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AS we know that the banking industry in financial sector. There are lots of opportunity
and awareness to enhance the economy. There are many nationalized and private bank
are overcome with competition that who will the best service provider bank in present
era there cannot be any economic or financial activities without an institution like bank.
A well structured systematic banking system is needed for economic development bank
promotes capital building and investment the commercial bankers’ oldest institutions
having a widest network of branches. As my banking concern I got the experience in
kotak Mahindra bank ltd. As trainee for two month it is the part of my BBA curriculum I
work there as a sales executive under the supervision of team leader Nishant bhardwaj. I
aware with from whole industry and its product how to sale & what I have to take an
step for this as my work profile of opening a/c I enjoyed and done well lead for the
bank. As a researcher I got many experiences we feel very better at KOTAK Mahindra
Bank. But some drawbacks were there.
The product charges were higher as compare to national bank it gives challenge to
convince the customer. In this bank customers are limited because are limited because of
high charge for opening the a/c no. doubt bank has quick service have a net banking ,
mobile banking. ATM advantage rather it is more expensive for the middle class
customer actually .
But after the completion it is great to pen down this report and regaining the entire
period of the project and the work done which has been shared with the reader in the
report. Thank you for giving time
Preface
People have always regarded as important in managing organizations their centrality has
become sharper in today’s changing world
In the gathering of facts and data for my project on current account I had adopted diff.
tech. & sampling methods as I discussed in this report
On making the project report on Kotak mahindra bank limited I had found & get
experience on diff. products, policies & customer relationship & various present and
future policies of bank.
About the report
This report is a mixture of survey that I had conducted over diff. people as well as study
of features, policies future planning, company profile, history of banking Etc. I have also
given recommendation & conclusion after my study and survey for that I had taken help
and guidance of my teachers my team leader, various websites books
I have tried my level best for this project report.
Content & structure
This report is divided into six chapters.
The first chapter discusses:- company profile, history of banking in India, list of board
of directors.
The second chapter discusses:- project profile & introduction to project
The third chapter discusses:- research Methodology
The fourth chapter discusses: - , Data analysis & Interpretation,
The fifth chapter discusses: - conclusion,
The six chapter discusses: - recommendation,
Annexure: - bibliography, questionnaire
The report is accompanied by an instructor’s manual, which offers general guideline
on making project report.
TABLE OF CONTENTS
KOTAK CAR FINANCE: During 2005, the KOTAK Mahindra group's ownership in
KOTAK Mahindra Prims Limited (KMPL) has gone up to 100% following the
acquisition of 40% stake held by Ford Credit International (FCI). The primary business
of KMPL is to finance passenger cars, multi-utility vehicles in India for retail customers
and working capital and infrastructure requirements of dealers. KMPL offers finance for
both new as well as used cars.
KOTAK LIFE INSURANCE: KOTAK Mahindra Old Mutual Life Insurance ltd
(KOTAK Life Insurance) is a joint venture between KOTAK Mahindra bank ltd.
(holding 74%) and OLD MUTUAL pl c.(holding 26%).Old Mutual pl c,
is a UK based financial services group with 158 years of experience in Insurance and
banking, is a Fortune 500 company listed on the London stock exchange in the FTSE
100 list of companies
CORPORATE IDENTITY
THE GLOBAL INDIAN FINANCIAL SERVICES BRAND: Our customers will
enjoy the benefits of dealing with a global Indian brand that best understands their
needs and delivers customized pragmatic solutions across multiple platforms. We
will be a world-class Indian financial service group. Our technology and best
practices will be benchmarked along international lines while our understanding
of customers will be uniquely Indian. We will be more than a repository of our
customers' saving. We, the group, will be a single window to every financial
service in a customer's universe.
THE MOST PREFERRED EMPLOYER IN FINANCIAL SERVICES: A
culture of empowerment and a spirit of enterprise attracts bright minds with an
entrepreneurial streak to join us and stay with us. Working with a home-grown,
professional-managed company, which has partnerships with international leaders,
gives our people a perspective that is universal as well as unique.
THE MOST TRUSTED FINANCIAL SERVICES COMPANY: We will create
an ethos of trust across all our constituents. Adhering to high standards of
compliance and corporate governance will be an integral part of building trust.
VALUE CREATION: Value creation rather than size alone will be our business
driver
HISTORY OF BANKING IN
INDIA
Without a sound and effective banking system in India it cannot have a healthy
economy. The banking system of India should not only be hassle free but it should be
able to meet new challenges posed by the technology and any other external and internal
factors. For the past three decades India's banking system has several outstanding
achievements to its credit. The most striking is its extensive reach. And this is not any
regular change but the result of the zest towards pace with quality products and services.
Indians are going global. This is one of the main reasons of India's growth process.
The government's regular policy for Indian bank since 1969 has paid rich dividends with
the nationalization of 14 major private banks of India. Not long ago, an account holder
had to wait for hours at the bank counters for getting a draft or for withdrawing his own
money. Today, he has a choice. Gone are days when the most efficient bank transferred
money from one branch to other of the day. Now it is as simple as instant messaging or
booking a movie ticket. As our current scenario we always speaks of "CUSTOMER AS A
KING", here he could bring bank on his desk either by Internet or by home
banking facilities by some of them.
The products and services of today's financial market is totally a mixture of the demand
and changing scenario. As technology, which began as an enabler-something that
allowed banks to service customers 24X7 – is now emerging as a strategic lever in
getting new customers and retaining them. It is not only creating a new competition tool
but also works with a lower per unit service cost which always proves to be big problem
for any company to implement a new strategy. Now a days bank are moving with home
banking facility; that is entire banking relation at your desk. Some are charging for this
and some are not. Although this cannot be counted as a product but these kinds of
services are the only way with which you can take an edge in this competitive market.
Banks going global -not only going into international business but also using latest
technological (analytical) tools at the back-end that enables them to slice and dice data
to improve services, spot new trends and acquire new
Customers.
The first bank in India, though conservative, was established in 1786. From 1786 till
today, the journey of Indian Banking system can be segregated into three distinct phases.
They can categorized as
Early phase from 1786 to 1969 of Indian Banks.
Nationalizations of Indian Banks and up to 1991 prior to Indian banking sector
reforms
New phase of Indian Banking System with the advent of Indian Financial &
Banking Sector Reforms after 1991.
The General Bank of India was set up in the year 1786. The next came was Bank of
Hindustan and Bengal Bank. The East India Company established Bank of Bengal
(1809), Bank of Bombay (1840) and Bank of Madras (1843) as independent units and
called it Presidency Banks. These three banks were amalgamated in 1920 and Imperial
Bank of Indian was established which started as private shareholders banks, mostly
Europeans shareholders. In 1865, Allahabad Bank was established and first time
exclusively by Indian, Punjab National Bank Ltd. was set up in 1894 with headquarters
at Lahore. Between 1906 and 1913, Bank of India, Central Bank of India, Bank of
Baroda, Canara Bank, Indian Bank and Bank of Mysore were set up.
Reserve Bank of India came in 1935: At the time of freedom there were around 1100
banks, mostly small. To streamline the functioning and activities of commercial banks,
the Government of India came up with The Banking Companies Act, 1949 which was
later changed to Banking Regulation Act 1949 as per amending Act of 1965. Reserve
Bank of Indian was vested with extensive powers for the supervision of banking in India
as the Central Banking Authority. It in 1955 nationalized Imperial Bank of India with
extensive banking facilities on a large scale especially in rural and semi-urban areas. It
formed State Bank of India to act as the principal agent of RBI. In 1969 14 major
commercial banks in the country was nationalized. Second phase of nationalizing Indian
Banking Sector Reform was carried out in 1980 with seven more banks. This step
brought 80% of the banking segment in India under Government ownership.
After the liberalization of banking practices in 1991 by Indian government the country is
flooded with foreign banks and their ATM stations. Efforts are being put to give a
satisfactory service to customers. Phone banking and net banking is introduced. The
system now demands is TIME NOT MONEY. Reason is very simple being in
competition more or less the products provided by different public and private banks are
same, the only difference could be made by providing services which suits individual
customers, as each of them demands different things. The banks are providing a mix
kind of services or rather we could call them "flexible servicing system".
Electronic trading platforms have reduced the gap between completing the trade and its
final settlement thereby reducing the 'trade and settlement risk'. Globalization is another
big driver of change. In the past, foreign banks were the first choice of those operating
overseas. Indian banks have woken up to the possibilities here. They are setting up
representative offices, branches, even acquiring banks, overseas. With a pick-up in
exports and corporate India's rising forays overseas, the scope for stepping up banks' off-
shore activities is widening. They already compete with Citibank’s and HSBC global
banks that have a strong presence in India. But as the country integrates with the global
economy and as its share of global trade grows from less than 1% at present, our banks
will have to go global.
Source: 'India's world banks' by Amit Tandon, Outlook Business, pg. 30, May 5, 2006
And www.google.com, www.rbi.com
Banking today is not only an account holding machinery rather it plays a role of the all-
rounder in the financial games. It's like era of those who are jack-of-all. The financial
sector has kept pace with the growing needs of corporate and other borrowers. Banks,
capital market participants and insurers have developed a wide range of introduced a
regime where interest rates are more in line with market forces.
The US$ 28 billion Indian financial sector has grown at around 15 percent and has
displayed stability for the last several years. The Indian banking system has large
geographic and financial coverage. Presently the total asset
size of the Indian banking sector is US$ 270 billion while the total deposits amount to
US$ 220 billion with a branch network exceeding 66,000 branches across the country.
Commercial banks cater to short and medium term financing requirements, national
level and state level financial institutions meet longer-term requirements.
Banking today has transformed into a technology intensive and customer friendly model
with a focus on convenience. The sector is set to witness the emergence of financial
supermarkets in the form of universal banks providing a suite of services from retail to
corporate banking and industrial lending to investment banking. The corporate banking
is no doubt the largest segment.
Insurance hand-in-hand with insurance as a third party product plays an important role
to increase the net worth of the market and also of its sister concerns. The size of
insurance market has great opportunities to new players with only 20 percent of the
country's insurable population currently insured.
Continued de-regulation and increased competition is expected to result in the Indian
competition is expected to result in the Indian financial services reach US$ 51 billion by
2007.
Source: www.finmin.nic.in
● Mr. K.M.GHERDA CHAIRMAN
● Mr. UDAY KOTAK CHAIRMAN
1997 Enters the mutual fund market with the launch of KOTAK Mahindra Asset
Management Company.
2000 KOTAK Mahindra ties up with Old Mutual plc. for the Life Insurance
business. KOTAK Securities launches its on-line broking site (now
www.kotaksecurities.com).Commencement of private equity activity
through setting up of KOTAK Mahindra Venture Capital Fund.
2001 Matrix sold to Friday Corporation, Launches Insurance Services.
2003 KOTAK Mahindra Finance Ltd. converts to a commercial bank-the first
Indian comp to do so.
2004 Launches India Growth Fund, a private equity fund.
2005 KOTAK Group realigns joint venture in Ford Credit; Buys KOTAK
Mahindra Prime (formerly known as KOTAK Mahindra Prime Limited)
and sells Ford credit KOTAK Mahindra. Launches a real estate fund.
2006 KOTAK Mahindra Bank has successfully raised approximately US$
100 million through issue of 15,000,000 Global Depository Shares (GDS).
Presentation in the hospitals for the doctors. Then collecting their name and fixed up
appointments, resolving their queries one on one regarding investment opportunities and
selling insurance schemes & current accounts.
These presentations were customized for the doctors who could explain the benefits of
opening the accounts with bank and specified investment advisory which bank uses to
provide for the doctors.
As this part of the project was aimed to understand the features of current account,
current accounts & various insurance schemes. Here we were given the experience to
convey what we have under stood about the product to the end customer. For this, we
have chosen doctors as a segment to be tapped for current accounts.
Banking is a long-term relationship between customers and the bankers. As the doctors
don’t have time and being a stable and upgrading profession we aim them as our
potential clients for future. We help them in their investment decisions.
Then we started on a directory of doctors and hospitals. I have prepared a presentation
on the salient features of the products. Bank has made a special offer of zero balance to
the doctors.
Now I have started telecalling and fixing up appointments with doctors. Initially one of
the executives accompanied on few calls.
I used to handle customer query both at office as well as field I also spent some time at
reception at office where I had to answer their query regarding investment and other
things as well as while doing my field work I came across various query which I have
already explained above.
I have also got the knowledge of software and database maintained by KOTAK
MAHINDRA BANK which was helping us in answering customer query, knowing the
current status of different fund schemes and market condition of different schemes.
RETAIL BANKING
The essential function of a bank is to provide services related to the storing of value and
the extending credit. The evolution of banking dates back to the earliest writing, and
continues in the present where a bank is a financial institution that provides banking and
other financial services
Services typically offered by banks:
Although the type of services offered by a bank depends upon the type of bank and the
country, services provided usually include:
Directly take deposits from the general public and issue checking and savings
accounts
Lend out money to companies and individuals (see moneylender)
Cash checks.
Facilitate money transactions such as wire transfers and cashiers checks
Issue credit cards, ATM, and debit cards.
Online banking.
Storage of valuables, particularly in a safe deposit box
PRODUCTS
There are three product feature of current account in Kotak Mahindra bank
KEY BENEFITS
-Attractive Returns
-Business Advantages
-Pro Privileges
-Convenience Banking
You need a well equipped bank account to keep pace with you in the ever changing
business scenario. We offer you the KOTAK Pro Current Account, armed with KOTAK
2-Way Sweep, as well as an entire gamut of Banking Privileges and ‘user-friendly’
Convenience Banking facilities. The feature rich KOTAK Pro Current Account is the
ideal way to make your money work harder.
ATTRACTIVE RETURNS
Your KOTAK Pro Current Account combines liquidity of a Current Account with the
attractive returns of a Term Deposit through the unique KOTAK 2-Way Sweep benefit.
BUSINESS ADVANTAGES
The host of features offered by your KOTAK Pro Current Account makes your money
work to your advantage while offering you a convenient Banking experience.
KOTAK Mahindra Bank's At-par Cheque are treated as ‘local clearing’ Cheque across
select locations in the country. The At-par Cheque facility comes to you ‘free’ of charge.
You can now save DD making charges while enjoying the convenience of a Cheque!
Outstation Cheque, drawn on any of our branch locations, would be collected ‘free of
charge’ for you. Only a nominal charge is levied for non-branch locations.
PRO PRIVILEGES
Your KOTAK Pro Current Account comes to you with special privileges that provide an
extra fillip to your Banking experience.
You can now avail the added benefit of a ‘free’ Cheque pick-up service. This service
enables you to have Cheque and documents picked up from your doorstep on a daily
basis, helping you to devote more time and energy to your business.
This service enables you to make your Utility Bill payments like electricity, telephone
and mobile phone bills and also get document delivery and pick-up from the bank. This
facility, brought to you by Les Concierge, is available at select cities, and comes to you
absolutely ‘free’!
CONVENIENCE BANKING
A host of Convenience Banking facilities allow you to access your account anytime,
anywhere.
Access your account ‘free of cost’ at all VISA ATM in India by using your Global Debit
Card. You can also use your Debit Card at all VISA affiliated merchant establishments
and ATM worldwide.
Phone Banking
Dial our 24 hour Toll Free number 1800 116022 (North India) OR 1800 226022 (Rest of
India) from anywhere and our customer Care Officer will help you instantly with your
banking requirements.
Net Banking
Log on to www.kotak.com to use our Net Banking facility. Take advantage of the
Internet to bank from home, office or anywhere in the world.
Use this service to access your bank account anywhere, anytime! It is quick and easy,
available to you 24X7 and it’s absolutely free! You don’t have to pay any charge to avail
this service. You can use Mobile Banking to check account balance, last 3 transaction
details, issued Cheque status and request a Cheque book. You can use Alerts Service to
get Alerts by SMS and / or email whenever a debit or credit greater than Rs. 1 lakh
happens to your account, your balance falls below the Average Quarterly Balance or a
Standing Instruction set by you fails or you can even ask for your account balance to be
sent to you on a weekly basis
KOTAK Ace Current Account : Features
KEY BENEFITS
-Attractive Returns
-Business Advantages
-Ace Privileges
-Convenience Banking
You need a well equipped bank account to keep pace with you in the ever changing
business scenario. We offer you the KOTAK Ace Current Account, armed with Business
benefits and exclusive Ace Privileges and an entire gamut of banking conveniences
especially designed for you. The feature rich KOTAK Ace Account is the ideal way to
make your money work harder.
ATTRACTIVE RETURNS
Your KOTAK Ace Current Account combines liquidity of a Current Account with the
attractive returns of a Term Deposit through the unique KOTAK 2-Way Sweep benefit.
BUSINESS ADVANTAGES
Your Ace account comes to you with a host of advantages that are aimed at meeting your
business requirements whilst providing you a superior Banking experience.
Free Demand Drafts
Avail Demand Drafts, free of cost, payable at any location in India, up to a per-specified
limit, just by calling our Phone Banking Service.
Outstation Cheque, drawn on any of our branch locations, would be collected ‘free of
charge’ for you. Only a nominal charge is levied for non-branch locations.
As an Ace Current customer, you can also open a Demat Account with us ‘free’ of
charge. What’s more, even your annual charges towards the Demat Account are waived
off!
Family Savings Accounts
Your Ace account allows you to now extend the KOTAK banking experience to three of
your family members. The Family Savings Accounts come to you with a host of benefits
like KOTAK 2-Way Sweep, At-par Cheque facility and other attractive features. So now
even your dear ones can enjoy banking the 'KOTAK way'!
CONVENIENCE BANKING
A host of Convenience Banking facilities allow you to access your account anytime,
anywhere.
Access your account free of cost at any VISA ATM in India or abroad using your Global
Debit Card. You can use your Debit Card at all VISA affiliated merchant establishments
worldwide. And furthermore you can gift free add-on cards to your family members too!
Phone Banking
Dial our 24 hour Toll Free number 1800 116022 (North India) OR 1800 226022 (Rest of
India) from anywhere and our customer Care Officer will help you instantly with your
banking requirements.
Net Banking
Just log on to www.kotak.com to access our Net Banking facility. Take advantage of the
Internet to bank from home, office or anywhere in the world at a time of your
convenience. Furthermore, usage of our Net Banking facility entitles you to free
Insurance Cover as per conditions specified.
At-Home Services
This service enables you to make you Utility Bill payments like electricity, telephone
and mobile phone bills and also documents pick-up/delivery to the bank, ‘free of cost’.
This facility brought to you by Les Concierges, is available at select cities.
Mobile Banking & Alerts
Use this service to access your bank account anywhere, anytime! It is quick and easy,
available to you 24X7 and it’s absolutely free! You don’t have to pay any charge to avail
this service. You can use Mobile Banking to check account balance, last 3 transaction
details, issued Cheque status and request a Cheque book. You can use Alerts Service to
get Alerts by SMS and / or email whenever a debit or credit above any amount specified
by you happens to your account, your balance falls below the Average Quarterly Balance
or a Standing Instruction set by you fails or you can even ask for your account balance
to be sent to you on a daily or a weekly basis.
KEY BENEFITS
-Attractive Returns
-Business Advantages
-Convenience Banking
You need a well equipped bank account to keep pace with you in all your business
endeavors. We offer you the KOTAK Edge Current Account, armed with KOTAK 2-
Way Sweep and our entire gamut of Banking Privileges, providing you that extra edge to
get ahead. The feature rich KOTAK Edge Current Account is the ideal way to make your
money work harder.
ATTRACTIVE RETURNS
Your KOTAK Edge Current Account combines liquidity of a Current Account with the
attractive returns of a Term Deposit through the unique KOTAK 2-Way Sweep benefit.
BUSINESS ADVANTAGES
Experience the ‘edge’ your business gains while banking through a host of advantages
offered by your KOTAK Edge Current account.
Home Banking
For cash/Cheque pick-up or cash/demand draft delivery dial our Phone Banking Service
and enjoy a time saving banking experience from the comfort of your home or office.
At-par Cheque
KOTAK Mahindra Bank's At-par Cheque are treated as ‘local clearing’ Cheque across
select locations in the country. You can now save DD making charges while enjoying the
convenience of a Cheque!
Electronic Fund Transfer
Transfer funds to third party accounts in other banks, without drawing a Demand Draft
or a Cheque, by using our Electronic Fund Transfer facility. With this facility you can
save on Demand Draft making/couriering charges and also transfer funds faster!
As a KOTAK Edge Current Account holder, you can avail an overdraft against your
Term Deposit(s) held with KOTAK Mahindra Bank. This facility helps you effectively
tackle short-term cash flow problems and since your Term Deposit(s) remains intact, you
continue to earn interest on your investment.
CONVENIENCE BANKING
A host of Convenience Banking facilities allow you to access your account anytime,
anywhere.
Access your account ‘free of cost’ at 1320+ KOTAK Mahindra Bank and HDFC Bank
ATM by using your VISA Global Debit Card. You can also use your Debit Card at all
VISA affiliated merchant establishments and ATM worldwide.
Phone Banking
Dial our 24 hour Toll Free number 1800 116022 (North India) OR 1800 226022 (Rest of
India) from anywhere and our customer Care Officer will help you instantly with your
banking requirements.
Net Banking
Log on to www.kotak.com to access to use our Net Banking facility. Take advantage of
the Internet to bank from home, office or anywhere in the world.
At-Home Services
This service enables you to make your Utility Bill payments like electricity, telephone
and mobile phone bills and also get document delivery and pick-up from the bank. This
facility, brought to you by Les Concierge, is available at select cities.
Use this service to access your bank account anywhere, anytime! It is quick and easy,
available to you 24X7 and it’s absolutely free! You don’t have to pay any charge to avail
this service. You can use Mobile Banking to check account balance, last 3 transaction
details, issued Cheque status and request a Cheque book. You can use Alerts Service to
get Alerts by SMS and / or email whenever your balance falls below the Average
Quarterly Balance or a Standing Instruction set by you fails
INTRODUCTION TO KOTAK
MAHINDRA BANK
CREATING BANKING HISTORY
Established in 1984, The KOTAK Mahindra group has long been one of India's most
reputed financial organizations. In February 2003, KOTAK Mahindra Finance ltd. the
group's Flagship Company was given the license to carry on banking business by the
Reserve Bank of India (RBI). The approval creates banking history since KOTAK
Mahindra Finance Ltd. is the first company in India to convert to a bank.
no
25%
yes
75%
Category’s No of people
Yes 30( kotak, HSBCs stan.c)
No 70 (icici, hdfc, govt bank)
INTERPRETATION:- in the survey of 300 people I found that 85% people get free at-
par cheque book and these were customer of Kotak, hsbc, stanc.
And rest 15 % don’t get free at-par cheque book and these were customer of icici, hdfc,
govt bank.
- BANK PROVIDE FREE HOME BANKING.
INTERPRETATION:- in the survey of 300 people I found that 29%, 25% 22%, 14%,
6% 4% respectively were using free home banking of bank Kotak, hsbc, stan.c., hsfc.
Icici. Govt banks. Respectively.
- COMSUMER RESPONSE IN FRE DEMAT ACCOUNT.
CATEGORIES NO OF RESPOND
YES 85
NO 20
May be 15
INTERPRETATION:- in the survey of 300 people I found that 55% people were
having demat account. And 20 % of people don’t have demat account, and 25 % people
don’t know or if know not willing to invest,
- BANK PROVIDING YOU A FREE ELECTRONIC FUND TRANSFER.
CATEGORIES NO OF RESPOND
YES 60
NO 40
INTERPRETATION:- in the survey of 300 people I found that61 % have got free
global visa debit card from their respective banks, 22 % were unaware of this service,
and 17% were partially used this service.
DATA ANNALYSIS &
INTERPRETATION
Getting the list of people who use current account from yellow pages and Internet was
not enough for us. So we go for the survey of 300 peoples by direct marketing. To know
about their attitude towards your banking.
1]> Phone Calling: This was the first step which we followed the reason is very
simple the KOTAK Mahindra Bank has built a working culture for which it is famous
and that is way of doing business.
We proposed our product on phone with also knowing their present banking
relationships. This not only gave the customers the initial knowledge of our bank and
product but also we got to know what presently he is doing, what is there banking size
(yearly turnover), are they satisfied with the present banking relationship with other
banks
Phone calls proved to very important for us because taking appointment is like first
impression of the bank in front of the customers. Since we know that is this the best
media to know whether the person is willing to be a part of our banking.
The important thing we kept in mind were two things firstly try to find what a customer
is most focused on like only on Demand Draft from the bank or Cash Transaction,
Interest etc. and secondly time spent on each call.
We more tried on taking appointment by explaining our planning very precisely and
correctly. Because talking face to face means you can convince him more easily rather
than on phone
One more we had to keep in mind was over tone and language. As there were people
who were more comfortable talking with us in regional language and some were more
comfortable in English. So we had to be prepared in Hindi, English and Rajasthani.
Phone calls also made us to cross check the exact address of the customers. We made a
flexible arrangement to work area wise so to save cost of conveyance.
{C} Approach: The step in the selling process in which the salesperson meets and
greets the buyer to get the relationship off of a good start. The starting lines of our
meeting were like "we believe what ever we will discuss in the next few minutes will
definitely beneficial for your organization". This kind of practical application is only
possible by very good marketing person. It's like positive sign in the starting of the
meetings.
{D} Presentation and Demonstration: The step in the selling process in which the
salesperson tells the product "story" to the buyer, showing how the product will make or
save the money for the buyer. Since our product was more like that only that is how the
associations can save money using our banking relationship.
{E} Handling Objections: The step in the selling process in which the salesperson seeks
out, clarifies and overcomes customer objections to buying. The directors and secretaries
of the associations asked lot of queries about the profitability of our product and we had
to answer and we had to answer them and convince them at each and every step of the
meeting and satisfy them.
{F} Closing: The last but one, step was asking the order from the customer. Here the
decision taker is not a single person but the whole boards of directors of the society so it
is not true to say that we got an account of the association at the first meeting.
{G} Follow-up: The last step was usually taking time for the follow-up for the next
meeting and it was not less than a week for any CUSTOMER and that was due to their
next meeting. We use to collect the order in the next meeting or so on.
Source: As taken help from Principles of Marketing, by Philip Kotler and Gary
Armstrong, Pg. 496-497, personal selling and sales management.
1. By satisfying our clients' business objectives we satisfy our own professional and
personal objectives.
2. We want our client to regard KOTAK Mahindra as their partner of choice time
after time.
3. Satisfied clients become engaged clients when they trust us, bond us and feel a
sense of pride through an association with us
4. Engaged client forms a significant source of continued and imp0roved growth.
5. An engaged client will actively sell our bank products and services to other.
6. Engaged client forms a sound commercial foundation for KOTAK Mahindra
Bank's future.
7. Don't keep good news to yourself – inform the client of every success.
8. Give every client a reason to trust KOTAK Mahindra Bank.
9. Do what you said; you could do it, when you said you would do it.
10. Ensure all communications are reviewed before being set to a client.
11. Promote the advantage of KOTAK Mahindra Bank and our products and not just
the features.
12. Understand how the world looks from the clients' point of view.
CONCLUSION:
During the survey I found the reason of one important question that why customers are
changing their opening current account behavior towards. KOTAK MAHINDRA BANK
LTD. Some important interpretations are here.
1. The first preference is opening a current / saving account in govt bank because
mostly consumers don’t want to believe and waste their time in private bank.
2. The factor which is paying the leading role, facilities and services .mostly
consumers are govt. employees so they are more conscious towards facilities and
services.
3. When people go to opening a current account, the brand name of kotak is not on
their minds.
4. People remember the advertisements of ICICI and
5. HDFC more than the ‘KOTAK’ because of advertisement of ICICI and HDFC. In
market ICICI and HDFC have big hoarding and showrooms, which attract the
consumer and leave image on consumer’s mind.
6. KOTAK advertisements are not coming frequently on both media electronic and
print media in comparison to other brands. So people easily forget this brand
because consumer’s memories are very short.
RECOMMENDATIONS:
Here come the gems in hand. Whatever we do; we must do to learn and implement. The
following important things should be kept in mind for the future.
1. Bank should more concentrate on its advertisement, since for making a big brand
name and sell your product people must remember the name of KOTAK as a
Bank.
2. Bank should provide some short term loan facilities to Customers if they want to
attain more customers as giving them helping hand will help us.
3. In future who so ever is added in the team for the banking relation with the
TASC, the bank must train him/her fully with the law controlling non
government organizations.
4. KOTAK must increase its number of branches in the state.
5. KOTAK must form a committee who should be responsible to cross check the
working of its customers.
BIBLIOGRAPHY
BOOKS:
WEBSITES:
1. WWW.KOTAK.COM
2. WWW.RBI.COM
3. WWW.GOOGLE.COM
4. WWW.FINMIN.NIC.IN
5. WWW.HINDUUONNET.COM
6. WWW.WESTGODAVARI.ORG
SURVERY FOR THE CUSTOMER SATISFACTION RELATED TO BANKING RELATIONSHIP0
IN JAIPUR
10. DOES YOUR BANK PROVIDE YOU GLOBEL VISA DEBIT CARD?
(A) YES (B) NO
THANK YOU