Chapter 14 - Developing Merchandise Plan

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1. Brands -Manugacturer (national) 12. Product Life Shows the expected behavior of a good or
-Private ( dealer or store) Cycle service over its life.
-Generic -Introduction
-Growth
2. Buyers person responsible for selecting the
-Maturity
merchandise to be carried by a retailer
-Decline
and setting a strategy market that
merchandise.
3. Cross- Retailers carry complementary goods
Merchandising and services to encourage shoppers to
buy more
4. Forecast Projections of expected retail sales for
a given period
-overal company projections
-product category projections
-item by item projections
-store by store projections
5. Generic Brand No frills goods stocked by some
retailers
Not on good shelf location
Little or no promotion support
6. Manufacturer Produced and controlled by
National Brand manufacturers
-Usually well-known supported by ads
7. Merchandising activities involved in acquiring
particular goods/ services and making
them available at places times, prices
and quantity that enables a retailer to
reach its goals.
8. Micromerchandising Retailers adjust shelf space allocations
to respond to customers and other
differences among local markets.
9. Model Stock Plan Planned composition of fashion goods
which reflects the mix of merchandise
available based on expected sales.
-It indicates product lines, colors and
size distributions.
10. Never Out List Used when a retailer plans stick levels
for best sellers
-The goal os to purchase enough of
these products so the are always in
stock.
11. Private contains names designated by
(dealer/store) brand wholesalers or retailers.
-More profitable to retailers
-Not sold by competing retailers
Example: Macys private brands