ASK Wealth Advisors

Corporate Presentation
ASK Group

LISTED EQUITIES – WEALTH ADVISORY /

PORTFOLIO MANAGEMENT MULTI FAMILY OFFICE
ASK Investment ASK Wealth Advisors
Managers

PRIVATE EQUITY –
REAL ESTATE
ASK Property Investment OFFSHORE ASSET MANAGEMENT-
Advisors ASK Capital Management
 Journey – ASK Group

ASK Wealth Advisors adjudged as

ASK Wealth Advisors adjudged as “One to Watch – Wealth
ASK Group and Raymond James the Best Independent Wealth Manager – India Domestic” –
Launch of ASKWA Launch of Wealth &
enter into a partnership to form Advisor 2015 by Wealth Briefing, Distinction, 2017 by Asian Private
Family office Family office , Singapore
ASK Raymond James Asia Banker

1991 2008 2015 2017 2018

1983 2007 2013 2016 2018

Promoted by Mr. Asit
Koticha and Mr. Sameer
Koticha, ASK Group offers
research-based
investment advisory
End of Raymond James ASK Wealth Advisors registers Advent International ASK launches its first offshore fund
partnership itself under SEBI as a acquires minority – ASK Global Strategies Fund.
Registered Investment stake in ASK Group
Advisor. TWICE IN A ROW: ASK Wealth Advisory
adjudged as ‘Best Performing Financial
Advisor’ – Wealth 2016-17 by UTI MF &
CNBC TV18
 Snap Shot

900+ UHNI Families and growing every day

Our legacy has been built step by step, brick by brick over the past 3 decades in Capital Markets and Investment Management
with expertise of multiple ‘Bull’ and ‘Bear’ cycles over time.

With an exclusive focus on UHNI clients having a net worth of USD 25 Million or more , our clients comprise of the following:

Legacy / 1st Generation Billionaires SME Promoters in Tier II Celebrities like

Traditional Entrepreneurs towns across industries sportsmen & actors
Business Families like mining, chemicals, etc. from Bollywood
The ASK Differentiators

Focus on Clients Proven Asset Management Capabilities & Track Record

Our clients are at the centre of our business model. We believe in Strong research backed investment firm driven by long term
earning their trust through our work and maintain it over time by investment approach. Strong performance track record in
always putting their needs first. Equity, Fixed Income and Real Estate.

35 Years of Expertise & Experience Unique Product Evaluation Methodology

Investment Committee with over 100 years of collective Strong due diligence, multi-level product approval & risk
experience across Equities, Fixed Income, Real Estate and Private management process on all investment products.
Equity.

Owner-Manager Driven Firm Strong Corporate Governance

Key employees as stake-holders ensuring continuity of Global best practices in Chinese walls between businesses,
relationship with our Clients. management of conflict of interest and strong regulatory
compliance.
Investment Philosophy

Long Term Approach Strong Risk Management Framework

Long term conservative investment approach to maximise Extensive due diligence to choose the right managers and products,
“power of compounding”, avoid short-term trading strategies . continuous monitoring to ensure they remain true-to-label and
emphasis on long-term risk-adjusted return to short term absolute
returns.

Unbiased and Strongly Researched Advice Disciplined Investments & Asset Allocation
Clients are offered advisory services on the back of strong Risk Profiling, long-term Strategic Asset Allocation, tactical
research, and a best-of-breed, open-architecture advisory adjustments basis market conditions, focus on long-term wealth
framework. creation.

Access to Exclusive Investment Ideas Keep Investing Simple

Our clients have exclusive access to proprietary investment ideas Focus on products with clearly visible risk-return trade-offs -
in Equities, Fixed Income, Real E state and Private complexity is limited to the “back-end” management of the
Equity. product, not transferred to the investor.
 Family Office & Investments: Typical Mistakes

• Ad hoc investment decisions based on liquidity available

• Limited research and diligence on products showcased by advisors/bankers

• Lack of performance benchmarking and standard evaluation criteria for managers/advisors

• High allocation to close ended products and/or New Fund managers

• Attractiveness towards unique and/or exotic investment ideas

• Missing institutional framework of clear do’s and don'ts (restricted investment lists)

• Lure of carry – use of leverage to enhance fixed income returns

 ASK Family Office: What we do & How we do

Our Focus :
Trusted Unique Proprietary Bespoke
Financial Advisors Investment Solutions Advice & Research Customer service
 Family Office: Comprehensive Investment Solutions

INVESTMENT PRODUCTS ADVISORY & FAMILY OFFICE ALLIED SERVICES

In-house Third Party • Holistic Wealth Advisory

• Investment Policy Statement
• Asset Allocation
Domestic • Performance Analysis
Assets
Global Assets • Review and Rebalancing

Financing Solutions Wealth Planning

Equity Offering Fixed Income Offering Alternate Offering
Loans against Real
Estate Planning
Discretionary PMS Estate
Mutual Funds Private Equity
Loans against Business
Financial Assets Structuring
Mutual Funds Debt PMS
Venture Capital Investment
Structured Banking
Equity AIF Products Real Estate Funds Philanthropy
High Yielding RE
International Absolute Return Art Advisory
NCD
Equities Strategies
Bonds &
Preference Shares Direct PE Deals
 Process: Our Robust Advisory Framework
Investment Policy Committee (IPC)
Economic Scenario
evaluation
Analyzing macro & market
developments
Step 1
• Global & domestic market data + key economic
variables are analyzed to form outlook on
fundamental economic growth versus global
economies
• Scenarios are built around important global events
likely to impact markets and sentiments in future
• Outlook is formed on asset classes and view
vetted by the seasoned IPC
Research and Advisory Process
Strategic & Tactical Product Portfolio Construction
Allocations with Allocation Review / Monitoring
Portfolio Positioning
Making tactical adjustments to
Finalizing the product allocations
asset allocations
Step 2 Step 3
• Based on the economic outlook, formulation of Strategic Product identification is done within each asset class :
Asset Allocation (SAA) for a series of portfolios with varying • Rigorous qualitative and quantitative research process,
risk levels
• Manager identification & diversification
• SAA sets discipline around maximum allocation per asset • product Ranking
class
• Portfolio Beta levels
• Tactical Asset Allocations (TAA) based on expected changes • Sensitivity analysis for debt portfolio
in the markets and economy as well as insights from IPC
• Ensure adequate diversification and optimal returns
• Portfolio return expectation is based on risk levels and • Ascertaining client risk profile
investment horizon
• Construct portfolio aligned to client’s risk-return expectation
• Combining differentiated product strategies
• Portfolio Standard Deviation limits
 Process: Customised Investment Advisory

Analysis of needs Financial concept Client profile Strategy Implementation

To gain an in depth understanding To develop a customized financial To identify client’s risk taking To recommend an appropriate Implement and monitor their
of client’s needs concept focusing on client’s assets, capacity and financial readiness financial strategy based on the strategy and manage assets
liabilities and cash flows facts and information gathered

Regular Portfolio Reviews

Adjustments as necessary are carried out during regular portfolio reviews to factor in market changes, new opportunities and life events in the
financial plan.

Co-ordination with third party experts

Working with our client’s tax counsel, accountants and other advisory professionals to recommend the most appropriate and effective wealth
planning solutions.
 Process: Best in Class Product Selection

Our products are diligently researched, thoroughly vetted and

offered to our clients based on our three pronged production
selection process:

Most Comprehensive Database of Third Party Asset Managers – 500+ managers have been tracked in the last
decade across investment strategies to create a master list of asset managers along with their in depth performance
analysis

Detailed Due Diligence of shortlisted investment products – Extensive screening of the product & its features,
detailed analysis of the past performance, fitment of the product in the current market situation etc. are key
strategies adopted to provide the best in class product offering

Final Approval from Investment Product Committee – A final review & appraisal is conducted by in house
investment product committee comprising of promoters, key board members and senior management personnel
having expertise across all asset classes
People: Strong Investment Experts – Team backed by experience & expertise
Family Office: Team Structure

Client Family

ASK Family Office Team

Strategic Solutions CIO & Inv. Committee CEO

Tax Trust Pvt. Bankers

Product Solutions
Legal Accounting Brokers

Equity MF Debt Structured Products

Record Mgmt Bill Pmts. CAs

Equity PMS Commodities

Philanthropy Lifestyle Lawyers Real Estate Advisory &
advisory Management REITS
Direct Equity Global Inv.
Tax Consultants
Open Architecture Solutions
Pvt. Equity Art Other Financing &
Other Third Party Client’s existing Banking needs
Solution Providers advisors Inv. Banking Insurance
 Key Performance Metrics Of Our Team

• Ratio of Wealth Advisors to Service

Managers: 3:1

• Average Tenor of Wealth Advisors

with the organization: 6 + years

• Average experience in wealth

management industry of Wealth
Advisors: 12 + years

• Average number of qualified

families managed per Wealth
Advisor in the organization: 22

• Average AUM managed per

Wealth Advisor: INR 574 Cr
ASK Group – The Board
Asit Koticha – Chairman & Founder
Mr. Koticha has over three decades of experience in the
Indian capital markets and is well renowned in the Indian
financial markets. He has featured in CNBC TV18's 'Wizards
of Dalal Street'.
He is a member of the Investment Committees of all the
businesses, under his mentorship, ASK Group has developed
independent and focused expertise in the areas of Equity
Research, Asset Management (both Equities and Real
Estate), Financial Planning and Wealth Advisory.
.
Sameer Koticha – Vice Chairman & Founder
Mr. Koticha is the Vice Chairman and Founder of ASK Group.
He has been instrumental in incubating and mentoring all
the business verticals of ASK Group for over three decades.
He is a member of the Investment Committees of all the
businesses, and he mentors ASK Group in areas of Corporate
Governance and Best Practice. Mr. Koticha is also closely
associated with several social causes focusing on betterment
of underprivileged through various means.
. been featured in 'Wizards of Dalal Street' (CNBC TV18), '20 Market
Sunil Rohokale – CEO and Managing Director, ASK Group
Mr. Rohokale has over 20 years of experience in banking, financial
services and investment sectors
He is responsible for the vision of ASK Group and spearheads the
strategy of the group. His mandate is to grow the company into a
formidable wealth and investment management entity. Mr. Rohokale
enjoys strong credential, and deep understanding of Real Estate and
is responsible in setting up new businesses and building strong
professional teams.
Bharat Shah – Executive Director, ASK Group
With three decades in the markets, Mr. Shah has deep interface in
the Indian corporate world, providing comprehensive insights in
Indian capital markets and giving strong emphasis towards bottom-
up investing. With stock picking being his special strength, he has a
significant understanding of global businesses.
Mr. Shah provides strategic guidance to the CEOs in managing their
respective businesses while closely supervising the Investment
Management business of the group. He authored a book titled 'Of
Long-Term Value & Wealth Creation from Equity Investing. He has
Wizards' (Forbes India), 'India's 40 Market Minds' (Outlook Profit),
'India's Money Monarch' (Investment Interview Book), among
others.
ASK Wealth Advisors – Leadership Team
Rajesh Saluja – CEO and Managing Director
Joined ASK Group in December 2006 as Managing Partner to set up
the Wealth Advisory and Multi-Family Off ice business.
Prior to joining ASK Wealth Advisors, Mr. Saluja worked with
Standard Chartered Bank as the Business Head - Priority Banking and
Deposits for the wealth management business in India.
An Honorary Chartered Wealth Manager (CWM) from American
Academy of Financial Management, and holds a Bachelor's degree in
Maths and Economics along with a Master's in Marketing
Management from the University of Mumbai.
Somnath Mukherjee – Managing Partner & Head -
Investment Advisory & Strategy, Products, Operations and
International Business
Mr Mukherjee runs the Investment Strategy, Product, Advisory &
International Wealth Management business for the firm.
He has over 15 years of experience with Standard Chartered Bank
across India and Singapore (covering Asia). He also had a 1 year stint
with IIFL, heading its Investment Advisory business.
He is a MBA from IIM, Calcutta & also holds the CFA & FRM charters,
from CFA Institute and Global Association of Risk Professionals,
respectively.
Nishant Agarwal – Managing Partner & Head – Family Office
Mr Agarwal’s responsibilities include working closely with Clients on
end to end service delivery and to act as a bridge between clients and
their financial service providers. He is a part of the ASK Wealth
Advisors Investment Committee and is a key member of the ASK
Leadership team.
Mr. Agarwal has over 18 years of experience with McKinsey, ICICI
Bank, Merrill Lynch and UBS handling clients from India, Asia and
Europe.
He is a graduate from IIT Kharagpur and holds an MBA degree in
Finance from MDI Gurgaon.
Gaurav Arora – Chief Investment Officer
Mr. Arora is responsible for leading the firm’s investment strategy and
research across asset classes, and offering to clients a comprehensive
suite of products/access to best of investment managers/ideas, backed
by in-depth due-diligence.
He has 15 years of experience across Citigroup, Standard Chartered
Private Bank, IIFL Private Wealth Management and Religare Private
Wealth.
He holds a PGDBM from IIM-Bangalore.
ASK Wealth Advisors – Leadership Team
Raghav Gupta – Senior Managing Partner & Head (North)
Mr. Gupta joined ASK Wealth Advisors in August 2016 and is responsible
for driving business for the North region .
He has over 23 years of experience and prior to joining ASK Group he
was the Director and Head (North) for Citi Private Bank and was
responsible for setting up the Private Banking business for Citigroup. He
has also worked with ANZ Grindlays Bank, JM Morgan Stanley and Kotak
Wealth Management.
He holds a Bachelor’s degree from St. Stephen’s College, Delhi
University and is an alumnus of Modern School, New Delhi.
Rajesh Nambiar - Managing Partner & Head ( West)
Prior to joining the ASK Group in June 2018, Mr Nambiar was a part
of the core team at Kotak Wealth Management, responsible for on-
boarding and managing some of the largest and marquee
relationships of the business. He also led the initiation of coverage
into key Middle-Eastern markets and was responsible for the Hong
Kong desk at Kotak.
He has 16 years of overall work- experience, and is a post graduate
and gold medalist from Narsee Monjee Institute of Management
Studies (NMIMS). He holds a Certificate in Investment strategy from
the Wharton School, University of Pennsylvania.
Prakash Bulusu – Senior Managing Partner & Head (South)
Mr. Bulusu joined ASK Wealth Advisors in August 2016 and is
responsible for driving business for the South region .
He has over 20 years of experience and prior to joining ASK Group he
was associated with Citi Private Bank as Director (South) and was also
the National Sales Head for Citi Commercial Bank’s investment division.
He has also worked with Principal PNB Asset Management Company and
Zurich Asset Management.
He holds a MBA in Finance & Marketing from Osmania University.
Shuja Kazmi – Managing Partner
Mr. Kazmi joined ASK Group in 2007 and was responsible for setting
strategy for Wealth business as a part of the founding team. He has
played multiple roles ranging from leading a team of Wealth Managers in
Western region to being Key Advisor for large Family Office clients
Before joining ASK, Mr Kazmi worked with a boutique Investment
Banking Firm Allegro Capital, ICICI Prudential Insurance and HDFC Ltd.
He is an MBA from Sydenham College and has done his graduation from
Mumbai University
Awards and Accolades

“ASK Asset & Wealth Management adjudged as the

‘Most Promising Brand of 2018’ by ET Edge, a division of The Economic Times”

2018 ‘Best Performing National Financial Advisor – Wealth Advisor’ by UTI MF & CNBC TV 18
Financial Advisor Awards 2017 - 2018

2018 ‘Promising Brands of 2018’ by The Economic Times Promising Brands 2018

2017 ‘One to Watch: Wealth Manager - India Domestic’ by Asian Private Banker
Awards for Distinction

2017 ‘Best Performing National Financial Advisor – Wealth’ by UTI MF & CNBC TV 18 Financial
Advisor Awards 2016 - 2017

2017 ‘Oracle HCM Cloud Rubies Awards - Express Lane Award’ by Oracle

2015 ‘Independent Wealth Manager’ by Wealth Briefing Asia Singapore Awards 2015’
 Geographical Presence

At ASK Wealth Advisors we have a client coverage in 20+ countries across: India, USA,
UK, Singapore, Canada, Middle East, Australia & Africa.

Delhi
Guwahati

Ahmedabad
Kolkata
Pune

Mumbai

Hyderabad
Goa
Bengaluru

ASK Wealth Advisors is headquartered in Mumbai, with offices in Chennai

11 cities domestically and Dubai and Singapore internationally Coimbatore Dubai Singapore
Disclaimer

Investments are subject to market risks and there is no guarantee, implied or otherwise, that the general objective of the fund or any other specific performance targets will be achieved.
Past performance is not indicative of future results. Such past performance may or may not be sustained in future. Investors are not being offered any guaranteed or assured returns.
Please read the offer document carefully before investing.

The third party investment products or services marketed / distributed by ASK Wealth Advisors Private Limited (ASKWA) do attract the general and specific risk factors peculiar to those
respective products or services, which would be mentioned by the manufacturers of those products in the respective product documentation. The prospective investors in such third party
products are advised to read and understand those risk factors & disclaimers, in addition to what has been stated herein. ASKWA has not verified and does not take any responsibility for
any statements, numbers or claims made, omitted to be made or implied in any documentation, presentations etc. which have been created by the manufacturers of such third party
products or services.

The Clients of ASKWA are requested to specifically note that ASKWA will be earning distribution commission on the investments made by its clients in all third party products, as per the
relevant rates applicable in case of the respective products.

Any information contained in this material shall not be deemed to constitute an advice, an offer to sell/purchase or as an invitation or solicitation for making investment in this Fund and
ASKWA and its employees/directors shall not be liable for any loss, damage, liability whatsoever for any direct or indirect loss arising from the use of this information. Recipients of this
information should exercise due care and caution and read the Private Placement Memorandum / offer documents (if desired / necessary obtain advice of the finance / tax / legal / other
professionals) , prior to taking any decision on the basis of this information.

ASKWA has not independently verified all the information and opinions given in this material. Accordingly, no representation or warranty, express or implied, is made as to the accuracy,
completeness or fairness of the information and opinions contained in this material.
Suggestions and recommendations made in this material are based on the information provided by you and ASKWA and its employees/directors shall not be liable for any loss, damage,
liability whatsoever for any direct or indirect loss arising from the use of these suggestions and recommendations made due to wrong information provided.
 Thank You.

Version Number 8 – Sep 2018