Management of

Technology and
Innovation:
An Overview
Prepared by Management Department | www.unimedia.ac.id | man@unimedia.ac.id
 What is INNOVATION ?
Innovation = Invention ?
Innovation differs from invention in that
innovation refers to the use of a new idea or
method, whereas invention refers more directly
to the creation of the idea or method itself.

From Wikipedia, the free encyclopedia, 2012

INNOVATING IS NOT EASY !!
FLOP INVENTIONS
Innovation = Invention + Commercialization

Gaynor (2002) in Prasetiya Mulya on Innovation

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 Inovasi: Nilai Tambah

(Penciptaan dan penguasaan nilai-tambah baru,

dengan cara baru, yang menghasilkan pertumbuhan
bisnis secara sehat dan berkesinambungan)
 Inovasi = Profit
Profitability: Tambahan profit dari
produk-produk yang
(Net Income Inovatif….!
as% of Sales)

Extra Profit
Generated by an
Innovative Product
6.3%
US Ntl. Aver. for
all Corporations
Average Profit (2003)

Development Time in the market

Costs
 Criteria of Innovation

1 Newness

2 Added Value

3 Economic Value

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 Darimana sumber penciptaan
nilai tambah ?

Nilai tambah pada produk

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 Darimana sumber penciptaan
nilai tambah ?

Nilai tambah pada proses

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 Darimana sumber penciptaan
nilai tambah ?

Nilai tambah pada teknologi

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 Innovative Marketing Innovative Service

Profit : Rp 3 – 5 billion / month Company Turn Around : from loss Rp 80

Billion in 2008 to profit Rp 500 Billion in
2013
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 Innovation Categories

Product : new medications

Process : just-in-time
(DELL)

Product : mobile wallet

Process : location based
advertising

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 Why Managing Technology &
Innovation ?
• The rapid pace of technological change à how to
take advantage ?
• Shortened product life cycle à example : Ipod
• Cut product development times (faster time to
market)
• Maximize competitiveness
Organization of the Study

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End of Chapter 01

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