Objective:

 There are two main objectives of the campaign: one is to increase awareness of the
Zaganu beer brand by 25%, between June and September 2019; and the other is that, by
September 2019, the sales of Zaganu beer will have increased by 15%.
Targer Group:
 The campaign is targeting smart, spontaneous, creative, deep thinking and courageous
people aged between 23 and 35 years old, both women and men, having medium
income, who love an authentic beer taste and are eager to combine it with the feeling of
an unbounded freedom and outdoor parties.