To whom it may concern,

Achieving success in the age of technology requires an accomplished ability to write effective copy,
analyze user engagement, and determine what audiences are looking for to ensure consumer-driven
content. With an extensive educational background in technical writing and user experience design, I
have produced quality products in the university setting that can be translated into effective marketing
material and business documentation. I have a record of success analyzing and researching information
which can lead to the development of technical documents that companies desire in order to ensure
customer satisfaction and ultimately improve the bottom line. My ability to plan, organize, research,
and balance multiple projects in an efficient manner, and more importantly understand audience (the
customer) has resulted in delivering writing projects that are sure to enhance corporate sales.

My name is Adam Idso and I am an English BA student at NDSU who will be graduating this May. I
submit that my background and subsequent knowledge in designing, testing, and creating documents
which contain minimal jargon in order to convey a concise and clear message for users to interact with
will be an asset to this company. I am excited about the opportunity to provide the aforementioned
skills in as your Marketing Intern.

A glance at my work:

Collaboration with overseas partners on a semester-long project that asked us to create a set of
instructions, test for usability, and send it overseas to have it translated. This page is a culmination of
the three different documents: a set of instructions for How to Download an Application on a Windows
Device; A Usability Study of these instructions; and a translated version of the instructions.

An evaluation and usability testing for a set of task scenarios meant to test the navigability,
effectiveness, and efficiency of the popular movie database IMDb. The test was meant to replicate a
casual user environment, and both random and selected subjects to mirror a new-user audience diverse
in background but similar in their lack of familiarity with the site and movie databases in general. By
collecting data about completion times, verbal user feedback, and user expressions, it is clear the site,
while highly functional, must undergo some cosmetic revisions to improve efficiency.

Production of personas for a local community partner, Girl Develop It (GDI). GDI provides affordable and
judgment-free opportunities for women interested in learning web and software development. Our
group wanted to help GDI reach students who study the humanities, so we developed 3 different
personas that reflect that audience.

Please consider this letter and resume as an introduction to my skillset and background. If you have any
questions or become interested in my offerings, please contact me at your convenience to schedule a
formal meeting. Thank you in advance for your time and I look forward to hearing from you.

Sincerely,

Adam Idso