For example,

are important to marketers because they must match their production