BRAND VIDEO

IT’S WHAT YOU STAND FOR THAT MAKES YOU STAND OUT.
BRAND VIDEO
WHAT IS IT?
By now we’ve all seen the ubiquitous bullshit brand video.
Sweeping generalizations, anthemic declarations, and empty
creative that leaves you with more questions than clarity. That’s
not how we think about Brand Videos at Epipheo.

A Brand Video is about truth, not hype. It’s about connecting the
reality of what you do with what you stand for in a way that is
clear, compelling, and authentic.

WHO IS IT FOR?
Brands and organizations with something truly meaningful
driving their business and the proof to back it up. Wannabes need
not apply. But if there is alignment between what you care about
and what you do, then don’t miss out. The Brand Video is for you.
WHEN TO USE A BRAND VIDEO
WHEN BRAND AWARENESS IS LOW
If people flat-out don’t know who you are, that’s a big problem. 

A Brand Video is one of the best ways to get their attention and
make an impression.

WHEN YOU NEED TO CHANGE PERCEPTIONS

It happens to even the best of brands: you’ve gotten off course,
and people have lost the perception you want them to have. 

A Brand Video is a great way to get things back on track by
delivering a fresh articulation of your what and why.

WHEN YOU HAVE A GREAT STORY TO TELL

Frankly, not every company has a great story. If you do, it stands
out—especially a great origin story. Where you came from has a
lot to do with how people perceive what you are today. Not telling
your compelling origin story is a huge missed opportunity.
TEAM AND CAPABILITIES
A LOOK AT SOME OF THE KEY ROLES AND
CORE CAPABILITIES OF EPIPHEO
THE CORE PROJECT TEAM
CREATIVE DIRECTION
It’s important to have someone keeping an eye on the big
picture and making sure all the pieces are coming together 

to create the right epiphany for your audience. The Creative
Director is the guardian of the vision.

ART DIRECTION
The right visuals can exponentially improve the educational
experience. Our Art Directors are not only skilled technicians
who create beautiful images and sharp design but also
conceptual thinkers who translate complex ideas into 

clear visuals.

PROJECT MANAGEMENT
Every client has a Producer, a single point of contact who is 

an expert at managing complex creative projects. They ensure
that you have a fantastic client experience and a video you
love. Every project is managed with precision to make sure
it’s on-time and on-budget. Producers always keep you
informed about what is happening with your project.
WRITING & MESSAGING
WRITING
You’re the subject matter expert, but writing for video is 

a discipline all its own—and few people have as much
experience as we do. We love translating your expertise into
an engaging video script. Each of our Creative Directors is 

an expert scriptwriter with years of experience in optimizing
content for maximum impact in the video medium.

MESSAGING STRATEGY
Sometimes, you already have your messaging worked out.
And that’s great! We’ll be sure your video script is consistent
with that. Other times, it’s still in process—or maybe not
even that far along. As we develop video concepts, we’re
more than happy to share our thoughts on how to hone your
messaging even beyond the video.
VISUAL CRAFT
ANIMATION
Epipheo is one of the world’s largest animation studios
dedicated to educational content. Our in-house and full-time
freelance animators can execute any style you believe will
work best for your content, including 3D, motion design, and
character animation.

ART STYLE DEVELOPMENT

Developing an art style that fits your brand, your message, and
your audience is a huge challenge. Oh, and don’t forget to
make it appropriate for animation. This takes a team of people
who know how to work together and rely on each other’s skills
to produce something that will work beautifully for you.

ILLUSTRATION
Your style determines the look and feel of every element in
every video. Our technicians have skills in a wide range of
styles, so no matter what your style may be, our team can
bring it to life. We’ll create a visual experience that’s consistent
across your content and aligned with your brand.
AUDIO
VOICE TALENT
Low-pitched, high-pitched, gentle, authoritative. Whatever
voice you need, we’ll source it and coach them for just the
right delivery.

MUSIC COMPOSITION
Music can make or break a video. The script might tell a
viewer what they need to know, but the soundtrack tells them
how to feel. It’s the emotional engine. Our composers are
masters of constructing the right track for your message.

SOUND DESIGN
Of course, it has to all come together in the end. Our engineers
and sound designers will mix, master, and perfecting your
video’s entire sonic environment.
LIVE ACTION PRODUCTION
When it’s time for a little “Lights! Camera! Action!”, we’ve got the
team to make it happen. With in-house expertise and a long list of
stellar production partners, we can guide your project from
inception to completion while delivering a cohesive experience.
STRATEGY
CAMPAIGN DEVELOPMENT
What are you ultimately trying to achieve? We want everything
we produce to meet and exceed your organization's goals. The
more complex the project, the more we’re careful to illustrate
the strategy and keep the whole team focused on agreed-upon,
measurable outcomes. Spoiler alert: there’s sure to be a bar
graph in there somewhere.

BRANDING & IDENTITY

Brand is everything. But what if you don’t have a brand yet? Or
are looking to rebrand? No problem. We’ve developed branding
from scratch for many a client—including logos, colors, fonts,
brand books, and asset libraries.

CONTENT PLANNING
“Fire, ready, aim,” is a dangerous way to approach any sort of
video campaign. To effectively educate your target audience,
you need to thoughtfully sequence your content from the start.
That’s why our team zooms in to get a detailed understanding
then zooms out to construct the right order for an effective
video series.
MARKETING TECHNOLOGY
PLATFORM & LMS
With experience and expertise on all the major video platforms
and learning management systems, we can build the optimal
experience for your audience to work through your educational
material. In addition, we can design and develop custom
landing pages for your content, making every element on-
brand and optimized for engagement.

AMPLIFICATION
Even the best piece of content needs a little push. We can help
you get the return you’re looking for by managing ad buys or
bringing new and different technologies/methodologies to the
table.

WEB DEVELOPMENT
Whether it’s a simple landing page, or a robust website
complete with e-commerce, we can help you bring the web
portion of your video project to life.
PROCESS AND PRICING
A BEHIND-THE-CURTAIN GLIMPSE OF EACH STAGE
OF OUR PROCESS AND HOW MUCH IT COSTS
STAGE 1. DISCOVERY
SEEK FIRST TO UNDERSTAND.
Every project starts with questions. Lots of questions. What are
you trying to achieve? Why does your thing matter? What a-ha
moment does your audience need to have? It’s okay if the
conversation is a little messy. We like these kinds of messes.
It’s all about getting down to the raw material—the good stuff
that will make up the meat of your message.

Once we understand you and your message, we can help others

do the same.
STAGE 2. PLANNING
CAST THE CREATIVE VISION.
The Planning stage is about getting your eyes on the creative
vision we have for your project.

Our Art Directors and Creative Directors work in tandem to

develop a story arc and visual concept that is both effective and
on-budget. Using reference images, sample narration, and lots
of hand waving, we work with you to set an agreed upon
direction for your video.
STAGE 3. PRE-PRODUCTION
MEASURE TWICE. CUT ONCE.
Now that the creative direction is set, it’s time to start making
the nitty-gritty decisions. We’ll write the script, create a
custom illustration style sample, and then storyboard each
scene. Typically this is delivered in the form of an animatic— 

a set of moving storyboards timed to a rough voiceover
recording. This allows us to fine tune language, timing,
framing, and action before moving into the Production stage.
STAGE 4. PRODUCTION
EXECUTE WITH EXCELLENCE.
The vision has been cast. The decisions have all been made.
Now it’s simply time to execute. This is when animators
animate, illustrators illustrate, and directors direct the shoot.
It’s when editors edit, composers compose, and narrators
narrate. It’s when audio engineers mix and master, art
directors push for excellence, and creative directors
champion clarity.

And then it’s finished.

STAGE 5. DEPLOYMENT
REACH YOUR AUDIENCE.
How are people going to watch your video content? Will they
even be able to find it? Simply creating a video is not enough.
You have to factor in things like platform, media buys, and ad
management to get the engagement you need.

In some cases, this could mean we’re building out the host
website, landing pages, or LMS (learning management system).
In other cases, it could mean we’re purchasing media on
various social platforms and managing the day-to-day
operations of the campaign.
 THE 4 BIGGEST PRICING FACTORS

BRAND VIDEO PRODUCTION VALUE RUNTIME

Achieving a highly polished Typically, the longer the
PROCESS AND PRICING look usually means a higher video, the more expensive 

Here’s a stage-by-stage flow of the process price tag. it is to produce.
and the factors that affect cost.

On the right, you’ll see the 4 most significant

pricing factors regardless of stage.

Below, you’ll find a map of the process 
 ROUNDS OF REVISION TIMELINE

with an itemized description of each stage. The number of possible Expediting the standard
revision cycles for each stage process requires more
is determined before project resources and, therefore,
kickoff. increased budget.
STAGES PRICING FACTORS

• Travel
DISCOVERY & CONTENT • Extended Research

STRATEGY • Advanced Audience Analysis

• In-Depth Brand Development

PRE-PRODUCTION
• Complexity of Style BRAND VIDEO
• Look/Feel/Tone

ANIMATION PROJECTS LIVE ACTION PROJECTS

AVERAGE COST
PRODUCTION
& POST
•
•
•
Animation Technique
Complexity of Motion
Music licensing
•
•
•
Days of Filming
Number of Locations
Size of Crew
$18K–$30K+
Pricing per video. Flex terms.
• Voice Talent • Acting Talent

• Ad Campaign Management
DEPLOYMENT
OPTIONAL
ADD-ON • Media Buy
OTHER PARTS OF THE PROCESS
A DELIVERABLE FOR EVERY STAGE
Every stage of our process has an accompanying deliverable.
They’re our way of creating checkpoints for your approvals 
 process is because we want your feedback. If we nail it the first
as we go along.
In Content Strategy, we’ll deliver a Strategy Plan: a PDF document
containing an articulation of the objectives and metrics for the
series, topics and titles for each video, a proposed sequence, and
sample artwork to define the look and tone.
In Planning, we’ll deliver a Story Plan: a PDF document containing
a written description of the messaging arc, reference visuals, 

and a video of your Creative Director pitching the creative vision.
In Pre-Production, we’ll deliver a Production Plan: a PDF document
containing a written script, art style, voiceover recommendation,
and a video of storyboards timed to rough narration (an animatic).
In Production & Post, we’ll deliver the final video. This is the
finished, full-res version of the video.
REVISION CYCLES ARE NORMAL
One of the reasons we provide deliverables at each stage of the
time, great! On to the next stage. But if it still needs a little work,
no problem. That’s built in to the process and timeline.
We take your feedback and return with a revised version for your
feedback or approval. Rest assured we won’t march ahead to the
next stage of the process without your sign-off.
APPROVALS ARE FINAL
We work hard to give you everything you need to make a
thoughtful and informed decision at each milestone of the
process. But once the decision is made, it’s onward and upward!
In other words, moving backward in the process is not part of 

the process. For example, if you sign off on the Story Plan, then
decide in Pre-Production you’d like us to come up with an entirely
new concept or messaging arc, then alarm bells will go off.
That’s not to say that we can never go backwards. It’s just that
we’ll have to have a money conversation.
 CONTACT US
EMAIL: BizDev@epipheo.com
PHONE: 888.687.7620

MAIL: Epipheo
700 West Pete Rose Way
Cincinnati, OH, 45203