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7. A construction firm has spent Rs. 5 crores developing and testing a
new admixture. The head of marketing department now estimates
that it will cost Rs. 3 crores in advertising to launch this new
product. Total revenue from all future sales is estimated at Rs. 6
crores, and therefore, total costs will exceed revenue by Rs. 2
crores. He recommends that this product be dropped from the
firm’s product offerings. What is your reaction to this
recommendation? The head of the accounting department now
indicates that Rs. 3.5 crores of corporate overhead expenses also
will be assigned to this product if it is marketed. Does this new
information affect your decision? Explain.
8. Complete the following table and answer the given question. [8]
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9. A market consists of three consumers A, B and C whose individual
demand equations are as follows:
QdA = 40 – 1.5p
QdB = 50 – 0.75p
QdC = 20 – 1.25p
And the market supply equation is given by QS = 45 + 1.5p
a. Find the market demand function and derive market
demand curve. [3]
b. Determine the equilibrium price and quantity. [2]
c. Determine the quantity demanded by the each individual A,
B and C. [3]
10. Out of profitability index, IRR, NPV and payback period for the
economic appraisal of a project, you have to be reliable on any of
the above economic indicator, which you will consider and why? [9]
11. Answer the questions based on given data of a firm. [15]
Output 0 1 2 3 4 5 6 7 8
Price 10 10 10 10 10 10 10 10 10
Total Revenue 0 10 20 30 40 50 60 70 80
Total Cost 12 14 15 17 20 25 35 50 81
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