Online Survey by

my3q
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The Influence of various

advertising media on buying
decisions among young women
in India.
Author: archita
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1* Your age
16-
21-26 26-31
21
31- 36 1nd
36 above
2* Your occupation
<-Please Select->

3* Your income
25k-50k 50k-1lac

1lac-1.5lac 1.5lac-2lac
2 lac and
above
4* Which media gets your attention?
ra
print di television
o
word of
mouth
5* how does an advertisement affect you?
recall
 positive impression

interest

desire to purchase/explore

6* which form of ad creates a greater impact on you?

just the printed words

words with sound

words with a visual

a moving action oriented ad

picture depicting a scene/story

7* how long does the impact of an advertisement last on you?

few hours one day

one week one month

more than a
month
8* does an advertisement urge you to try a new brand?
ye
no
s
9* how often do you buy the same article/garment design as
you see in the ad?
always most of the time
sometim
never
es
10* do you remember the hoardings if these are?
near the residence

places visited frequently

on the way to work

 bus stand

11* you prefer reading which newspaper?

the times of
hindustan times
india
the hindu the indian express

the pioneer

12* have you ever used discount coupons printed in

magazines/newspaper/magazine?
ye
no
s
13* how much time you spend on watching tv per day?
0 hour 1-2 hour
3-5
more than 5 hours
hour
14* which aspect of television ad is important to you?
backgr
models theme
ound
punch
caption photography
line
15* does the picture of a famous personality in the tv ad make
you think that?
the product is of high quality

it must be expensive

the company must be big

the brand is facing intense competition

it does not affect you

16* how often do you listen to the radio?

everyday

only while travelling/driving

 occasionally

rarely

17* do you find radio ads attractive?

ye
no
s
18* does FM radio advertisement create an urge in you to try
the brand?
strong influencer

keep the name at the back of mind

does not matter

19* do you refer to your friends and family before trying a new
brand?
ye
no
s
20* do you share and do your friends/family share shopping
experiences?
alway someti
occasionally
s mes
never

21* what is shared?

product

price

location

competence/courtesy of the shop personnel

buying experience

22* are you aware of the brand ‘MADAME’?

y
yes
e no
no
s
 23* among the following which one dou you prefer?
ra
madam w
g les femme
e
e
24* what is the reason for preferring a particular brand?
product range

design of products

width and depth of the products

quality

price range

Questions with '*' sign must be answered

Thank you.

--End--

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