Marketing Analysis Project Proposal

GROUP CODE MF_19_05

GROUP CATEGORY FASHION
TUTOR Ljubomir Pupovac

Member Student ID Full Name Individual Role

1
13228477 DENNIS KOOLEN PESTEL

2 COMPAN

3 OBJECT

4 POSITN

5 PRDPRC

6 PROPLA

7 BUDFIN

By signing, you agree to the strategies outlined below in the group charter below. Please note that all components,
including products and brands of the following identified websites (www.kickstarter.com), as well as any other website
and material you may use for the 24108 Marketing Foundations Project for Autumn Session 2019, are protected by
trademarks and copyright laws and regulations. Companies and individuals invest a great deal of time and resources
into protecting their rights and you may only use information collected for educational purposes for this subject
only. Ensure that all material used is referenced correctly. Also, please note that under no circumstances, are you to
contact any company directly for this project. For further information regarding what can be copied, please click on the
following link ('What Can You Copy' fact sheet):
http://www.lib.uts.edu.au/sites/default/files/attachments/page/Factsheet%20-%20What%20can%20you%20copy.pdf”

Name and Signature:

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Note: See the Marketing Foundations - Assessment 2 Guidelines on UTS Online for more information
 Marketing Analysis Project Proposal

GROUP CODE: MF_19_05

Group Charter Questions:

Question 1:
Please describe the strategy your group will use to effectively manage group time, communicate to
each other and stay organised during the course of the assignment.
As a group we have made a group chat on social media to discuss our assignment as well as
to ask any questions if anyone needs help.

Question 2:
Please describe the strategy your group will use to manage group conflicts, different personalities
and differences of opinions.
Open and honest communication is always necessary for dealing with a group project and
that is how we will continue to work. If there is any conflict, we will voice our opinion and
discuss it until we meet an agreement.

Question3:
Please describe the strategy your group will use to deal with lack of contribution from a member or
group members withdrawing during the semester.

Note: See the Marketing Foundations - Assessment 2 Guidelines on UTS Online for more information
 Marketing Analysis Project Proposal

GROUP CODE: MF_19_05

Marketing Plan Proposal Questions:
1. What is the original name of the product you have chosen from Kickstarter.com? If the original
product name is not consumer friendly, please include the new product name you decided to use.

2. Briefly describe what the product does.

3. What brand have you chosen to launch your product under?

4. Why did you chose this brand?

5. What is your proposed target market and why would this product be of value to them?

Note: See the Marketing Foundations - Assessment 2 Guidelines on UTS Online for more information
 Marketing Analysis Project Proposal

Note: See the Marketing Foundations - Assessment 2 Guidelines on UTS Online for more information