RMIT COCD|Copywriting GRAP2660

Assessment 2: Print Ad Campaign (35% of Semester Grade)

Client

ASEAN Para Sports Federation

Schedule
This assessment is due as of Monday Week 10 per the time specified on
Turnitin.
Medium
Print advertising campaign with 3 parts: A poster, a flyer, and a brochure; and a
written rationale report.
Assessment Value
This assessment is worth 35% of your total grade for Copywriting. You will be
assessed as a group on both your analytical and creative skills
Word limit: Your rationale report should be 500 words in length. Your 3 print
advertising pieces should follow the specifications below.
Background
The ASEAN Para Sports Federation is going to hold their 10th biannual multi-
sport competition in Davao City, Philippines from September 17 to September
23 in 2019. All games feature athletes with disabilities. The purpose and vision
of these games are to promote equality and competitiveness among athletes of
all abilities.
Task
You will create a 3-part print campaign for an international audience,
specifically the ASEAN countries, to attend the 2019 ASEAN Para Games in
Davao City.
Proposition
Support the 2019 ASEAN Para Games in Davao City.
Call to Action
Make arrangements to attend the Games.
Other Requirements
You will complete this assignment individually.
Submission Requirements
As described on the Assessment 2 description on Blackboard, you will submit:
1. A Rationale Report submitted through Turnitin, accompanied by a cover
sheet, a Group Work Agreement, and a Statement of Authorship. The
accompanying materials may be found on Blackboard.
2. A 3-part print advertising campaign, with the following specifications:
Poster:
 Produce one (1) poster (A4 or A3) with the following specifications:
 Copy content should include:
o contact information
o a clear message, slogan
o Images and design that are congruent with the
messaging/tone/register/voice of the copy

Flyer:

 Produce one flyer with the following specifications:

 should include contact information
 Who, what, when, where of event or specific promotion
 Include an image and design components
 should be two-sided
Brochure:

 Produce one (1) 8.5 x 11 tri-fold brochure with the following

specifications:
 300 words of copy (minimum)
 A clear title of who or what you are writing for on the cover
 Contact/Purchase/Social Media Information on the Back Cover
 At least 3 photos and 1 chart
 Clearly defined sections that may include a combination of the following:
o Introduction/Background/Importance of an Issue
o Statistical Information and/or Endorsement
○ Clear benefits to the User
○ Contact Information
● Clearly defined Subheadings and Bullet points

Additional Information

RMIT Gradings

The gradings available at RMIT University for Higher Education courses are as follows:

High Distinction - HD - 80 to 100 - Indicative of outstanding work. Distinguished by

original thought, independent research, depth and clarity of argument and structure, and an
intelligent critical engagement with the set material.

Distinction - DI - 70 to 79 - Excellent work, containing original thought and research, well

structured arguments and a comprehensive grasp of the set material, but marred by one or two
minor problems.

Credit - CR - 60 to 69 - Good to very good work, displaying some original thought and
research, but undermined by gaps in reasoning and argumentation, insufficient critical
engagement with the set material, or weaknesses in the overall structure.

Pass - PA - 50 to 59 - Average work, displaying a basic grasp of the set material, but with a
range of more or less serious flaws, such as poor referencing, lack of evidence of independent
reading and research, poor reasoning, lack of argument and lack of engagement with the key
ideas explored in the task. Fail - NN - 0 to 49 - Inadequate work. Some reasons for failing
include where there is no evidence of any attempt to cover the set readings or do any
research. Plagiarism can also be grounds for failure.

Late Submission

Assignments submitted after the deadline without an approved extension or an approved

special consideration application will incur a penalty of 5% of the total mark available for the
assignment for each working day after the due date. For example, if an assessment is worth
40 marks and it is submitted three working days late, the student will lose 3 x 2 (5% of 40) =
6 marks. Work submitted more than two weeks beyond the due date without an approved
extension or approved special consideration application will receive a mark of zero (0).

Extensions

Short term extensions (up to a maximum of seven calendar days from the original due date)
You must complete and lodge an Application for Extension of Time for Submission of
Assessable Work form (available on the Intranet in Resources – Forms) no later than one
working day before the original submission due date. You must lodge this form with the
Professional Communication Administrative Assistant. The Program will advise you of the
outcome of your application within no more than two working days of the date of the
application. All communication about your application (including notification of the
outcome) will be made via your official RMIT student email account.

Special Consideration Special Consideration is a process that enables RMIT University to

take account of unexpected circumstances such as serious illness, injury or bereavement that
have affected a student’s performance in assessment. You must complete an Application for
Special Consideration form (available on the Intranet in Resources – Forms)and submit it to
the Student Services Helpdesk, or directly to the Academic Registrar (Vietnam), no later than
two working days after the examination or assessment deadline that has been affected. If you
have access to a scanner, you may scan the form and supporting documents and email them
directly to registrar@rmit.edu.vn. Your application must be accompanied by independent
substantiating documentation written in English, or be accompanied

by an authorised translation. All communication about your application (including

notification of the outcome) will be made via your official RMIT student email account.
Please ensure you check your account on a daily basis.

University Plagiarism Statement

Plagiarism: the presentation of the work, idea or creation of another person as though it is
your own. It is a form of cheating and is a very serious academic offence that may lead to
expulsion from the University. Plagiarised material can be drawn from, and presented in,
written, graphic and visual form, including electronic data, and oral presentations.

Plagiarism occurs when the origin of the material used is not appropriately cited.

Examples of plagiarism include:

 Copying sentences or paragraphs word-for-word from one or more sources, whether

published or unpublished, which could include but is not limited to books, journals,
reports, theses, websites, conference papers, course notes, etc. without proper citation;
 Closely paraphrasing sentences, paragraphs, ideas or themes without proper citation;
 Piecing together text from one or more sources and adding only linking sentences;
 Copying or submitting whole or parts of computer files or websites without
acknowledging their source;
 Copying designs or works of art and submitting them as your original work;
 Copying a whole or any part of another student's work; and
 Submitting work as your own that someone else has done for you.
 Enabling Plagiarism: the act of assisting or allowing another person to plagiarise or to
copy your own work.
 Students are responsible for ensuring that their work is kept in a secure place. It is
also a disciplinary offence for students to allow their work to be plagiarised by
another student.