A Synopsis

TITLE OF THE PROJECT

“LOGISTIC MANAGEMENT” WITH SPECIAL REFERENCE TO

LINTAS FREIGHT & LOGISTIC PVT LTD

INTRODUCTION TO THE TOPIC

This is a Project work undertaken in context of partial fulfillment of the MBA. Logistics is
the art and science of managing and controlling the flow of goods, energy, information and
other resources like products, services, and people, from the source of production to the
marketplace. It is difficult to accomplish any marketing or manufacturing without logistical
support. It involves the integration of information, transportation, inventory, warehousing,
material handling, and packaging. The operating responsibility of logistics is the
geographical repositioning of raw materials, work in process, and finished inventories where
required at the lowest cost possible.

Logistics management is that part of the supply chain which plans, implements and controls
the efficient, effective forward and reverse flow and storage of goods, services and
information between the point of origin and the point of consumption in order to meet
customers' requirements. A professional working in the field of logistics management is
called a logistician.

Logistics as a business concept evolved only in the 1950s. This was mainly due to the
increasing complexity of supplying one's business with materials and shipping out products
in an increasingly globalized supply chain, calling for experts in the field who are called
Supply Chain Logisticians. This can be defined as having the right item in the right quantity
at the right time at the right place for the right price and it is the science of process having its
presence in all sectors of the industry. The goal of logistics work is to manage the fruition of
project life cycles, supply chains and resultant efficiencies.

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 OBJECTIVE OF THE STUDY

The objective of this project is the management of the flow of goods, information and other
resources, including energy and people, between the point of origin and the point of
consumption in order to meet the requirements of consumers (frequently, and originally,
military organizations). Logistics involve the integration of information, transportation, and
inventory, warehousing, material-handling, and packaging.
The main objective of this research is to investigate the Logistic Management System in
India by the various Industries.

1. The Objective of the study of Logistic Management used by various Industries in

India.
2. To know the role of Logistic Management in the Industries.
3. To know the importance of Logistic Management.
4. To know the types of Logistic Management System.
5. To know the Development of Logistic Management.
6. To gain knowledge of the various tools and their features through observation method
and through secondary data
7. To make available the right quantity of right quality products at the right place and
time in right condition.
8. To offer best service to consumers.
9. To reduce the cost of operations.
10. To maintain transparency in operations.

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 PROBLEM STATEMENT

The study is conducted to find out the organizational structure and effectiveness of all the
departments of Lintas Freight & Logistic. The main aim of this project is to make a detailed
Organization study of the Lintas Freight & Logistic. Besides this an attempt has been made
to evaluate the performance of the industry and to know how the organisation approaches the
sales and services of the company’s product and their logistic system for supply of projects.

Logistics is concerned with getting products and services where they are needed and when
they are desired. In a modern society most if the customers take excellent logistics service
from company as granted and tend to notice logistics only when there is a problem.
For Example- Non availability of goods and services which they need very badly, when they
visit retail store they expect goods to be in good condition, for ex- fresh fruits, meat,
vegetables and the like.

It is difficult to visualize accomplishing any manufacturing and marketing actively,

efficiently and effectively without any logistical support. Logistics is a broad far reaching
function, having a great impact on the standard of living of a modern society.

Logistics is the art and science of managing and controlling the flow of goods, energy,
information and other resources like products, services, and people, from the source of
production to the marketplace. It is difficult to accomplish any marketing or manufacturing
without logistical support. It involves the integration of information, transportation,
inventory, warehousing, material handling, and packaging. The operating responsibility of
logistics is the geographical repositioning of raw materials, work in process, and finished
inventories where required at the lowest cost possible.

Logistics is the art and science of managing and controlling the flow of goods, energy,
information and other resources like products, services, and people, from the source of
production to the marketplace. It is difficult to accomplish any marketing or manufacturing
without logistical support. It involves the integration of information, transportation,
inventory, warehousing, material handling, and packaging. The operating responsibility of
logistics is the geographical repositioning of raw materials, work in process, and finished
inventories where required at the lowest cost possible.

Logistics management is that part of the supply chain which plans, implements and controls
the efficient, effective forward and reverse flow and storage of goods, services and
information between the point of origin and the point of consumption in order to meet
customers' requirements. A professional working in the field of logistics management is
called a logistician.
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Logistics as a business concept evolved only in the 1950s. This was mainly due to the
increasing complexity of supplying one's business with materials and shipping out products
in an increasingly globalized supply chain, calling for experts in the field who are called
Supply Chain Logisticians. This can be defined as having the right item in the right quantity
at the right time at the right place for the right price and it is the science of process having its
presence in all sectors of the industry. The goal of logistics work is to manage the fruition of
project life cycles, supply chains and resultant efficiencies.

RESEARCH METHODOLOGY

To achieve the objective of studying the Logistic Management data has been collected.
Research methodology carried for this study can be two types
1. Primary
2. Secondary

1. PRIMARY:
 The data, which has being collected for the first time and, it is the original
data.
 In this project the primary data has been taken from Logistic Management
Department staff and guide of the project.
 Information collected with the help of Questionnaire for analyzing Logistic
Management service.
 Observation method was used for understanding various tools used in Logistic
Management and their features.

2. SECONDARY:
The secondary information is mostly taken from websites, books, journals, etc.
According to this study investigation was conducted for some definite purpose with the help
of a structural & personal interview to gather primary information as much as possible as the
most appropriate research design for the study is descriptive research design.

DATA COLLECTION
For the purpose of conducting survey, data for the study is collected both from primary and
secondary data

1. PRIMARY SOURCE: The primary Sources of data was obtained through interviewing
the employees and manager in an organisation,
i. Interview Method:
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Some of the employees of Lintas Freight & Logistic from the entire department and a few
clients of Lintas Freight & Logistic will be interviewed for the purpose of exploratory
a. The response obtained from them would very helpful in preparing the
questionnaire for dealers and deciding upon various classificatory and data
variables.
b. Two questionnaires will be designed one for the consumers and the other for
the company.

1. Observation Method:
Observation about the consumer behavior at clients counter give us lots of knowledge about
the customer expectations regarding products, counter preferences for brand and after sales
service.

 SECONDARY SOURCE: The secondary source of data is collected from the

company annual reports, brochures advertisement and Internet books.

1) Internal Data:
a) Would go through some previous market studies provided by the guide.
b) Previous summer training reports to grasp knowledge about white goods
market.
c) Study of product manual and salesman training report to get product
knowledge.

2) External data:
a) Scanning of various business magazines.
b) Collected relevant information from the newspaper.

Following are the steps in the research design.

Sampling Plan
 Sampling frame: The respondents are the employees of the Lintas Freight &
Logistic.
 Sampling unit: The sampling unit is an individual employee of all the departments of
the organization – Lintas Freight & Logistic
 Sample size: sample size for this study is 100 employees covering all the
departments of the organization.

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Sampling Techniques:
 For Consumers survey “Convenient Sampling” techniques would be applied.
 For client’s survey “Random Sampling” technique would be used.

Area covered
For this survey I will cover all the departments of the organization - Lintas Freight &
Logistic.

Limitations

• The time constraint is one of the major problems.

• The study is limited to the different Logistic Management service used by the various
Industries.
• The study is limited in selected Industries only.
• The lack of information sources for the analysis part.

Conclusion
The universe everyday is witnessing unimaginable growth in majority of the industries. The
logistics and freight industry is one such industry that is rapidly growing. Worldwide
logistics industry is distinguished by fast technological advances and is growing rapidly than
most other industries over the past years. With stiff competition around, the company is
likely to reduce the profitability But with proper management of operations and by proper
customer desired services, and also effectively utilizing its alliances it can maintain and
improve the performance. Joint operational ventures for developing the customized services
for its steady growth. The organization has enormous opportunities to grow beyond the
expectations.

Lintas Freight& Logistics LLC has come a long way from being just a service provider. The
organization now has the value of being an ultimate service provider for Freight,
Transportation, Cross-docking and Value Adding as per customer needs. The present
scenario and the future of the organization with regard to the management are satisfactory.
The organization can increase the market share by improving with more state of art
technology. The organization can diversify into related other business areas like Warehouses
for lease to other organizations, state of art technology providers for other organizations.
More importance is to be given for HR development by having a separate department for it.
With the development of such a department, several favourable impacts such as increase in
output per employee, increased loyalty, team spirit etc can be generated.
As far as Lintas Freight & Logistics LLC is concerned it can be stated that through its
excellent service and aggressive logistics service, organization has shown a noticeable
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increase in the market share. However, there are some areas where the company is not at the
top-most position but it can certainly gear up in the near future and is committed to acquire
that spot. On implementation of the above recommendations, the management can lead
Lintas to the top most position when bench marked in the coming years.

Bibliography

Reference:
a) Logistical Management – Tata McGraw 2000 Edition.
Written by Donald. Bowersox, and David. Closs.
b) The Management of Business Logistics – 7th Edition:
Written by Edward J. Bardi, C.John Langley, and John Joseph Coyle
c) Logistics and Supply Chain Management: Creating Value - Adding Networks
Written by Martin Christopher.
d) Council of Logistics Management, www.clm1.org
e) Integrated Business Communications Alliance, www.ibcaweb.org
f) Amrit Tiwana, The Knowledge Management Tool kit, First Indian reprint 2000,
Prentice Hall of India.
g) Performance measures and metrics in a supply chain environment
h) A Gunasekaran, C Patel, E Tirtiroglu - International Journal of Operations &
Production Management
i) Hugos, Michael, 2003, Essentials of Supply Chain Management, John Wiley & Sons.
j) Supply Chain Management Research Center, www.cio.com/research/scm

Websites:
i) Source: http://www.idsc.com.sg/images/service_logistics_img1.jpg
ii) http://www.indexuae.com/Top/Business_and_Economy/Services/Logistics
iii) http://www.lintasfreight.com/
iv) http://www.uae-shipping.net/Lintas-Freight-Logistics-L.L.C..html
v) www.ittoolbox.com
vi) www.techrepublic.com
vii) www.allboutscm.com
viii) http://en.wikipedia.org/
ix) http://google.co.in