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1. Business decisions are made using accurate, timely, and objective information.
The information used to help make a business decision or solve a business
problem in gathered through research.
2. Two basic form of research: primary and secondary
Secondary research is the use of published research
It is typically conducted before you engage in primary research.
To conduct skillful research, you need to understand how to find relevant print
and online sources.
You should plan a system for storing the secondary information you gather.
3. Primary (or empirical) research is firsthand research. It can be quantitative, qualitative, or
both. One can conduct primary research in four main ways:
Conducting a survey
Conducting an experiment
Recording observations
Conducting qualitative research with focus groups or interviews.
4. When doing firsthand research, one need to determine whether quantitative or qualitative
or both types of data are required to solve the business problem in hand.
Quantitative researchers gather numerical data
Begin by constructing a hypothesis to test or by developing a specific research
question to answer.
Use primary research methods that generate numerical data, such as
experimentation, questionnaires reviews of company data, and surveys
Qualitative researchers gather mostly verbal data
Begin with a more general question about what they want to learn and then study
natural phenomenon to gather insights into the phenomenon or even to learn to
ask different questions.
Use research tools that generate verbal data, such as personal interviews and focus
groups
5. Use Google Scholar to search scholarly literature, which includes journals from academic
publishers, conference papers, dissertations, academic books, and technical papers.
A good command of Boolean logic helps to extract the information quickly and
accurately: AND, OR, NOT
Wikipedia can a useful place to start to learn about a subject that is new
WorldCat is an online network of library content and services. One can search the
collections of both local libraries and libraries around the world for books, CDs,
videos, and digital content such as eBooks.
6. Websites must be critically evaluated to ensure that the information relevant and reliable.
7. Take the advantages of the social media: Facebook, Twitter, LinkedIn
8. Libraries reference materials
9. Searching online databases gives you access to periodical literature such as articles
published in newspaper, magazines, and journals
10. Consulting reference materials can be a useful way to find existing business research.
When the secondary source information is not sufficient, one must go through the
primary research. Primary research includes four basic methods:
1. Survey
2. Experimentation
3. Observation
4. Qualitative Research