REACH REAL PEOPLE SELL MORE PRODUCT

Ethical Online Advertising for The Cannabis and CBD Industry

How VERITAD Grows Your Business

1. Create Your Audience 2. Define Your Goal 3. Measure Results

Target by over 500 selects including Retail businesses, e-commerce businesses, Real time campaign management and
geography, demographic profiles event promotion and home delivery reporting interface. Responder
and transactional propensities. businesses all have different KPI’s – your Retargeting, Conversion Tracking
campaign strategy should reflect that. included in every campaign.

Our Products and Services

People Based Display

Video and Banner Ads. Build your audience serve them ads. Retarget your engagers turn them into customers.

People Based Geofencing

Serve real people as they pass near your store. Best when coupled with a People Based Display Campaign

Look-A-Like Marketing
Want to talk to more customers like your best shoppers? We will ingest your data and identify similar
consumers in your market.

Shopper Retargeting
Place our pixel on your landing page and then retarget those users as they appear on our network of top
sites and apps.

Order Entry and Reporting Dashboard

Track your campaign 24/7, play with your data and have ultimate visibility into where your ads are running.

Reach the Right Audience and Dominate your Market.

Reach out to us to speak to our customer success team.

VERITAD / VERITAD.com / ANDREW MOSKOWITZ, MANAGING PARTNER (201) 951-6601

 Don’t Reach Bots, Reach People
CROSS DEVICE DATA ELIMINATES FRAUD
Spend Marketing Dollars on Quality Traffic. Reach Real Cannabis Consumers

Deterministic Data for the Cannabis Industry:

Everything is about validating a device or cookie belongs to a real person.
Our team is known as the most ethical marketing executives in the industry.

We link permissioned offline data, email data, mobile device

ID data, and cookie data deterministically at the individual
level – what does this mean?

We know who you’re reaching, where they live, their interests,

buying propensities and online and mobile behaviors.

Bye Bye Bots. Hello Sales.

Our People Based Approach means we only target
cookies and device ID’s that we have mapped to a
real person and their offline information. Remove
+90% of fraud from your media buying.

Additionally we utilize blacklists and 3rd party fraud

monitoring services via our DSP to ensure we are
only delivering to real people in your market.

Build the right relationship with your market.

Influence your new customers and DRIVE MORE SALES!

How VERITAD Mitigates Traffic Fraud

A) We only serve media to the devices and cookies we link to a real person before your campaign
B) We never buy traffic against “Contextually targeted” placements
C) We have permissions and opt-ins at the individual level that came from that person taking a real action
D) For any campaign we run, VERITAD retains the postal information of the campaign audience to help validate the
identify, age compliance, geography of the user we reached during your campaign.

Reach out to andrew@veritad.com to speak to our customer success team.

VERITAD / VERITAD.com / ANDREW MOSKOWITZ, MANAGING PARTNER (201) 951-6601

 Our Data, Your New Customers
People Based Marketing with Safe-Reach

Compliantly reach adults online on top sites and apps. Increase your reach, sell more product.

VERITAD DETERMINISTIC DATA LINKAGE

OFFLINE ONLINE MOBILE

DATA DATA DATA

Communicate with confidence and grow market share with VERITAD.com

Discover the Data that Powers Your Campaign Veritad builds custom target audiences based on:

Veritad carefully merges first and third party data to

+ Geo & Demo
create the full view of a person and their buying and
browsing behaviors. + Lifestyle & Interests
+ Purchase History
Offline: Work with Data from Top Level offline data
+ Cannabis Consumption
companies like Acxiom and Experian.
+ Recently Used Apps
Mobile: First Party Mobile Device ID data linked to + Mobile Device ID
the offline data. Know who you’re reaching and why. + Media Propensity
+ Cannabis Purchase Habits
Cookie Data: Our data is onboarded through top
platform partners like LiveRamp and Oracle to reach
our people while they browse online.

Reach Real People. Sell More Product.

Reach out to andrew@veritad.com to speak to our customer success team.

VERITAD / VERITAD.com / ANDREW MOSKOWITZ, MANAGING PARTNER (201) 951-6601

 WHO IS VERITAD?
WHY ETHICAL MARKETING & WHY VERITAD?
TRUST VERITAD BECAUSE WE
HAVE PROVEN ETHICS AND EXPERIENCE
For businesses in the marijuana industry, the list of marketing challenges that have
to be overcome in order to raise awareness, recognition, sales, and loyalty for
brands and products is very long.
As part of a highly regulated industry, marijuana marketing requires a deep
understanding of local and state laws to ensure the companies behind the
promoted brands stay out of trouble.

ANDREW MOSKOWITZ, MANAGING PARTNER

Andrew Moskowitz has developed and executed strategic

partnerships resulting in revenue growth and product
monetization up to $100mm for startups and mid stage
companies. He has extensive knowledge in publisher
network development and monetization strategy as well as
content marketing, audience development and syndication
of content across various social media channels.

PESACH LATTIN, MANAGING PARTNER

Peasch Lattin is a well known Innovator in the online

advertising sector. He’s known as a highly capable
"intrapreneur" and successful developer of well-known and
highly profitable products and business solutions.

- FastCompany 2010 Top 10 Most Influential

- Impact Radius 2011 Top 10 Most Influential
- Top Affiliate Marketing Blog 2013 Affiliate Summit
- Impact Radius 2014 Top 10 Most Influential

Reach out to andrew@veritad.com to speak to our customer success team.

VERITAD / VERITAD.com / ANDREW MOSKOWITZ, MANAGING PARTNER (201) 951-6601