Brand : Nike Women

Women’s day: 8th March, 2019.

Week: 2nd March - 8th March.

Campaign Name : #SheCan

A campaign that encourages women and girls to get on the active game.

Posts:
Sr. Date Platform Content
1 02/03/2019
Instagram, Facebook First endeavour: a refreshingly
Saturday . and Twitter. honest clip that clearly
challenges attitudes toward
women and sports.Features
shots of soaked workout gear,
smudged mascara. It
showcases women of all
shapes and sizes going hard at
the gym and in just about every
sport including running, cycling,
swimming, and kickboxing.
Their athleticism is celebrated.

Ending with the hashtag

#SheCan.

2 03/03/2019
Instagram, Facebook Introduction of the campaign
Sunday. and Twitter. by a women celebrity fitness
trainer.

Where in she will give her active

views to encourage women and
girls towards fitness.

And asking the audience to

share their fitness stories /
workout selfies / run selfies
etc.and tag nike women with
the hashtags #SheCan and
#ICan.
Sr. Date Platform Content

3 04/03/2019
Instagram, Facebook Presenting easy yoga and
Monday. and Twitter. workout sessions and tips for
house wives so that she can
concentrate at home as well as
on herself.

Asking all the women to try it

and share there posts and tag
nike women with the hashtags.

4 05/03/2019
Instagram, Facebook Here we bring some thing for
Tuesday. and Twitter. the cooperates.

In the hustle of life they often

don't get time for themselves.

So some easy tips

5 06/03/2019
Instagram, Facebook Women of ages 14-40 want to
Wednesday and Twitter. be more active but they are not,
. to look into the reasons why
many women sit on the
sidelines rather than jump into
the active game here lets
introduce a contest where in
women are asked to share their
reasons and they win nike
women coupons and offers.

6 07/03/2019
Instagram, Facebook Sharing some real success
Thursday. and Twitter. stories of active women who
over came her fears.

7 Friday. Instagram, Facebook Announcement of special offers

and Twitter. for women on both offline and
online store.

50% off from 11am to 7pm.

This campaign makes it clear that although women come in

a variety of shapes and sizes and are at different stages
athletically, they are all still capable.

- Jaidev Makhijani
TYBMM Ad -A
Roll no: 76