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Executive Summary
Throughout history, the usage of different substances has marked each generation. For
those living in the 1960’s, the use of LSD became more prominent. For those living in the
1980’s, the use of cocaine and marijuana became more prominent. Now, in the year 2019, a new
drug has reached millennials and Generation Z, vaping. Vaping has earned itself the term
“juuling” due to the big company, JUUL, that sells popular vaping devices. While vaping
becomes more and more prevalent amongst young people (from middle-schoolers to people in
their mid-twenties), there are still many other drugs that cannot be neglected.
We addressed the vaping and nicotine subject by using the data looking at age, use of
cigarettes, use of vaping, and the amount of money going into each industry each year. In
creating variables for the industry and amount of money going into it, we were able to create a
reasonable assumption relating the industry revenue to the amount of users per a year. We used
this using variables Cp, Cr, Vp, Vr, in order to separate revenue and population for both cigarette
usage and vape usage. In doing this it was found with the R2 value an accurate estimate of
revenue and usage for the next 10 years, as the R2 value (linear) was very strong for each model.
While we could just look at vaping and nicotine usage based off of solely age for the
demographic, it is far more accurate to look at multiple aspects of someone’s life to factor how
likely they are to engage in the use of a certain substance. With that we decided that the models
should take into account:
● Age
● Race
● Gender
● Income (class, lower, middle or higher)
● Type of drug (nicotine, alcohol, unprescribed opioids)
● State (geography)
In this report we looked at solely the population and at who is using a certain substance.
Throughout the report we defined the word “using” as “someone who has used a certain
substance in the past 30 days.” This helps make the data more accurate in that it no longer factors
in those who have tried it once, as that would make the sample size far larger than what would
there would be for each demographic,
For the third section of the report we developed multiple models that took into account
each demographic separately so as to make it more robust. Throughout this section we made
sure to use data that would affect each demographic separately and with that it was much easier
to use a bar graph, making it simpler to analyze the data and apply it to each section that was
analyzed.
Because the ultimate goal of the report was to analyze different substances affect
different demographics and some are more likely to use than others, we found that it was vital to
look at as many different aspect of the demographics as possible.
Team #12632 Page 2 of 13
Table of Contents
Executive Summary 1
I Darth Vapor 3
I.1 Restatement of Challenge 3
I.2 Approach to Challenge 3
I.3 Variables
3
I.4 Assumptions 4
I.5 Problem Solutions and Results 6
I.6 Strengths and Weaknesses 7
III Ripples 11
III.1 Restatement of Challenge 11
III.2 Approach to Challenge 11
III.3 Assumptions 11
III.4 Problem Solutions and Results 11
III.5 Strengths and Weaknesses 12
Team #12632 Page 3 of 13
Ⅰ.3: Variables
Symbol Definition Units
Cp Population using cigarettes based on a certain year, i.e. Cp2018 % of population in
is the population who use cigarettes in the year 2018. the United States
Cr Revenue that cigarette companies are making based on a $ (U.S dollars), for
certain year, i.e. Cr2018 is the revenue made by cigarette some graphs in
companies in the year 2018. billions of dollars
Vp Population vaping based on a certain year, i.e. Vp2018 is the % of population in
population who engage in vaping in the year 2018. the United States
Vr Revenue that vaping companies are making based on a $ (U.S dollars), for
certain year, i.e. Vr2018 is the revenue made by vaping some graphs in
companies in the year 2018. billions of dollars
R2 Variable given to the value that represents the accuracy of No units
how well the regression line fits the data, 1.0 and -1.0 being
Team #12632 Page 4 of 13
r Variable that relates how well a given regression line fits the No units
data points. If r≥|0.7|, it is considered strong, if r≤|0.3| it is
considered weak, and if |0.3|<r<|0.7| it’s considered average.
Ⅰ.4: Assumptions
1. Industry revenue is an accurate model of how the population using the product is increasing or
decreasing [2].
Reasoning: While the graph labelled “Industry Revenue for Vaping and Cigarette
Companies” does not model the usage of the substances precisely, it is unreasonable to
contribute the majority of increase in industry revenue solely to an increase in spending
by a set amount of people who engage in usage of the product. In this case the R2 value
for the data from 2013-2018 is 0.997, making it a reasonable assumption to say that there
is a constant rate of people who start and stop using the product. If the R2 value is strong
between the given data points of Cr2013 through Cr2018 and Cr1995 through Cr2017, it is
reasonable to use the regression line equation to calculate a an accurate estimate from
Cr2019 through Cr2028 and Cp2018 through Cp2028.
2. The data given on revenue and substance usage (for vaping and cigarettes) is an accurate
representation of the United States as a whole.
Reasoning: Much of the data included in the report comes from The Substance Abuse and
Mental Health Services Administration (SAMHSA). SAMHSA uses a state-based design
with an independent multistage area probability design within each state. The data
provided is from sections of states (each equally populated with specific sampling
regions). In each section sampled, a dwelling unit is selected where two people over the
age of 12 are surveyed. In the United States there are 750 state sampling regions. Their
design results in increase precision in measuring year to year trends. The survey design
also allocates more interviews to the largest 12 states, making the sample sizes more
proportional to the state population, ultimately improving the precision and reliability of
the data. Between 2005 and 2013 the sample size was allocated equally between between
three age groups, the age groups being: 12-17, 18-25, and 26 and older, to make it more
accurate according to certain age demographics.
The splitting of surveying based on age is especially significant in this study based off of
the amount of people who engage in vaping and the correlation with age.
Team #12632 Page 5 of 13
3. People who engage in the usage of cigarettes or vaping do not use both.
Reasoning: The graph labelled “Cigarette/Vape Usage Throughout Time,” measures the
percent of the adult population that engages in vaping or cigarette usage, but there was no
accurate way to model what part of the population used both. While this isn’t ideal in the
modeling of the situation, it does not affect the modeling of the fact that as industry
revenue increases for vaping companies it decreases for cigarette companies, and the
same trend is seen in the users of vaping and cigarette. This does illustrate that the use of
vaping has increased in the past years, as has the usage of nicotine with the new trend[1].
Team #12632 Page 6 of 13
II.3 Variables
II.4 Assumptions
1. Data from each source is current with recent data.
Reasoning: While the data is immense and specific, there are many times in which the
data derives from an abundance of years which led us to conclude that averages
throughout the years lead to acceptable data. Along with this, there are many instances in
which there is mixed data from high school students along with adults. While some of
this data aligns with both demographics compared, there are times when the lack of data
does not allow for comparisons. With the model predicting the 300 high school students,
it was necessary to assume that the same statistics that affect adults must translate to
effect high school students.
2. Data is categorized in smaller groups when data overlaps in each category according to
race and the likeliness of substance abuse.
Reasoning: In the graph model labeled “Percent of Population Engaging in Abuse of
Substances Based on Race” the data overlapped with that of other categories such as the
statistics in source [3]. Since there was not varying data on the other races/ethnicities, we
decided to use 3 of those categories instead to at least provide a model that uses the rest
of the important data.
3. All figures represent linear data.
Reasoning: All data that has been compiled and models that explain the data are directly
related to the growth of the affecting variable. After experimentation and analysis for
each graph, no other relation for the graphs and data created sensibile solutions. Since
each category directly relates to the amount of people who may abuse each chosen
substance in the future, it is only plausible to create a model that shows that linear
representation.
Team #12632 Page 10 of 13
Weaknesses
● Some data with not fully accurate information. Because of the lack of data for each of our
specific categories, some of the percentages we had to mathematically create with the
number provided dependent on each source.
● Limited categories to model depending on the data researched. We would have provided
more types of categories that could have been deciding factors on the future of substance
abuse but because of the limited data this was not possible.
Team #12632 Page 11 of 13
III.3 Assumptions
One of the assumptions made in our solution is the data being used is under the
assumption of adults having a similar usage pattern as teens, that mirrors that of part 1 and 2.
Furthermore, in the report, in the cost of substances for the nation, marijuana was grouped with
opioids as other drugs, because the small percentage of it that is prescription based, is the only
taxable form of it for the nation’s data.
This data shows the cost towards the country that each drug holds[6]. This can be used to
determine a robust metric because
Strength
Accurate modeling of how the rankings and the cost relate strongly to each other. The drugs that
make the U.S. more money will be in higher circulation. Things like legalizing marijuana will
cause the use of it to go up (according to this data), because not only is it already a high use drug,
but it also brings in more money. This data matches the rankings of the substances from section
two[page 10] and will likely match them as a growth over time.
Team #12632 Page 13 of 13
References
[1] NIH-DrugTrends-Data Sheet
[2]https://www.statista.com/statistics/248964/revenues-from-tobacco-tax-and-forecast-in-the-us/
[3]https://www.niaaa.nih.gov/alcohol-health/overview-alcohol-consumption/alcohol-facts-and-st
atistics
[4]https://pdfs.semanticscholar.org/1fe4/93b1b98cd9cc480c2ef6434f0f28f0905c9d.pdf
[5]https://www.theverge.com/2016/12/29/14117964/e-cigarette-vaping-increase-teens-cdc-health
-risks
[6]https://www.samhsa.gov/data/sites/default/files/cbhsq-reports/NSDUHDetailedTabs2017/NS
DUHDetailedTabs2017.pdf
[7]https://www.cdc.gov/tobacco/campaign/tips/resources/data/cigarette-smoking-in-united-states
.html
[8]https://www.reuters.com/article/us-health-ecigs-us-adults/almost-one-in-20-u-s-adults-now-us
e-e-cigarettes-idUSKCN1LC2DN
[9]https://truthinitiative.org/news/study-reveals-major-victory-teen-smoking-ticking-time-bomb-
youth-vaping-numbers-explode
[10]https://truthinitiative.org/news/e-cigarettes-facts-stats-and-regulations
[11]https://www.cdc.gov/tobacco/data_statistics/sgr/2000/pdfs/cdc-60100788-AdultTeen-BW.pd
f
[12]http://www.casaa.org/historical-timeline-of-electronic-cigarettes/#Y2003
[13]https://www.cdc.gov/mmwr/volumes/67/wr/mm6706a5.htm?s_cid=mm6706a5_w
[14]https://www.statista.com/statistics/248964/revenues-from-tobacco-tax-and-forecast-in-the-us
[15]https://www.projectknow.com/drug-addiction/statistics/
[16]http://maristpoll.marist.edu/wp-content/misc/Yahoo%20News/20170417_Summary%20Yah
oo%20News-Marist%20Poll_Weed%20and%20The%20American%20Family.pdf
[17]https://www.cdc.gov/healthyyouth/data/yrbs/pdf/trendsreport.pdf
[18]https://www.ncbi.nlm.nih.gov/pmc/articles/PMC5675036/