A Summer Training Project Report on

STUDY OF E-COMMERCE AND ITS IMPACT ON

THE ECONOMY WITH REFERENCE TO
(AMAZON INDIA)

Submitted in partial fulfilment of the requirements for the award of the

degree of Bachelor of Commerce honours (B.com)(H) of Guru Gobind
Singh Indraprastha University, Delhi.

Submitted To: Submitted by:

Ms. Shweta Goel Vanshika Rastogi
Roll No.:
01616788816

Sirifort Institute of Management Studies

Plot No. 8, Institutional Area, Sector-25, Rohini
New Delhi
 DECLARATION

I, hereby declare that the Summer Training Project Report, entitled “Study of E-Commerce

and its impact on the economy”, is an authentic work carried out by me at Amazon India. It

has not been submitted earlier for award of any degree or diploma to any institute or

university.

Place: New Delhi Candidate’s signature

Date: 16 August 2018 Name: Vanshika Rastogi

Enroll; 01616788816

Countersigned

Name:

Supervisor

I
 ACKNOWLEDGEMENT

It is my pleasure to be indebted to various people, who directly or indirectly contributed in

the development of this work and who influenced my thinking, behaviour and acts during the

course of study.

I express my sincere gratitude to director, Mr. Mahavir Yadav

The worthy Director of Sirifort Institute of Management Studies for providing me an

opportunity to undergo summer training of doing this project under his leadership.
I am thankful to Mr. Ranjit Singh for his support, cooperation and motivation provided to

me during the training for constant inspiration, presence and blessings at Amazon.

I also extend my sincere indebtedness to Ms. Shweta Goyal who provided her valuable

suggestion and precious time in accomplishing my project.

I also take the opportunity to express my sincere gratitude to each and every person, who

directly or indirectly helped me throughout the project and without anyone of them this

project would not have been possible.

The immense learning from this project would be indelible forever.

Vanshika Rastogi

II
 EXECUTIVE SUMMARY
E-commerce is growing rapidly in the world. The need for e-commerce is arising day by day.
There are several e-commerce companies which are ruling the industry from number of years.
Amazon is one of the biggest ecommerce companies in the world. It comes in India in the
year 2013,and till now it has invested almost $5 billion in the Indian economy. Amazon is
working well in India and supposes to grow much more in the future. This report is about the
study of ecommerce and its impact on the Indian economy and how faster it will grow in
future.

Developing country can become industrialised and modernised if it can extensively apply IT
to enhance productivity and international competitiveness to develop e-commerce and e-
governance applications. An information based society or knowledge based society is
composed of IT products, IT applications in society and economy as a whole. Many
countries in Asia are taking advantage of e-commerce through opening of economies which
is essential for promoting competition and diffusion of Internet technologies. The Internet is
boosting efficiency and enhancing market integration in developing countries.

This project focuses on the working of E-commerce Company (i.e. Amazon), its marketing
strategy, goals and business model. In amazon every employee has to install an app named
rabbit. With the help of this app amazon keeps regular check on its employees basically on
the delivery boys. And every employee has a unique id and password with the help of which
they can open their profile and get the information about their leaves, present days, and week
offs, and other information regarding the job.

III
 TABLE OF CONTENTS

S.No. Topic Page No

5 Chapter-1: Introduction 1-25

1.1 Overview of Industry as a whole 1

1.2 E-commerce in India 2
1.3 About the company and History 9
1.4 Competitor’s Information 15
1.5 S.W.O.T Analysis of the Organization 19
1.6 Objectives of the study 23
1.7 Scope of the study 24
1.8 Methodology 25

8 Chapter-2: Conceptual Framework 26-37

26
2.1 Amazon in India
27
2.2 Creating digital India with Amazon Pay
29
2.3 Project “Udaan”
30
2.4 Amazon’s leadership principles
33
2.5 Marketing strategy
34
2.6 How Amazon works?
35
2.7 Goal of amazon
36
2.8 Internship experience

6 Chapter-3: Data Analysis and interpretation 38

Tables and related figures

7 Chapter-4: Summary and Conclusion 46-49

4.1 Results of the study 46

4.2 Limitations 48
4.3 Suggestions and Recommendations
49

IV
 8 Bibliography 50

9 Appendix-questionnaire 51

LIST OF TABLE
S.NO. Table No. Name of table
1 1 India’s top retailing companies
2 2 Reasons to buy online
3 3 Major barriers
4 4 Frequency of purchase
5 5 Mode of awareness
6 6 Most preferred category
7 7 Best feature
8 8 Rating amazon’s services
9 9 Frequency of using Amazon while shopping online

LIST OF FIGURES

S.NO Figure Name of figures

No.
1 1 Frequency of purchase
2 2 Mode of awareness
3 3 Best feature
4 4 Rating amazon’s services