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6
A BILLION DOLLAR BUSINESS
TECH
BUSINESS
MODEL
myth
Electric BULB is
(RE)INVENTION
debunked
Electric LIGHT is
INNOVATION
decoded
(RE)INVENTION INNOVATION
insight
Electric LIGHT DISRUPTIVE
INNOVATION
a profitable solution
that solves a very severe human
problem completely,
in the most usable & affordable
way, and
is available for every human that
faces this problem
VALUE is not
in the DEVICE
but BEYOND!
ICEBERG MODEL OF MARKETS
MARKET
CREATION
VALUE BEYOND DEVICES
BUSINESS MODEL BUSINESS POTENTIAL
Selling
DEVICES X
Selling
10 X
HW-AS-A-SERVICE (HAAS)
CONTENT
VA-SERVICES
6
DATA (ANALYTICS)
Your
Complete
Health
Ecosystem
“…” brings you
personalized healthy
lifestyle coaching along
with comprehensive health
management to reach your
goals
Hardware is
NOT HARD!
Hardware* is
NOT ENOUGH!
*Inspired by every Device brand that made more money from
everything other than the Device;
Hardware is
NOT PRODUCT!
Hardware* is
PLATFORM!
*Inspired by many like GOQii!
ECG DEVICE WHAT PROBLEM
DOES IT SOLVE?
ECG equipment is not
affordable for more than
95% of hospitals or
clinics in India;
Defensibility???
BUSINESS POTENTIAL
Selling
ECG Devices 0.2X
REDEFINED
PROBLEM
ECG Tests are not
affordable for more than
98% of India’s
populations;
Selling
DEVICES 0.2X
Selling
10 X
HW-AS-A-SERVICE (HAAS)
CONTENT
VA-SERVICES
3
DATA (ANALYTICS)
REDEFINED
PROBLEM
ECG Tests are not
Data???
affordable for more than
98% of India’s
populations;
Low cost
ECG-Test at Rs.100
VALUE BEYOND DEVICES
BUSINESS MODEL BUSINESS POTENTIAL
Selling
DEVICES X
Selling
10 X
HW-AS-A-SERVICE (HAAS)
CONTENT
VA-SERVICES
6
DATA (ANALYTICS)
THANK
YOU
vishwanath@forgeforward.in