Escolar Documentos
Profissional Documentos
Cultura Documentos
1. Introduction
2. Background Experience Of promoter
3. Currently working or Functioning project
4. Detail of Proposed project
5. Plant Capability
6. Production Capability
7. Technology (Technical Knowhow)
8. Management
9. Land/Building/ Machinery
10.Infrastructure
11. Raw Material (supply Chain)
12. Pollution (Air, water, smell and dust) Treatment
13. Labor
14. Schedule of Implementation
15. Project cost
16. Sources of Finance
17. Working Capital
18. Marketing and selling arrangement
19. Profitability and Cashflow Statement
20. Government Approval (Registration)
21. Loan Security
22. Collateral Security
23. Summary
Introduction – Electric Fans
Mechanically, a fan can be any revolving vane or vanes used for producing
currents of air . F an s p ro d u c e a i r f l o w s wi t h h i g h v o l u m e an d l o w
p re s s ur e , as o p p o s ed t o a gas compressor which produces high pressures
at a comparatively low volume. A fan blade will often rotate when exposed
to an air stream, and devices that take advantage of this, such as anemometers
and wind turbines often have designs similar to that of a fan.
Background History
Punkah-type ceiling fans date back to 500 BC, and are native to India. Unlike
modern rotary fans, these punkah fans move air by moving to and from, and were
operated manually by cord.
The first rotary ceiling fans appeared in the early 1860s and 1870s in the United
States. At that time, they were not powered by any form of electric motor. Instead,
a stream of running water was used, in conjunction with a turbine, to drive a system
of belts which would turn the blades of two-blade fan units. These systems could
accommodate several fan units, and so became popular in stores, restaurants, and
offices. Some of these systems survive today, and can be seen in parts of the southern
United States where they originally proved useful.
The electrically powered ceiling fan was invented in 1882 by Philip Diehl. He had
engineered the electric motor used in the first electrically powered Singer sewing
machines, and in 1882 he adapted that motor for use in a ceiling-mounted fan. Each
fan had its own self-contained motor unit, with no need for belt drive.
Almost immediately he faced fierce competition due to the commercial success of
the ceiling fan. He continued to make improvements to his invention and created a
light kit fitted to the ceiling fan to combine both functions in one unit. By World
War I most ceiling fans were made with four blades instead of the original two,
which made fans quieter and allowed them to circulate more air. The early turn-of-
the-century companies who successfully commercialized the sale of ceiling fans in
the United States were the Hunter Brothers division of Robbins & Myers,
Westinghouse Corporation and Emerson Electric.
By the 1920s, ceiling fans were commonplace in the United States, and had started
to take hold internationally. From the Great Depression of the 1930s, until the
introduction of electric air conditioning in the 1950s, ceiling fans slowly faded out
of vogue in the U.S., almost falling into total disuse in the U.S. by the 1960s; those
that remained were considered items of nostalgia.
Meanwhile, electric ceiling fans became very popular in other countries, particularly
those with hot climates, such as India and the Middle East, where a lack of
infrastructure and/or financial resources made energy-hungry and complex freon-
based air conditioning equipment impractical. In 1973, Texas entrepreneur H. W.
(Hub) Markwardt began importing highly efficient ceiling fans to the United
States that were manufactured in India by Crompton Greaves, Ltd. Crompton
Greaves had been manufacturing ceiling fans since 1937 through a joint venture
formed by Greaves Cotton of India and Crompton Parkinson of England, and had
perfected the world's most energy efficient ceiling fans thanks to its patented 20
pole induction motor with a highly efficient heat-dissipating cast aluminum rotor.
These Indian manufactured ceiling fans caught on slowly at first, but Markwardt's
Encon Industries branded ceiling fans (which stood for energy conservation)
eventually found great success during the energy crisis of the late 1970s and early
1980s, since they consumed far less energy (under 70 watts of electricity) than the
antiquated shaded pole motors used in most other American made fans. The fans
became very effective energy saving appliances for residential and commercial use
by supplementing expensive air conditioning with a cooling wind-chill effect. Fans
used for comfort create a wind chill by increasing the heat transfer coefficient, but
do not lower temperatures directly.
Due to this renewed commercial success using ceiling fans effectively as an energy
conservation application, many American manufacturers also started to produce, or
significantly increase production of, ceiling fans. In addition to the imported Encon
ceiling fans, the Casablanca Fan Company was founded in 1974. Other American
manufacturers of the time included the Hunter Fan Co. (which was then a division
of Robbins & Myers, Inc), FASCO (F. A. Smith Co.), and Emerson Electric; which
was often branded as Sears-Roebuck.
Through the 1980s and 1990s, ceiling fans remained popular in the United States.
Many small American importers, most of them rather short-lived, started importing
ceiling fans. Throughout the 1980s, the balance of sales between American-made
ceiling fans and those imported from manufacturers in India, Taiwan, Hong
Kong and eventually China changed dramatically with imported fans taking the
lion's share of the market by the late 1980s. Even the most basic U.S-made fans sold
for $200 to $500, while the most expensive imported fans rarely exceeded $150.
Overview of Pakistan
Fan Industry Of Pakistan Besides small and medium units, a few units are quite large
and have integrated system i.e. from motor winding to high-pressure dies casting.
These companies have reputed brand names and the qualities of their products are
of international level. These units are the main players in the export field. The current
output (8 working hours per day) of the Gujrat cluster is about 70,000,00(Seven
million fans per annum). A rough estimate unveiled that the installed capacity of the
cluster was almost double. Hence, the fan manufacturers were operating under
capacity;
their existing setup could attain double output at the minimum provided exploration
of new markets, availability of finance and other variants as closely matched and
explained later in the report. The above mentioned yearly production could be
segregated on the basis of different kind of fans being produced in the following
manner:
Electric Fans Total Production Percentage (%)
Pedestal fan 21,000,00 30
Bracket fan 490,000 7
Ceiling fan 44,100,00 63
Characteristics Value
Number of units 450
Total Installed Capacity 9.5 - 10 Million Fans (annual)
Current Production 8 Million Fans
Contribution to National Exports 0.15%
Sector Employment 25-30,000
Capital Labor Ratio 6 workers/Million (Rs)
Total estimated Investment Rs. 5.0 Billion
Major Manufacturers
BRAND NAME COMPANY
ROYAL FAN M/s Rafiq Engineering Industries (Pvt) Ltd, , G.T. Road,
Gujarat
MATRO FAN M/s Hi Tech Industries (Pvt) Ltd, , G.T. Road, Gujarat
Our Mission:
To develop and deliver the most innovative fan products, manage customer
experience, deliver quality service that contributes to brand strength, establishes a
competitive advantage and enhances profitability, thus providing value to the
stakeholders of the company.
The production process flow of proposed fan guards manufacturing units mainly
entails the following key process:
CRITICAL FACTORS
The commercial viability of the proposed fan guards manufacturing unit depends on
the following critical factors:
Availability of skilled labour having technical knowledge.
Ability to generate work orders through industrial networking, direct
marketing and negotiating long term contracts.
Selection of appropriate machinery, technology and human resources would
be required to run project successfully.
Stringent supervision of the production process at every level; utilization of
job costing and job card with technical specifications sheet
The most important factor for the success of the project would be the quality
products and customer satisfaction in order to get a comparative advantage.
Project Economics
All the figures in this financial model have been calculated for estimated sales of
Rs. 42.45 million in the year one. The capacity utilization during year one is
worked out at 75% with 10% increase in subsequent years up to the maximum
capacity utilization of 90%.
The following table shows internal rate of return, payback period and net present
value of the proposed venture:
Project Economics
Description Details
Internal Rate of Return (IRR) 27%
Payback Period (yrs.) 4.11
Net Present Value (Rs.) 17,099,347
Project Financing
Following table provides details of the equity required and variables related to bank
loan:
Project Financing
Description Details
Project Cost
Following fixed and working capital requirements have been identified for
operations of the proposed business:
Project Cost
Space Requirement
Raw Materials
Most of the raw materials used by the fan industry are directly or indirectly imported
from different countries. Irregular and constrained supplies of some basic input are
the main bottlenecks. Some of the raw materials used in the manufacturing of a fan
are: electric steel sheets, Aluminium, enameled copper wire, ball bearing, steel rod
and PVC. Major fan producing countries are Japan, Korea, Taiwan, Hong Kong,
India and China. Japan is covering high quality market segment of fan market. Korea
and Hong Kong are in middle segment of market while Pakistan, India, Taiwan and
China are supplying comparatively low quality products at cheaper prices. The
current average consumption of the main materials according to the mentioned
percentages for fan manufacturing is as follows:
Revenue Generation
Based on the capacity utilization of 75%, sales revenue during the first year of
operations is estimated as under:
Pedestal
fan Ceiling
fan
Exhaust
fan
PROPOSED PRODUCTS OF THE COMPANY
Distribution Channel
In big cities like Karachi, Lahore, Peshawar, Hyderabad, large manufacturers used
to sell their products either through their own outlets or through distributors. The
distributors in-turn used to engage and distribute fans amongst other clients
including dealers, sub dealers and retailers. On the other hand, medium & small
manufacturers used to sell their products only through several intermediary agents
and small retailers. In far flung rural towns and villages, the sales business was
usually conducted by small retailers. The typical distribution channel model used by
the entrepreneurs is depicted in the diagram below
Calculations
Income Statement
Cost of sales
Raw Material Cost 28,848,118 37,343,680 43,607,485 48,079,528 52,887,481
Cost of goods sold 2 - - - - -
Operation costs 1 (direct labor) 724,500 827,524 912,643 1,006,236 1,106,860
Operating costs 2 (machinery maintenance) 144,241 186,718 218,037 240,398 264,437
Operating costs 3 (direct electricity) 2,735,655 3,541,286 4,135,280 4,559,362 5,015,298
Operating costs 4 (direct water) 180,000 198,000 217,800 239,580 263,538
Operating costs 5 (direct gas) - - - - -
Total cost of sales 32,632,514 42,097,208 49,091,244 54,125,104 59,537,614
Gross Profit 9,818,658 12,855,527 15,078,932 16,625,865 18,288,452
Fixed assets
Land 13,000,000 13,000,000 13,000,000 13,000,000 13,000,000 13,000,000
Building/Infrastructure 5,760,368 5,472,350 5,184,331 4,896,313 4,608,294 4,320,276
Machinery & equipment 7,860,000 7,074,000 6,288,000 5,502,000 4,716,000 3,930,000
Furniture & fixtures 151,500 136,350 121,200 106,050 90,900 75,750
Office vehicles - - - - - -
Office equipment 97,000 77,600 58,200 38,800 19,400 156,219
Total Fixed Assets 26,868,868 25,760,300 24,651,731 23,543,163 22,434,594 21,482,246
Intangible assets
Pre-operation costs 1,250,421 1,000,337 750,252 500,168 250,084 -
Legal, licensing, & training costs - - - - - -
Total Intangible Assets 1,250,421 1,000,337 750,252 500,168 250,084 -
TOTAL ASSETS 29,645,334 33,894,533 37,142,265 41,115,892 45,464,467 50,510,594
Other liabilities
Machinery & equipment lease payable - - - - - -
Office equipment lease payable - - - - - -
Office vehicle lease payable - - - - - -
Deferred tax - - - - -
Long term debt (Project Loan) 14,059,644 11,932,652 9,507,880 6,743,640 3,592,406 -
Long term debt (Working Capital Loan) 763,023 649,707 519,468 369,780 197,737 -
Total Long Term Liabilities 14,822,667 12,582,358 10,027,348 7,113,420 3,790,143 -
Shareholders' equity
Paid-up capital 14,822,667 14,822,667 14,822,667 14,822,667 14,822,667 14,822,667
Retained earnings 2,699,869 7,388,740 13,441,349 20,488,681 28,644,023
Total Equity 14,822,667 17,522,536 22,211,407 28,264,016 35,311,347 43,466,690
TOTAL CAPITAL AND LIABILITIES 29,645,334 33,894,533 37,142,265 41,115,892 45,464,467 50,510,594
Calculations
Cash Flow Statement
Financing activities
Project Loan - principal repayment (2,126,993) (2,424,772) (2,764,240) (3,151,234) (3,592,406)
Working Capital Loan - principal repayment (113,316) (130,238) (149,689) (172,043) (197,737)
Additions to Project Loan 14,059,644 - - - - -
Additions to Working Capital Loan 763,023 - - - - -
Issuance of shares 14,822,667 - - - - -
Purchase of (treasury) shares
Cash provided by / (used for) financing activities 29,645,334 (2,240,309) (2,555,010) (2,913,928) (3,323,277) (3,790,143)
Investing activities
Capital expenditure (28,119,289) - - - - (156,219)
Acquisitions
Cash (used for) / provided by investing activities (28,119,289) - - - - (156,219)
NET CASH 300,000 180,137 3,252,038 3,674,971 4,281,841 4,770,752