SOCIAL STUDIES PROJECT ROLE OF MEDIA

Introduction

Media has become a part of our life and it has great influence in our day to
day life. They are powerful in the sense that, they even control our thoughts
and actions. We decide to buy products on the basis of advertisements. In
the modern world we depend upon media to get a clear picture about our
society and the rest of the world. Our perception about the world is
influenced by the medias. We react to certain news very emotionally.
Media is so powerful, which can even create a revolution. All media in
general have a heavy influence and impact on individuals and society, as
many people rely on the media as a source of information without even
thinking whether it is true or not.

Furthermore, the media is a very powerful weapon that can quickly change
people's perspectives and beliefs is few minutes, for instance a news report
concerning israeli and palestinian conflict many cover and focus only on
one side of the story and ignore or fail to mention the other part which will
make the viewers pity with one side and neglect the other side. Moreover,
nowadays news presenters and commentators start giving their own
opinions which is somehow possitive but when it comes to sensitive subject
they should be careful as many people take their opinions as the final truth
as a result they maintain false idea regarding a certain topic.

Newspapers, radio, television, and the Internet—including e-mail and

blogs—are usually less influential than the social environment, but they are
still significant, especially in affirming attitudes and opinions that are
already established. The news media focus the public’s attention on certain
personalities and issues, leading many people to form opinions about them.

NAME: REHMAN ADNAN CLASS: V – A

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SOCIAL STUDIES PROJECT ROLE OF MEDIA

Role of Media

The word ‘media’ is derived from the word medium, signifying mode or
carrier. Media is intended to reach and address a large target group or
audience. The word was first used in respect of books and newspapers i.e.
print media and with the advent of technology, media now encompasses
television, movies, radio and internet. In today’s world, media becomes as
essential as our daily needs. Media of today is playing an outstanding role
in creating and shaping of public opinion and strengthening of society.

From the days abode, media has remained an integral part of human
civilization. Media has always taken a pivotal role in shaping our society.
Today media comprises trillions of websites, millions of newspapers,
thousands of television and radio channels.

In era of liberalistion, privatisation and globalisation the world has reached

our drawing room through media. Since the introduction of television, visual
media becomes a very potential tool in informing the current news to the
society, entertaining the people and shaping up of public opinion.

The World Wide Web (www) technologies have given rise to electronic
media where even a common man can express views through blogs,
website posts, facebook and twitter like social media. Coupled with
traditional print media all these audio video and social media caters to a
richly diversified media industry.

NAME: REHMAN ADNAN CLASS: V – A

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SOCIAL STUDIES PROJECT ROLE OF MEDIA

How Media Has Helped Change The Opinion Of People?

The media plays a prominent essential role in the formation of public

opinion through several influential organs such as the press, radio,
television, cinema, theater, books and social networking sites, which is one
of the most important means of communication with the public.

This means of influencing work in combination, and in the consistency and

integrity of the formation of public opinion on various topics and
circumstances and situations and problems that present themselves on the
mind and that relate to various aspects of political, social, cultural or
economic.

Print Media

The press is one of the most powerful media and most capable of forming
public opinion and the formation of the conscience of the masses through
what is published articles and commentaries, news and investigations,
photographs and cartoons, and adopt modern journalism heavily on
pictures and drawings in influencing public opinion, the picture is brilliant
and expressive singing from the dozens of articles and talks, including do
not talk to him the most powerful pens.

The cartoon, it is one of the most powerful weapons of modern journalism,

because it draws the attention of the reader and contemplates a long
performs to the subject matter hereof and conscience immediately, and
thus takes effect effective and successful manner.

NAME: REHMAN ADNAN CLASS: V – A

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SOCIAL STUDIES PROJECT ROLE OF MEDIA

Television

Television is the latest means of influencing public opinion, which resulted

in the twentieth century and also the most dangerous because it offers
audio-visual word and the word at the same time together.

In recent years, the seriousness and the importance of television and its
impact in the formation of public opinion and led prompted the capitalist.

Social Media Via Internet

The social network are considered the most prevalent on the Internet,
because of its characteristics that distinguish them from websites,
encouraging Internet surfers from all over the world on increasing the
turnout, at a time when demand fell on websites, despite the severe
criticism faced by Social networking has always been especially site
(Facebook), which is accused by the criticism of the negative impact and
direct the family of society, and contribute to the disintegration of his
contract and collapse, there is of seeing it as an important means of
growing and docking between the communities, and bring the concepts and
visions with the other, and see and learn about the cultures different
peoples,

Conclusion

In the end, we can say that Media became a big role in influencing public
opinion clearly.

NAME: REHMAN ADNAN CLASS: V – A

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