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Project Report 2019-2 A study on empowerment and participation in Benzy Foods and Beverages Pvt. Ltd.

TABLE OF CONTENTS

CHAPTER TITLE PAGE NO.

1 INTRODUCTION 2
 INTRODUCTION 3
2 INDUSTRIAL PROFILE&COMPANY 5
PROFILE
 INDUSTRIAL PROFILE 6
8
 COMPANY PROFILE
3 RESERCH METHODOLOGY 9

4 DATA ANALIYSIS 11

5 FINDINGS,SUGGESTIONS&CONCLUSION 17
 FINDINGS 18
 SUGGESTIONS 18
 CONCLUSION 19
BIBLOGRAPHY 21

MES Kuttipuram Page 1 Department of MBA


Project Report 2019-2 A study on empowerment and participation in Benzy Foods and Beverages Pvt. Ltd.

CHAPTER 1
INTRODUCTION

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Project Report 2019-2 A study on empowerment and participation in Benzy Foods and Beverages Pvt. Ltd.

INTRODUCTION

The private sector is the part of a country's economic system that is run by individuals and
companies, rather than the government. Most private sector organizations are run with the
intention of making profit. The segment of the economy under control of the government is
known as the public sector. Charities and non-profit organizations are sometimes considered
to make up a third segment, known as the volunteer sector. However, such organizations are
more commonly considered part of the private sector. The private sector is larger in free
enterprise economies, such as the United States, in which the government imposes relatively
few restrictions on businesses. In countries with more government control, such as China, the
public sector makes up the larger part of the economy. In many countries, there is
considerable overlap between public and private sector industries. Examples of enterprises
that are often run cooperatively include waste management, water management, health care
and security services.An industry or business may start out in one sector and move to the
other. The act of turning a publicly-run enterprise over to private citizens is known
as privatization. The opposite movement, from private to public, is known by various names,
including nationalization or municipalization, depending on the level of government
involved.

The private sector is the segment of a national economy that is owned, controlled and
managed by private individuals or enterprises. Because there is little or no involvement of the
government, it is sometimes also called the citizen sector. The private sector has a goal of
making money and employs more workers than the public sector. A private sector
organization is created by forming a new enterprise or privatizing a public sector
organization. A large private sector corporation may be privately or publicly traded.
Businesses in the private sector drive down prices for goods and services while competing for
consumers’ money; in theory, customers do not want to pay more for something when they
can buy the same item elsewhere at a lower cost.

In most free economies, the private sector makes up a big portion of the economy, as
opposed to nations that have more state control over their economies, which have a larger
public sector. For example, the United States has a strong private sector because it has a free
economy, while China, where the state controls many of its corporations, has a larger public
sector.

Types of Private Sector Businesses


The private sector is a very diverse sector, and makes up a big part of many economies. It is
based on many different individuals, partnerships and groups. The entities that form the
private sector include:

 Sole proprietorships

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Project Report 2019-2 A study on empowerment and participation in Benzy Foods and Beverages Pvt. Ltd.

 Partnerships
 Small and mid-sized businesses
 Large corporations and multinationals
 Professional and trade associations
 Trade unions

Even though the state may control the private sector, the government does, in fact, legally
regulate it. Any business or corporate entity operating in that country must, then, operate
under the laws.

Private and Public Sector Differences


The private sector employs workers through individual business owners, corporations or
other nongovernment agencies. Jobs include those in financial services, law firms,
newspapers, aviation, hospitality or other nongovernment positions. Workers are paid with
part of the company’s profits. Private sector workers tend to have more pay increases, more
career choices, greater opportunities for promotions, less job security and less comprehensive
benefit plans than public sector workers. Working in a more competitive marketplace often
means longer hours in a more demanding environment than working for the government.

The public sector employs workers through the federal, state or local government. Typical
civil service jobs are in healthcare, teaching, emergency services, armed forces and city
council. Workers are paid through a portion of the government’s tax dollars. Public sector
workers tend to have more comprehensive benefit plans and more job security than private
sector workers; once a probationary period concludes, many government positions become
permanent appointments. Moving among public sector positions while retaining the same
benefits, holiday entitlements and sick pay is relatively easy while receiving pay increases
and promotions is difficult. Working with a public agency provides a more stable work
environment free of market pressures, unlike working in the private sector.

Private and Public Sector Partnerships


The private and public sectors sometimes work together while promoting common interests.
Private sector businesses leverage governmental assets and resources while developing,
financing, owning and operating public facilities or services. For example, a private
company might pay a state a one-time fee to operate a specific length of freeway for a set
time in exchange for revenue from tolls.

The main reasons behind the low contribution of the private sector in infrastructural
development activities are that:

 The small and medium scale companies in the private sector of Indian economy suffer from
lack of finances to welcome the idea of extending their business to other states or diversify
their product range.

 The private sector of Indian economy also suffer from the absence of appropriate regulatory
structure, to guide the private sector and this speaks for its unorganized framework.

 The unorganized framework of the private sector is interrupting the proper management of
this sector resulting in the slowdown of its development.

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Project Report 2019-2 A study on empowerment and participation in Benzy Foods and Beverages Pvt. Ltd.

CHAPTER 2
INDUSTRIAL PROFILE & COMPANY PROFILE

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Project Report 2019-2 A study on empowerment and participation in Benzy Foods and Beverages Pvt. Ltd.

INDUSTRIAL PROFILE

Coconut is a traditional plantation crop grown in India for last 3000 years. The Coconut palm
is considered as the tree of life. Kerala contributes the major portion of the coconut
production in India. The main production from the coconut is coconut oil, coconut milk,
power etc. “ Kalpavriksha’’ the tree of life provides as with the gift of coconut. A heavenly
fruit, possess healthy and medical properties. All products of coconut are used in some way
or other in our daily life. It is a multi product tree crop: The four major internationally
coconuts. Copra the dried kernel is chief commercial product from coconut, which is mainly
used for oil extraction. For thousands of years, coconut of year coconut oil been used as
cooking oil, and still a staple in the diets of many people living in the tropical areas. Coconut
oil from Malabar copra is widely accepted throughout the world because of its last and
aroma. Benco coconut oil extracted from Malabar copra is a healthy naturally saturated
vegetable product .Copra making and oil milling are the traditional industry in Kerala which
still follow the age old processing methods. There are about ten thousand copra making units
and one thousands coconut oil milling units the state. Since the nut characteristics of coconut
from Kerala are for superior to that from other state, coconut processing units in the state
stand gain in comparison to units located in other states. Modern methods of drying kernel
and extracting of coconut oil using more efficient expeller are yet to dent into this sector.
Units which adopt such technologies have a edge over traditional units in terms of quantity of
output. Such units are showing performing well. Milling and edible varieties of copra have
been showing an increasing demand from upcountry markets. Also there is scope for
exploring export markets, especially in the countries in gulf region for Coconut oil and other
kernel products, because Indian coconut products enjoy a refutation as quality products.
Export to these centers already begun but the quantum exported is yet topic up/ The
marketing of edible copra especially in the northern and western India markets will not pose
any problem .In its place coconut chip packed in consumers pack will find ready acceptance.
Since demand for edible copra market could be captured by coconut chips. Dedicated coconut
manufacturer is gaining momentum in recent past because of its varied use in confectioneries;
sweet making in biscuits and bakeries. The present production of this item is around 25000
tones about 60 units spared allover India. The demand for this item is expected to double in
the next 5 years. Desiccated coconut from India find market in gulf region in spite of the fact
that its’ share is quite small .The industry has great potential in the coming years. The pure
natural coconut oil filtered and packed in sleek containers commences more than double, the
price of pure coconut oil. What is more, the same coconut oil in the value added category
commence two to three times the value of packed natural oil category and four seven times
the price of loose natural oil .Little wonder, brands are proliferating in the value added sector
and extension of know brands from corporate like Hindustan levers, Godres, Marico and
Dabour into value added products is perceptively on the rise.

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Project Report 2019-2 A study on empowerment and participation in Benzy Foods and Beverages Pvt. Ltd.

COMPANY PROFILE

Benzy Foods and Beverages Pvt. Ltd. is touching new heights its innovative product
AGMARK graded coconut oil. Benzy Foods and Beverages Pvt.Ltd. Is an Akbar Group
Enterprises, visionary guidance of Mr. K.V Abdul Nazar. The company great in promoting
the healthiest coconut oil manufactures the most modern and sophisticated plant, located at
Ponnani, in the Malappuram district, Kerala, India. An ISO-9001-2000 certified company.
Benzy Foods and Beverages are marketing its products in all d major cities in India.
‘BENCO’ is the trademark of Benzy Foods and Beverages Private Ltd, Ponnani. Benco has
established modern manufacturing unit .The best copra is available in north of Kerala. Benco
produces oil selected quality of Malabar copra. The modern coconut processing plant
facilities of drying the copra in thermal fluid dryers. Others dry the copra in sun dust and
other foreign articles contaminated with copra. More over most of produces dry the copra in
the ordinary dryers with support sulphur in rain .They by lot of carbon and sulphur are added
in copra. But the copra used doesn’t contain any impurities, chemical and pesticide residue.
BENCO coconut oil is an edible grade and can be used for hair and body massage, can be
given to infants as it is easily digestible and products made from coconut oil are given to
elderly people. Since the BENCO coconut oil is produced temperature the content of lauric
acid vitamin E is more than in any other coconut oil.

BENCO COCONUT OIL

Benco Coconut oil brings the goodness and purity of coconut oil from God's own
country. In an effort to counter adulteration in the coconut oil market and to make pure
coconut oil available in the country, Akbar Group ventured to the Food & Beverage industry
by launching the company – Benzy Food & Beverages Pvt. Ltd.

Benco coconut oil is a trusted brand name that is synonymous with purity. This
product has received the AGMARK approval from Ministry of Agriculture, Government of
India. The Company has also obtained ISO 9001-2000 certification for its management and
manufacturing process.

Benco coconut oil is manufactured in the modern plant at Ponnani, Kerala under
stringent hygienic conditions. Best quality Malabar copra (dry coconut) is fed into the oil
extraction machines through conveyers. Benco coconut oil is so pure that it can be used for
various purposes like cooking, body massage and application on hair and scalp. It can also be
used in open lamps as it does not result in a smoky flame.

Growth in India

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Project Report 2019-2 A study on empowerment and participation in Benzy Foods and Beverages Pvt. Ltd.

Akbar Travels of India is the largest Travel Agent in India in terms of IATA
approved Branches, staff strength and business turnover. Currently, we have a total of 55
IATA and 25 non- IATA branches all over India serving our customers. The growth from
humble beginnings as a small travel agency specializing in Gulf traffic to a well-diversified
agency providing the entire range of travel services was indeed spectacular. Our growth
started in the southern Indian state of Kerala. Presently there are 28 branches in Kerala,
spanning almost all the districts of God's own country. We also have branches in all the metro
cities of India. In-roads were made into the Northern and Eastern states of India recently, and
the response from the travelling community was overwhelming. Internationally, we are
spreading our network in the Gulf countries.

Overseas operations started with the opening of a Branch office in Sharjah, United
Arab Emirates in the year 2006. We now have 13 Branch offices in United Arab Emirates.
Branch offices were also opened in Sultanate of Oman, Qatar and Saudi Arabia. More
offices will be opened to cover all the important cities in the Middle East in the near future.

Service straight from the heart is the motto of Akbar Travels. Customer satisfaction is
given great importance and the satisfied customers are the goodwill ambassadors of the
agency. The trained and experienced travel professionals who answer phone calls or meet
the customer at the counter are able to understand the needs of the customers and provide the
right solution.

Akbar Travels is approved by International Air Transport Association and is the


member of prestigious trade bodies like Travel Agents Association of India, Travel Agents
Federation of India and IATA Agents Association of India. es, who are grateful to Akbar
Travels of India for helping them to realize their dreams.

Directors

1. Abdul NazarKaruppamveetil (managing director)


2. Noorjahan Abdul Nazar (director)

Associated companies of Benzy Food And Beverages Private Limited

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Project Report 2019-2 A study on empowerment and participation in Benzy Foods and Beverages Pvt. Ltd.

 Abdul NazarKaruppamVeetil and Noorjahan Abdul Nazar is associated


with 12 other companies
 Akbar Online Booking Company Private Limited

 Benzy Plantation Private Limited

 Akbar Insurance Agency Services Private Limited

 Akbar Holidays Private Limited

 Benzy's Resorts Private Limited

 Benzy Food And Beverages Private Limited

 Akbar Travels Of India Private Limited

 BenzyPharma Private Limited

 Benzy Holidays Private Limited

 Benzy Home Makers Private Limited

 BenzyInfotech Private Limited

 Akbar Express Cargo Private Limited

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Project Report 2019-2 A study on empowerment and participation in Benzy Foods and Beverages Pvt. Ltd.

CHAPTER 3

RESEARCH METHODOLOGY

RESEARCH METHODOLOGY

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Project Report 2019-2 A study on empowerment and participation in Benzy Foods and Beverages Pvt. Ltd.

Research means a search for facts-answers to questions and solutions to problems. It


is purposive investigation. A research can be defined as a scientific and systematic search for
pertinent information on specified topic. The data collected for analyses is in primary manner
from Benzy Foods and Beverages Pvt. Ltd. This study is done by conducting a survey and
interviews with the employees.

OBJECTIVES OF THE STUDY

 The project aims at understanding the performance of different departments of benco


coconut oil mill.

SOURCE OF DATA COLLECTION

PRIMARY DATA

The primary data for the project was collected through interviews with the manager as
well as employees.

SECONDARY DATA

These are the data that have already been passed through the statistical process.
Secondary data for this study was collected to a small extent going through brochures, files,
etc. Various documents, journals, articles and reports were reviewed.

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Project Report 2019-2 A study on empowerment and participation in Benzy Foods and Beverages Pvt. Ltd.

CHAPTER 4
DATA ANALYSIS

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Project Report 2019-2 A study on empowerment and participation in Benzy Foods and Beverages Pvt. Ltd.

DATA ANALYSIS
‘ BENCO’ is the trademark of Benzy Foods and Beverages Private Ltd, Ponnani.
Benco has established modern manufacturing unit .The best copra is available in north of
Kerala . Benco produces oil selected quality of Malabar copra. The modern coconut
processing plant facilities of drying the copra in thermal fluid dryers. Others dry the copra in
sun dust and other foreign articles contaminated with copra. More over most of produces dry
the copra in the ordinary dryers with support sulphur in rain .They by lot of carbon and
sulphur are added in copra. But the copra used doesn’t contain any impurities, chemical and
pesticide residue.
The Akbar group of companies’ is a much respected and respond name in the travel
trade and auxiliary industries. Headquarters situated at Mumbai, the organization has grown
leaps and bounds under the dynamic and effulgent leadership of Mr. V Abdul Nazar,
Chairman and Managing Director of Akbar Group, along with the constant support and effort
of his accomplishment senior management cadre and professional staff . Today the Akbar
group of companies has a turnover of Rs 1800/- cores. It is established in 1978 and rank as
the foremost leading travel agency in India. Akbar Group provides the following services,
Benzy tours and travels, Benzy holiday tour packages, Hotels, Restaurants, Exclusive Gulf
Visa Processing Services, Petrol Pumps and Auto Mobile Workshops.
“Benco ’’ is the trademark of Benzy Food and Beverages Pvt. Ltd. Benzy has been
established as a modern manufacturing unit. The best copra is available in the north of
Kerala. Benco produce coconut oil from best quality Malabar copra. The commercial
production of coconut oil in the brand name “Benco’’ started in July 2003. It still in growth
stage. In the early stage only a few persons were working in the manufacturing and other
units. The company is using well if coconut oil from best quality Malabar copra. The best
copra is available in the north of Kerala. But Benco is still developing is market even without
any remarkable advertisement. Now Benco achieved second largest and quality coconut oil in
the field .Benco coconut oil has been graded as addible oil and can be used for hair and body
massages too. It can be given to infants as it easily digestible. The product made from
coconut oil can be given to elderly people. Also the Benco coconut oil contains more
percentage of cupric acid and vitamin E, than in any other coconut oil.

PERFORMANCE OF FUNCTIONAL DEPARTMENTS


Performance of different department in benco oil mill enhances the overall
performance of the company. Functional departments present in benco are:
 Production department
 Marketing department
 Personnel department
 Finance department
Production department
Production / operation management is concerned with the efficient and effective
transformation of inputs in to desired outputs. In 2003 the starting time of benco oil mill the
production department only have one manager 10 employees. The manager handles the
purchasing as well as the quality of the product. In 2019 the production department become
elaborated and holds one production manager, purchase manager and a quality controller also
have 22 employees.

Marketing department

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Project Report 2019-2 A study on empowerment and participation in Benzy Foods and Beverages Pvt. Ltd.

Initially the marketing department only focuses its promotion of their product within
the nearest area. Then Benco coconut oil mainly marketed in the Following states: Kerala,
Tamil Nadu, Karnataka, Mumbai, and Hyderabad. In 2009 benco coconut oil started
advertisements as their marketing strategy also the marketing department have area sales
manager and marketing executives and in 2016 introduces a new method to improve their
sales volume marketing executives should achieve the Target each month target fixation for
marketing executives helps to increase the sales volume.
Personnel department
The commercial production of coconut oil in the brand name ‘BENCO’ started in July 2003.
It is still in growth stage. In the starting time the company have around 20 employees The
existing staffs of the company are very energetic and co-operative. In this organization staffs
are divided in to three categories. They are:
 Executives
 Supervisors
 Workers
The working times is from 9am to 1pm and 2pm to 5pm. Almost all workers are from local
areas .This organization will kept attendance register and records.
Training
Training is the act of increasing the knowledge and skill of employees for doing a particular
job. Each head of the Department provides training to selected candidates. The HOD’S shall
identify all the training needs of the employees in their departments. Technically qualified
personal and appointment shall be given functional training of major functions for a period of
3 months. After the completion of the training feedback forms shall be used to gets the
feedback of Both in internal/external training programs .The following are the topic or area of
training programs:
 Safety
 ISO system awareness
 Expeller maintenance and operation
 Copra drying
 Boiler operation
 Packing and labeling
 Filtering and cloth cleaning
 marketing

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Project Report 2019-2 A study on empowerment and participation in Benzy Foods and Beverages Pvt. Ltd.

CHAPTER 5
FINDINGS, SUGGESTIONS & CONCLUSION

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Project Report 2019-2 A study on empowerment and participation in Benzy Foods and Beverages Pvt. Ltd.

FINDINGS

SUGGESTIONS

CONCLUSION

CHAPTER 6
BIBLIOGRAPHY

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Project Report 2019-2 A study on empowerment and participation in Benzy Foods and Beverages Pvt. Ltd.

BIBLIOGRAPHY

BOOKS

WEBSITE

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