Richa Seth

MM-16-20
Output Analysis

Case Processing Summarya,b

Cases

Valid Missing Total

N Percent N Percent N Percent

15 100.0 0 .0 15 100.0

a. Squared Euclidean Distance used

b. Average Linkage (Between Groups)

Agglomeration Schedule

Cluster Combined Stage Cluster First Appears

Stage Cluster 1 Cluster 2 Coefficients Cluster 1 Cluster 2 Next Stage

1 1 15 2.000 0 0 3

2 3 4 7.000 0 0 5

3 1 13 9.000 1 0 11

4 8 9 9.000 0 0 8

5 2 3 11.500 0 2 10

6 5 14 13.000 0 0 9

7 6 10 13.000 0 0 9

8 8 12 15.500 4 0 12

9 5 6 16.500 6 7 11

10 2 7 17.667 5 0 12

11 1 5 19.167 3 9 13

3 12 2 8 20.083 10 8 14

2 13 1 11 20.286 11 0 14

1 14 1 2 26.071 13 12 0

* * * * * * * * * * * * * * * * * * * H I E R A R C H I C A L C L U S T E R A N A L
Y S I S * * * * * * * * * * * * * * * * * * *
 Dendrogram using Average Linkage (Between Groups)

Rescaled Distance Cluster Combine

C A S E 0 5 10 15 20 25
Label Num +---------+---------+---------+---------+---------+

1 ─┬─────────────┐
15 ─┘ ├───────────────────┐
13 ───────────────┘ ├─┐
5 ───────────────────────┬───────┐ │ │
14 ───────────────────────┘ ├───┘ ├───────────┐
6 ───────────────────────┬───────┘ │ │
10 ───────────────────────┘ │ │
11 ─────────────────────────────────────┘ │
8 ───────────────┬─────────────┐ │
9 ───────────────┘ ├───────┐ │
12 ─────────────────────────────┘ │ │
3 ───────────┬───────┐ ├───────────┘
4 ───────────┘ ├─────────────┐ │
2 ───────────────────┘ ├───┘

7 ─────────────────────────────────┘

Final Cluster Centers

Cluster

1 2 3

prefertoskipbreakfast 2 3 2

watchingfamilybasedtvserials 3 3 4

skillbasededucation 3 3 2

Bettertobuypackagemilkprod
2 3 4
uct

Keepintouchwithfriendsonfac
2 2 2
ebook

Wifehastoworktosupporthusb
2 4 2
and

Sundayeveningforenjoyingon
2 3 4
eself

Donotlikemakingmealsathom
2 2 2
e

Mobilephonesareimportforind
2 2 3
ians

Nextdecadeindiaisgoingtobef
2 3 4
orce
 ANOVA

Cluster Error

Mean Square df Mean Square df F Sig.

prefertoskipbreakfast 3.012 2 .865 12 3.484 .064

watchingfamilybasedtvserials 1.317 2 .692 12 1.904 .191

skillbasededucation .467 2 1.233 12 .378 .693

Bettertobuypackagemilkprod
6.450 2 .558 12 11.552 .002
uct

Keepintouchwithfriendsonfac
.029 2 1.073 12 .027 .973
ebook

Wifehastoworktosupporthusb
6.129 2 .923 12 6.641 .011
and

Sundayeveningforenjoyingon
4.550 2 .608 12 7.479 .008
eself

Donotlikemakingmealsathom
.529 2 .723 12 .732 .501
e

Mobilephonesareimportforind
1.663 2 .756 12 2.198 .154
ians

Nextdecadeindiaisgoingtobef
3.350 2 .808 12 4.144 .043
orce

The F tests should be used only for descriptive purposes because the clusters have been chosen to maximize the
differences among cases in different clusters. The observed significance levels are not corrected for this and thus
cannot be interpreted as tests of the hypothesis that the cluster means are equal.

No of clusters are 3

Clusters

Clusters 1 2 3
prefer to skip breakfast 2 3 2
Watching family based tv serials 3 3 4
skill based education 3 3 2
HO NOT SIGNIFICANT
H1 SIGNIFICANT

P<0.05 HO REJECTED

CLUSTER 1

Prefer to skip breakfast, better to buy package milk product,keep in touch with goods friends on
facebook,wife has to work to support husband,Sunday evening to enjoying oneself, don’t like
making meals at home,mobile phones are important in India, next decade India is going to be
force

CLUSTER 2

Keep in touch with friends on facebook,don’t like making meals at home, mobile phones are
important in india, Prefer to skip breakfast,watching family based tv serials, skill based education
better to buy package milk product, wife has to work to support husband, Sunday evening to
enjoying oneself, next decade india is going to be force

CLUSTER 3

Prefer to skip breakfast, skill based education, keep in touch with goods friends on facebook,
wife has to work to support husband,don’t like making meals at home, watching family based tv
serials, better to buy package milk product, Sunday evening to enjoying oneself, mobile phones
are important in India, next decade India is going to be force.

HO & H1
Better to buy package milk product P value is .002 which is less than 0.05 so therefore HO
rejected (It is Significant).
Wife has to work to support husband P value is .011 which is less than 0.05 so therefore HO
rejected (It is Significant).

Sunday evening for enjoying oneself P value is .008 which is less than 0.05 so therefore HO
rejected (It is Significant).

****