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WHAT IS WAFL?

HISTORY OF BRAND IN INDIA

AND WORLD
WAFL –first international fast food brand with both sweet and savoury in various
waffle menu. Desserts and snacks in mouthwatering, wholesome and keenly stylish
way. We take the sweetest delights and best solid treats and wrap it all into fresh
hot WAFL. In sunny California and frosty Siberia, in European Czech Republic and
Asian Mongolia - up and down the globe we rock everything that you know about
desserts and snacks!

HOW TO MAKE A BRAND?

Develop a recipe, customize as per local market demand and taste with s
elected venders and branded equipment, supported with market analysis &
research that’s what we’ve done and within 2 years over 50 WAFL outlets were
opened all around the world. Russia, USA, Czech Republic, Mongolia, Ukraine,
Belarus, Lebanon and the most prospective and with unpredictable potential
India. It’s like stars were aligned the team once discovered Indian market potential
the original WAFL idea seemed to suit the Indian market perfectly. We’ve already
created lots of ideas for WAFL café perfectly suiting each country of the presence
but was not enough for India! In joint efforts with our highly professional Indian
team we’ve made a great job constructing supply chain, searching for the best
ingredients, looking for the ultimate recipes customizing WAFL menu. Until we’ve
found the ultimate conception worth of having the name WAFL India.

We’ve kept the original franchising model for fast expansion and got a
huge response. Lots of entrepreneurs are interested in WAFL business and find it
prospective. So, the work went with a swing by now WAFL has already celebrated
the 30th café opening in India within a period of 1 year. Great pleasure to sum up
the results as we’ve met a hearty welcome in Delhi, Gurugram, Noida, Faridabad,
Jaipur, Amritsar, Surat, Ahmedabad, Vadodara, Lucknow, Ranchi, Mumbai, Navi
Mumbai, Pune, Nashik, Bangalore, Lucknow, Chennai, Visakhapatnam, Hyderabad.

Indian foodies loved the idea of various WAFL menu! The WAFL lovers’
movement was formed at the very first Opening in Delhi and keeps growing. So,
inspired by the great feedback we continue WAFL India expansion and keep
ongoing experiments to amuse Indian foodies with new WAFL treats in new WAFL
places. Over 100 WAFL cafes are already mapped out for India in 2019. We have a
lot to do and to explore huge Indian market potential.
WHAT IS WAFL?

WAFL WORLDWIDE

WAFL EXPANSION IN INDIA

MENU
Freshly made right in front of guests’ eyes Hong Kong and Belgian WAFL – Hot! With
cool ice cream or tender whipped cream, juicy fruits and berries, crispy cookies
and nuts, tempting chocolates, all covered with colorful sprinklings and flavourful
toppings. Fairytale beauty, even better to taste.

Sweet WAFL is highly accepted by the market but to Meet the new trend in savoury
WAFL food. WAFL Corndog, WAFL Sandwich, WAFL Pie – it is all much more
delicious with a WAFL dough!

WAFL Corndog is not only just a hot dog but also with Original tastes of veg or
non-veg sausages in fresh WAFL dough.

Have you ever tried something like this?

And what about WAFL Sandwich? Different one - fresh, sound, on tender WAFL
dough cooked in your full view.

Don’t forget unusual WAFL Pie with the favourite pizza fillings - time-honoured
recipes for contemporary rhythm.
Fresh & healthy meals with WAFL helps to be fit, active and cheerful.
All in all, WAFL is about great taste for sure. But there is much more sense in fact.

WAFL is about colourful emotions, wide variety of delights and care of each guest
to make you feel every day special. But be careful! WAFL food causes a sensation
of joy!

DELIVERY
The DELIVERY is an excellent way to increase your sales. WAFL support team
customize all business processes with most popular DELIVERY SERVICES and train you
how to cooperate with them further. We work with ZOMATO, SWIGGY, UBER EATS.
WIDEST RANGE OF PRODUCTS

SWEET MENU
more then 35 items

HONG KONG HONG KONG

whipped cream ice cream

BELGIAN WAFFLE
WIDEST RANGE OF PRODUCTS

SAVOURY MENU
more then 15 items

CORNDOG WAFL SANDWICH

WAFL PIE
WIDEST RANGE OF PRODUCTS

BREAKFAST
more then 10 items
WIDEST RANGE OF PRODUCTS

BEVERAGES
more then 25 items

SUMMER COOLERS HOT DRINKS

MILKSHAKES
INVESTMENTS
AND
REQUIREMENTS
KIOSK
Total investments from 14,55,000 INR Inc. GST
INDOOR OUTDOOR
Franchise fee 5,00,000 INR limited menu 5,00,000 INR limited menu

Set of branded WAFL equipment 1,61,500 INR 1,61,500 INR

Small wares 21,000 INR 21,000 INR
Packaging 14,000 INR 14,000 INR
Food 45,000 INR 45,000 INR
Uniform 3,500 INR 3,500 INR
Construction cost* 3,70,000 INR approx. 5,09,000 INR
Mandatory additional expenses
Advance deposit for stock from 50,000 INR 50,000 INR
Holding on-site training courses from 25,000 INR 25,000 INR
Launch budget for promo activities minimum 35,000 35,000 INR
Total** 12,25,000 INR 13,64,000 INR
Total including GST 14,55,000 INR 16,19,000 INR
Payback period*** 16 months 16 months
ROI, 1 year*** 74% 73%
• Area is 60 sq. ft.
• Water and sewage are autonomous
• Surge output power about 5 kW
• Outdoor kiosk is placed on the street with high pedestrian traffic
• Indoor kiosk can be set up in any premise
* The price can vary due t o size of kiosk (only indoor concept).
** Legal & accounting, security rent deposit, licenses, freight charges are extra.
*** The figures are reachable at fulfilling monthly sales plan. Download the ROI calculator below.
EXPRESS WAFL VAN
Total investments from 19,70,500 INR Inc. GST
Franchise fee 5,00,000 INR limited menu

Set of branded WAFL equipment 1,43,500 INR

Small wares 21,000 INR
Food 45,000 INR
Uniform 3,500 INR
Packaging 14,000 INR
Fabrication + VAN cost 8,75,000 INR
Mandatory additional expenses
Advance deposit for stock from 50,000 INR
Holding on-site training courses from 25,000 INR
Launch budget for promo activities minimum 35,000 INR
Total 17,09,000 INR
Total including GST 19,70,500 INR
Payback period* 15 months
ROI, 1 year* 82%
• GST / Local taxes are applicable (No GST on truck cost if in personal name)
• Truck cost may vary as per market. Base price INR 300.000/-
• Automatic hydraulic lifter is optional @1,00,000 INR
• Registration charges/permit/etc. to be added @ RTO (as per actuals).**
• Insurance charges to be added as per actuals.
• Delivery of Food Truck FOB Greater Noida.
• Water and sewage are autonomous
• Regular electricity supply or generator (on leasing basis)
• VAN should be set up on the street with large pedestrian traffic
* The figures are reachable at fulfilling monthly sales plan. Download the ROI calculator below
**Please note as mentioned all regulatory and local authority approval may vary from one state to another
and the cost will be as per facts.
FOOD TRUCK
Total investments from 25,59,000 INR Inc. GST

Franchise fee 5,00,000 INR full menu

Set of branded WAFL equipment 3,14,500 INR

Small wares 28,500 INR
Food 53,000 INR
Uniform 5,000 INR
Packaging 17,000 INR
Fabrication + Truck cost (14 feet) 11,59,000 INR approx.

Mandatory additional expenses

Advance deposit for stock from 50,000 INR
Holding on-site training courses from 25,000 INR
Launch budget for promo activities minimum 65,000 INR
Total 22,77,000 INR
Total including GST 25,59,000 INR
Payback period* 18 months
ROI, 1 year* 68%
• GST / Local taxes are applicable (No GST on truck cost if in personal name)
• Coffee Machine (Rental bases)
• Truck cost may vary as per market. Base price INR 400.000/-
• Registration charges/permit/etc. to be added @ RTO (as per actuals).**
• Insurance charges to be added as per actuals.
• Delivery of Food truck FOB Greater Noida.
* The figures are reachable at fulfilling monthly sales plan. Download the ROI calculator below
**Please note as mentioned all regulatory and local authority approval may vary from one state to another
and the cost will be as per facts.
PLEASE NOTE:

- Coffee machine is optional for food truck and vendor is provided by Brand.

- Electricity: If the proposed location has state electricity supply which can be
used on regular normal supply basis, (then only need to pay as usual electricity bill
on monthly basis) in other case where there’s no regular electricity supply need to
install GENERATOR (power backup) with minimum capacity of 15KW which will be
provided on leasing basis of around 2,50,000 INR plus GST.

- Water and sewage are autonomous.

- All regulatory and local authority approval may vary from one state to another
and the cost will be as per facts.
EXPRESS WAFL CAFÉ
Total investments from 19,29,000 INR Inc. GST

Franchise fee 5,00,000 INR limited menu

Set of branded WAFL equipment 3,08,000 INR

Small wares 33,000 INR
Food 77,000 INR
Uniform 8,500 INR
Packaging 24,000 INR
Individual design of cafe from 50,000 INR
Construction cost for standard 200 sq/ft outlet* 5,00,000 INR approx.

Mandatory additional expenses

Advance deposit for stock 50,000 INR
Holding on-site training courses from 25,000 INR
Launch budget for promo activities minimum 65,000 INR
Total** 16,40,500 INR
Total including GST 19,29,000 INR
Payback period*** 18 months
ROI, 1 year*** 67%

• Area from 200 sq. ft.

• Water and sewage are autonomous
• Surge output power about 25 kW
• The cafe should be set up on the street with high pedestrian traffic
* The price can vary due t o size of café.
** Legal & accounting, security rent deposit, licenses, freight charges are extra
*** The figures are reachable at fulfilling monthly sales plan. Download the ROI calculator below
 ISLAND
Total investments from 19,64,000 INR Inc. GST

Franchise fee 5,00,000 INR full menu

Set of branded WAFL equipment 3,88,500 INR

Small wares 33,000 INR
Food 1,07,500 INR
Uniform 12,400 INR
Packaging 47,100 INR
Individual design of cafe from 50,000 INR
Construction cost* 3,75,000 INR approx.

Mandatory additional expenses

Advance deposit for stock from 50,000 INR
Holding on-site training courses from 25,000 INR
Launch budget for promo activities minimum 65,000 INR
Total** 16,53,500 INR
Total including GST 19,64,000 INR
Payback period*** 16 months
ROI, 1 year*** 76%

• Kitchen area is 150 sq. ft

• Water and sewage regular or autonomous
• Surge output power about 25 kW
• The Island can be set up in the shopping mall or other indoor crowded place
* The price can vary due t o size of island
** Legal & accounting, security rent deposit, licenses, freight charges are extra
*** The figures are reachable at fulfilling monthly sales plan. Download the ROI calculator below
FOOD COURT
Total investments from 19,64,000 INR Inc. GST

Franchise fee 5,00,000 INR full menu

Set of branded WAFL equipment 3,88,500 INR

Small wares 33,000 INR
Food 1,07,500 INR
Uniform 12,400 INR
Packaging 47,100 INR
Individual design of cafe from 50,000 INR
Construction cost* 3,75,000 INR approx.

Mandatory additional expenses

Advance deposit for stock from 50,000 INR
Holding on-site training courses from 25,000 INR
Launch budget for promo activities minimum 65,000 INR
Total** 16,53,500 INR
Total including GST 19,64,000 INR
Payback period*** 16 months
ROI, 1 year*** 76%

• Kitchen area is 150 sq. ft

• Water and sewage regular or autonomous
• Surge output power about 25 kW
• The Island can be set up in the shopping mall or other indoor crowded place
* The price can vary due t o size of island
** Legal & accounting, security rent deposit, licenses, freight charges are extra
*** The figures are reachable at fulfilling monthly sales plan. Download the ROI calculator below
HIGH STREET CAFE
Total investments from 17,78,500 INR

Franchise fee 5,00,000 INR full menu

Set of branded WAFL equipment 3,88,500 INR

Small wares 33,000 INR
Packaging 47,100 INR
Food 1,07,500 INR
Uniform 12,400 INR
Individual design of cafe from 50,000 INR
Construction cost for standard 200 sq. ft 5,00,000 INR* approx.
Mandatory additional expenses
Advance deposit for stock from 50,000 INR
Holding on-site training courses from 25,000 INR
Launch budget for promo activities minimum 65,000 INR
Total** 17,78,500 INR
Payback period*** 17 months
ROI, 1 year*** 73%

• Area from 200 sq. Ft.

• Water and sewage supply
• Surge output power about 25 kW
• The cafe should be set up on the street with high pedestrian traffic

* The price can vary due t o size of café.

** Legal & accounting, security rent deposit, licenses, freight charges, GST are extra
*** The figures are reachable at fulfilling monthly sales plan. Download the ROI calculator below
OPEN AIR WAFL CAFÉ
Total investments from 33,91,000 INR Inc. GST

Franchise fee 5,00,000 INR full menu

Set of branded WAFL equipment 5,26,000 INR

Small wares 33,000 INR
Raw materials and consumables 3,00,000 INR
Individual design of cafe from 1,00,000 INR
Fabrication cost for standard outlet 12,40,000 INR approx.
Mandatory additional expenses
Advance deposit for stock from 50,000 INR
Holding on-site training courses from 25,000 INR
Launch budget for promo activities minimum 1,00,000 INR
Total 28,74,000 INR
Total including GST 33,91,000 INR
Payback period* 18 months
ROI* 65%

• Area from 2000 sq. ft.

• Water and sewerage supply
• Surge output power about 25 kW
• The cafe should be set up on the street with high pedestrian traffic

* The price can vary due t o size of café.

** Legal & accounting, security rent deposit, licenses, freight charges, GST are extra
*** The figures are reachable at fulfilling monthly sales plan. Download the ROI calculator below
COMPARISON TABLE
Brand name WAFL Any other
waffle
franchise
Franchise fee 5,00,000 5,00,000

Sweet Menu
Savoury Menu
Breakfasts
Individual project design
Marketing strategy & regular support
Trade and production equipment
Registered trade mark
Intellectual property
Expert view of selected location
Local customer website
Training courses & personal trainer
Kitchen operational standards and guides
Serving international standards and guides
Brand book
Audit
Advertising and promotion
On-site support (personal manager)
POE/ERP software system
Supply & sourcing
On-line knowledge base
Facilitation (R&D, regular menu development)
On-line service desk 24/7
No marketing fee
No security deposit
Royalty vacation 3 months
Special system support upto break even point
STEP BY STEP PROCEDURE

BEFORE AGREEMENT

Congratulations!
You are eligible! Signing of an agreement

Getting WAFL™ franchising Approve the location

presentation and place

Phone conversation with Location searching for

your personal manager WAFL’s™ trade outlet

Token paymant under signed

Business meeting
Letter of intention
AFTER AGREEMENT

Agreement

Pre-operation
activity

Start

24 days Interior & construction Staff Marketing Supply

Supply

Training &
7 days Kitchen & ERP
attestation

5 days Operation
activity

3 days Soft launch

1 days
GRAND LAUNCH
FRANCHISEE ABOUT US
“ALSO THE OUTLET DESIGN WOULDN’T HAVE BEEN WHAT IT IS,
WITHOUT WAFL’S ASSISTANCE”.
As I have always been a waffle enthusiast, such products always grab my attention. One day
while going through Facebook posts, I came across a WAFL video, which lead to my further
interest in this company.

I was looking for a new venture, and when I came across WAFL, I instantly knew that this was
something my city can fall in love with. I was sure that the food products that WAFL offered will
be a huge hit with public because of its uniqueness.
Mr. Anirudh Agarwal, One fine day I went to Delhi to try out one of a WAFL store, and soon, I opened first outlet in
Vaishalinagar, Jaipur Jaipurin June of 2018. That is how much I got attracted with the product.I went for a training
session, which was very helpful. Also the outlet design wouldn’t have been what it is, without
WAFL’s assistance. WAFL has always sent be the best of trainers, specially during an event. They
made sure that equilibrium in the service was maintained.

Because of the freshness of the concept, I could see the curiosity in the public’s eye. This led to a
successful opening. The concept took my heart away. But also, it does serve finger licking food.

I look forward for further association with the franchise. I do plan to open more outlets throughout
Rajasthan, and expect full support from the WAFL team.

“THEY WERE QUICK IN RESPONDING TO ALL MY QUERY’S AND

WERE ALWAYS AVAILABLE TO MEET AND DISCUSS  ”.
The brand had amazing products that were not being sold in India and hence I saw a huge
market for it, moreover waffles is something that is trending in India and have a huge demand for
innovative products. 

My decision to work with WAFL was mainly because they had a great idea in place and have
amazing thought towards the expansion in the Indian market, they were quick in responding to
all my query’s and were always available to meet and discuss 

We launched the first WAFL cafe on 14th of January, we had an amazing launch party at the
Mr. Vaibhav Gupta,
store, where we decorated the whole store with WAFL balloons and other branding material.
SDA Market, New Delhi
The brand always helped us whenever we needed extra assistance at the store in terms of staff
training and the POS training, they initially also helped us with the stock supplies as we were
giving out a lot of free samples to customers. The brand was always there where we required
help with the machinery or local promotion and etc.

I had thought a long future with WAFL, we have been doing a lot of events with the brand and
moreover promoting the brand and the store extensively, hence my plans are to open more
stores in Delhi once I have amazing locations in place. 

“...ONLY BRAND THAT HAS INCORPORATED THE SAVOURY ELEMENTS

INTO THE FOOD RATHER THAN PROVIDING THEM JUST AS A TOPING”.
The simplicity of the concept and the open approach towards bringing different types of waffles
into India and getting the crowd familiarized with each variety of waffle was the main factor that
hooked me to the brand.

After tasting the food and understanding the business insights by communicating with franchisee
owners I decided to set up a meeting with the brand owners. The eagerness of the owners to
make WAFL a household name in India along with their openness to new ideas for taking the
brand forward made me decide that WAFL was a brand I would like to work with.
Mr. Aditya Sihag,
Galleria Market, Gurgaon We opened the doors of our cafe to the public on July 15th, 2108.WAFL provided us with a
designer who created floor plans for the store. Having a clearer picture of what exactly we
wanted the cafe to look like. Along this entire process we were constantly guided by the WAFL
team in terms of their specifications as well as providing estimated prices for each work.

As the tag line of the brand suggests, at WAFL we find all the world’s best waffles in one place.
We emphasis the fact that all our waffles are made with eggless batter. Also, we are one of the
only brands to be serving savoury waffles in the country and definitely the only brand that has
incorporated the savoury elements into the food rather than providing them just as a toping.  
I would definitely be looking at the food cart concept in the near future to expand
and strengthen my existent partnership with WAFL.