WELCOME TO
UNIVERSITY OF
BEDFORDSHIRE
Future leaders will
create value for
business, for society
and in their own
careers. They will
have their personal
awareness to lead
and the humility to
work towards a goal
that is bigger than
themselves.
In today’s highly competitive global
economy, organisations are constantly
searching for competitive advantage.
Whether it is through expansion into new
markets and channels, or mining vast stores
of data generated in the digital age, one
factor stands out above all else – attracting
the right talent into their organisation. At
University of Bedfordshire (UOB), we go
beyond the traditional MBA curriculum of
case studies and established disciplines
grounded in research to equip our graduates
with the skills required by employers
today. From day one, our MBA Program,
prepares you to be ‘job ready’ immediately
on graduation, through development of
skills in personal engagement, career
2 University of Bedfordshire - MBA Program
progression and leadership. Our two units, on how you think about your career and
Management Practice and the Theory into the difference that you can make in your
Practice Project is specifically designed to community. Upon graduation, you will be
help students make a successful transition ready to expand opportunities for others.
by putting what they learnt in the classroom
Whether your aim is to advance your career
into practice in their work place. The
with a globally recognised qualification or
unit Strategy and the Global Competitive
simply enrich your education, University of
environment, make you analyse some of
Bedfordshire is committed to delivering the
the fastest growing economies in the world
very best in higher education to support your
where you will engage in projects that
future.
explore real-life issues facing companies
today. Individual and group assignments, We look forward to welcoming you.
coupled with classes delivered by world-
class faculty, ensure that you will receive
a learning experience second to none. Our
MBA will change not only the way you think Bill Rammell
about business, it will also challenge you Vice Chancellor
ABOUT
OXFORD COLLEGE
OF BUSINESS
All We Do, All We Are is Business Education

Oxford College of Business (OCB) is Sri from a global perspective, asking the right Oxford College of Business has been
Lanka’s leading Business School that has questions, being an innovator are some recognized and felicitated for its services
reinvented post-graduate, undergraduate of the skills that the academics at Oxford rendered in the field of education by some
and professional education in Sri Lanka. College of Business train their students to of the most respected private and public
OCB’s mission is “To develop skilled develop. Furthermore the esteemed faculty institutions in Sri Lanka such as: Ceylon
business leaders for industry and members who are considered to comprises Chamber of Commerce, National Chamber
business, by offering value-based quality of some of the best knowledge pools within of Commerce, Ceylon National Chamber of
education’ in the field of Business.” the country are the epitome of thought Industries, Great Place to Work Institute,
Oxford College of Business is the only leaders – using their extraordinary local and LMD Magazine and Enterprise Asia.
education provider in Sri Lanka that holds global business expertise to share insight, Furthermore all partner institutions that
the triple international certification of theory and solutions with the business Oxford College of Business works with to
ISO 9001:2008, ISO 14001:2004 and BS community is the main reasons that Oxford promote their programs are UGC approved
OHSAS 18001:2007 certifications, offering College of Business has produced such in Sri Lanka.
its students top quality education whilst academic excellence over the past years,
maintaining international quality standards.
Oxford College of Business is widely
regarded as Sri Lanka’s Best Business
School specializing in the field of business
education. Oxford College of Business
is today also one of the very few private
higher education providers in the country
which offers the full suite of business
programs starting from professional courses
up to doctoral programs.

The academic excellence Oxford College

of Business boasts of is unparalleled and
unmatched by any other private higher
education provider in the country. Student
success is at the heart of the dynamic
approach to graduate education. Looking at
business decisions in a new way, spotting
trends before they are recognized as the
next big thing, seeing situations

University of Bedfordshire - MBA Program 3

 18 FOR TH

MOST IMPROVED
ACADEMIC SUPPORT
(National Student Survey 2017)

TOP 100 16TH FOR

UNIVERSITY ADDED VALUE
THE GUARDIAN THE GUARDIAN
UNIVERSITY GUIDE 2018 UNIVERSITY GUIDE 2018

4 University of Bedfordshire - MBA Program

 TOP 10
UNIVERSITY FOR
IMPROVING
THE STUDENT
EXPERIENCE STUDENTS
(NATIONAL
STUDENT SURVEY
2014 AND 2017)

NATIONAL STUDENT
SURVEY 2017
6TH FOR
MOST IMPROVED ONE OF 21
BUSINESS
TEACHING SCHOOLS AWARDED THE

12TH FOR
MOST IMPROVED
LEARNING RESOURCES FOR START-UP AND
BUSINESS GROWTH ADVICE

University of Bedfordshire - MBA Program 5

1 YEAR,
1 WORLD-CLASS
MBA
One year that will change
your life
The Master of Business Administration
(MBA) is widely regarded as the preferred
qualification for professionals wanting to
pursue a career in strategic management.
An MBA can advance your career, expand
your professional network, offer higher
earning potential and provide you with the
skills you need to lead.
University of Bedfordshire’s one year MBA
is an intensive experience that allows you
to fully develop your potential. The program
is a reflection of the modern workplace -
fast paced and challenging from multiple
perspectives. The MBA is designed to create
standout leaders from ambitious managers.
It will equip you with the theory, framework,
and skills to tackle challenges you may
face in the complex business environment
– be transformed and gain a qualification
6 University of Bedfordshire - MBA Program
that provides you with the broad business
knowledge you require to excel in your
career. The University of Bedfordshire MBA
is an intensive experience, designed for
maximum career impact. Throughout the
one year program, you will be challenged
and stretched to unlock your potential.
Students who complete our program gain
more than the traditional MBA toolkit. You
also gain an adaptive mindset; an ability to
absorb and apply new knowledge; and to
juggle multiple priorities. It enables you to
think and act in a way required from leaders
in the modern age. Together with our unique
faculty and student support that provides
leadership and career development, and
regular exposure to Chief Executives and
leaders who come to address our students,
you will be supported to develop your skills
and outlook. You will have access to a
vibrant multicultural community of business
leaders with individuals from diverse
industry backgrounds in your classroom,
and gain an even greater appreciation of
the benefits and challenges. The University
of Bedfordshire MBA is an intensive
experience where you are stretched and
challenged in your thinking and would
encourage student to ‘Lean In’ and
challenge the status quo, so that students
will grow and support the next generation
of talent around the world. It will transform
how you think about the business and how
you think about yourself.
What sets us apart?
Practical, real-world learning - no exams!
There are no exams in the MBA offered
by University of Bedfordshire. Rather,
assessment is based on undertaking
realistic projects applied to each
participant’s own organisational and
industry contexts. Emphasis is placed on
contemporary, relevant and interactive case
studies. Participants engage in coursework
that is entirely applicable to their work to
ensure they receive immediate value from
their learning experience.
One subject at a time
Traditional MBA models involve several
individual subjects being offered
generally over a 12- week period. For a
busy executive, this makes their learning
susceptible to external factors such as
 unexpected work and personal issues that MORE FLEXIBILITY
could occur during this time. The University
of Bedfordshire MBA is offered as one Students have the flexibility to
STUDY
subject at a time. This means students need concentrate on one subject at a time.
FLEXIBILITY
to focus on one subject for two months and This means that students need to focus
upon completion, students move on to the on one subject for two months and upon
next subject over the next two months. The completion move on to the next subject.
fact that assignments are just two months MORE INDUSTRY RELEVANT
away from the start of each subject will Guest interaction with an industry
keep students continuously focused and professional for each subject.
motivated throughout the year. »» Subjects and structure developed.
»» Immediate ability to implement practi-
Key features of UOB MBA cal solutions in the workplace.
PRACTICAL
At University of Bedfordshire we believe »» Access to our international alumni
LEARNING
to be unparalleled in our postgraduate network, providing students access to
OUTCOMES
education. Our team of academics and professional networking, work place-
industry experts have reviewed the MBA to ment opportunities and personalised
provide students with much more than just employment services.
a qualification.
DISRUPTIVE INNOVATION
By implementing what is thought in the
classroom next day at work, students
will witness leadership and strategic
decision making in action first hand.
INNOVATIVE
1 SUBJECT AT A TIME
CONTENT
Fewer subjects but a far greater volume
of learning resulting in deeper acquired
knowledge.
CHOOSE YOUR
SPECIALISATION
»» Marketing
»» Finance
»» Human Resource Manage-
ment
FACULTY
Our faculty offers both
academic knowledge and
industry experience, ensuring
practical and theoretical
relevance.
PRACTICAL ASSESSMENTS
INSTEAD OF EXAMS
Rather than end-of-trimester
exams, there are interesting
and diverse assignments
throughout the term to assess
your practical implementation
skills
ENHANCED STUDENT EXPE-
RIENCE
Engaging and stimulating
online content via BREO and
regular activities for each
subject.
WORKSHOPS, INSTEAD OF
LECTURES & TUTORIALS
Improved classroom
experience with workshops
and activities replacing
traditional lectures and
tutorials.

More than just a qualification UOB Graduates can expect to competently:

»» Apply knowledge related to fundamental business processes to make effective business decisions in a global context.

»» Integrate business knowledge to take well-reasoned action in diverse situations.

»» Innovate to address business issues and opportunities in dynamic environments.

»» Demonstrate the leadership necessary to accomplish business goals and maximise organisational performance.

»» Evaluate the ethical and social implications of business decisions.

University of Bedfordshire - MBA Program 7

FACULTY-CONNECT
WITH BUSINESS
IN ACTION
Our experts will share their original thinking - and help
nurture your own
Our faculty bring a wealth of experience as
academics and consultants to industry and
government into the classroom to provide a
blend of cutting-edge research and real-life
application. The benefit for students is that
the knowledge being shared by these faculty
members is highly current, and most accurate
reflection of industry as it stands today.
Through our faculty, you will approach All of Oxford College of Business’s faculty
problems in new ways. Instead of ambiguity, delivering the UOB MBA has been approved
you will see opportunities to innovate. by University of Bedfordshire.
Instead of uncertainty, you will unlock value
hidden to others. Most importantly, our
faculty are passionate about the contribution
they make to developing the next generation
of global business leaders - you.

SAMITHA PERERA DR. NALAKA GODAHEWA

Qualifications : PHD (Reading) at Management and Science
University, MBA (University of Lincoln), CIM (UK)
Current position : CEO at CBL Biscuits
Previous positions held : President at Institute of Personal
Management (IPM), Managing Director at Leondce Holdings, Head
of Human Resources at Coca-Cola Beverages Sri Lanka, Human
Resources Director at Ceylon Tobacco Company - BAT (Sri Lanka)
Memberships and achievements : IPM Lifetime Gold Medal in
the “Most Outstanding HR Professional of 2013’ category
DR. PRASANTHA JAYAMANNA
Qualifications : OPM (Harvard), MBA (University of Western
Sydney), DBA (Asian Institute of Technology)
Current position : Chairman & CEO of DPJ Holdings
Memberships and achievements : Outstanding Young
Entrepreneur of the Sri Lanka Award Winner 9TOYP) 2009, Sri Lanka
Entrepreneur of the Year 2010, 2012, 2013 and 2014 - National Award
Winner, Sri Lanka Entrepreneur of the Year 2008, 2012, 2013 and 2014
- Provincial Award Winner, COYLE National Award for Outstanding
Performance 2010, 2011 and 2012, AGBA Best Thesis Award 2012
Qualifications : PhD - Marketing (University of South
Australia), Master of Business Administration (University of Sri
Jayewardenepura), BSc. Eng.(Hons) specialised in Electronics
and Telecommunications Engineering (University of Moratuwa),
Chartered Management Accountant (UK) - FCMA, Chartered
Marketer (UK)-FCIM, Certified Management Accountant (Aus) - CMA
Current position : Chairman Helicon Corporate Consultancy
Previous positions held : Chairman SEC, Chairman Sri Lanka
Tourism, Managing Director/CEO of Sri Lanka Insurance, Director
of Seylan Bank, Director of Lanka Hospitals plc, Director of Urban
Development Authority, Chairman of Colombo Land & Development
Company plc, Chairman of Divasa Finance Ltd.
Memberships and achievements : Advisory Council Member
of the Faculty of Information Technology and Management of
University of Keleniya, Advisory Council Member of the Faculty of
Engineering at University of Moratuwa. President of the Sri Lanka
Branch of the Institute of Certified Management Accountants of
Australia (ICMA-Australia), Chairman of the Association of Licensed
Bunker Operators of Sri Lanka.

8 University of Bedfordshire - MBA Program

DHANSUHKA SANJEEWA KULATHILAKA
Qualifications : PhD (Reading) at University of Colombo, MBA
(Australian Institute of Business) BSC in Teaching Technology, Sikkim
Manipal, India, LLB (Level 6) Open University Sri Lanka.
Current position : Head of Academic at Oxford College of Business
Previous positions held : Deputy Director (Education and
Administration) Ceylinco Educational Services Ltd
Memberships and achievements : Chairman’s Award winner for
the highest-grade point average of 6.25 for the MBA at Australian
Institute of Business, Fellow Member of Association of Business
Executives (FABE) UK, FCMI (UK), MIM(SL).
NILUPA ETIPOLA
Qualifications : MBA (University of Wales)
Current position : General Manager US and Emerging Brands - Linea
Aqua (Pvt) Ltd
Previous positions held : General Manager - Athleisure (Brandix
Apparel Solutions Pvt Ltd), Logistics Manager/Regional Deployment
Team - Ansell, Manager Procurement - Reckitt Benckiser.
Memberships and achievements : Member of Exporters
Association - Ceylon Chamber of Commerce 2010/2012, Six Sigma
Green Belt holder
DINUKA DILHAN PERERA
Qualifications : MBA (University of Sri Jayewardanapura), Qualified
Chartered Accountant (ACA), Qualified Management Accountant
(ACMA UK, CGMA, ACMA SL)
Current position : Chief Financial Officer - Millennium Information
Technologies
Memberships and achievements : Member (ACA) of the Chartered
Accountants of Sri Lanka (CA Sri Lanka), Member (ACMA UK) of the
Chartered Institute of Management Accountants of UK, Member
(ACMA) of the Institute of Certified Management Accountants of
Sri Lanka (CMA), Member (CGMA) of the Chartered Global
Management Accountants (USA)
University of Bedfordshire - MBA Program
CHAAMINDA RATNAYAKE
Qualification : Masters In Manufacturing Management - University
of Colombo, Post Graduate Diploma In Manufacturing Management
(University of Colombo).
Current position : Deputy General Manager - Supply Chain &
Manufacturing Processes - Aitken Spence Printing & Packaging (Pvt)
Ltd.
Previous positions held: Chief Executive Officer (2012 - 2013)
- Huegins Graphoo pvt Ltd, Senior Consultant/ Practice Lead SAP
Manufacturing (2010 - 2012) - John Keells Holdings, Senior Manager
ERP/ Group Quality Assurance Manager - Printcare Group PLC.
Memberships and achievements : First Sri Lankan Printing and
packaging industry researcher, in 2011 Sri Lanka first ever printing
industry survey done and size of the industry, operational capability
and industry strategies were established.
WASANTHA HEENATIGALA
Qualifications : MBA (University of Wales), Post Graduate Diploma
in Marketing (Chartered Institute of Marketing - UK), Certified
Management Accountant - Australia
Current position : Managing Director, AkzonOBEL Paints Lanka
(Pvt). Ltd.
Previous positions held : Head of Marketing - Lion Brewery
(Ceylon) LPC, Marketing Manager - Ceylon Cold Stores, Senior
Brand Manager - Reckitt Benckiser
LASANTHA SENARATHNE
Qualification : MBA (University of Colombo, LLM, (University of
Colombo), Attorney at Law (Law College, Sri Lanka), LLB (University
of Colombo), CMA (Sri Lanka), ACCS, ICA (University of Manchester)
UK, FIB (Institute of Bankers) Sri Lanka
Work Experience : Count more than 28 years in a leading
Commercial bank and currently heading the Compliance
Department.
Previous positions held : Performed duties as a Legal office and
Company Secretary to some of the group subsidiary companies
Memberships and achievements : Elected Board Governing
Member - Institute of Bankers of Sri Lanka for 2015 - 2017, Senior
Fellow member of the Institute of Bankers(IBSL).
9
MBA
STRUCTURE
AND DURATION
Study one subject at a time
The UOB MBA programme delivers exactly
what you need to progress your career while
you continue working. You will benefit from
the latest thinking and develop skills that
will set you apart in today’s competitive
marketplace.
The University of Bedfordshire MBA has
three equal stages. Stage One, Stage
Two and Dissertation Stage. Each stage
consists of 2 subjects/units. Prospective
students will follow 4 compulsory (Core)
subjects/units and 2 elective subjects/units
depending on the area of specialization
selected (i.e Marketing, Finance or Human
Resource Management). Students would
take up to eight months to complete their
course work and four months to complete
their dissertation.

Month 10

Month 11

Month 12
Month 1

Month 2

Month 3

Month 4

Month 5

Month 6

Month 7

Month 8

Month 9

Leading and
Managing
Stage One

Organizational
Resource Strategy and the
Global Competitive
Environment
Stage Two

Elective Unit

Elective Unit
Disertation

Management Practice
Stage

Theory into Practice

Project

University of Bedfordshire - MBA Program 11

ASSESMENT METHOD
Our unique, experiential program is purpose built to unlock
your personal and professional ambitions, and refine your
leadership skills
The University of Bedfordshire MBA focuses on group work, practice-based learning, and reflection. We don’t just give you the theory; we show
you how to use it to get the results you want. University of Bedfordshire graduates are highly employable MBAs who challenge the status quo
in a complex and rapidly changing world.

You will learn how to:

»» Take structured and data-informed approaches to decision making

»» Lead and work more effectively with multinational groups

»» Reflect critically and analytically

SUBJECT/UNIT CREDITS ASSESMENT METHOD & WEIGHT

Stage One (60 credits)– Compulsory subjects/units
Leading and Managing Organisational Resources 30Individual Report (50%)
Business Report (50%)
Strategy and the Global Competitive Environment 30 Individual Report (40%)
Individual Case Study (60%)
Stage Two (60 credits) - Two subjects/units from your choice of specialisation
MBA (Marketing)
Digital Marketing & Communication 30 Individual Report (50%)
Individual Report (50%)
Corporate Innovation and Entrepreneurship 30 Individual Report (50%)
Individual Report (50%)
MBA (Human Resources)
International and Comparative Human Resource 30 Individual Report (50%)
Management Individual Case Study (50%)
Corporate Innovation and Entrepreneurship 30 Individual Report (50%)
Individual Report (50%)
MBA (Finance)
Strategic Finance 30 Individual Report (40%)
Individual Report (60%)
Business Economics 30 Group Presentation (40%)
Individual Report (60%)
MBA (General)
International and Comparative Human Resource 30 Individual Report (50%)
Management Individual Case Study (50%)
Business Economics 30 Group Presentation (40%)
Individual Report (60%)
Dissertation Stage (60 credits) - Compulsory subjects/units
Management Practice 15 Consultancy and Practice Skills or Simulation: Business Game (100%)
Theory into Practice Project 45 Project outline & Presentation (20%)
Professional Business Report (80%)

12 University of Bedfordshire - MBA Program

SPECIALISATION
Core (Compulsory) units:
»» Leading and Managing Organisational Resources
With our wide range of electives,
you can tailor the MBA to suit your »» Strategy and the Global Competitive Environment

personal goals and interests. Set »» Management Practice

yourself apart with a specialisation »» Theory into Practice Project

in Finance, Marketing, or Human Elective units:

Resource Management. MBA (Marketing)
»» Corporate Innovation and Entrepreneurship

»» Digital Marketing and Communications

At University of Bedfordshire, we take ‘Original Thinking Applied’
MBA (Finance)
seriously. That’s why we structure the UOB MBA around four
practical themes, rather than traditional subject areas. This »» Strategic Finance
real-world focus ensures we develop reflective leaders who can »» Business Economics
navigate the most challenging global trends and tensions.
MBA (HRM)
We offer all the core subjects/units, plus a range of extra options,
»» International and Comparative Human Resource Management
equipping you with the agility, resilience and ability to not only
manage complexity but seize the opportunities it presents. The »» Corporate Innovation and Entrepreneurship
MBA will change not only the way you do business but how you
MBA (General)
think about business.
»» International and Comparative Human Resource Management

»» Business Economics

University of Bedfordshire - MBA Program 13

UNITS IN DETAIL

Reaching the top levels of global business today

demands excellence, critical thinking, exceptional
knowledge, communication skills and cultural
awareness. All of which the University of
Bedfordshire MBA program is designed to nurture.

Here you will find descriptions of each of the units can do through University of Bedfordshire MBA including details of contents and expected
learning outcomes.

Leading and Managing Organisational Resources

Unit Name LEADING AND MANAGING ORGANISATIONAL RESOURCES
Credit Value 30
Aims and Relevance The unit takes an integrated approach to critically assess the relationship between leadership, operations
management, finance and information systems which is essential for adding value and achieving competitive
advantage in contemporary organisations. The theme is ‘leadership’ with an emphasis on high performance work
systems and the international management of innovation and change. Successful completion of the unit will give
you a comprehensive and detailed overview of theory and practice and you will acquire a ‘toolkit’ that provides the
potential for inspirational leadership and the effective management of organisational resources.
Operations Management addresses issues such as quality, location process layout, capacity management, and
scheduling and inventory management. Global sourcing and relocation are now commonplace and the competitive
environment demands new ways of thinking about how to manage operations in a global context. Business and
information systems facilitate decision-making and effective management across all functions. You will develop an
understanding of how changes in the business strategy, the business operations and the funding of these operations
can impact on the reported financial statements, their cash flows and thus impact on both share price and the
reported results of a company.
Syllabus Content Leadership and Management Responsibilities
High Performance Work Systems and Financial Appraisal
Strategic Human Resource Management and Enterprise Resource Management
Global Leadership and Operations Management
Organisational Innovation, Culture and Change Management
Decision Making, Ethics and Sustainability
Assessment Methods 1. You are required to critically analyse a “hot topic” in theory or practice and to present your ideas individually in a
report of 3000 words.
2. You are required to critically evaluate a live project or a case study of a contemporary organisation considering
the integration and effectiveness of pertinent topics relating to leadership, operations, information systems and
their impact on the financial statements. You will present your analysis and findings as a Business Report of
3000 words.
A random sample of students will be called for a viva voce examination to ensure authenticity.

14 University of Bedfordshire - MBA Program

Strategy and the Global Competitive Environment
Unit Name STRATEGY AND THE GLOBAL COMPETITIVE ENVIRONMENT
Credit Value 30
Aims and Relevance This unit covers the field of strategic management and marketing. You will consider current issues and challenges
facing directors, senior managers and entrepreneurs in guiding the long-term development of organisations. The
objectives of organisations and the means of achieving these objectives through the mobilisation and deployment
of assets and resources and the integration of the various functions of the organisation will be the focus of the unit.
You will most specifically:
»» Develop and demonstrate expertise in understanding the global business environment in which the modern
organisation operates;
»» Apply a range of skills in developing business and marketing strategies for different environments;
»» Build your skills in developing and evaluating strategies and marketing plans that harmonise the organisation’s
objectives, capabilities and resources with the external opportunities of the market;
»» Understand global operations: business entry modes, opportunity analysis and market selection, global sourcing
and off-shoring, and emerging economies;
»» Identify, categorise, and assess the factors determining the extent to which strategic and marketing
implementation is appropriate for success.
Syllabus Content Basic concepts of strategy and marketing
External and Internal environment analysis
Corporate strategy
Global brand management
Business strategy and segmentation analysis
Growth strategies
Implementation of business and marketing strategy
Assessment Methods Assessment will consist of two parts:
1. An individual assignment in the form of a consultants' report on a substantial organisation approved or allocated
by the tutor. The focus will be on organisations for which there is a plentiful supply of quality information in the
public domain. The purpose of this assignment is to give you the opportunity to demonstrate your application of
theory to a real case and your judgment in performing an internal and external analysis including both strategy
and marketing (2400 words)
2. An individual assignment in the form of a case study. Based on the previous analysis, the focus will be on
providing and evaluating strategic and marketing options for a specific firm. The purpose of the assignment is
to develop reasoning and decision making skills as well as to prepare you to move on to a professional practice
in-situ learning situation (3600 words)

University of Bedfordshire - MBA Program 15

Corporate Innovation and Entrepreneurship (Marketing and HR Specialisation)
Unit Name CORPORATE INNOVATION AND ENTREPRENEURSHIP
Credit Value 30
Aims and Relevance Managing creativity, innovation, entrepreneurship and change are essential to successful performance in the context
of increasing demands and fierce competition faced by organisations in the twenty-first century. This unit provides an
opportunity for you to explore how these processes might effectively be promoted across organisations regardless
of size and sector from initial business start-up through to large multinational corporations. The unit adopts a critical
approach encouraging consideration of alternative philosophical perspectives.
Syllabus Content Linking creativity, innovation and entrepreneurship
»» Creative idea generation
»» Creativity and innovation as core business processes
»» Sources of innovation
Building the innovative organisation
»» Start-ups
»» Business Incubation
»» Challenges and Opportunities
»» Growth
Transforming the innovative organisation
»» Vision
»» Multiple level systems
»» Creative requirement
»» Climate
»» Creativity, innovation and performance
»» Leadership
»» Human Resource Management and Development
»» Capturing the benefits of innovation
»» Learning and knowledge management
Managing creativity, innovation and change
»» Orchestrating structure, systems and resources
»» Organisational culture
»» Planned approaches and linear stage models
»» Process approaches and non-linear time

16 University of Bedfordshire - MBA Program

Unit Name CORPORATE INNOVATION AND ENTREPRENEURSHIP
Assessment Methods You will produce two assignments that demonstrate all learning outcomes.
Assignment 1 (Choose either A or B)
A. Critically evaluate the main challenges and opportunities associated with entrepreneurship. You will need
to include an in-depth literature review of contemporary and emerging perspectives in a specialised area of
Entrepreneurship. (3000 words).
OR
B. You will develop a plan for an organisation to promote creative thinking with a view to enhancing innovation.
You will need to include an in-depth literature review critically evaluating alternative contemporary perspectives
in order to draw meaningful conclusions and develop feasible recommendations to the organisation. You will
present your analysis and plan in a 3000 word report.
Assignment 2 (Choose either A or B)
C. Demonstrate a systematic understanding and critical appreciation of the process of entrepreneurial development
at different stages in the growth and development of the business. You will need to draw on contemporary
theories to support evaluation and synthesis 3000 words.
D. An in-depth evaluation of creativity, innovation and entrepreneurship in a case study organisation. You are
required to use influential contemporary theories to analyse in-depth and synthesise organisational systems
leading to clear conclusions and feasible recommendations. You will write a report of 3000 words.

Digital Marketing & Communication (Marketing Specialisation)

Unit Name DIGITAL MARKETING AND COMMUNICATION
Credit Value 30
Aims and Relevance Marketing has become an increasingly vital ingredient for managers and business success. Organisations that neglect
their marketing activities and operations are doomed to failure.
Digital platforms are not only revolutionising marketing, but creating new business models and new methods of
social interaction. This unit explores the effects on management, business, economics, sociology and ethics.
For organisations some of the key questions are: what do my customers want; how do potential and actual customers
view my offering; how do I make my product or service different; how much shall I charge for it and where/how
do I 'talk about' it and make it available? All of these questions are of course posed in a context of competition
and in a political, economic, socio-cultural and technological framework that is constantly evolving. The motto
for organisations often is 'change or die'. A key component of any Marketing unit is the ability to communicate
effectively, thus bringing together new technological developments as well as economic, sociological and political
changes combined with the extent to which academic theory matches practice.
The unit therefore aims to engage you with a critical understanding of 21st century business marketing and
communication in practice for managers

University of Bedfordshire - MBA Program 17

 Unit Name DIGITAL MARKETING AND COMMUNICATION
Syllabus Content The digital media landscape has been characterized over the past decade by rapid, disruptive change as new
technologies and platforms have been adopted by audiences. Marketing and Communication strategies are highly
dynamic and at the forefront of those disruptions. The following list, therefore, is indicative only, and is likely to adapt
and change to reflect the evolving business environment.
Marketing, Management, Communications Strategies and Communication Objectives
Marketing and Marketing Orientation
New consumers and media
Mobile platforms and convergence
Consumer Behaviour
Brand Management
Developing and Managing Marketing Strategies and Plans
Market Segmentation and Positioning
Building Direct Customer Relationships: Social Media Marketing
Social networking and communication
Social Influence theories, media and self-esteem, ‘self’ concept
Time, presence and asynchronicity
Managing integrated digital communication
Digital audience and market research
Social Constraints and Consequences of Marketing Communications
Economic Globalisation and Marketing Communications:
Regulations Across Countries
Management Ethics and Professionalism
Media, PR and Society
Propaganda and persuasion
Community and Society – impact of CSR
Assessment Methods There are two assessments in this unit
Assessment one: (50%) Is an individual marketing plan report for a senior manager scheduled in the final sessions of
the Unit (3000 words excluding appendices). A substantial case study to be used as the basis for the plan.
The knowledge and skills gained in class sessions should be used effectively in designing the marketing plan
Assessment Two (50%) An in-class test, drawing on pre-prepared seminar materials/case studies.

18 University of Bedfordshire - MBA Program

Strategic Finance (Finance Specialisation)
Unit Name STRATEGIC FINANCE
Credit Value 30
Aims and Relevance The central aim of this Unit is to help you develop financial skills in: appraising business ideas, evaluating business
performance, identifying potential improvement and reaching better business decisions.
Within a global context, using critical evaluation techniques you will learn how to recognise, assess and propose
value-creating initiatives in your organisation. Above all, you will learn how to communicate your thoughts, ideas and
conclusions more confidently and more effectively at executive committee or board level.
Syllabus Content Financial management:
»» Optimal decision making from a strategic finance perspective
»» Accounting for risk
Putting financial strategy into context:
»» Linking corporate and financial strategies
»» Corporate governance and financial strategies
»» Financial strategy and the corporate life cycle
Financial instruments and the capital markets:
»» The building block of capital
»» Equity vs Debt
»» Dividends and buybacks
Assessment Methods The assessment of this unit will consist of:
3. Within a given strategic finance context, collect, assess and innovate a critical finding and present in the format
of an essay. Word limit is 2,400 words and the assessment will attract 40% of the marks.
4. Selecting a suitable company from a listed stock exchange, you will be required to submit a critical report
arguing against the position taken by the company in relation to a specific strategic finance decision. Word limit
is 3,600 words and the assessment will attract 60% of the marks.
Assessment will be submitted on BREO through Turnitin.

University of Bedfordshire - MBA Program 19

Business Economics (Finance Specialisation)
Unit Name BUSINESS ECONOMICS
Credit Value 30
Aims and Relevance The central aim of this Unit is to provide you with a thorough understanding of the competitive global context in
which firms operate and make decisions and to use a critically evaluative approach in order to explain the impact of
economic policies on the behaviour of individuals, firms and institutions.
Syllabus Content Markets and Resource Allocation
Industry Applications of Economic Concepts
Consumer and Firm Behaviour
Market Structures and the Competitive Environment
Market Failure and Regulation
Macroeconomic Aggregates
Macroeconomic Policies, Instruments and Objectives
From the Great Depression to Oil Shocks and the Financial Crises
Open Economies and the International Business Environment
Globalisation Debate
Economic Integration and other Trading Blocks
Assessment Methods You will be assessed by a group presentation (40%) and individual report (60%). The group presentation will be
followed by a reflective statement analysing your contribution to the team effort. Only individual marks will be
given for this task and they might vary among the members of a group according to each one’s contribution. The first
assessment (2400 words) relates to the recent economic crisis and its international business context. The effects on
businesses on a particular Trading Block such as the European Union (EU), the North American Free Trade Association
(NAFTA), OPEC or the Association of South East Asian Nations (ASEAN) will be thorough researched and analysed
in the context of the particular regional characteristics. Specific instructions on what is expected from you will be
available on BREO and in your Unit Handbook. The second assessment (3600 words) will focus on a particular firm and
its place within a particular market place. The firm can be operating in the UK or internationally. It will be submitted
on BREO through Turnitin

20 University of Bedfordshire - MBA Program

International and Comparative Human Resource Management (HR Specialisation)
Unit Name INTERNATIONAL AND COMPARATIVE HUMAN RESOURCE MANAGEMENT
Credit Value 30
Aims and Relevance This unit provides in depth understanding of strategic, international and cross cultural HRM. This unit introduces
you to the key concepts theories and current issues underlying international and comparative human resource
management (IHRM) in a global context. Focus is placed upon the HRM strategies, policies and practices of
multinational corporations (MNCs), public sector, voluntary sector and their approach to the management and
development of human resources across borders.
This unit further develops your knowledge and understanding of the currently accepted body of knowledge on the
principles and practice of HRM and HRD, within employing organisations with regard for sectoral, national and
international context.
Syllabus Content »» Introduction, domestic vs. international HRM, differences between IHRM and Comparative HRM
»» Approaches to IHRM and Comparative HRM
»» Transfer of HRM Practices
»» International HRM and HRD policies and practices
»» The current trends in HRD and IHRM and future challenges
Assessment Methods Assessment 1 (50%) will be a 3000 word critical review of a student selected journal article regarding a specified
strategic HRM or comparative HRM issue in an international context
Assessment 2 (50%) will be an individual case study based report (3000 words) using theoretical perspectives and
current research on international HRD and/or international HRM elaborating comparative HR practices to inform your
in-depth analysis of the issues raised by the case study and propose recommended actions for the organisation.

University of Bedfordshire - MBA Program 21

Management Practice (Dissertation Stage)
Unit Name MANAGEMENT PRACTICE
Credit Value 15
Aims and Relevance Practice events are integral to the University of Bedfordshire Business School’s vision to take business education,
research and practice in exciting new directions. Central to this vision is the aspiration to give you the skills
and knowledge to find the career and future success you want. We aim to develop intelligent practitioners who
imaginatively integrate theory and practice.  You will need to select and apply knowledge and principles you have
learnt through the taught MBA units, experiential learning activities and challenges to develop an understanding of
current realities in work organisations and be better placed as a future manager.
This unit is specifically designed to help your transition into the professional work environment through combining
academic rigour with practice skills: the behaviours, attributes and intent which give you immediate impact in the
organisations you join. This produces individuals with the confidence and know-how to fit in and be effective from day
one: managers who understand business context, and have the creativity, drive and focus to bring about change. The
aim of this unit is to:
»» Enhance your transition to the workplace through experiential learning
»» Improve your personal, interpersonal and business skills
»» Develop your awareness of professional working practice and increase your employability
Relate the theories learnt in the earlier stages of the MBA to real-word business practice issues.
Syllabus Content During the taught elements of the course you will already have experience in the application of theory to practice
in individual units and in the core integrated units. In real life work organisations integration is necessary and in
preparation for your transition to the work place on completion of the MBA this unit requires that you apply your
learning from the taught elements to a complex real life organisation. You will need to analyse the organisation
and draw on relevant theories and models from the MBA toolkit as necessary to inform your decision making and
evaluation the effectiveness of those decisions.
This might be achieved either through a live consultancy project or through a challenging business
simulation.
Live consultancy project:
»» Live consultancy project: Developing imaginative and effective solutions to opportunities and challenges.
»» You will be presented with a live project from a real work organisation.
Business Simulation (Group Work)
»» An in-depth consideration of issues in the implementation of strategic and operational decisions. The approach
taken in that phase is one of enquiry based learning (EBL).
»» You will normally work in groups of no more than 8 and no less than 5. Each group will, where possible, select
their own team participants.
»» There will be a preparatory session(s) to explain the EBL with tutors to guide your learning as a working group
and as an individual.

22 University of Bedfordshire - MBA Program

Unit Name MANAGEMENT PRACTICE
Assessment Methods You will engage in ONE of the following tasks:
Consultancy and Practice Skills
You will be presented with a live consultancy project for a real work organisation. In small groups your task is to draw
on relevant theories to develop imaginative and effective solutions to the opportunities and challenges presented.
You will need to clearly communicate your ideas to the client. Theoretical underpinning and the development of
imaginative and effective solutions are essential for credibility.
You will prepare an individual report critically analysing the integration of theory and practice in developing
solutions to your client. This must be a professionally written and presented business report clearly and concisely
communicating your ideas through integration of theory and practice (3000 words).
Simulation: Business Game
You will participate in a competitive business game designed to simulate a realistic management situation and give
you the opportunity to demonstrate your ability to think through the implications of applying the knowledge and skills
acquired through the taught elements of the course. You engage in the business game as a group. You will need to
set a strategy for your company within the competitive industry and make decisions about all aspects of the business
in order to implement the strategy effectively. Over successive periods in the game you monitor the performance of
your own business and the competition, adjusting your strategic and tactical decisions accordingly.
You will write an individual report of 3000 words on your performance in the game, showing how theory which you
have learnt on the course was demonstrated both in your management of your business and in the way the players
in your industry competed. Some specific questions will be provided for you to address and you will also have the
opportunity to highlight other areas of your own choice.

University of Bedfordshire - MBA Program 23

Theory into Practice Project (Dissertation Stage)
Unit Name THEORY INTO PRACTICE PROJECT
Credit Value 45
Aims and Relevance The unit aims to enable you to demonstrate your knowledge and understanding of management and business as well
as the skills essential to effective operation in a corporate, business, public sector or not for profit environment. It is a
unit specifically designed to help your transition into the professional work environment.
Syllabus Content The integrated application project is the culmination of the MBA programme. It is designed to give you the
opportunity to demonstrate your ability to think through the implications of applying the knowledge and skills
acquired through the taught elements of the course.
Its purpose is to bring together all the taught elements of the programme to reinforce their interrelationship and to
enable you to move forward from the understanding of a discrete knowledge base to combine knowledge in different
ways and increase your understanding in different areas through synthesis and exploration. Your research might take
the form of a literature based project.
Assessment Methods Theory, Decisions and Implementation
The TIP Project deepens your exploration of the implementation of business decisions. The assessment requires you
to consider in depth one aspect of the implementation of decisions. You will be offered a selection of topics or you
may select your own, subject to approval by your tutor. Subject to availability you may also choose a real life practice
project.
The first assessment requires that you develop your introduction and objectives for a deliverable in the form of a
strategy, implementation plan or similar, to move an organisation forward. This is an opportunity to explore in depth
how academic theory helps (or not) to support managers in the implementation of plans and decisions. You will need
to identify the area for investigation and provide an indication of the topic and theories you might use to inform
your investigation, using a range of good quality and appropriate secondary sources. Your work must be presented
as a Poster. You will submit a project outline (1500 words) in week 5 and deliver a presentation in Week 6. (20%
Weighting)
Your final assessment, your report should be a deep consideration of a specific topic, drawing on a wide range of
academic sources, including peer-reviewed material, and using practical examples and cases to illustrate your points.
The emphasis of the work is to consider the practical issues involved in making decisions, achieving change and
managing the implementation of strategy. Your work must be submitted as a professional Business Report of 7500
words. Staged submissions are required through the online journal on the BREO site. (80% weighting).

24 University of Bedfordshire - MBA Program

HOW TO APPLY

University of Bedfordshire MBA seeks individuals who have

strong leadership capabilities and the desire and drive to
achieve academic and management excellence. In addition
we are looking for people who are motivated, mature,
focussed and keen to make a positive impact on business and
society. If that’s sounds like you then its time to apply.

Entry requirements
Applicants who wish to undertake the
University of Bedfordshire MBA must satisfy
the following minimum entry criteria:
Applicants should have at least a Second
Class Honours degree, or equivalent with 3
years of work experience
OR
Applicants with over 5 years of work
experience at senior level of management
can also be considered.
English requirement
Where the applicant’s medium of instruction
(at a tertiary level) was not English, the
applicant must have obtained:
(i) a score of 575 or better on the
TOEFL; or
(ii) a score of 6.5 or better on the IELTS; or
(iii) a credit or better in English in the GCE
“O” or “A” levels or equivalent
Support at each stage
Please contact us to speak to an advisor
who will guide you through the programme
and application process. Our team at Oxford
College of Business will provide advice
and put you in contact with students and
alumni based in your country.
Fees
Fees are paid in instalments (details on p27)
and we offer discounts for full payment
upfront. Please speak to our program
advisors at Oxford College of Business for
further information.
The application process
»» Visit our website of visit
Oxford College of Business
»» Check the admissions requirements
and application deadlines
»» Call us, meet us or send your CV for
advice
»» Complete and submit the
application form
»» The final decision will be made
by University of Bedfordshire
Admissions Committee - we hope to
welcome you onto the programme

CAMPUS LIFE
Campus Facilities
Oxford College of Business’s Postgraduate
Study Division is an integral part of the
academic assistance we provide. It offers
direct support to postgraduate students
who require extra literacy, numeracy, and
study skills. Our Academic Advisors are
available on campus and regularly organise
appointments with students seeking
additional assistance with their studies.
They help students manage the challenging
demands of their assessments and equip
them to meet the requirements of their
programs.
Technology
Oxford College of Business provide easily
accessible IT resources for students
including Wi-Fi access, computer labs,
printing, photocopying, email, and intranet
facilities. We also have a Student Portal
through which students can access
integrated online learning materials and
receive feedback on assignments.

University of Bedfordshire - MBA Program 25

 Library
Oxford College of Business provides library
access to students plus an extensive online
library with access to online databases to
support students in postgraduate studies.
Students can also borrow program-relevant
books and reference materials on campus.
Student Lounge
Our student lounges are great places for
students to meet and relax. Oxford College
of Business is located close to shopping
districts providing easy access to cafés,
restaurants, and bars. Students can also
GENERAL INFORMATION
Stating dates
Please contact Oxford College of Business
regarding course starting dates
Location, Facilities, and
Resources
Located at the heart of Colombo, Oxford
College of Business is in close proximity to
all amenities, Banks, Blue-chip companies
and restaurants are all within walking
distance from the campus. Oxford College
of Business have a dedicated state-of-
the art fully equipped class rooms with
projectors and LCD TV’s. Students have
access to wireless internet, canteen, and
computer labs for online research.
Study Support
Shortly before commencing the course,
students will be invited to join a study
skills seminar/induction conducted by the
Head of Academic at Oxford College of
Business. The purpose of the study skills
seminar/induction is to introduce students
to the advanced academic study protocols,
a brief introduction about the roles played
by Oxford College of Business, University of
26 University of Bedfordshire - MBA Program
make use of our canteen facilities for
heating and refrigerating food.
STUDENT SERVICES
Orientation
All new students are required to attend
the orientation program in the week before
the start of their first semester. Orientation
provides an opportunity for students to
meet lecturers and other students and to
obtain information about their studies, the
facilities and the academic and support
services available to them. Students will
Bedfordshre and general study techniques.
Oxford College of Business’s dedicated
academic and operational staff will be with
you every step of the way if you require any
assistance.
Time Commitment
It is recommended that students complete
up to 13 hours of self-directed study per
week for each unit.
Course Work
Emphasis is placed on contemporary,
relevant, and interactive case studies.
Participants engage in coursework that is
entirely applicable to their work to ensure
they receive immediate value for their
learning experience.
Assessment
Assessment is based on individual reports,
group presentations and case studies
undertaking realistic projects applied to
each participant’s own organisational and
industry contexts, rather than exams.
also learn about their responsibilities as
a student and be given information about
the local area and transportation. At
Orientation students, will also meet their
Student Services Officers who will assist
in subject selection and enrolment plus
provide a class timetable. This is also a
great opportunity for students to raise any
questions they have about their units of
study. Our friendly on-site Student Services
teams are able to help students settle into
life on campus and are happy to answer
any questions students might have.
Facilitators
Our facilitators are highly qualified and
experienced business professionals.
They are chosen based on their senior
management experience in their
area of specialisation, appropriate
postgraduate and teaching qualifications,
and a commitment to keep abreast
of developments in their area of
specialisation. Be inspired by practitioners
with senior level business and industry
experience and benefit from their extensive
business knowledge and practical
leadership and management skills.
Disability
Both Oxford College of Business and
University of Bedfordshire is aware of the
requirements of the Special Educational
Needs and Disability Act 2001 and seek
to ensure that the practices the Act seek
to encourage are followed. Concerning
special educational needs (e.g. dyslexia)
special provision is made for assessment
for course work depending on the individual
needs of the student. All formal teaching
and learning is undertaken on premises
that provide reasonable access for you if
you have concerns about mobility. Advice
on the nature of specific disabilities and
the reasonable adjustments which can be
made to accommodate disabled students is
available from the Disability Advice Team.
If you have disclosed a disability (includes
long term medical conditions and Specific
Learning Difficulties such as dyslexia) to
Oxford College of Business, please contact
Oxford College of Business medical doctor
for an appointment. At the appointment,
the doctor will discuss your learning
support needs including examination
access arrangements, where appropriate. It
is important to get this support in place as
soon as possible so they can support you to
achieve your full potential. You can talk to
the team in confidence about any concerns
you have about your learning support needs
and he will advise you how to obtain the
support you need.
COURSE FEES
One of the most affordable and sought after MBA programs in Sri Lanka
Fees
Registration Fee LKR 60,000
1st Semester
University Fees LKR 75,000
Tuition Fees LKR 70,000
2nd Semester
University Fees LKR 75,000
Tuition Fees LKR 70,000
3rd Semester
University Fees LKR 75,000
Tuition Fees LKR 70,000
Total Investment LKR 495,000
* Note – A semester is every 4 months
Oxford College of Business and Bedfordshire University have the right to change the above fees from time to time
Payments can be made by direct debit card, credit card, cheque or cash. Please contact Oxford College of Business for payment details.
The above fees do not include textbooks.
Attendance Class timings
All students need to maintain a minimum Saturday – 2.00pm to 7.30pm
of 75% attendance for each subject/
unit in order to be eligible to submit their Annual Graduation
respective assignments by the due date. Students can visit the international
graduation ceremony held at Bedfordshire
Prompt, personalised and on- University UK at the end of each year or
going support take part in the local graduation organized
Staff at University of Bedfordshire and by Oxford College of Business. You may
Oxford College of Business will be there contact Oxford College of Business for
to help you throughout your study journey. further details.
Gain prompt, personalised and ongoing
support from specialised Faculty and
our Student Support Team. We know
postgraduate study is a commitment
and we’re committed to providing you
exceptional support throughout your
qualification.
Course Duration
12 months (Including Dissertation)
Comments
Fee payable when the application is submitted
Payable to University of Bedfordshire at the start of the first month
Payable to Oxford College of Business during the second month
Payable to University of Bedfordshire at the start of the fourth month
Payable to Oxford College of Business during the Fifth month
Payable to University of Bedfordshire at the start of the eight month
Payable to Oxford College of Business during the ninth month
University of Bedfordshire - MBA Program 27
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28 University of Bedfordshire - MBA Program