SYNOPSIS ON

A STUDY ON SUPPLY CHAIN MANAGEMENT IN

DAIRY PROCESSING UNITS – A COMPARAIVE
ANALYSIS OF PRIVATE AND CO-OPERATIVE
UNITS

A Synopsis Submitted to the Bangalore University in partial

Fulfilment of the requirement for the Award of degree in

MASTER OF BUSINESS ADMINISTRATION

BY,
PUNITH HR
[17ATCMD033]

Under the guidance of

DR. WASEEHA FIRDOSE

GOVERNMENT RAMNARAYAN CHELLARAM COLLEGE OF

COMMERCE AND MANAGEMENT,
RACE COARSE ROAD, BENGALURU-01
TITTLE:
a study on supply chain management in dairy processing units – a comparative analysis
of private and co-operative units

INTRODUCTION:
The term supply chain management w a s coined by consultant Keith
Oliver, of strategy consulting firm Booz Allen Hamilton in 1982. Supply Chain
Management (SCM) is the process of planning, implementing and controlling the
operations of the supply chain with the purpose t o s a t i s f y customer requirements
as efficiently as possible. Supply ch ai n management spans all movement and storage
of raw materials, work-in-process inventory and finished goods from point-of-origin to
point-of-consumption.

The term ‘Supply chain’ was originally associated with classical

multinational enterprises that were vertically integrated. But, now supply chain
management has become relevant in situations where in there are more than one
autonomous players. In such cases, there is often a dominant enterprise that uses its
power to organize and plan the chain by involving customers and suppliers. Supply
chain management involves an organizational or institutional perspective involving
collaboration, business environment, power and trust; a performance perspective
involving performance measurements and consumer behaviour; and a process perspective
involving process management issues such as costing, organizing supply chain, targets
and decision making.

SUPPLY CHAIN MANAGEMENT WITH PERSPECTIVE TO

DAIRY INDUSTRY OF INDIA:
our country has a rich tradition in dairying since the time of lord Krishna. dairying
has been inherent and non-separable in Indian culture, for centuries. milk and milk
products have always been an integral part of our consumption habits. in the vast field
of animal husbandry, the contribution of dairying has been most significant, in terms of
employment, as well as income generation. in post-independence India, co-operative
dairying has been one of our great successes, having a profound impact on socio-
economic development of rural areas. India stands first in world milk production with
a share of about 14 per cent in world milk production. milk has achieved a unique status
in terms of its output value exceeding Rs.1,00,000 crores and has made a rapid stride
both in terms of number of milk producers and quantity of milk produced.
OBJECTIVE OF THE STUDY;
❖ To analyse the procurement management in different types of dairy processing
units.
❖ To analyse the demand management and product management.
❖ To ascertain the value addition in different products.
❖ To analyse the sales management of milk and its products by the units.
❖ To anal yse t h e problems faced by the selected units in management of
dairy processing.

LIMITATIONS OF THE STUDY:

❖ The data depends completely on the respondent’s view, which may be biased.
❖ Time constraint is one of the major limitations.
❖ Limited number of respondents

RESEARCH METHODOLOGY:

The research design in my case is exploratory research design, which is also known
Formulative Research Design. The main purpose of my study is getting the opinion of people
regarding the performance appraisal system and what are the problems which are faced by the
appraisees and the appraisers. The research design in my study was flexible to provide
opportunities for considering different aspects of the problem under study.

TYPES OF DATA COLLECTION:

Primary: First-hand information was received from the employees through
questionnaires and personal interviews.
Secondary: The data from internet was collected to get a better insight and the company’s
website.
Sampling technique: Simple random sampling.
Simple random sampling refers to the sampling technique in which each and every item of the
population is given equal chance of being included in the sample.
A random sample is also known as PROBABILITY SAMPLE because every item of
the population has equal opportunity of being selected in the sample.

Sample size: The sample size of my project is 2-3.

Signature of Student Signature of Guide

PUNITH HR Dr. WASEEHA FIRDOSE