Statement of the Problem

This study entitled “SPLIT HAPPENS: A bowling alley in

Cabanatuan City” with regards to viability, relevant topics like

marketing, technical, management, financial and socio-economic

aspects were considered. This study sought to answer the

following questions:

1. What is the target market area of the proposed business? What

marketing strategies can be used to attract customers?

2. What are the facilities and materials are needed in the

operation of the business? What is the production plan and

layout to establish this business?

3. What organizational setup could be best adopted to put up

such business? What are the requirements needed for the

qualified personnel and workers?

4. How much is the capital needed in order to start-up the

business?

5. What are the potential problems that may be encountered in

offering this product and what are the possible solutions

available for these problems?

6. What are the social-economic benefits that can be derived

from this proposed project?

Scope and Limitation of the Study

The study focuses on the feasibility on offering “SPLIT

HAPPENS: A bowling alley in Cabanatuan City”, which serves a fun

and recreation establishment within the city proper. The aspects

taken into consideration are confined within the marketing,

technical, management, financial aspects and socio-economic aspect

of the business. a

In terms of marketing aspect, the study will be limited to

the business proposed, the price of the service that will be

offered and the marketing techniques and strategies. In addition,

it will described the projection of supply and demand, and the

target markets.

In terms of management aspect, the study focused on

determination of the type of ownership, the organizational

structured, the required manpower also the personnel duties and

responsibilities, employee compensation schemes and policies to

put into effect that will have factor in establishing the proposed

business.

In terms of technical aspect, it determined the best location

that will be suited to establish the proposed business, tools and

equipment needed to be used to formed the business and to

accommodate the customers that want to try the services provided.

 In terms of financial aspect, the researcher determined the

possible capital needed for the creation of the business, also the

other possible sources of capital to finance the production.

Projected financial statements will also be presented in this

study.

In terms of socio-economic aspect, it enumerates economic

benefits for the city for this business venture planned to be

establish will create job opportunities and employment.

Potential problems and their solutions of this project that

may arise are also identified.

The feasibility study intends to serve mainly the residents

of Cabanatuan City but available to all customers outside the city.

Foreign Literature
The bowling alley is fast becoming one of the most important

— if not the most important — local center of participant sport

and recreation.

Once pretty much a game for men only, bowling now is a popular

family recreation, and smart proprietors are turning their alleys

into "the poor man's country club." And instead of near-industrial

or downtown locations, bowling proprietors are building in the

suburbs.
 The modern bowling alley is a far cry from some of the dingy

old ones of pre-war years. Many are luxurious — attractive decor,

comfortable seats, air conditioning, elaborate scoring and

pinsetting facilities, a snack bar, coffee shop, or restaurant,

often a bar or cocktail lounge, sometimes a nursery, and usually

parking areas. In fact, investment in a new bowling alley may run

as high as $2 million or more, although some cost as little as

$250,000.

There are a half-dozen or more reasons why bowling has grown

in popularity so rapidly: people have more leisure time, cost to

the bowler is low, people of almost all ages can participate, the

game requires no special physical ability, and as new bowling

alleys have been built in the suburbs with better facilities, it

has become a socially acceptable sport. Undoubtedly television

coverage of tournaments and professional matches has also

increased interest in the game.

Bowling is one of the oldest and most popular games in the

world. Bowling is a sport that can be dated back to circa 3200

BC. In the 1930's, a British anthropologist named Sir Flinders

Petrie discovered a collection of objects in a child's grave in

Egypt that appeared to be used for a primitive form of bowling.

There was a crude version of the bowling ball and pins that were

all sized for a child and were very primitive. This find was
discovered along with a couple of artifacts that could actually

be dated back to 3200BC. This makes the origin of bowling more

than 5000 years old.

Bowling today remains one of the best activities for

bonding with friends. It's always a good time getting together

with friends and family for a little friendly bowling

competition. Many people bowl on leagues and for fun, families

gather for birthday parties and fun which is what the sport was

based on. Bowling alleys are actually growing in numbers across

the country due to popularity.

REFERENCES
https://www.planning.org/pas/reports/report110.htm
http://www.ximabowling.com/en/history.html

Justification of the Study

The researches have assured that this study is

independent and not duplication of other similar study or

thesis but the latter were only used as guidelines to help

the researchers in conducting this one.

All data collected and used for this study are

unique and were used solely by the researchers.

 This study seeks to prove the viability and

feasibility of “SPLIT HAPPENS: A bowling alley in

Cabanatuan City” since there is no previously existing

feasibility related to this one. The researcher will

justify its authenticity and originality.

Respondents of the Study

The researchers used the Slovin’s Model in computing the

sample size of its respondents.

The researchers gathered information by considering

direct respondents the locals that reside within

Cabanatuan City by means of survey questionnaires.

The researchers also used interview guide to the

owners of similar bowling alley business as part of

gathering information in conducting this study.

(SINO ANG RESPONDENTS?)

Techniques used in Gathering Data

The following research techniques were used in gathering

the necessary information:

 Interview. In obtaining data or information needed to

get ideas in offering the proposed product, the researchers

conducted direct interview, which is the one of the most

viable technique to achieve desire information, to the

persons or people that will be helpful in our research.

The researchers prepared and used guide questionnaires to

facilitate the interview, which results will be used as reliable

basis for the study. This technique was chosen because

confidential information could be extracted that could not

be ordinarily derived from writing.

*Survey. Another method of gathering data used by

the researchers is by giving sheet questionnaires to

respondents in order to collect data for the analysis of

some aspect of a group or area. This type of tool is less

expensive, efficient, and is used to secure information

from varied and widely scattered sources. Through the use

of the survey, the researchers were able to gather the

necessary data to determine the demand and supply.

They conducted surveys to the prospective

customers of the business, which is the locals of Kapt.

Pepe for they will be helpful in the study.

 Observation. This technique involves careful

surveillance of the activities of the business. This pays

attention to the important bits of information which are

reliable in the research. It will also support the

information gathered through interviews and surveys.

Internet. With the use of modern technology, the

researchers can acquire relevant and significant

information that is reliably useful in the study as well

as to review the facts relevant to the project.