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A Study on Decline in Sales for PaperBoat-Chikki

Analysis of Reason for decline in sales of Paperboat Chikki

Analytical Study on Factors Affecting Declining Sales of Paperboat Chikki

Introduction
Use Wikipedia or the Links given by Lidiwn for An intro of the company followed by the Product Chikki

Paper Boat is a brand of traditional Indian beverages and foods produced and marketed by Hector
Beverages.

Paper Boat offers a range of fruit based ethnic drinks such as Jal Jeera, Aam Panna, Aam Ras, Alphonso
Aam, Jamun Kala Khatta, Chilli Guava, Nimbu Pani, Kokum, Neer More, Kanji, Sugarcane juice, Lychee
Ras, Apple and Orange. It also has a range of milk based beverages including Neer More, Butter Milk,
Badam Milk and Thandai.

The brand also launched Coconut Water in 2018.

Later, a Peanut chikki was Paper Boat's first venture into ethic Indian snacks.Paper Boat chikki is a Fair-
Trade product, a certification that ensures that everyone involved in the making of a product is fairly
employed and paid.The company procures its groundnuts directly from a farmers’ collective near Rajkot
in Gujarat at the Fairtrade minimum price.Paper Boat chikki has three other variants: crushed peanut,
sesame and Rajgira peanut.

Literature Review
We can use the Economic Time links for a small brief here. Lidiwn provided Links. Paperboat Set Sail on
Chikki ship can be used.

Research Objective
The aim of this research was to find the reasons behind the decline in the Sales and Losses incurred by
the company in past few years afer a Good run. Hector Beverages reported sales of ₹69 crore and net
loss of ₹78 crore for 2016-17, as per its latest filing with the Registrar of Companies (RoC). It had posted
sales of ₹62 crore and net loss of ₹84 crore in the previous year.

Research methodology
Use different Language

The aim of this research was to find the reason for Decline in Sales. Thus, Descriptive research method
was used.

One of the characteristic of descriptive research method is to get the answers of what is going on,
focuses on characteristic of certain aged groups or similarly how different proportion of attendants in the
same way (Iacobucci and Churchill,2015), also discover the relationship between two variables, Decline
in Sales and Consumer Buying behavior towards Chikki.

Data will be collected In the form of Primary Data using a Structured Questionnaire with Sampling used
as Convenient Sampling.
Questionnaire
1. Name : _________________
2. Age : ___________
3. Gender
a. Male
b. Female
4. Location
a. Urban
b. Rural
5. Are you aware of Chikki from Paper boat
a. Yes
b. No

What is your opinion regarding the following statements Please provide your responses
on a scale of 5 to 1 where five means strongly agree and one means strongly disagree

6. The taste of paper boat Chikki is very good

7. Paper boat Chikki is a good evening snack
8. The quality of paper boat chikki is good and consistent
9. Paper boat has launched good variants of its tikki
10. The price of paper boat Chikki is reasonable.
11. The discount offers on paper boat Chikki attractive
12. Paper boat Chikki is easily available in market
13. Advertisement of paper boat Chikki are very attractive
14. The branding of paper boat has benefited the sales of Chiki also
15. The packaging of paper boat Chikki is attractive and provides full information
16. I will prefer purchasing paper boat Chikki over any other Chiki of such kind

OR
1. Have you tried PaperBoat’s chikki?
a. Yes
b. No
c Never heard of it
2. Are you willing to buy it, or rebuy it?
a Yes
b May be
c Not
3. From where you got to know about it?
Add options here
4. Do you think serving size in Rs.10 is sufficient?
a yes
b no
5. Can it replace the traditional Gajjak?
a Yes
b No
6. Is the price of the Chikki seems higher than the Traditional Gajjak sold in
unauthorized seller market?
a Yes
b No
7. How often have you seen its advertisement?
a.
b.
8. Rate your overall experience with the product on scale of 1 to 10.