IBA

LOGO PACK
TABLE OF CONTENTS INTRODUCTION
STANDARD DRINKS LOGO 2 This Logo Pack is intended to be provided to graphic designers for use on
DRINKWISE LOGOS 3 beer packaging including cans, bottles and cartons. It contains modifiable
vector images of the following logos (current as at October 2018):
RECYCLE LOGO 4
 Standard Drinks Logo
CAUTION LIFT LOGO 5
 DrinkWise and Pregnancy Logos
 Recycle Logo
 Gross Weight Logo

ABOUT THIS DOCUMENT

The following Logo Pack also contains basic design, layout and template
instructions to ensure that the beer packaging is compliant with Australian
regulatory requirements.
If any of the instructions contained within this document require clarification,
brewers or brewing companies should refer back to the IBA Beer Labeling
Guidelines and FAQs available on the IBA website.

INDEPENDENT BREWERS ASSOCIATION LOGO PACK October 2018 1

 STANDARD DRINKS LOGO GUIDELINES
1. Needs to be of a minimum height of 14mm
2. Clear zone of at least 3mm from other elements on the packaging
3. Must be clearly legible against the background of the packaging
4. Do not remove the ‘Standard Drinks’ text on the side of the vector image
Mono Logo
TEMPLATE USE
The font is Impact. Please type your number into the text field designated with X.X
Once the Standard Drinks number is finalised, outline the font before using for print.

X.X
1. Minimum size 2. Clear zone

X.X X.X
14mm

3mm

3mm

Reversed Logo 3. Clear legibility

X.X
X.X X.X

4. No cropping

X.X

INDEPENDENT BREWERS ASSOCIATION LOGO PACK October 2018 2

 DRINKWISE LOGO GUIDELINES
1. Minimum height of 8mm or 5.5mmm - refer to the graphic guide below
2. Minimum clear zone must be the size of the height of the capital D in DrinkWise
3. Must be clearly legible against the background of the packaging
4. You may choose from any of the DrinkWise graphics for your packaging
Mono Logos Reversed Logos

1. Minimum size

8mm 5.5mm

8mm

2. Clear zone

3. Clear legibility

INDEPENDENT BREWERS ASSOCIATION LOGO PACK October 2018 3

 RECYCLE LOGO GUIDELINES
1. Needs to be of a minimum height of 14mm
2. Minimum clear zone must 3mm
3. Logo must be clearly legible against the background of the packaging

Mono Logo

1. Minimum size 2. Clear zone

14mm

3mm

3mm

3. Clear legibility

Reversed Logo

INDEPENDENT BREWERS ASSOCIATION LOGO PACK October 2018 4

 CAUTION LIFT LOGO GUIDELINES
1. Needs to be of a minimum height of 30mm
2. Minimum clear zone must be 5mm
3. Must be clearly legible against the background of the packaging
4. Do not remove any part of the logo
Mono Logo

1. Minimum size 2. Clear zone

30mm

5mm

5mm
3. Clear legibility
Reversed Logo

4. No cropping

INDEPENDENT BREWERS ASSOCIATION LOGO PACK October 2018 5