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PROJECT REPORT

ON

“A Study On Mobile Banking In India”

A report submitted to R.T.M Nagpur University in partial fulfillment of course in


MASTER OF BUSINESS ADMINISTRATION (M.B.A) specialization in
FINANCIAL MANAGEMENT

Submitted By

ARTI R. PANGARKAR

ENROLLMENT NO: 2015016600242816

Guided by

Dr. Dnyaneshwar Khadse

DEPARTMENT OF MANAGEMENT STUDIES

K. D. K. COLLEGE OF ENGINEERING, NAGPUR.


2017-2019
INDEX

SR. NO. PARTICULARS PAGE


NO.

1 INTRODUCTION

2 COMPANY PROFILE

3 RESEARCH METHODOLOGY
• Data Collection
• Objectives of the study
• Hypothesis
• Sample size
• Sampling Methods

4 DATA ANALYSIS AND INTERPRETATION

5
CONCLUSION & SUGGESTION

BIBLIOGRAPHY
INTRODUCTION
Mobile Banking is simply the use of mobile phones and accompanying mobile apps
to carry out banking transactions.
Banks and credit unions can offer mobile banking services through the use of a
mobile site, or, more popularly, through a custom mobile app. This mobile app
connects to the financial institution’s servers and allows the user to check their
balance, transfer funds, open or close accounts, order debit or credit cards, cash
checks, and more.
The mobile banking field continues to grow as more and more customers prefer the
freedom to access banking services from the comfort of their mobile phone. This
freedom of location is arguably the biggest advantage of mobile banking.
Additionally, many mobile banking apps now include face-to-face, mobile-video
technology which allows customers the ability to have real-time, face-to-face,
mobile-based conversations with representatives from their financial institution.
Future functionalities in mobile banking
Based on the 'International Review of Business Research Papers' from World
Business Institute, Australia, following are the key functional trends possible in
world of Mobile Banking. With the advent of technology and increasing use of
smartphone and tablet-based devices, the use of Mobile Banking functionality
would enable customer connect across entire customer life cycle much
comprehensively than before.
Illustration of objective based functionality enrichment In Mobile Banking:
 Communication enrichment: - Video Interaction with agents, advisors.
 Pervasive Transactions capabilities: - Comprehensive “Mobile wallet”
 Customer Education: - “Test drive” for demos of banking services
 Connect with new customer segment: - Connect with Gen Y – Gen Z using
games and social network ambushed to surrogate bank's offerings
 Content monetization: - Micro level revenue themes such as music, e-book
download
 Vertical positioning: - Positioning offerings over mobile banking specific
industries
 Horizontal positioning: - Positioning offerings over mobile banking across all
the industries
 Personalization of corporate banking services: - Personalization experience
for multiple roles and hierarchies in corporate banking as against the vanilla
based segment-based enhancements in the current context.
 Build Brand: - Built the bank's brand while enhancing the “Mobile real
estate”.
Security
As with most internet-connected devices, as well as mobile-telephony
devices, cybercrime rates are escalating year-on-year. The types of cybercrimes
which may affect mobile-banking might range from unauthorized use while the
owner is using the mobile banking, to remote-hacking, or even jamming or
interference via the internet or telephone network data streams. This is
demonstrated by the malware called McCombie’s, which infected Chinese
Android devices. It was embedded in wallpaper apps and installed itself so it can
exploit the weaknesses of China Mobile SMS Payment system, stealing banks
credit card numbers and information linked to financial transactions. One of the
most advanced malwares discovered recently was the Trojan called Bankbook.
It went past Google's protections in its Android app marketplace and
targeted Wells Fargo, Chase, and Citibank customers on Android devices
worldwide before its removal by Google in September 2017. This malicious app
was activated when users opened a banking app, overlaying it so it can steal
banking credentials.[11]

In the banking world, currency rates may change by the millisecond.


Security of financial transactions, being executed from some remote location and
transmission of financial information over the air, are the most complicated
challenges that need to be addressed jointly by mobile application developers,
wireless network service providers and the banks' IT departments.
COMPANY PROFILE
HDFC Bank Mobile Application
HDFC Bank is one India’s largest banks. Its mobile banking app allows its
customers to view their account summary, transfer funds, make credit card
payments and pay utility bills. HDFC Bank’s mobile application has a 4.2-star
rating on the Google Play Store and has over 1 million downloads. The app
allows its users to customize the “My Menu” tab on the app, where the most
frequently used services can all be available in the same tab.
HDFC’s mobile banking app is also available in Hindi and has a “LITE” version
that is compatible with lower internet speeds. While the LITE version does not
have all the features of the regular version, it covers the most frequently used
services.
ICICI Bank’s eMobile Application
The eMobile app by ICICI Bank is one of the highest rated mobile banking
applications in India. The app has a 4.5-star rating on the Google Play Store and
has over 10 million installs. The app allows its users to transfer funds, pay credit
card bills, pay utility bills, open fixed deposits and recurring deposits, and
manage Life Insurance policies.
The eMobile app also allows users to locate ICICI Bank ATMs, transfer funds
instantly through UPI payments, and transfer funds to an email id or mobile
number. The app is constantly updated to reflect newer services that the bank
offers through the app. Apart from fixing bugs, the most recent update enables
users to check loan eligibility, and avail instant personal loans against their credit
card, and upgrading debit cards.
Axis Bank’s Axis Mobile Application
The Axis Mobile app is popular because of its stability. With over 5 million
downloads and a 4-star rating on the Google Play Store, the app allows its users a
host of different services and functions. In addition to the usual funds transfer and
viewing account statements, the app allows users to schedule credit card payments
for a date that suits them better, convert credit card payments to EMIs, block cards
and replace them, temporarily deactivate debit cards and set limits on debit card
purchases. App users can also set standing instructions and auto-pay bills for over
200 utility services.
Axis Mobile also allows its users to create a “Favourite” list with 10 of the most
frequent transactions carried out on the app. Customers can also email and Tweet
feedback directly from the app and can also request a call back from a customer care
executive.
SBI’s Anywhere Personal Application
SBI has a number of banking apps for a variety of services, but Anywhere Personal
is the app that provides the fundamental banking services. The app—formerly called
the State Bank Freedom app—is available in both Hindi and English. The app has
a 3.9-star rating on the Google Play Store and allows its users access to deposits,
withdrawals, and a mini-balance sheet. The app has the cash feature that allows
users to transfer funds to a mobile number or email id.
Bank of Baroda’s M-Connect Plus Application
The M-Connect Plus app is an upgraded version of Bank of Baroda’s M-Connect
app. The app has a 4.1-star rating on the Google Play Store and is very user-friendly.
The app allows users the ability to transfer funds instantly, pay utility bills and make
credit card payments. The app also allows its users to make cardless cash
withdrawals from Bank of Baroda ATMs. The app provides users with an overall
view of their account details and transaction history and also enables customers to
make requests for a new chequebook
RESERCH METHODOLOGY
Research methodology is a way to systematically solve the problem. It may be
understood as a science of studying how research is done scientifically. In it we
study the various steps that are generally adopted by a researcher in studying his
research problem along with the logic behind them. It is necessary for the researcher
to know not only the research method/techniques but also the methodology.
Sample Size
A random sample of 100 were administered with the questionnaire and responses
collected.

DATA COLLECTION
1. Primary Data
2. Secondary Data
PRIMARY DATA
The primary data are those which are collected afresh and for the first time, and thus
happen to be original in character. Primary data do not exist in record and
publication. The researcher has to gather primary data which is fresh for the specific
study, under taken by him. The researcher would have to decide which sort of data
he would be using for his study and accordingly he will have to one or the other
method of data collection. The method of collecting primary and secondary data
differ since primary data are to be originally collected, data the nature of data work
is merely that of compilation. The various methods to collect primary data are as
follows:
1. Observation Method
2. Experimental Research
SECONDARY DATA
The data referred to those which had gathered for some other purpose and already
available in the firm’s initial record and commercial, trade or sources of secondary
data.
1. Internet.
2. Published of secondary data.
3. Specialized libraries.
In my project I have used Exploratory, Descriptive and Casual Research. A vast
amount of Primary data was collected through Interviews and secondary data was
collected through various books, journals and Internet sites appreciated in
Bibliography and Webliography.
OBJECTIVES OF THE STUDY
 To understand the concept of mobile banking.
 To analyse the present banking scenario concerned with mobile banking.
 To study the opportunities for growth of mobile banking in India since India
is a very developing country.
 To study the mobile banking services.
 To study the mobile banking security.

HYPOTHESIS
 Mobile bank safety system has positive on the intention to use.
 Service quality has positive on intention to use.
 Financial cost has the negative effects on the intention to use mobile
banking.

CONCLUSION
It will be based on further study.

SUGGESTION
It will be based on further study.
BIBLIOGRAPHY

Search engine
www.economictimes.indiatimes.com
www.blog.securedtouch.com

Arti R. Pangarkar Dr.Dnyaneshwar Khadse


Name of the student Name of the Guide