INITAO COLLEGE

Initao, Misamis Oriental School Year : 2016-2017

Mindanao, Philippines 9022 Semester : _____First________
COURSE SYLLABUS

Initao College is anchored on moral integrity and truth as it fosters for academic excellence and quality education, providing students with adequate
PHILOSOPHY training on recent trends and practices in their disciplines.

"A Leading Local College in the Service of the Marginalized That Provides Accessible and Transformative Quality Education for Globally Competent
VISION Professionals"

We commit ourselves to develop responsible, self-motivated and skill-oriented citizenry through quality instruction, research and community
MISSION
engagement.

Initao College aims to:

1. Make higher education accessible to all Initaonons and other constituents
2. Promote the right of all Initaonons and other constituents to affordable quality education
3. Designs expansion programs responsive to the needs of the community
4. Fortify excellence through quality undertakings and acquisition of 21st Century Skills: Communication, Collaboration, Creativity & Critical Thinking
Skills
5. Uphold gender-sensitive curriculum and gender-responsive research & community involvement programs
INSTITUTIONAL GOALS
& OBJECTIVES Institutional Outcomes
Initao College strives to achieve these desired results to meet the avowed mission and vision.
1. Pursue 100% Performance Rate in Licensure Examinations, Civil Service Career Exam, & TESDA National Certificate Assessment
2. Ensure 100% Employment Rate of Graduates
3. Guarantee Service-oriented & Responsible Professionals as man & woman of Integrity & Competence
4. Sustain qualified and competent faculty members through continued faculty development
5. Establish a reputable image in the industry and academic community
Motto: "Veritas Lux Mea" The truth is my light (John 3:21)

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 COURSE INFORMATION

Credit Three
Course Code MKTG 3 Course Title Marketing Management Prerequisite MKTG 2
Units (3)
Marketing is the sum of the activities undertaken by a company to stimulate sales of its product or services with its customers. The marketing objective is
to create, promote and distribute products or services, at a price and quality deemed valuable by the company's customers, in order to create value and
profit for the company. Maintaining a strong and compelling value proposition and long-term relationship with the company's customers are vital for the
company's continued success and require constant monitoring of market, environmental, technological and competitive forces. Marketing is therefore
integral to establishing a company's strategic direction. This in turn makes marketing skills and perspective essential to the success of all business
Course Description managers in any business.

This course provides and in-depth exploration and practical application of basic marketing tools. These includes marketing segmentation, targeting,
products which are either goods or services, brands and many other subtopics regarding marketing management. In most classes, we will be defining the
importance of marketing and its role in the society along with its corresponding topics and we will be adapting it in the community so that there will be a
wide understanding regarding the subject.

This course aims to:

 Value the importance of marketing in the society

Course Objectives  Use core marketing concepts to evaluate marketing scenarios
 Analyze and assess complex marketing challenges
 Develop an integrated marketing plan

On successful completion of this course, students will be able to:

 Develop a comprehensive marketing analysis

 Build a persuasive argument between the reporters and their classmates
Course Outcomes
 Express the ideas of every students in every marketing scenarios
 Make marketing decisions backed by solid reasoning
 To listen critically and respectfully to the ideas of classmates

COURSE OUTLINE & TIMEFRAME

Week Course Content/Subject Matter

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 Week 1-Orientation
Week 2-3 Overview of Marketing and its importance
Week 4-5 Understanding Marketing Segmentation
Week 6- Targeting
Week 7- Positioning
Week 8- Brands
Week 9- New Products
Week 1-18
Week 10- 11 Pricing
Week 12-Channels of Distribution and Business Marketing Networks and Logistics
Week 13-14 Integrated Marketing Communications: The advertising Message
Week 15- Advertising Media and Integrated Marketing Communications
Week -16 Customer Evaluations
Week 17- Marketing Research Tools
Week 18- Marketing Strategy/ Marketing Plans

LEARNING PLAN
Desired Learning Teaching & Learning Assessment Tasks
Time Table Course Content References Resource Materials
Outcomes (DLO) Activities (TLAs) (ATs)
Week 1 ORIENTATION

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 Overview of
Describe marketing Marketing Link:http://www.busine
management and its Management ssdictionary.com/defini
Written Output
relationship in the Marketing tion/marketing
after the
society and Management Lecture- Discussion
discussion
community.
Introduction By: Dawn Iacobucci
2nd Edition Marketing
Management
Assignments
By: Philip Kotler
5th & 7th Edition

Defining Marketing
Describe the
Marketing
Marketing Framework
Defining Marketing Management
Lecture- Discussion Written Output after
Management Link:http://www.businessdi
the discussion
Week 2 By: Dawn Iacobucci ctionary.com/definition/ma
Identify different
Marketing Strategy
Defining Market Reporting
Assignments rketing
and it's different types 2nd Edition

Link:http://www.busine
Marketing ssdictionary.com/defin
Defining Market, Management Written Output after the ition/marketing
Lecture- Discussion
Describe Market and Marketers and the discussion
Week 3
Marketers different types of By: Dawn Iacobucci Marketing
Market 2nd Edition Assignments Management
By: Philip Kotler
5th & 7th Edition
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 Marketing
Tackles Marketing Management Link:http://www.smar
Written Output after
Framework Defining Marketing
Lecture- Discussion the Discussion tinsights.com/digital-
Week 4 Segmentation along By: Dawn Iacobucci
marketing-
Describe Marketing with its sub topics
Segmentation 2nd Edition
Oral strategy/customer

Week 5 PRELIM EXAMS (July 13-16, 2016)

Written Output after
the discussion

Group Reporting
Marketing
Management Assessment after the
Defining Targeting Reporting Link:http://www.smarti
Lecture- Discussion
Week 6 Describe Targeting along with its different By: Dawn Iacobucci nsights.com/digital-
sub topics Oral Recitation targeting
2nd Edition

Quiz

Assignments

Written Output after

the discussion

Group Reporting
Describe Positioning Marketing
Lecture-Discussion Assessment after the
Defining Positioning Management Link:http://www.smarti
Reporting
Week 7 along with its different nsights.com/digital-
sub topics By: Dawn Iacobucci marketing/positioning
Oral Recitation
2nd Edition
Assignments

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 Defining what is a
Group Reporting
Brand and Branding Marketing
Describe the Brands, Management Link:http://www.marke
Assessment after the
Week 8 Brand Name and Defining what are the Lecture-Discussion ting-schools/org/types-
Reporting
Branding different types of By: Dawn Iacobucci of-marketing-brand
Brand Names 2nd Edition
Oral Recitation

Assignments

Written Output
after the
discussion
Defining what are Marketing
Describe the 4P's Group Link:http://www.knowt
Products and its type Management Lecture-Discussion
Reporting his.com&product-
Week 9 along with its
Describe Products- decisions/what -is-a-
corresponding sub By: Dawn Iacobucci
Goods and Services Assessment product
topics 2nd Edition
after the
Reporting

Assignment

Week 10 MIDTERM EXAMS (August 17-20, 2016)

Defining what is Marketing Group Marketing
Lecture-Discussion
Pricing along with its Management Reporting Management
Week 11 Describe Pricing
corresponding sub
topics By: Dawn Iacobucci Assessment By: Philip Kotler

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 2nd Edition after the 5th & 7th Edition
Reporting

Assignment

Describe Channels of Defining what are Marketing Group Reporting Marketing

Distribution and Distribution Channels, Management Lecture-Discussion Management
Week 12 Business Marketing Business Marketing Assessment after the
Networks and Networks and By: Dawn Iacobucci Reporting By: Philip Kotler
Logistics Logistics 2nd Edition 5th & 7th Edition
Assignment

Marketing Group Reporting

Describe Integrated Marketing
Defining Advertising Management Lecture-Discussion
Marketing Management
Week 13 and advertising Assessment after the
Communications By: Philip Kotler
message By: Dawn Iacobucci Reporting
5th & 7th Edition
2nd Edition
Advertisement
Week 14 PRE-FINAL EXAMS (September 14-17, 2016)

Defining Integrated
Marketing Group Reporting
Describe Advertising Marketing Marketing
Management Lecture-Discussion
Media and Integrated Communication, and Management
Week 15 Assessment after the
Marketing how it is related to By: Philip Kotler
By: Dawn Iacobucci Reporting
Communications advertising 5th & 7th Edition
2nd Edition
Quiz
Marketing
Defining what are Group Reporting Marketing
Describe one of the Management Lecture-Discussion
those customer Management
Week 16 5C's which is the
evaluations and why Assessment after the By: Philip Kotler
Customer By: Dawn Iacobucci
are they important? Reporting 5th & 7th Edition
2nd Edition
Tackled Marketing Defining Marketing Marketing
Written Output after Marketing
Research Tools Research and its Management Lecture-Discussion
the Discussion Management
Week 17 Importance
By: Philip Kotler
Tackled Marketing By: Dawn Iacobucci
Analyzing Case study 5th & 7th Edition
Strategy and Identifying Different 2nd Edition
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 Marketing Plans Marketing Strategy
and types of Business
and Marketing Goals

Summarize all the

topics and begin on
doing Marketing Plans

Week 18 FINAL EXAMS (October 5-8, 2016)

Quizzes: 20%
Term Exam: 40%
Grading System Performance Task: 20%
Output: 20%

Prepared by: Reviewed by: Approved by:

Lily France J. Echavez Venus C. Codilla GRACE C. LAPINIG, Ph.D.

Instructor Program Dean College Administrator

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