YEAR 1 HAMEED ABDUL 2014 IMPACT OF TV Today, ADVERTISMENT ON CHILDREN companies BUYING spend massive BEHAVIOUR amount of their earnings in advertising TV advertising not only change emotions but give considerable message exerting a far attainment influence on the daily lives of people
2 1.FATIMA SAMAR Oct 2105 IMPACT OF Results tell
2. LODHI ADVERTISEMENT SAMREEN ON BUYING that BEHAVIOURS OF advertisements THE CONSUMERS: are useful in STUDY OF coating the COSMETIC INDUSTRY IN awareness KARACHI CITY. among the consumers. TVCs and billboards are widely used by the different marketing departments of the cosmetic companies which are targeting above the line through these medium. 3 FACULTY OF Feb 2010 AN EVALUATION By virtue of BUSINESS OF THE IMPACT ADMINISTRATION OF ADVERTISING this study, it UNIVERSITY OF ON CONSUMER has been NIGERIA ENUGU BEHAVIOUR CAMPUS discovered that advertising shapes a consumer’s perception about a product. However, there should be a system of checks and balances as regards the impact of advertisement.
4 1. AGBEJA, 2015 ANALYSIS OF there is a
OYEDOKUN, THE EFFECT OF ADVERTISING significant 2. ADELAKUN ON SALES AND relationship O.J., PROFITABILITY 3. AKINYEMI OF COMPANY between DARAMOLA marketing expenses and profitability of the firm. There is a significant relationship between turnover and marketing expenses of the firm. Also, there is a significant relationship between inventory and profitability of the firm. 5 1. JURA TELEVISION The results LIAUKONYTE, ADVERTISING 2. THALES AND ONLINE showed that TEIXEIRA, SHOPPING television 3. KENNETH C. WILBUR advertising influences online shopping 26 and that advertising content plays a key role This aligns with prior work showing that advertisements that sell effectively result in fewer website visitors, but those who do visit are more inclined to make a purchase.