act or process of using words, sounds, 10 Levels of Intimacy in Today’s
signs, or behaviors to express or Communication exchange information, ideas, thoughts, or feelings 1. Twitter 6. IM
exchange of information and the 2. Facebook Status 7. Letter
expression of feeling that can result to 3. Facebook Message 8. Phone understanding 4. Email 9. Video Call Types of Communication 5. Text Message 10. Talking Non-verbal - signs, gestures, symbols, colors, How is Communication affected by facial expression, sign language Media and Information? Verbal Media - oral, written - Communication tools Process of Communication Information - Data, knowledge derived from study, TRANSMISSION MODELS experience, and instruction - Lasswell’s Communication Model (1948) Terms to Understand o Involves Communication, Media Literacy Message, Medium, Receiver, - Ability to read, analyze, evaluate, and and Effect produce communication in a variety of - Shannon-Weaver’s (1948) MEDIA FORMS o Two-way Information Literacy o Involves Sender, Encoder, - Ability to recognize when information Channel, Noise, Decoder, is needed Receiver, and Feedback Technology Literacy RECEPTION MODELS - Ability to use digital technology to - Osgood-Schramm Model (1954) locate, evaluate, use, and create o D.I.E Message (Decoder, information Interpreter, Encoder) Evolution of Media 2. Broadcast Media
TRADITIONAL MEDIA announced and informed one-directional
- media experience is limited 3. Film/Cinema
- one-directional movies, films, programs - sense receptors used are very specific 4. Video Games (Digital Games) - magazine, broadsheet, radio, tabloid, electronic games paperback novel, television NEW MEDIA 5. New Media
- media is more interactive digital media that are interactive
- audiences are more involved and can two-way communication send feedback simultaneously social media - integrates all the aspects of old media - Form of electronic communication - online videogames, online telephony, through which people create online web video portals communities to share information,
Functions of Communication and ideas, messages, etc.