YOUR OPPORTUNITY TO PROFIT FROM THE WORLD’S MOST VIBRANT HOTEL MARKET

1 WELCOME TO METRO CENTRAL

2 THE FIRST GROUP

4 WHY INVEST IN DUBAI’S HOTEL INDUSTRY?

6 AN ELITE LOCATION

8 STUNNING ARCHITECTURE & DESIGN

10 LUXURY ON EVERY LEVEL

12 THE DELUXE LEVELS

13 THE CLUB LEVELS

14 THE AMBASSADOR LEVELS

16 THE SUITES

18 THE FACILITIES

20 ‘PURE WHITE’ HEALTH CLUB AND ROOFTOP POOL

22 WEALTHBUILDER PREMIUM PLUS

24 THE WHITE CARD

26 BRIDGESTREET WORLDWIDE

28 OUR PARTNERS
Following the success of The First Group’s
developments at Dubai Sports City – The
Bridge, The Diamond, The Matrix and The
Spirit – comes one of the most prestigious
and unique projects to date. The First Group
is proud to unveil Metro Central, an exclusive
opportunity to invest in Dubai’s lucrative
hotel industry.
Metro Central features a superior range of hotel
suites, nestled in the very heart of ‘New Dubai’
within the vibrant business district of Tecom.
With thousands of companies choosing to
relocate to the city every year, this property is
the perfect platform to meet the rising demand
for corporate accommodation.
In addition to combining stunning design and
architectural features with first class hotel
facilities and a prime location, Metro Central
offers investors the hassle-free benefits of a full
management and rental programme, allowing
them to relax and enjoy the highly rewarding
returns of this spectacular project.
• 210 superior fully furnished,
serviced hotel suites
• 18-floor stunning panoramic
dual tower design
• Unique opportunity to invest in
Dubai’s thriving hotel industry
• Huge returns on short- to mid-term
business lets
• Featuring Deluxe, Club and
Ambassador floors
• 24-hour concierge and fully
managed hotel facilities
• Coveted location in the heart
of ‘New Dubai’
• Within walking distance of the
Tecom Dubai Metro Station
• Exclusive VIP White Card privileges
• Personal use element
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 The First Group is a British-owned property
development company which specialises in
delivering property solutions to meet the
demands of the international property
investor market:
• Stunning buildings
• Sought-after locations
• Chance to invest in both the residential
and hotel sector
• Modern luxurious accommodation
• Fully-managed rental programmes
• State-of-the-art commercial space
• Superb leisure facilities
As with all of the operations undertaken by
The First Group, Metro Central meets all of
these requirements, offering buyers the long-
term security of investing with a company
which draws on 20 years of experience in
international property development.
The First Group prides itself on standing out
from the crowd as a specialist and niche
property developer, focusing solely on tapping
into the potential of emerging markets. Our
level of expertise means we are able to foresee
the opportunities within rising markets and
develop off-plan purchases that will offer
buyers the maximum investment returns.
So where better to base our global
headquarters than in one of the fastest and
most talked-about property markets in the
world – Dubai. The sector here has witnessed
an unparalleled boom over the last few years,
with that growth forecast to continue.
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Dubai – an investor’s dream The First Group’s commitment to exceptional
Just a few decades ago, Dubai was little more quality of design, finish and service means
than a desert. Fast forward to the present day many investors come back time and again
and it is a cosmopolitan hub of international for future purchases. We are also very proud
trade, and fast becoming an unrivalled tourism to boast that we now have a whole host of
destination. As well as boasting one of the international sporting stars who have not only
world’s quickest growing economies, the boom bought property with The First Group, but who
in the emirate’s property market can only be have also put their faith behind the brand by
described as phenomenal, overtaking even becoming our Global Ambassadors. Making
some of the most mature markets when it up The First Team are international football
comes to return on investment. With a stars, Michael Owen and Andriy Shevchenko;
strategic location in the heart of the oil-rich Russian tennis ace, Svetlana Kuznetsova,
Gulf region, Dubai continues to attract trade cricketer Andrew Flintoff and former Ryder
from right across Europe, Russia, Asia, Africa Cup Captain, Sam Torrance.
and beyond.
With its focus on tourism as well as developing
other resources such as shipping, information
technology, communications and finance
sectors, Dubai is quickly becoming one of the
most desirable property hot spots on the
planet. As a result the relentless demand for
luxury residential or hotel accommodation
continues to far outstrip supply.
Since the success of The First Group’s debut
project in Dubai Sports City, The Diamond,
our portfolio has gone from strength to
strength. Our three additional projects under
the Dubai Sports City umbrella – The Bridge,
The Matrix and The Spirit – have also proved
a huge draw for investors, selling off plan within
just a few weeks. Following on from these
accomplishments in Dubai, The First Group has
expanded its ventures into the up and coming
Northern Emirates, with the release of luxury
developments Yasmin and The Orchid in Ras
Al Khaimah, and Beachside – a stunning
coastal development of apartments and villas
in Umm Al Quwain.
THE DIAMOND THE BRIDGE THE SPIRIT THE MATRIX YASMIN

MICHAEL OWEN ANDREW FLINTOFF SVETLANA KUZNETSOVA SAM TORRANCE ANDRIY SHEVCHENKO
Owner at The Diamond and The Bridge Owner at The Bridge Owner at The Matrix Owner at The Matrix Owner at Metro Central

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4
 Over the last few years, Dubai’s hotel industry
100 has witnessed an unprecedented boom,
90
making it one of the fastest growing hospitality
industries in the world.
80

70 With average occupancy rates peaking at 85%

per annum, the emirate sits at the head of the
60
chart, surpassing established cities like New
PERCENTAGE %

50
York and London. Dubai’s standing on this
40
scale has also boosted the Middle East’s
overall position, putting it ahead of Europe
30
and America when it comes to regional
20 occupancy and hotel room revenue.
10

In just a short space of time, Dubai has

0
BEIJING ROME TORONTO BERLIN MADRID BUENOS
AIRES
LONDON NEW
YORK
HONG
KONG
DUBAI succeeded in making its mark on the global
2007 2008 hotel market. The figures speak for themselves,
with the city now considered the hotel
HOTEL OCCUPANCY – YEAR TO DATE PERIOD ENDING MAY 2008
(SOURCE: STRGLOBAL HOTEL REVIEW 2008, WWW.STRGLOBAL.COM)
investment capital of the world, overtaking
previous holder and renowned hotspot,
Las Vegas.

With the potential of assured high levels of

income from short- to mid-term business and
tourism lets, The First Group’s Metro Central
hotel apartments are a unique and lucrative
opportunity to invest in the emirate’s thriving
hotel sector.

5
 Currently home to:
Microsoft
Oracle
HP
IBM
Compaq
Dell
Siemens
Canon
Logica
Sony Ericsson
Cisco
APTN
Bloomberg
Showtime
BBC World
CNN
Reuters
CNBC
MBC
VoA
Ten Sports

6
When it comes to ensuring the success and
longevity of a hotel, location is a fundamental
factor, and Metro Central’s strategic position
proves no exception. Nestled in the heart of
‘New Dubai’, this stunning development
occupies prime position within the main
suburban area of Tecom, a thriving new
district that is set to become a major hub
of commercial and residential activity.
Metro Central is also ideally located a short
stroll from Tecom’s Dubai Metro Station – one
of the network’s 28 planned stops on the main
Red Line. Just a few minutes ride away lies the
emirate’s other top business districts such as
Business Bay, Dubai International Financial
Centre and Jumeirah Lakes Towers.

Tecom encompasses the free zones of Dubai

Media City, Internet City, Knowledge Village
and the International Media Production Zone,
all located on the opposite side of the Sheikh
Zayed Road to Metro Central. These
established districts are home to over 20,000
knowledge, media and IT workers from some
of the world’s top conglomerates such as
Microsoft, HP and Sony Ericsson – indeed,
a large number of Fortune 500 companies
have offices in the city.

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 Metro Central’s prime location is not the only Metro Central’s pioneering dual tower design
factor that will prove to be a major attraction. will also feature a rooftop swimming pool and
The cutting edge architecture combined with a ‘Pure White’ Health Club. The unique VIP
plush contemporary features will cement its White Card programme will allow Metro Central
position as a top choice for the business owners privileged access to any of the leisure
traveller. facilities offered in The First Group’s range
of projects.
Its eye-catching curved exterior allows for
unparalleled panoramic views of the city from
any one of its 18 storeys, while the 210 hotel
suites offer the utmost in luxury and comfort.
Guests can choose from a selection of suites
within Metro Central’s three different luxury
floor levels; Deluxe, Club or Ambassador,
all of which are fully furnished to the highest
standards of design, features and facilities.
AMBASSADOR
CLUB
DELUXE

All reasonable care has been taken in the preparation of this material.
Images are illustrative only and all information is correct at the time of production.

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 Metro Central’s 210 hotel suites have been
uniquely designed to allow guests the flexibility
of three luxury grades. Deluxe, Club and
Ambassador occupy their own floors within
the stunning 18-storey property, each offering
a different level of living.

The first section from levels 1–11 will comprise

Deluxe, followed by the Club category on floors
12–15. Finally, Metro Central’s top grade, the
Ambassador levels will cover the remaining
3 floors of the building.

Each of these grades will also offer the choice

of three different suites, ranging from Executive
Suites, right up to Metro Central’s ultimate
choice: the President Suites.

Complimentary Services Ambassador Club Deluxe

Express checkout • •
Daily newspapers to room • •
Daily fresh fruit • •
Lounge breakfast • •
5 items for laundry (per week stay) • •
Priority car valet service • •
Restaurant reservation service • •
Secretarial assistant services • •
Airport transfers •
Free Wi-Fi in rooms •
Complimentary shoe cleaning •
Metro pass (where available) •
Whirlpool bath tubs •
Wetroom bathrooms •
Complimentary 1 hour personal trainer session •
Private swimming pool access time •
Virtual secretary •
24-hour access to Ambassador lounge •
24-hour access to Club lounge • •
24-hour access to Metro Café • • •

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 Occupying floors 1–11 of Metro Central, the
Deluxe levels comprise a total of 153 fully
furnished suites, ranging from an Executive
Suite to a one-bedroom Director or President
Suite. All suites are fitted with contemporary
furnishings and design features, and offer the
comforts of home and benefits of a range of
hotel facilities.

As Metro Central’s most affordable option,

guests in the Deluxe levels can enjoy 24-hour
access to The Metro Café and business lounge
area, offering convenient meeting points to suit
the needs of the business traveller. In addition,
just a short stroll from the reception level lies
the Tecom Dubai Metro Station, a convenient
gateway to the rest of the city.

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 Housed on levels 12–15 of Metro Central are
the Club floors, consisting of a total of 41 suites,
again offering a choice between Executive,
Director or President. Metro Central’s curved
exterior allows all suites to enjoy a stunning
panoramic view of the surrounding city.

The fully furnished suites on the Club levels

boast a luxurious, contemporary finish, with
higher quality design features and audiovisual
facilities than those offered on the Deluxe floors.
Club guests can enjoy 24-hour access to The
Metro Café, as well as the added comfort and
benefits of The Club Lounge, a private venue
offering convenient Wi-Fi connections and
business facilities; the perfect place for hosting
a corporate meeting or finalising a day’s work.

Club Lounge

All reasonable care has been taken in the preparation of this material.
Images are illustrative only and all information is correct at the time of production.

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 Metro Central’s ultimate luxury option, the
Ambassador levels, span the final three floors
of the 18-storey building, providing the most
spectacular vistas across the bustling Tecom
district below. With just 16 suites occupying the
three Ambassador floors, guests can enjoy the
highest level of opulence, comfort and space.

The Ambassador levels are truly the

connoisseur’s choice. Each Executive, Director
or President Suite boasts the highest attention
to detail, along with contemporary features and
fittings. With a host of complimentary and state-
of-the-art business facilities located in-suite,
including Wi-Fi connection and a Virtual
Secretary, there is everything the discerning
business traveller could require. Ambassador
guests can also enjoy exclusive access to The
Ambassador Lounge, an ambient, private room
offering a full range of business facilities. And
to ensure it is not all work and no play, Metro
Central’s VIP ‘Pure White’ Health Club and
rooftop swimming pool lies directly adjacent
to the Ambassador suites.

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All reasonable care has been taken in the preparation of this material.
Images are illustrative only and all information is correct at the time of production.

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At the First Group we understand that every visitor to Metro Central
may have a different budget and set of requirements. So on each of
the Deluxe, Club and Ambassador floors, we are giving guests the
choice between three types of suite. Ranging from an Executive
Suite and a one-bedroom Director Suite, right up to the ultimate
option, a one-bedroom President Suite, each offering a varying
degree of comfort, space and luxury.

Executive Suites
Metro Central offers 13 Executive Suites
spread throughout the Deluxe, Club and
Ambassador levels. These stylishly furnished
studio suites are compact and functional,
offering the owner a high demand apartment
at the most affordable cost. Each Executive
studio includes a spacious joint living/dining
and bedroom area, a kitchenette complete
with a range of necessities and an adjacent
bath and shower room.

Director Suites
Metro Central’s second option comprises
111 Director Suites within the Deluxe, Club
and Ambassador levels. These beautifully
appointed one-bedroom apartments allow
guests the added space and comfort that is
not often available in standard hotel rooms.
With a separate bedroom and en suite
bathroom, a spacious living, dining and kitchen
zone as well as added wash and cloakroom
facilities, Director Suites provide a true “home
from home” experience. Within easy reach
of full business centre facilities, these
contemporary apartments are the perfect
choice for a busy executive.

President Suites
Metro Central’s 86 President Suites are the
pinnacle of luxury and convenience. These
stunning one-bedroom apartments are the
largest within the building, and include a
palatial living and dining area, spacious kitchen,
washroom and beautiful en suite bedroom,
boasting panoramic views of the area.

With state-of-the-art business facilities

conveniently located in the room, including
all-in-one fax, scanner, printer and conferencing
services, President Suites provide the ultimate
solution for the out-of-station executive. All reasonable care has been taken in the preparation of this material.
Images are illustrative only and all information is correct at the time of production.

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The needs of the business traveller are At a glance
paramount to Metro Central’s stunning design. Hotel Facilities
Step inside the impressive curved exterior • 24-hour reception/concierge
and equal luxury will await, with an array of • Safety deposit boxes/laundry services
business and leisure amenities to cater perfectly • Abundant on-site parking
for both the long- and short-term visitor. • VIP ‘Pure White’ Health Club
• Rooftop swimming pool
Within the lobby of Metro Central will lie the • Wi-Fi throughout
reception and concierge, with staff on hand • Business Centres
24 hours a day to tend to all guest • Cafés/Lounges
requirements, from check in and out and Room Facilities
laundry services, to safety deposit boxes • Kitchen and all appliances
and city information. • Audio/DVD systems
• Hairdryer
With the out-of-station executive very much • In-suite safe
at the heart of the Metro Central concept, the • Telephone
project will offer a multitude of state-of-the-art • Private en suite bathroom
business facilities. The three luxury business
lounges located on the Deluxe, Club and
Ambassador floors will boast all the essential
amenities; from fax, copy and printing services
to conferencing and audiovisual equipment.
There will also be convenient Wi-Fi connections
located throughout the hotel and the added
benefit of secretarial assistance for Club and
Ambassador guests.

Metro Central’s wide range of in-room

amenities will help to create that “home from
home” feel. Each suite will include a kitchen,
complete with facilities such as a dishwasher,
refrigerator and appliances, giving guests that
extra independence not always offered in a
standard hotel room.

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 At Metro Central, guests can unwind after a Features
hard day’s work at the exquisite ‘Pure White’ • Steam room and sauna
Health Club, located on the rooftop. This • Luxury changing rooms
beautiful members-only sanctuary is fast • Fully fitted gymnasium with ultra-
becoming a name synonymous with The First modern equipment
Group, as a feature within all our property • Fitness professionals on hand
developments. • Rooftop swimming pool
• Members-only with VIP White Card
As well as a state-of-the-art gymnasium Access for The First Group owners
offering the latest fitness equipment, steam and
sauna facilities, Pure White’s most eye-catching
attribute at Metro Central will be a stunning
rooftop swimming pool. Guests can choose
to lounge by the pool or enjoy a dip in the
temperature-controlled waters, while enjoying
a beautiful vista over the bustling Tecom district
below. This chic and urban retreat will offer the
ultimate in fitness, well-being and relaxation;
a true haven in the heart of the city.

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The concept of Metro Central has been Metro Central hotel apartments are offered with
developed under the premise of The First 200-year leasehold title, providing international
Group’s latest product innovation; investors with added security and guaranteed
‘Wealthbuilder Premium Plus’. ownership of their property in the UAE.

This unique wealth and income creation Combined with Wealthbuilder Premium Plus,
programme offers Metro Central owners the Metro Central offers investors a truly compelling
lucrative benefits of investing in a maintenance- proposition and a unique opportunity to
free, fully-managed hotel apartment, which become part of Dubai’s highly profitable
combines the comfort and space of an hotel apartment sector.
apartment with the functionality of a high-level
hotel. In addition, this exclusive initiative offers
owners the added advantage of 2 weeks’
personal use of their property each year.

The Wealthbuilder Premium Plus programme

also ensures your hotel apartment will be fully
managed, marketed and leased for short-
to mid-term business lets through The First
Group’s appointed management team partner,
BridgeStreet Worldwide, allowing you to sit
back, relax and leverage our marketing and
management expertise.

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“OUR CLIENTS ARE SHOWING FAITH IN US AS A COMPANY BY
INVESTING WITH US, SO WE WANT TO REWARD THEM BY INVESTING
IN SOMETHING THAT WE CAN GIVE STRAIGHT BACK TO THEM; AND
THERE’S NOWHERE BETTER TO START THAN THE WHITE CARD”
David Lewis – Head of Client Services

As part of The First Group’s commitment to Features

providing world-class quality and superior • State-of-the-art technology
service to all our clients, we not only offer some • Unique owner privileges
of the best property investments, but extend • Complimentary access to all The First
our service above and beyond, welcoming Group’s ‘Pure White’ Health Clubs across
clients to a new world of luxury in Dubai. the UAE
• Preferential rates for many Dubai
Purchasing a hotel apartment at Metro Central Sports City facilities
will entitle you to become a member of our • Complimentary shuttle bus to Dubai
private owners programme – The White Card. Sports City
This unique VIP service offers you exclusive
privileges not only to Metro Central’s stunning
‘Pure White’ Health Club, but complimentary
access to any gyms or ‘Pure White’ centres in
all The First Group properties right across the
UAE. These impressive VIP benefits also
include preferential rates within Dubai Sports
City, as well as a complimentary shuttle bus
to all its facilities.

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 To ensure Metro Central’s investors can relax
and enjoy the returns of this unique hotel,
The First Group has signed a 10-year
agreement with property management company
BridgeStreet Worldwide. Under the deal, the
firm will oversee Metro Central, along with The
First Group’s four Dubai Sports City projects.
With a portfolio spanning 36 major cities
and expertise that stretches back 35 years,
BridgeStreet Worldwide is one of the largest
and most renowned providers in its field, letting
and managing more than 20,000 hotel and
serviced apartments around the globe. Its client
base also includes an array of Fortune 1000
companies.
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Adding Metro Central to this list will give
STRESS-F
investors access to a host of hassle-free
benefits offered by BridgeStreet Worldwide’s
full property management service, some of
which include…
• Controlling all aspects of rental and financial
management throughout the year to
maximise owners’ rental income and
minimise the potential of rental voids.
• Letting management through state of the
art online or telephone reservation systems
• 24-hour on-site concierge, security and
emergency repairs
• Cleaning, maintenance and IT support
• Day-to-day operation of all hotel-related
services; including leisure, catering, laundry
and business facilities
Metro Central owners can rest assured that
their investment is in the hands of the experts,
making the task of tapping into the Dubai hotel
market’s wealth of returns a stress-free journey.
FREE RENTAL RETURNS

27
 The First Group believes in developing,
designing, marketing and managing its
properties to perfection; and to achieve
this level of distinction, the group has
selected a number one team of partners
with a superb track record and an
unquestionable reputation.

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DUBAI OFFICE
TFG Real Estate LLC,
Office 3224, Building 3,
Gold and Diamond Park,
Sheikh Zayed Road,
PO Box 24573, Dubai, UAE
T +971 (0)4 409 7500
F +971 (0)4 409 7600

CLIENT SERVICES
T +971 (0)4 409 7500 All reasonable care has been taken in the preparation of this brochure and no relevant
information has been omitted. However, The First Group and its appointed regional
T +44 (0)870 383 0407 agents disclaim all liability should any information in this brochure differ from the
contract of sale or the actual constructed development. All images are illustrative
only and all information is correct at the time of printing.
www.thefirstgroup.com © All rights reserved.