PROFILE

ANIRUDDHA CHATTERJEE
D - 8 / 8082, Vasant Kunj, New Delhi -110070
Cell:​​ + 91 – 9910382916 / 9810252190
email:​​ anir. ​sahara@gmail.com​ ​skype:​​ ​anir.sahara@live.com
​https://in.linkedin.com/in/aniruddha-chatterjee-3523235

​ Total Experience in Corporate Communications and Public Relations: 20 years +

❖ CAREER PROFILE:​​ ​Skilled, qualified and diligent communication professional with immense knowledge of
developing and managing ​Corporate Communications / Public Relations / Public Affairs / Public Advocacy /
Stakeholders Management / Crisis Management / Digital Marketing / Social Media Management / ​Branding /
Marketing Communications / Exhibitions / Events / ​Internal Communications / CSR

❖ PRESENT ENGAGEMENT (since January 2017):​​ Working as Independent PR and Communications

Consultant with multiple PR / Branding / Creative / Event / Digital Agencies on Branding, Conceptualising Digital and
Social Media Campaign, Strategic Media, Public Advocacy, Public Relations, ​Crisis​ Management, Events, Exhibitions,
Stakeholders Management,​ ​CSR and Content Development.

❖ PREVIOUS EXPERIENCE – ​(a) From February 2016 to December 2016: ​Worked as Partner and National Head –
Media Relations with Ogilvy Public Relations Worldwide, Gurgaon (a Division of Ogilvy & Mather Private Limited).
Job Profile – ​Responsible for all the communication strategies and programme for clients and business
development:
● Client Servicing, Media Relations, Crisis Communication, Events, Exhibitions, Business Development across all
verticals
● Handling clients with communication needs to reach out government & regulatory authorities. Handling
Stakeholders Management, Public Affairs /Public Advocacy and Industry Relations
● Conceptualising digital and social media campaigns for clients across various sectors

❖ PREVIOUS EXPERIENCE –​​ (b) From January 2015 to January 2016: ​Worked as Associate Vice President with
Metigon Enterprises, New Delhi – Public Relations, Public Affairs /Advocacy, Branding and Events Company.
Job Profile – Responsible for all the communication strategies and programme for clients and business
development:
● Client Servicing, Media Relations and Crisis Communication
● Handling clients with communication needs to reach out government & regulatory authorities. Handling Stakeholders
Management, Public Affairs /Public Advocacy and Industry Relations

❖ PREVIOUS EXPERIENCE –​​ (c) From June 2011 to December 2014: ​Worked as Dy. General Manager and Head
– Corporate Communications & CSR with JBM Group, Gurgaon – diversified conglomerate with presence in automotive,
education, engineering services and renewable energy sectors in India.
Job Profile – Planning and implementing Corporate Communications strategies across the Group businesses
through:
● Advertising, Branding, Public Relations, Internal Communications, Digital Communication and Events
● Manage Film Shoots in JBM Group Plants at multi-locations, Developing Corporate Films, Presentations, Corporate
Literature, Brochures, Annual Reports, Newsletters, Journals, Website/s, Internal Communication and Stationeries
● Planning and Coordination on CSR, new Project Launches, Exhibitions and Conferences
● Devise and execute Stakeholder Engagement Strategies specific to Associates, Industry Trade Bodies etc.,
coordinate in Customer/ Dealer Communication

❖ PREVIOUS EXPERIENCE –​​ (d) From August 2006 – to May 2011: ​Worked as Associate General Manager –
Corporate Communications with GMR Group, New Delhi – a diversified Infrastructure major engaged in Airports, Agri
Business, CSR, Energy, Highways, Sports and Urban Infrastructure.
Job Profile​​ – ​Integrated Communications for Corporate and Brand Image Management- Strategy and Execution
through:
● Public Relations: Press Write-ups, Press Releases, developed story ideas, Media Relations, Media Education and
Intelligence, Media Monitoring, Image Management and Crisis Management (minimizing / neutralising negative coverage
in media)
● Managed Advertising, Branding and coordination with Agencies and Vendors, Countrywide Planning and Coordination of
Corporate Events, Sponsorships, Press Conferences, Launches, Exhibitions & Seminars
● Introduced Airport Passengers’ magazine ‘Outlook Lounge’, a high - end lifestyle magazine – responsible for editorial,
design, content and production

❖ PREVIOUS EXPERIENCE – ​(e) From September 2003 – to July 2006: ​Worked as Deputy Manager – Corporate
Communications (and Head of PR Team for Delhi Region) with Sahara India Pariwar, New Delhi – a diversified group into
Infrastructure and Housing (Aamby Valley, Sahara Hospital, Sahara City Homes, Sahara Grace, Sahara Star Hotel),
Aviation, Finance, Media and Entertainment, Tourism and Hospitality, Technology, Films, Consumer Products, Services
and Trading.
Job Profile​​ – ​Strategy & Execution of Integrated Communications:
● Media interaction and Crisis Management evolving media relationship strategies
● Advertising (Print, Electronic and Outdoors): for Image Building, launch and relaunch of Promotional Schemes, New
Products, Sub-brands, Services and other communication requirements, managing the website of the organisation in
coordination with Agency
● Coordinated with trade bodies for business communication, conferences and surveys

❖ PREVIOUS EXPERIENCE –​​ (f) From September 2000 – to August 2003: ​Worked as Image Manager with
Perfect Relations, New Delhi - Image Management and Media Consulting Company.
Job Profile – Responsible for entire gamut of PR activities including:
● Primarily Media Relations for all Clients (New Media and Traditional Media). Prepared Press Releases, backgrounders on
industries for Media Publication, prepared Profiles, Write-ups and speeches, coordinated for positive coverage in Print
Media, Electronic Media and Online Media, pitched stories to journalists, arranged and conducted Press Conferences,
Press Visits, Photo Sessions and Briefings
● Managed Crisis and Image - (managing & controlling negative media coverage of clients)

❖ PREVIOUS EXPERIENCE –​​ (g) from July 1997 – to August 2000: ​Worked as Asst. Manager (PR) with TAFCON
Group, New Delhi a leading organisation of world – wide repute for organising focused and specialised International Trade
Events on specific subjects.
Job Profile - Publicity of International Exhibitions and Seminars:
● Advertising and Media Relations, dealing with Ad., Media & Printing Agencies
● Prepared Brochures, Updates, Mailers, Event Directories, Press Releases
● Coordinated with Govt., PSUs, Private Sectors, Foreign Business Delegations, Trade Associations and Foreign Missions
● Led the entire Media Relations for the landmark Event: Swadeshi Mela 1999 ​organised by BJP and CBMD (a wing
of the Swadeshi Jagran Manch). ​Have worked for over 15 international events on ​Travel & Tourism, Environment,
Minerals, Metals & Metallurgy, Pulp and Paper Technology, Oil & Gas, Poultry, Dairy & Food Processing, Construction,
Health, Engineering & Manufacturing, including managing entire Media for World Tourism Congress and World
Environment Congress

❖ QUALIFICATION :
● MBA (Marketing) from Sikkim Manipal University, India
● Post Graduate Diploma in Public Relations & Advertising from Centre for Mass Media (YMCA), New Delhi
● B.Sc.(Honours) Chemistry from V.B. University, Hazaribag
● Schooling from St. Xavier’s School, Hazaribag (C.B.S.E, New Delhi)

❖ PERSONAL DETAILS :
● Date of Birth ​:​ 30th June, 1972
● Languages Known​​ ​:​ English, Hindi and Bengali
● Location :​​ Delhi / NCR, open to travelling or relocating
● Passport No.​​ ​:​ J5269595 (valid till 28/12/2020)
● References​​ ​: ​ Will be furnished upon requirement

(ANIRUDDHA CHATTERJEE)