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Sports took center stage during the event. At the FICCI Global Sports Summit titled "Turf
2010," the business potential was rated very high; however, Indian spending on sports is
very low. The vociferous criticism of the CWG -- industrialists such as Azim Premji of Wipro
have been acerbic about the waste of money -- indicates that sports is still regarded as a
luxury. Bamzai, who spoke at Turf 2010, says India lacks a sporting culture. Another
speaker at the event added: "Play is fun. Sports is organized play. India just plays."
According to a FICCI report, global spend on sports is projected to rise from US$114 billion
in 2009 to US$133 billion in 2013. (These are projections from a PricewaterhouseCoopers --
PwC -- study.) "While sport sponsorship in the Asia-Pacific region is projected to grow at
3.9% between 2010 and 2013, growth in India is expected to be higher as India plays host
to global sporting competitions like the CWG and [because of the increase in the] spending
power of the average Indian."
FICCI also feels that there is grassroots support for sports that isn't very apparent. The
country is getting richer. Per capita income is growing. And people need an outlet for
national pride. "As economies grow and people are increasingly secure in the fact that they
need not worry about survival, they move towards expressing themselves, and sports forms
a method of this expression," says Krishnamachar of WSG.
Conclusion security measures.
7. Article 7 of the CWG Constitution mentions that:
Clearly, it is not a “win-win” situation for the majority,“For the Commonwealth Games and generally in
who are far removed from the Games and any of its respect of all activities of the Federation and events
proclaimed benefits. It is not surprising that the officialunder its control, there shall be no discrimination
discourse has systematically overstated the gains, most against any country or person on any grounds
of which are speculative in nature, and has maintained whatsoever, including race, colour, gender, religion
a silence over the losses and the costs which come in the or politics. The clampdown against the urban poor
wake of the Commonwealth Games. It is not surprising and homeless in Delhi is a glaring violation of this
because this has been the trend all over the world. Apart article.increased surveillance
from this trend of “over-estimated benefits and under-and restrictions in the guise of
estimated costs of hosting,”110 another fact that is often