Abstracts:

We are going to apply the 7 PS of marketing mix on a company named as Facebook

Inc. We will discuss every market mix with detail.

Introduction about the company:

Facebook Inc. is a social media giant that owns Facebook, Instagram, WhatsApp,
Oculus and a range of other e-commerce businesses. Founded in 2004 in Harvard University
dormitory by Mark Zuckerberg and several of his classmates, Facebook emerged to become the
most popular social media site in the world attracting more than 1.13 billion daily active users
and 1.03 billion mobile daily active users (Stats, 2016).

Facebook’s mission statement is “to give people the power to share and make the world more
open and connected” (Annual Report, 2016) and the company generates revenues from selling
advertising placements to marketers.

Following are the marketing mix of the Facebook Inc:

Product:
 Facebook:

A website and mobile application that enables users to connect, share,

discover, and communicate with each other on mobile devices and personal
computers.
 Messenger:

A messaging application available for mobile and web on a variety of

platforms and devices.

 Instagram:
A mobile application that enables people to take photos or videos, customize them
with filter effects, and share them with friends and followers in a photo feed or send them
directly to friends.
  WhatsApp:

A fast, simple and reliable mobile messaging application that is used by people
around the world and is available on a variety of mobile platforms.

Place:
Facebook Inc. is an e-commerce business without physical stores and physical customer
service offices. An access to Facebook products and services are subject to the following three
conditions:

 Access to a desktop computer, laptop, tablet or a smartphone

 Access to internet via desktop computer, laptop, tablet or a smartphone
 Being located in a country where Facebook is not banned. There are few countries such
as China, Iran, and North Korea, where access to Facebook is restricted due to political
reasons.

Price:
Facebook has two sources of revenues – advertising and payments and other fees.

Advertising revenue is generated by displaying ad products on the Facebook properties,

including its mobile applications, and third-party affiliated websites or mobile applications. Both
are expensive in price.

Promotion:
For more memberships and sign ups to a Facebook platform, Facebook Embraces
promotions to creat global awareness of its products. In addition to proper marketing and
communication to target customers, Facebook considers the below promotional activates:

 Advertising
 Viral marketing
 Public relations
 Direct marketing

People:
Facebook has a few well-known faces of its own. Mark Zuckberg, Stu, Dustin and Chris
are some of them. The social media company employs more than 12600 people globally, the
company has offices or data centers in more than 30 countries around the world five support
offices and more than 35 sales offices around the globe.
Process:
Facebook are excellent at ensuring everything is simple-from the products easy to use.
Their website walks the customer through a step by step guide to troubleshoot what the issues
with their accounts.

Physical Evidence:
Facebook have succeeded in having made their way into the publics
psyche. We do not say social media we say facebook, whatsapp and instagram. This domination
of our brains and in the physical world is further cemented by new state of the art.