DAIRY

INDUSTRY
PRESENTED BY GROUP-?

FEBRUARY 6, 2019  
Introduction
GROWN FROM UNORGANISED TO ORGANISED INDUSTRY
RURAL UPLIFTMENT
CONTRIBUTION OF DAIRY INDUSTRY TO GDP
GROWTH POTENTIAL
Dairy Products Segmentation Targeting
& Positioning
MAJOR PLAYERS IN DAIRY INDUSTRY OF INDIA
AMUL PRODUCTS SEGMENTATION: CUSTOMER BASED, INDUSTRY BASED
TARGETING: MASS MARKET PLAYER, QUALITY AND AFFORDABILITY
MARKET POSITIONING
REQUIRES HIGH CAPITAL
OF INVESTMENT AND
DIFFICULT TO ACHIEVE
ECONOMIES OF SCALE. THREAT OF
ACCESS TO VERY NEW ENTRANTS PRESENCE OF MULTIPLE COMPETITORS
(LOW)
COMPLEX AND WELL AS WELL AS UNORGANISED MARKET.
ESTABLISHED
DISTRIBUTION CHANNEL.
HOME DELIVERY AND FRESHNESS OF
LOCAL DAIRY PRODUCTS FROM LOCAL Porter's Five Forces
CUSTOMER LOYALTY MARKET MAKE THIS MORE COMPLEX.

THREAT OF
RIVALRY
AMONG
BARGAINING
POWER OF
Model
SUBSTITUTES
COMPETITORS BUYERS
(LOW)
(HIGH) (HIGH)

MANY SUBSTITUTES IN
DRINKING ARENA WHEN
COMPARED WITH MILLK ARE
BARGAINING
AVAILABLE, THE DAIRY
POWER OF MAINLY THE SUPPLIERS ARE RURAL MILK
INDUSTRY ENJOYS HIGH SUPPLIER PRODUCERS AND THUS BARGAINING
PROFITABILITY IN CASE OF (LOW)
POWER IS VERY LOW.
OTHER DAIRY PRODUCTS
Advertising Strategy by
Amul
Amul's Supply Chain
Model
Thank you
VIDHI BHUPTANI (20185011)
AASHUTOSH CHANDRA (20185012)
NIRAJ KAPADIA (20185028)
BHAVIN KAWAD (20185029)
PRUTHVI PATEL (20185045)
RADHE UPADHYAY (20185046)
KEVIN THAKER (20185062)
VIVEK J. THAKKAR (20185063)