gm

graymatters..

People Solutions.
accelerated.
Lose the battle to attract, retain and develop people and you lose the war
for gaining supremacy in the new economy.
 graymatters.
The shortest sentence in the business bible

WE LEAD POTENTIAL TO RESULTS

We firmly believe that every human – and the systems they
work in - have the "seeds" of achievement capacity, i.e.
potential, in them. They only need enabling systems and
processes to perform at their potential and achieve business
results.

Hence all our interventions and initiatives are directed

towards facilitating our clients in creating this enabling
environment to unleash human potential and thus
achieving their aspired results.

"Leading" signifies that we position our capabilities and

capacities, in the mind-space of the people, becoming the
"reference point" – i.e. whenever they think of "someone
best in the field in facilitating result achievement" - they
think of us.
Human Resource
Advisory Services
To gain competitive advantage in today's global marketplace, successful companies
must capitalize on their single most important asset - their people. As companies
seek to maximize the organizational potential, they must recognize that many
traditional concepts may no longer be applicable. Many companies have
traditionally looked at people strictly as a cost. This approach certainly limits an
organization’s future success. Refocusing on an effective HR function is, therefore,
essential to maximize the business potential of a truly global organization

Gray Matters People Solutions offerings help clients realize the value of their
people. We understand that people are your organization's greatest asset and we
work with you to discover and maximise their true potential. With our experienced
consultants , we have the right people, tools and methodology to provide solutions
to your most challenging business issues connected directly or indirectly to People.
We offer the following services in the people solutions area:

Our Advisory Solutions

Organizational Transformation
Organization Vision
Organization Design
Job & Compensation Banding
Role Clarity & Task Prioritization
Measures that Impact Business
Balanced Scorecard
Business PMS Alignment
Performance Linked Variable Pay
Talent Pipeline Development
Competency Assessment
Career & Succession Planning
Human Resource Health Check-up
HR Effectiveness Audit
Employee Engagement Survey
Implementation Focus
HR On-Site
PMS On-Site
 1 organizational
transformation
Organization Visioning
The Mission statement is the Core Purpose of the
organization. This guides the organization in every
business it does or wishes to do. The Vision
statements are those which provides the steps to
the Mission and the Values are uncompromising
principles that guide the organization and its people
through its journey.
The Workshop process consists of the following:-
• How to have a Visionary approach, how to
articulate a Shared Vision with the help of BHAGs.
• Facilitated Imagery of the Envisioned Future.
• Using Affinity clustering to arrive at the core
Values of the organization.
• Vision Dialogue and Vivid Descriptions
Post Workshop: -
• Draft the articulated Vision / Mission / Values
statements
• Design BTL communication material for the whole
organization
• Define organization wide awareness programmes
for disseminating the articulated statements
Organization Design
An organization may have the best people, but it
will achieve the best performance only when the
organization structure and style is aligned.
Organization Design is a formal, guided process for
integrating people, information and technology of
an organization. It is used to sync the chain of
commands of an organization to the purpose(s) the
organization seeks to achieve. Linking organization
structure to the broader strategy improves on the
probability of realising organizational goals.
The Organization Design process followed:-
• Organization Diagnostics (interviews)
• Understanding Strategic Direction of the
organization (workshops / interviews)
• Benchmarking Studies (Gray Matters database /
secondary research)
• Formulation of Job Clusters (Job Task
Standards© / Work Decision Level Structure©)
• Work Process Study / Manpower Optimization
• Proposed Organization Structure (with
alternatives)
• Detailing the departmental structure and the Job
Bands with Job Banding Methodology ©
• Defining Roles & Responsibilities (with the help
of our Role Clarity & Task Prioritization© Tool)
 measures that
impact business
Creating the Scorecard
Performance management involves employees,
their management and their representatives, in a
combined effort to improve organizational
effectiveness. A Transparent Performance
Management system would include clarity of
thought process about the roles being performed
and hence the linkages of the tasks to the KRA, as
well as the Business Objective.
Gray Matters Measures That Matter© a Balanced
Scorecard development and cascading tool for
linking organizational KRAs to individual KRAs works
on the above principles.
Balanced Scorecard Creation process followed:-
Stage 1 : Mobilizing Change
• Converting the business plan to short and medium term
goals
• Creating of Strategy Maps
• Creating a performance management framework based
on Balanced Scorecard
Stage 2 : Translate Strategy into operation
• Corporate Scorecard
• Departmental Scorecard linked to Corporate Scorecard
• Individual Scorecard linked to Departmental Scorecard
• Performance Management Handbook
• Communication collaterals for Goal Setting, Mid Term
and Year End appraisal period
2
Operationalising BSc
Performance Management is not a single
intervention that can be implemented easily. It
requires a carefully integrated range of activities to
be successful.
We at Gray Matters have designed this intervention
method to integrate business performance directly
with individual performance through BSc based PMS
and the internal review mechanism process of the
organization. This solution improves the visibility of
linkages of individual / departmental performance
with business outcomes on a fortnightly / monthly
basis.
Operationalising BSc process followed:-
Stage 3 : Alignment :
• Translating the corporate & departmental scorecard to
monthly business indicators
• Cascading the annual plan into monthly plan for the
organization and creating a framework for each function
on a monthly basis
• Creating monthly dashboard for reviews at corporate
and departmental level
Stage 4 : Making Strategy Everyone’s job :
• Converting each business indicators to “ what it means
for me”.
• Creating a reward and recognition framework linking
monthly to yearly performance
Stage 5 : Ensuring continuity:
• Being part of few monthly review process
• Creating a system based framework to integrate all
scorecards across function along with their outcomes
 3talent pipeline
development
Competency Assessment
An improved capability in a person leads to
behaviour that meets the job demands within the
organizational framework, which in turn brings
about desired business results.
Competency Assessment identifies an individual's
strengths and weaknesses with an aim to
understand the person fit for a job role as against a
defined set of required competencies. This would
help in the career development of the employee and
the organization would have a ready-fit candidate.
Competency Assessment process followed:-
• Job Competency Analyzer (JCA)© - to identify the
Competencies required for the organization.
• Think Build Operate (TBO) © Framework – to
create a competency dictionary defining the
behavioural indicators
• Assessment / Development Centres (AC/DC) –
Assessment of actual proficiencies in a simulated
environment
• Individual Development Planning (IDP) Reports -
A detailed Individual Development Planning (IDP)
report and a personal feedback on their
developmental areas for each participant
• Activating Development of People & Training
(ADoPT)© – On-the-Job special projects and
Training Interventions for competency gap
mitigation.
Career & Succession Plng
“Talent pipeline” refers to an organization’s
ongoing need to have a pool of talent that is readily
available to fill positions at all levels of
management as the company grows.
We at Gray Matters have designed this intervention
method to provide our clients with a ready to fit
structured solution to address talent issues rather
than resorting to knee-jerk reactions. The solution is
systematic and transparent which improves the buy
in of the employees and offers an integrated
approach with competency management and
learning management solution
Career & Succession planning process followed:-
• Converting business blue print to talent blue print
• Creating the Competency framework
• Creating the Learning management framework
• Competency Assessment
• Ascertaining Career paths for all job families
• Identification of Feeders & Mapping Competency
Assessment outcomes with feeder
• Defining developmental need for all positions
• Creating integrated learning plan
• Succession framework management
• Training management system & governance
process
• Linking training outcomes to career progression
charter
• Developing an integrated talent pipeline system
 human resource
health check-up
HR Effectiveness & Audit
Organizations HR process and System effectiveness
level depend on the maturity level of the practices
and their implementation level. Good HR practices
can influence financial and other performance
indicators of organizations by generating employee
satisfaction.
A human resources effectiveness audit enables
organizations to comprehensively assess their HR
practices. We help clients unearth the potential of
their own systems by measuring its effectiveness.
We also support clients in introducing or improving
on their current systems based on business need and
time perspective.
Identifying “gaps” between policy and practice
increases efficiency and productivity of an
organization’s HR activities. It also contributes to
quality improvement processes and enhances
employee satisfaction by ensuring that established
standards are being followed consistently.
Services include:
• HR Effectiveness study (Analysis of Promise and
Performance)
• HR Diagnostic Study / HR Audit (Matching
Practices vs policies)
• Manpower Optimization Study (Process Study
and Headcount Analysis
4
Engagement Survey
At Gray Matters we help clients understand the
strengths and limitations of organizational practices
and policies which are acting as enablers for
'engagement' or 'disengagement' in an organization,
through our Belief Index © surveys for the purpose.
The Gray Matters Engagement Model – Belief
Index© examines engagement outcomes from the
belief system of an individual. This framework
consists of four distinctive clusters, namely,
Organizational Direction, Organizational Culture,
People Practices and People Circle. Within these
clusters, there are 15 Factors which are represented
by 51 insightful Questions related to the
organizational climate.
Engagement Survey process followed:
• Survey Teaser Poster design to create
excitement and participation
• Survey Questionnaire (Online)
• Daily Response Tracking
• Detailed Analysis & Recommendations
• Action Improvement Discussion (AID)©
Workshop – an action planning and
improvement discussion Post Analysis and
results to create the roadmap for
implementation
 5 on-site
implementation
Over time more
organizations are outsourcing
their complete HR needs to
HR service firms. At Gray
Matters we also extend
implementation support at
client site.
With market dynamics changing constantly many
organizations are globally looking at outsourcing
their non-core functions , one of them being People
Management. The reliance on HR experts to
manage the critical business driver is constantly
increasing, we at Gray Matters support our clients
when there is a gap in HR leadership and HR
leadership transition related situation in their
organization. With our HR On-site module, we act
as the HR of the organization and help our clients
in either setting up or beefing up the HR function
without impacting any people practices or
processes.
With Gray Matters HR On-site solution you can…
Capitalize on our specialist HR knowledge at an
optimal cost.
Get the best of talents to lay down the practical
and effective HR framework for your
organization.
Ensure consistency in mapping people, process
and also development of your HR Staff
It is a common phenomenon
that clients finds a systematic
recommendation as
“excellent” but foresees
bottlenecks in effective
implementation thereby
impacting results.
As part of the PMS On-site model we support our
clients for a full PMS cycle from design to delivery on
the ground.
The Services provided are:-
1. Understanding the current PMS system
2. Redesigning the PMS system
3. KRA / KPI Workshops for all employees
4. Goal Setting Workshops for all employees
5. Mid-Year Review hand-holding
6. End-Year Review hand-holding
7. Linkage of results to rewards
8. All Communications related to PMS
9. PMS Manual
With Gray Matters PMS On-site solution
Employees will focus on the right KRAs and KPIs
linking key organizational objectives
All KRAs will be based on the SMART principle
Managers will be guided to provide periodic
feedback to employees for them to improve
A transparent and objective linkage between
PMS outcome and rewards
Learning Solution
Advisory Services
Behavioral skills training have witnessed a marked transition in the last decade from
being ‘generic’ and ‘good to have’ to being ‘defined’ and ‘pre-requisite’. This shift in
perception is not without reason. Organizations across the globe have realized that
professionals with only technical skills partly complement the essentials of being
ready for the role . Research study has revealed, that people skills outweigh
technical skills by a factor of 3:1, in deciding the long-term success of professionals.
The mission of "Gray Matters –Learning Solutions" is to develop managers into
successful leaders by improving their behavioural skills. Our behavioural and
management development programmes focus on enabling the participants to
succeed by developing the right skill and attributes. We also measure training
effectiveness of our programs at 4 levels, namely, L1 - Reaction, L2 - Learning
Change , L3 - Behaviour Change and L4 – Impact and ROI.
We offer the entire range of customised behavioural programmes based on the
needs of your organization:

Our Learning Solutions

Competency Based Solutions (CBS)
The Competency Based Solutions (CBS) consists of unique modular programmes
designed to focus on areas key to the success of your organization. This solution has
been created based on a standard set of researched organizational competencies as
per Gray Matters Methodology , which addresses performance gaps cutting across
industries and levels inside the organization.
Learning Management System (LMS)
The Learning Management System (LMS) is a customised learning and development
package for your organization based on your own competency model which are
mapped to our system for monitoring the effectiveness and efficacy of each
program and tracking the progress of each learner.

Off The Shelf Programmes (OTS)

Many organizations prefer off-the-shelf programmes on various topics, based on
their own felt behavioural needs across multiple domain areas. We have 24 such
programs under one umbrella, catering to your needs.

Outdoor Experiential Learning (OEL)

Outdoor Experiential Learning is based on the premise that people learn best from
experience - and from reflecting on experience to gain insights for personal,
professional and team development. Our Proprietary BONFIRE© Model helps to
bring out the best in your people in a natural environment.

Signature Skill Building Programmes

Most Training programs are awareness programs. We present here few specialized
skill-building programs that would enhance the participants skills within the
programme days (3-4 days modules). It’s a straight ROI. These are our SIGNATURE©
programmes
 CBS

competency based
solutions
In the current economic situation with market competition intensifying at all levels it is more than pertinent for
an organization now to improve skills at all levels. Organizations need to ensure that people across levels
demonstrate the desired behaviours to achieve the business results. The word training is getting replaced with
capability development sooner than before, making us to focus on more structured learning interventions.

Gray Matter’s Competency Based Solutions(CBS) is uniquely designed to support our clients with specific
solution related to Skill development by using a scientific model of linking organizational competency
requirements and learning solutions. This model reinforces organizational competencies and addresses
performance gaps while enabling the participants to implement the learning in their work environment.

We use Gray Matters proprietary tool Rapid Training Needs Identification (RTNI)© tool which is based on a set
of researched behavioural indicators derived from our competency model to identify our clients specific needs.
This helps in reduction of random training and ensures a structured intervention to improve business
performance. Our model ensures designing programs based on the skill-models for desired behavioural
indicators chosen by you. This is a behaviour improvement targeted method rather than a “fit-for-all” Training
programme and hence would yield better results for the participants and as a result for the organization.

Competency Based Solution process followed:-
• Understanding Organizational competency
requirement and mapping to Gray Matters
Model
• Linking the Rapid Training Needs Identification
(RTNI)© tool with organizational framework
• Identifying the Competency based solutions
relevant for the organization across levels
• Conducting the learning interventions as per the
framework
• Post Training Learning Applications Plan (LAP) –
we ensure participants to take on a project for
application of their learning, to be submitted to a
panel after 6 months of the Training Program.
• Based on LAP outcomes we also initiate “On-the-
Job” special projects and Training Interventions
for competency gap mitigation as per our
methodology (ADoPT)© – Activating
Development of People & Training
Gray Matters TBO© Competency Framework
Think (T) – 6 Competencies
(1) Information Seeking, (2) Organizational Awareness, (3)
Relationship Building, (4) Leadership Orientation, (5)
Analytical Thinking, (6) Conceptual Thinking
Build (B) – 6 Competencies
(1) Interpersonal Understanding, (2) Impact & Influence,
(3) Developing Others, (4) Self Control, (5) Self
Confidence, (6) Flexibility
Operate (O) – 8 Competencies
(1) Achievement Orientation, (2) Concern for Order, (3)
Initiative, (4) Customer Service Orientation, (5)
Assertiveness, (6) Teamwork & Cooperation, (7) Technical
& Managerial Expertise, (8) Organizational Commitment
Note: Each of the above “Competencies” have
been further classified into “sub-components”
and researched “behavioural indicators” that
form part of the (RTNI)© tool .
 LMS

learning
management system
Changing market dynamics are impeding more and more organizations to outsource their learning
need to the experts for better results. The level of outsourcing varies across different maturity
models. The concept of relying on experts for an end-to-end learning solutions is gaining momentum
as opposed to only outsourcing the training delivery. This ensures an all encompassing learning
solution which can easily be connected to desired performance.

At Gray Matters we aim at solving our client’s requirement through our VITAL© Process, which is
designed to link the organizational need, and develop customised learning solution. The model is
based around the Gray Matters Competency / Skill Model which involves monitoring the
effectiveness of each program, with detailed analytics, connecting learning framework along with
business performance
The 5 step VITAL© process is centered on Learning Application Projects (LAP)
workforce capability development : All our learning development programs are
(a) Vision – Calibrating your organization's based on Multi-Stimuli model. We use
strategic vision - the "should be" as opposed multiple tools for the Learning sessions to
to the "as is". become interesting for the participants. Post-
(b) Intent - A strategic conversation with you to workshop, we deploy the “Learning
understand where the operation is today, Application Project”(LAP), which the
where you want to take it, and what learning participants need to submit and present to the
interventions would get you there. LAP Grading panel
(c) Trace – An employee sample survey to
determine the alignment around the vision, LAP provides an opportunity to the participants to
competency gaps that needs to be closed, and apply the concepts learned in the program to their
attitudes that undermine change. everyday work. They might need to interact with
their team members and colleagues to capture
(d) Align – Design learning interventions that
information and insights to complete their LAP.
support your strategic intent, blend
competency development with change in
behaviour demonstrated at work.
(e) Link - provide measurable results, mapped
directly to the organization competencies

Note: - Gray Matters ROI Model & Analytics

Our ROI model is based on the Results Pyramid. We
measure the impact of all learning interventions at 4
Levels – from Reaction to Impact .
 OTS

off-the-shelf
programmes
We offer a comprehensive library of 63 training courses in order to address your business and
training needs. We can also tailor the content to address the specific challenges your organization is
facing. One of our account managers will collaborate with you to clearly understand and define
business objectives to ensure we deliver an effective training solution to improve your business.

These programmes are categorised under SHELF : -

(1) Social Skills, (2) High Accomplishment Skills, (3) Emerging Skills,
(4) Leadership Advantage Skills, (5) Functional Skills

Our Programmes…
Social Skills
Body Language
Business Etiquette
Assertiveness Skills
Interpersonal Skills
Workplace Etiquette
Transactional Analysis
Personality Development
Business Communication
Business English Proficiency
High Impact Presentation Skills
High Accomplishment Skills
Analytical Thinking & Creativity
Customer Orientation (CRM)
Relationship Management
Stakeholder Management
Performance Feedback
Emotional Intelligence
Conflict Management
Stress Management
Negotiation Skills
Decision Making
Emerging Skills
Selling to win
Work-Life Balance
Team Effectiveness
First Time Manager
Campus to Corporate
From Manager to Leader
Managerial Effectiveness
Achievement Orientation
Art of Getting Things Done
Effective Time Management
Leadership Advantage Skills
Competency Based Interviews
Leadership Development
Coaching & Mentoring
Competency Mapping
Balanced Scorecard
Strategic Thinking
Train the Trainer
Vision & Values
Think Different
Winning Ways
Functional Skills
HR for Non HR
Digital Marketing
Behavioural Safety
Project Management
Contract Management
Demand & Forecasting
Social Media Marketing
Supply Chain Management
Financial Statement & Ratios
Working Capital Management
Vendor Development Technique
Strategic Brand Management
Logistics & Inventory Mgmt.
Sales Process Management
Service Level Agreements
Finance for Non-Finance
Campaign Management
Financial Management
Channel Management
Credit Management
Risk Management
Procurement
Kaizen & 5S
 OEL

outdoor
experiential learning
The spreadsheets sink in the waterfalls. Unknown little birds tear apart the focus groups. A
thousand feet above sea level, that client brief and the quarter-end presentation succumb to
vertigo.
You rise. You realize. You are reborn.

Experiential education (or "learning by doing") is the process of actively engaging corporate
executives in an experience that will have benefits and consequences. Executives make discoveries
and experiment with knowledge themselves, instead of hearing or reading about the experiences of
others. Executives also reflect on their experiences, thus developing new skills, new attitudes, and
new theories or ways of thinking. Executives also relate existing knowledge and theory to their
experience to better understand the existing theory or modify it
One of the most powerful tools that we currently use for Advanced Training - due to its speed and
effectiveness in achieving results- is the experiential or action-learning simulation. Action Learning
is based on the premise that people learn best from experience - and from reflecting on experience
to gain insights for personal, professional and team development. While on the surface they often
appear to be simply "games", the team and leadership simulations that we use are a form of
action-learning that serve as powerful "practice fields" to sharpen critical skills for on-the-job
application.

The learning is experiential, dramatized by the powerful impact of the outdoors – Out of your
comfort zone - Be it in the Himalayas or the Desert landscape! Not only more vivid but also which
transfers directly to Management skill and style at the work place.

BONFIRE© Sessions -These specialised sessions are the centrepiece of our OEL activities. These
sessions are designed for participants to develop Bonding, Organizing and Negotiating skills and
display Focus, Intuition, Responsibility and Enterprise – the attitudes essential for accomplishment
of work or tasks.
signature
programmes
(Skill Building Workshops)

Making poor hiring decisions (and keeping bad hires) based on deficient
interviewing skills costs companies millions of dollars every year. This programme
helps interviewers develop the proven skill sets to interview and find the best
candidate every time. The Competency Based Interviewing Technique
improves the predictive success of interviews by 40%.

A 360 degree approach to make you more effective at your workplace.

Everybody communicates but very few connect. Learn the usage of First Brain
principles to sell your ideas, to put forth your thoughts to anyone. Learn to read
people, use and understand verbal and non verbal cues to connect to people,
understand ego states to diffuse conflicts.

This workshop breaks the myths of Leadership and identifies the potential ‘Leader
in You’. Covering various aspects like the Locus of control – Interpreting
Internality & Externality, Factors governing personal effectiveness, Measuring
Pro-activity, Conflict Resolution, Strategies for improving personal effectiveness
and many more such critical aspects of Leadership

A Murder Mystery exercise, which involves participants in a team to solve an

intriguing murder mystery like a real life detective, collecting clues, sifting
through evidences, thinking, analysing and finally identifying the killer. This
workshop helps an organization to find out Analytical Thinking, Problem Solving
Skills , Rational Thinking Skills and Decision Making capabilities of individuals. It
also helps to observe Individual and Group behaviour of participants.

Here we bring to you a unique workshop with full-length feature films to share
management concepts that we usually learn through classroom training. No
Boring PowerPoint. No Lengthy Lectures You Learn: - Planning, Organizing,
Leading, Controlling, Achieving, with the help of 4-5 movies from our
Management Movie Library
Career & Knowledge
Advisory Service
Gray Matters Career & Knowledge Solutions are geared to bridge the gap between
the client understanding requirement and knowledge solutions available by using
both well-known and new knowledge techniques.

We assess career tendencies and guide young minds towards their desired careers
by using our proprietary interest-based, career assess tool myVector® and
customized career counselling sessions

Our expertise also lies in developing content for reference books, newspapers,
magazines, graphic novels, live quizzes, TV game shows and quizzes, ground events,
school contact programmes, websites and mobile phones.

Our Career & Knowledge Solutions

Career Direction Tool
Our proprietary myVector ® is a scientific, interest-based career assessment tool
that uses Holland interest research to map interests to specific jobs and throws up
10 best fit for the assessed. A detailed report that include possible areas of study
and hobbies is generated for the child taking the test. It is available in both online
and off-line paper-and-pencil formats
Career Counseling Services
The speed at which new technologies are repealing the old order has created panic
among career experts, our counselling methodologies are geared to alleviate fear
and take well-reasoned, scientific-tool based decisions. Our proprietary career
direction tool myVector® results aid the counsellors choose careers for the young

Publications / Manuals / Newsletters

Our team can manage media right from ideation and hand-hold the entire process
till the product is launched. In this area our focus is on magazines, entrance
examination content, company brochures, and newsletters, posters for events and
logo development. The design team works in tandem to create attractive, cost-
effective and high impact layouts to deliver the desired message

Corporate Employee Engagement Events

We believe in creating knowledge-based products that entertain and our primary
focus on employee engagement is to create non-instructional but competitive
learning-based fun and customized events that go a long way in forging strong bonds
and camaraderie among employees

Stage & TV Knowledge Events

We have been engaged to develop content for knowledge-based shows on TV, stage
and corporate events. Our expertise lie in developing, designing, researching and
present knowledge-game shows for any age group. We also develop content for the
digital media
 Career Direction Tool
Parents want the best for their children. And,
they do play a big role in influencing their
children’s career choices.
As a first step in our research, we surveyed
nearly 700 parents across India, to find out the
factors responsible for influencing their thinking
process for their Child’s Career Direction.
The Survey revealed two important aspects, that
parents across India are open to non-traditional
careers for their children and also, they are the
key influencers when it comes to career
selection.
The Survey report which has been published in The
Telegraph, Career Graph, Annual Issue can also be
viewed at www.myvector.co.in
myVector is an assessment tool for students based on three
components - Interest, competency and values. It is one composite
psychometric test for students from standard IX to post graduation.
This assessment is designed based on the well researched Holland
Hexagon model
The myVector Interpretive Report should be taken as an indicator
and further counselling and exploration need to be done to get a
proper benefit from the exercise.
Please note: One major factor that plays a huge role in career success is
academic excellence. It is an acquired trait and improves with practice. For
example, if the results of the myVector Interpretive Report indicate that a
person can be successful in engineering, does not mean whatever he/she
studies, the person would be an engineer.
Any institution that adopts myVector can administer the test on
their own. Two kinds of reports are presented to the institution
- One, for the individual, giving details about the person and his /
her possible job opportunities that would make him / her
successful and
- Another, composite report for the institution, giving details on
their students and indicating the behavioural skills that the
institution might require to help students be equipped with, to
put them on the road for future career success.

Educational institutions where myVector Career Direction tool has been administered…
1. Calcutta International School 15. Laketown Govt. High School 29. Acharya Prafulla Chandra High School
2. Don Bosco, Park Circus 16. APC High School 30. Ultadanga High School for Girls
3. Garden High School 17. Mount Carmel College 31. Bagmari Maniktala High School
4. Bidya Bharati School 18. Rishi Bankim Chandra College 32. Bagbazar Multipurpose High School
5. Hare School 19. AGM High School 33. Singhibagan High School for Girls
6. Hindu School 20. Sri Sri Ramkrishna Vidyapith 34. B.T. Road Govt. Sponsored High Schl
7. Bethune Collegiate School 21. Mohan Girls High School 35. Sailendra Sarkar Vidyalaya
8. Jodhpur Park Boys High School 22. Maulana Azad N U University 36. Adi Mahakali Pathsala
9. Jodhpur Park Girls High School 23. Barrackpore R S College 37. Surah Kanya Vidyapith
10. Bidhan Nagar Govt. High School 24. Mahadevananda College 38. Giribala Balika Vidyalaya
11. Taki House Govt. High School 25. Anglo Vernacular High School 39. New Alipore Multipurpose School
12. Taki House Multipurpose School 26. Khanpur Girls High School 40. Ananda Ashram Balika Vidyapith
13. Ballygunge Govt High School 27. A A Sarada Vidyapith 41. Jawaharlal Nehru Vidyapith (Boys)
14. Sakhawat Memorial Girl’s High 28. Begum Rokeya Smriti Govt. Girls' School 42. Jawaharlal Nehru Vidyapith (Girls)
 knowledge
CONTENT AND RESEARCH SERVICES
Gray Matters Knowledge Division (Content & Research
Services) creates, restructures, edits, presents and manages
all forms of data, information and give customised solutions
for clients across the knowledge spectrum.
Our expertise lies in developing content for reference books,
newspapers, magazines, graphic novels, live quizzes, TV game
shows and quizzes, ground events, school contact
programmes, websites and mobile phones. We also take pride
in delivering customised, designed content in multiple
languages. We work with several experts from diverse fields
to develop well researched content.
Our Expertise / Services
Game and Quiz show content for TV and stage
Our USP lies in creating a turnkey solution for these shows
with very high visibility. We assess the desired impact of these
events and develop our content strategy accordingly. We
manage the entire research team for the shows, draw up the
research plan and oversee the sanctity of the research
products, namely questions and facts. The stages of
development includes researching facts, creating a fact
catalogue, verifying facts from primary or immediate
secondary sources, writing content, verifying the newly
created contend, creating the content database and
managing content on the show.
Designing & Developing the entire content requirement for a
magazine, company brochures, mobile content, knowledge
game shows, reference books such as yearbooks, school
magazine, scripts for corporate are researched and created at
Gray Matters.
Employee Engagement ... we design, manage and deliver
employee engagement knowledge events for corporations
and educational institutions.
Our Credentials
Employer Branding / Employee Engagement
Catalyst Multiplex – We conceptualized and designed
the entire event for the Assessment Centre at BOC
called the Catalyst Multiplex
Prashnotsov - A Fun@Work initiative for Magma
Fincorp – An innovative Quiz show across 21 locations
In Quizitive - Hundred Year Celebration for Apeejay
Group – A Quiz show across 4 locations
Quiver – A Quiz contest for the employees of TIL
Limited
Nostalgia – A Quiz contest for the employees of Team
Taurus
ACE – We designed the Rewards and Recognition
program for VIP Industries
Click – O-Mania – We designed the employee
engagement activity linked to performance for iViz
Limited, an IT startup organization
F R I E N D S – We designed an employee referral
program for various organizations
Stage & TV Shows
Ke Hobe Banglar Kotipati – We managed the entire
quiz content for the Bengali KBC
Jawab Kinte Chai – We managed the entire quiz of this
innovative quiz show on Sananda TV
Byscope Bajimaat – We conceptualised and created
content for the celebrity quiz present by Ananda Bazar
Patrika
Mastermind Family – developing and managing
content for the iconic British knowledge-game show
STAR Quiz Challenge, UAE – Knowledge Partner for
the highly successful school quiz show
Qatar IWA Quiz - Indian Women’s Association School
quiz in Qatar – Redesigning the 18-year-old quiz show
and playing the role of the knowledge partner
Danube Cricquiz, Dubai – Knowledge partner and
research head for the cricket quiz on Colors TV, Dubai
Brand Badshaa – We created content for BPCL’s online
selection quiz and also for 7 regional quizzes
Kolkata Quiz Festival – We created and presented the
General Quiz at the festival
Publications / Manuals / Newsletters
The Next Step – We design and also provide the entire
content for this children’s magazine
Catalyst Manual – We designed the entire Catalyst
Manual including evaluation criteria for BOC
Aerobuzz – In-house newsletter for Bengal
Aerotropolis Limited (BAPL)
Know before you Go – An info-guide on Durgapur for
new recruits of BAPL
PRISM – A Performance Management Handbook for
various organizations
 our
clients
1. ABP Limited
2. Aditya Birla Insulators
3. Apeejay Finance Limited
4. Alchemy Leadership School
5. Aryan Mining Limited
6. Ambuja Cements Limited
7. Airtel (Bangladesh)
8. Apollo Hospital (Bangladesh)
9. Bangla Trac (CAT) (Bangladesh)
10. Bkash (Bangladesh)
11. Banglalink (Bangladesh)
12. Bengal Aerotropolis (On Site)
13. BPCL
14. Bharti AXA Life Insurance
15. Balasore Alloys Limited
16. BOC India Limited
17. Blue Star Limited
18. BIG Synergy
19. B M Birla Heart Research
20. BBC Worldwide
21. Century Plyboard (I) Ltd.
22. CGPL ( A Tata Power Company)
23. Calcutta International School
24. Coca Cola (Bangladesh)
25. Dassault Systemes
26. Descon Limited
27. Disney TV
28. Edcon Exports Pvt Ltd
29. Eveready Industries India Ltd.
30. Emami Limited
31. Emami Biotech Limited
32. EEPC – Export Promotion
33. First Climate India (On Site)
34. Gontermann Piepers (I) Ltd.
35. Gupta Power Infrastructure Ltd.
36. Getit Infoservices Limited
37. Greenply Industries Limited
38. Haldia Petrochemicals (On Site)
39. Hindalco Industries Limited
40. Heinz India Limited
41. Helenic Intl (Bangladesh)
42. HSBC (Bangladesh)
43. iViz Techno Solutions (On Site)
44. Indian Chamber of Commerce
45. IXIA Technologies Pvt. Ltd.
46. ICICI Prudential Life Insurance
47. IFB Industries Limited
48. India Infoline Limited
49. ITC Limited
50. IWA (Qatar)
51. Jubilant Foodworks Limited
52. JAMIPOL (Tata Group)
53. Kazi Farms (Bangladesh)
54. KDS Garments (Bangladesh)
55. KDS Accessories (Bangladesh)
56. KY Steel (Bangladesh)
57. Khimji & Sons
58. Kotak Securities Ltd.
59. Kiswok Industries Limited
60. KPMG (Bahrain & Qatar)
61. Landis Gyr
62. Lafarge Surma (Bangladesh)
63. Lafarge Umiam Mining Pvt. Ltd
64. Linde India Limited
65. Lanka Bangla (Bangladesh)
66. Mercy Hospital (On Site)
67. Magma Fincorp Limited
68. Mindteck (India) Limited
69. Mission Hospital
70. Novo Nordisk (Bangladesh)
71. Neotia University
72. Navigator Software Pvt. Ltd.
73. ONGC Petro additions Limited
74. Oberoi Grand
75. Otis Elevator Limited
76. Pepsico India
77. Pepsico (Bangladesh)
78. Paradise Cables (Bangladesh)
79. Primary Plus
80. Philips Carbon Black Limited
81. Phoenix Yule
82. Peerless Hotels Limited
83. Peerless General Finance Ltd.
84. Quantum Group (On Site)
85. R&B Garments Limited
86. Robi Telecom (Bangladesh)
87. Reliance Communications
88. Sandvik Mining & Construction
89. Square Pharma (Bangladesh)
90. Sarovar Hotels & Resorts
91. Sahara India Parivar Ltd.
92. Siemens Limited (India)
93. Siemens (Bangladesh)
94. SKP Securities Ltd.
95. SREI Infrastructure Finance Ltd.
96. SREI eSahaj Limited
97. Standard Chartered Bank
98. SPML Infra Limited.
99. Selvel Industries
100.Star Cement
101.Star TV (Dubai)
102.TIL Limited
103.Tega Industries Ltd. (On Site)
104.Team Taurus (On Site)
105.Talwandi Sabo Power Limited
106.Trio Trend Private Ltd (On Site)
107.Techno Electric & Engg. Co. Ltd
108.Tata Steel
109.Tata Metaliks
110.Usha Martin Industries Ltd.
111.United Spirits Limited
112.VIP Industries Limited
113.UPS (Bangladesh)
114.VISA Steel Limited
115.Vikrant Forge Limited
116.Vikramshila Education
117.Verde Consulting (On Site)
118.Voith Paper Limited
119.Yamai Fashions Ltd.(On Site)
120.Vedic Village Spa Resorts
Registered Office
Gray Matters Consulting Pvt. Ltd.
294 S. N. Roy Road, New Alipore,
Kolkata – 700038,
West-Bengal,
India
T: +91 33 24987647 / 48
E: contact@graymatters.co.in
W: www.graymatters.co.in

Bangladesh Partner
HSPP Consultants Ltd.
HSPP Park View,
House 1, Road 3/A, Block J, Baridhara,
Dhaka 1229,
Bangladesh
T: +880 2 9852981-2
E: csd@yourconsultants.eu
W: www.hsppconsultants.com

For more information on any of the

services and solutions from Gray
Matters, please contact our offices
mentioned above.