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Abbey Electronic Services
In addition to business clients, Abbey's will be open to the general public for repairs of
consumer electronics either with or without warranty service. The residential community in
Cherry Grove has experienced explosive growth and will serve as a strong customer base for
Abbey Electronic Services.
Abbey's owner, Richard Abbey, has 25 years of experience in the consumer electronics repair
field. His reputation for excellence is well established and he is a highly-respec ted electronics
instructor at the community college's Electronics Engineering Technology program.
Abbey Electronic Services will have a staff of two electronics technicians in addition to Richard.
1.1 Mission
Abbey Electronic Services aims to offer high-quality electrical repair services with a foc us on
convenience and rapid service. Additionally, Abbey Electronic Services is technologically savvy
with c omputerized monitoring of all parts inventory, to ensure that critical parts are always in
stoc k, while keeping a balanced level of inventory to maximize inventory turnover. Finally,
Abbey Electronic Services has strong relationships with the regional vendors who are capable
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Abbey Electronic Services
of shipping major parts rapidly (on an overnight timeline in most cases).
Abbey Electronic Services is about building a strong professional relationship with all our
customers that is grounded in honesty, fairness and integrity of service.
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Abbey Electronic Services
Assets
Non-cash Assets from Start-up $100,000
Cash Requirements from Start-up $9,200
Additional Cash Raised $0
Cash Balance on Starting Date $9,200
Total Assets $109,200
Liabilities
Current Borrowing $0
Long-term Liabilities $100,000
Accounts Payable (Outstanding Bills) $0
Other Current Liabilities (interest-free) $0
Total Liabilities $100,000
Capital
Planned Investment
Richard $50,000
Investor 2 $0
Other $0
Additional Investment Requirement $0
Total Planned Investment $50,000
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Abbey Electronic Services
Table: Start-up
Start-up
Requirements
Start-up Expenses
Legal $3,000
Stationery etc. $300
Rent $1,000
Start-Up Inventory $15,000
Leased Equipment $1,500
Start-Up Equipment $20,000
Other $0
Total Start-up Expenses $40,800
Start-up Assets
Cash Required $9,200
Other Current Assets $0
Long-term Assets $100,000
Total Assets $109,200
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Abbey Electronic Services
3.0 Services
Abbey Electronic Services are the following:
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Abbey Electronic Services
Richard is also a successful teac her in the Montclair Community College Electronics Engineering
Technology program. His approach in the classroom is the same approach with c ustomers;
straight forward and honest. He has been selected by the students as the best instructor five
years in a row.
This is the competitive advantage Richard brings to everything he does whether in a business
or a classroom.
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Abbey Electronic Services
John Williamson has 15 years of experience in the electronic repair field. John worked with
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Abbey Electronic Services
Gilmore Electronic Repair for four years before joining Lucas Electronic Repairs. Since that time,
John has moved into a senior position at Lucas.
Jim Logan joins Abbey Electronic Services after working in the electronic repair field for 10 years
in the Richmond Metro area. Jim has worked for both Premiere Electronic Services and Billings
Electronics, which are the dominant repair businesses in Richmond.
Both of these technicians have a history of exceptional workmanship and great customer
relations.
Table: Personnel
Personnel Plan
Year 1 Year 2 Year 3
Richard Abbey $48,000 $52,000 $58,000
John Williamson $48,000 $52,000 $58,000
Jim Logan $48,000 $52,000 $58,000
Other $0 $0 $0
Total People 0 0 0
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Abbey Electronic Services
Assumptions:
Average Percent Variable Cost 4%
Estimated Monthly Fixed Cost $17,002
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Abbey Electronic Services
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Abbey Electronic Services
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Abbey Electronic Services
Expenses
Payroll $144,000 $156,000 $174,000
Sales and Marketing and Other Expenses $7,400 $5,400 $5,400
Depreciation $2,220 $2,220 $2,220
Leased Equipment $14,400 $14,400 $14,400
Utilities $2,400 $2,400 $2,400
Insurance $0 $0 $0
Rent $12,000 $12,000 $12,000
Payroll Taxes $21,600 $23,400 $26,100
Other $0 $0 $0
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Abbey Electronic Services
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Abbey Electronic Services
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Abbey Electronic Services
Current Assets
Cash $25,618 $38,162 $51,700
Other Current Assets $0 $0 $0
Total Current Assets $25,618 $38,162 $51,700
Long-term Assets
Long-term Assets $100,000 $100,000 $100,000
Accumulated Depreciation $2,220 $4,440 $6,660
Total Long-term Assets $97,780 $95,560 $93,340
Total Assets $123,398 $133,722 $145,040
Current Liabilities
Accounts Payable $6,687 $6,875 $7,217
Current Borrowing $0 $0 $0
Other Current Liabilities $0 $0 $0
Subtotal Current Liabilities $6,687 $6,875 $7,217
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Abbey Electronic Services
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Abbey Electronic Services
Table: Ratios
Ratio Analysis
Year 1 Year 2 Year 3 Industry Profile
Sales Growth n.a. 7.23% 9.13% 6.10%
Percent of Sales
Sales 100.00% 100.00% 100.00% 100.00%
Gross Margin 95.64% 95.36% 95.35% 0.00%
Selling, General & Administrative Expenses 92.44% 91.33% 92.26% 83.50%
Advertising Expenses 0.85% 0.00% 0.00% 0.50%
Profit Before Interest and Taxes 8.82% 9.71% 9.34% 3.10%
Main Ratios
Current 3.83 5.55 7.16 2.26
Quick 3.83 5.55 7.16 1.47
Total Debt to Total Assets 86.46% 79.92% 73.92% 52.70%
Pre-tax Return on Net Worth 64.21% 53.94% 41.46% 7.00%
Pre-tax Return on Assets 8.70% 10.83% 10.81% 14.70%
Activity Ratios
Accounts Payable Turnover 12.15 12.17 12.17 n.a
Payment Days 27 30 29 n.a
Total Asset Turnover 1.90 1.88 1.90 n.a
Debt Ratios
Debt to Net Worth 6.38 3.98 2.83 n.a
Current Liab. to Liab. 0.06 0.06 0.07 n.a
Liquidity Ratios
Net Working Capital $18,931 $31,287 $44,483 n.a
Interest Coverage 2.07 2.45 2.57 n.a
Additional Ratios
Assets to Sales 0.53 0.53 0.53 n.a
Current Debt/Total Assets 5% 5% 5% n.a
Acid Test 3.83 5.55 7.16 n.a
Sales/Net Worth 14.06 9.39 7.27 n.a
Dividend Payout 0.00 0.00 0.00 n.a
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Appendix
Table: Sales Forecast
Sales Forecast
Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12
Sales
Service Contracts 0% $9,000 $11,000 $12,000 $12,000 $12,000 $12,000 $12,000 $11,000 $12,000 $11,000 $12,000 $11,000
Walk-In Customers 0% $4,000 $5,000 $7,000 $8,000 $9,000 $10,000 $8,000 $9,000 $10,000 $10,000 $9,000 $9,000
Total Sales $13,000 $16,000 $19,000 $20,000 $21,000 $22,000 $20,000 $20,000 $22,000 $21,000 $21,000 $20,000
Direct Cost of Sales Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12
Service Contracts $300 $400 $450 $400 $400 $450 $500 $500 $475 $575 $600 $500
Walk-In Customers $200 $200 $300 $350 $350 $400 $450 $450 $500 $500 $500 $500
Subtotal Direct Cost of Sales $500 $600 $750 $750 $750 $850 $950 $950 $975 $1,075 $1,100 $1,000
Page 1
Appendix
Table: Personnel
Personnel Plan
Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12
Richard Abbey 0% $4,000 $4,000 $4,000 $4,000 $4,000 $4,000 $4,000 $4,000 $4,000 $4,000 $4,000 $4,000
John Williamson 0% $4,000 $4,000 $4,000 $4,000 $4,000 $4,000 $4,000 $4,000 $4,000 $4,000 $4,000 $4,000
Jim Logan 0% $4,000 $4,000 $4,000 $4,000 $4,000 $4,000 $4,000 $4,000 $4,000 $4,000 $4,000 $4,000
Other 0% $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Total People 0 0 0 0 0 0 0 0 0 0 0 0
Total Payroll $12,000 $12,000 $12,000 $12,000 $12,000 $12,000 $12,000 $12,000 $12,000 $12,000 $12,000 $12,000
Page 2
Appendix
Table: General Assumptions
General Assumptions
Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12
Plan Month 1 2 3 4 5 6 7 8 9 10 11 12
Current Interest Rate 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00%
Long-term Interest Rate 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00%
Tax Rate 30.00% 30.00% 30.00% 30.00% 30.00% 30.00% 30.00% 30.00% 30.00% 30.00% 30.00% 30.00%
Other 0 0 0 0 0 0 0 0 0 0 0 0
Page 3
Appendix
Table: Profit and Loss
Gross Margin $12,500 $15,400 $18,250 $19,250 $20,250 $21,150 $19,050 $19,050 $21,025 $19,925 $19,900 $19,000
Gross Margin % 96.15% 96.25% 96.05% 96.25% 96.43% 96.14% 95.25% 95.25% 95.57% 94.88% 94.76% 95.00%
Expenses
Payroll $12,000 $12,000 $12,000 $12,000 $12,000 $12,000 $12,000 $12,000 $12,000 $12,000 $12,000 $12,000
Sales and Marketing and Other $800 $800 $900 $1,000 $500 $400 $500 $500 $300 $600 $600 $500
Expenses
Depreciation $185 $185 $185 $185 $185 $185 $185 $185 $185 $185 $185 $185
Leased Equipment $1,200 $1,200 $1,200 $1,200 $1,200 $1,200 $1,200 $1,200 $1,200 $1,200 $1,200 $1,200
Utilities $200 $200 $200 $200 $200 $200 $200 $200 $200 $200 $200 $200
Insurance $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Rent $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000
Payroll Taxes 15% $1,800 $1,800 $1,800 $1,800 $1,800 $1,800 $1,800 $1,800 $1,800 $1,800 $1,800 $1,800
Other $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Total Operating Expenses $17,185 $17,185 $17,285 $17,385 $16,885 $16,785 $16,885 $16,885 $16,685 $16,985 $16,985 $16,885
Profit Before Interest and Taxes ($4,685) ($1,785) $965 $1,865 $3,365 $4,365 $2,165 $2,165 $4,340 $2,940 $2,915 $2,115
EBITDA ($4,500) ($1,600) $1,150 $2,050 $3,550 $4,550 $2,350 $2,350 $4,525 $3,125 $3,100 $2,300
Interest Expense $833 $833 $833 $833 $833 $833 $833 $833 $833 $833 $833 $833
Taxes Incurred ($1,655) ($786) $39 $309 $759 $1,060 $399 $399 $1,052 $632 $624 $384
Net Profit ($3,863) ($1,833) $92 $722 $1,772 $2,472 $932 $932 $2,455 $1,475 $1,457 $897
Net Profit/Sales -29.71% -11.46% 0.49% 3.61% 8.44% 11.24% 4.66% 4.66% 11.16% 7.02% 6.94% 4.49%
Page 4
Appendix
Table: Cash Flow
Expenditures Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12
Net Cash Flow $844 ($710) $1,316 $1,265 $1,909 $2,947 $673 $1,117 $3,101 $1,640 $1,659 $657
Cash Balance $10,044 $9,334 $10,650 $11,915 $13,824 $16,771 $17,444 $18,561 $21,662 $23,302 $24,961 $25,618
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Appendix
Table: Balance Sheet
Current Assets
Cash $9,200 $10,044 $9,334 $10,650 $11,915 $13,824 $16,771 $17,444 $18,561 $21,662 $23,302 $24,961 $25,618
Other Current Assets $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Total Current Assets $9,200 $10,044 $9,334 $10,650 $11,915 $13,824 $16,771 $17,444 $18,561 $21,662 $23,302 $24,961 $25,618
Long-term Assets
Long-term Assets $100,000 $100,000 $100,000 $100,000 $100,000 $100,000 $100,000 $100,000 $100,000 $100,000 $100,000 $100,000 $100,000
Accumulated Depreciation $0 $185 $370 $555 $740 $925 $1,110 $1,295 $1,480 $1,665 $1,850 $2,035 $2,220
Total Long-term Assets $100,000 $99,815 $99,630 $99,445 $99,260 $99,075 $98,890 $98,705 $98,520 $98,335 $98,150 $97,965 $97,780
Total Assets $109,200 $109,859 $108,964 $110,095 $111,175 $112,899 $115,661 $116,149 $117,081 $119,997 $121,452 $122,926 $123,398
Liabilities and Capital Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12
Current Liabilities
Accounts Payable $0 $4,522 $5,460 $6,499 $6,856 $6,808 $7,098 $6,653 $6,653 $7,115 $7,096 $7,113 $6,687
Current Borrowing $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Other Current Liabilities $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Subtotal Current Liabilities $0 $4,522 $5,460 $6,499 $6,856 $6,808 $7,098 $6,653 $6,653 $7,115 $7,096 $7,113 $6,687
Long-term Liabilities $100,000 $100,000 $100,000 $100,000 $100,000 $100,000 $100,000 $100,000 $100,000 $100,000 $100,000 $100,000 $100,000
Total Liabilities $100,000 $104,522 $105,460 $106,499 $106,856 $106,808 $107,098 $106,653 $106,653 $107,115 $107,096 $107,113 $106,687
Paid-in Capital $50,000 $50,000 $50,000 $50,000 $50,000 $50,000 $50,000 $50,000 $50,000 $50,000 $50,000 $50,000 $50,000
Retained Earnings ($40,800) ($40,800) ($40,800) ($40,800) ($40,800) ($40,800) ($40,800) ($40,800) ($40,800) ($40,800) ($40,800) ($40,800) ($40,800)
Earnings $0 ($3,863) ($5,696) ($5,603) ($4,881) ($3,109) ($637) $295 $1,227 $3,682 $5,157 $6,614 $7,511
Total Capital $9,200 $5,337 $3,504 $3,597 $4,319 $6,091 $8,563 $9,495 $10,427 $12,882 $14,357 $15,814 $16,711
Total Liabilities and Capital $109,200 $109,859 $108,964 $110,095 $111,175 $112,899 $115,661 $116,149 $117,081 $119,997 $121,452 $122,926 $123,398
Net Worth $9,200 $5,337 $3,504 $3,597 $4,319 $6,091 $8,563 $9,495 $10,427 $12,882 $14,357 $15,814 $16,711
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